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November 4, 2020

Mimecast Link Rewriting: A False Sense of Security Exposed

Gain insight into modern email security methods to ensure you avoid pitfalls of traditional email gateways. Learn why rewriting links isn't the best approach.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Dan Fein
VP, Product
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04
Nov 2020

Many organizations feel secure in the knowledge that their email gateway is rewriting all of the harmful links targeting their employees. Link rewriting is a common technique that involves encoding URLs sent via email into a link that redirects the user to the gateway’s own servers. These servers contain some unique codes that then track the user and perform later checks to determine whether the link is malicious.

This blog reveals why the sense of protection this gives is a fallacy, and how rewriting links does not equate to protecting the end user from actual harm. In fact, gateways’ reliance on this technique is actually an indicator of one of their fundamental flaws: their reliance on rules and signatures of previously recognized threats, and their consequent inability to stop threats on the first encounter. The reason these tools pre-emptively rewrite links is so they can make a determination later on: with the link now pointing to their own servers, they can leverage their updated assessment of that link and block a malicious site, once more information has become available (often once ‘patient zero’ has become infected; and the damage is already done).

Email security that recognizes and blocks threats on the first encounter has no need to rewrite every link.

How to measure success

If the sheer number of links rewritten is to be our measure of success, then traditional gateways win every time. For instance, Mimecast will usually rewrite 100% of the harmful links that Antigena Email locks. In fact, it rewrites nearly 100% of all links. That even includes links pointing to trusted websites like LinkedIn and Twitter, and even emails containing links to the recipient’s own website. So when tim.cook[at]apple.com receives a link to apple.com, for example, ‘mimecast.com’ will still dominate the URL.

Some organizations suffering from low first-encounter catch rates with their gateways have responded by increasing employee education: training the human to spot the giveaways of a phishing email. With email attacks getting more targeted and sophisticated, humans should never be considered the last line of defense, and rewriting links makes the situation even worse. If you’re training your users to watch which links they’re clicking, and every one of those links reads ‘mimecast.com’, how are your users supposed to learn what’s good, bad, or sketchy when every URL looks the same?

Moreover, when Mimecast’s URL gateway is down, these rewritten links don’t work (and the same applies to protected attachments). This results in business downtime which is intolerable for businesses in these critical and challenging times.

We can see the effect of blanket rewriting through Darktrace’s user interface, which shows us the frequency of rewritten links over time. Looking back over three days, this particular customer – who was trialing Antigena Email alongside Mimecast, received 155,008 emails containing rewritten links. Of those, 1,478 were anomalous, and Darktrace’s AI acted to immediately lock those links, protecting even the first recipient from harm. The remaining 153,530 links were all unnecessarily rewritten.

Figure 1: Over 155,000 inbound emails contained rewritten Mimecast links

If it comes to actually stopping the threat when a user goes to click that rewritten link, gateway tools fail. Their reliance on legacy checks like reputation, deny-lists, and rules and signatures mean that malicious content will sometimes sit for days or weeks without any meaningful action, as the technology requires at least one – and usually many – ‘patient zeros’ before determining a URL or an attachment as malicious, and updating their deny-lists.

Let’s look at the case of an attack launched from entirely new infrastructure: from a freshly purchased domain, and containing a newly created malicious payload. None of the typical metrics legacy tools search for appear as malicious, and so of course, the threat gets through, and ‘patient zero’ is infected.

Figure 2: ‘Patient Zero’ denotes the first victim of an email attack.

It inevitably takes time for the malicious link to be recognized as malicious, and for that to be reported. By this point, large swathes of the workforce have also become infected. We can call this the ‘time to detection’.

Figure 3: The time to detection

As legacy tools then update their lists in recognition of the attack, the malware continues to infect the organization, with more users engaging in the contents of the email.

Figure 4: The legacy tool reacts

Finally, the legacy tool reacts, updating its deny-list and providing substantive action to protect the end user from harm. By this point, hundreds of users across multiple organizations may have interacted with the links in some way.

Figure 5: Many ‘patient zeros’ are required before the threat is deny-listed

Email gateways’ reliance on rewriting links is directly related to their legacy approach to detection. They do it so that later down the line, when they have updated information about a potential attack, they can take action. Until then, it’s just a rewritten link, and if clicked on, it will bring the user to whatever website was hiding underneath it.

These links are also rewritten in an attempt to grasp an understanding of what user network behavior looks like. But far from giving an accurate or in-depth picture of network activity, this method barely scratches the surface of the wider behaviors of users across the organization.

Alongside Darktrace’s Enterprise Immune System, Antigena Email can pull these insights directly from a unified, central AI engine that has complete and direct visibility over an organization’s entire digital estate – not just links accessed from emails, but network activity as a whole – and not a makeshift version where it is assumed people only visit links through emails. It also pulls insights from user behavior in the cloud and across SaaS applications – from Salesforce to Microsoft Teams.

Taking real action in real time

While gateways rewrite everything in order to leave the door open to make assessments later on, Darktrace is able to take action when it needs to – before the email poses a threat in the inbox. The technology is uniquely able to do this due to its high success rates for malicious emails seen on first encounter. And it’s able to achieve such high success rates because it takes a much more sophisticated approach to detection that uses AI to catch a threat – regardless of whether or not that threat has been seen before.

Darktrace’s understanding of ‘normal’ for the human behind email communications allows it to not only detect subtle deviations that are indicative of a cyber-threat, but respond to that threat at the point of delivery. This response is targeted, proportionate and non-disruptive, and varies according to the nature of the attack. While Darktrace’s unsupervised machine learning can accurately identify deviations from ‘normal’, its supervised machine learning models are able to classify the intention behind the email; what the attacker is trying to do (extort information, solicit a payment, harvest credentials, or convince the user to download a malicious attachment).

Crucially, organizations trialing both approaches to security find that Antigena Email consistently identifies threats that Mimecast and other tools miss. With the scale and sophistication of email attacks growing, the need for a proactive and modern approach to email security is paramount. Organizations need to ensure they are measuring their sense of protection with the right yardstick, and adopt a technology that can take meaningful action before damage is done.

Trial Antigena Email today

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Dan Fein
VP, Product

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December 3, 2025

Darktrace Named as a Leader in 2025 Gartner® Magic Quadrant™ for Email Security Platforms

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Darktrace is proud to be named as a Leader in the Gartner® Magic Quadrant™ for Email Security Platforms (ESP). We believe this recognition reflects what our customers already know: our product is exceptional – and so is the way we deliver it.

In July 2025, Darktrace was named a Customers’ Choice in the Gartner® Peer Insights™ Voice of the Customer for Email Security, a distinction given to vendors who have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience). To us, both achievements are testament to the customer-first approach that has fueled our rapid growth. We feel this new distinction from Gartner validates the innovation, efficacy, and customer-centric delivery that set Darktrace apart.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. CIOs and CISOs can use this research to make informed decisions about which email security platform can best accomplish their goals. We encourage our customers to read the full report to get the complete picture.

This acknowledgement follows the recent recognition of Darktrace / NETWORK, also designated a Leader in the Gartner Magic Quadrant for Network Detection & Response and named the only Customers’ Choice in its category.

Why do we believe Darktrace is leading in the email security market?

Our relentless innovation which drives proven results  

At Darktrace we continue to push the frontier of email security, with industry-first AI-native detection and response capabilities that go beyond traditional SEG approaches. How do we do it?

  • With a proven approach that gets results. Darktrace’s unique business-centric anomaly detection catches advanced phishing, supply chain compromises, and BEC attacks – detecting them on average 13 days earlier than attack-centric solutions. That’s why 75% of our customers have removed their SEG and now rely on their native email security provider combined with Darktrace.
  • By offering comprehensive protection beyond the inbox. Darktrace / EMAIL goes further than traditional inbound filtering, delivering account and messaging protection, DLP, and DMARC capabilities, ensuring best-in-class security across inbound, outbound, and domain protection scenarios.  
  • Continuous innovation. We are ranked second highest in the Gartner Critical Capabilities research for core email security function, likely thanks to our product strategy and rapid pace of innovation. We’ve release major capabilities twice a year for nearly five years, including advanced AI models and expanded coverage for collaboration platforms.

We deliver exceptional customer experiences worldwide

Darktrace’s leadership isn’t just about excelling in technology, it’s about delivering an outstanding experience that customers value. Let’s dig into what makes our customers tick.

  • Proven loyalty from our base. Recognition from Gartner Peer Insights as a Customers’ Choice, combined with a 4.8-star rating (based on 340 reviews as of November 2025), demonstrates for us the trust of thousands of organizations worldwide, not just the analysts.  
  • Customer-first support. Darktrace goes beyond ticket-only models with dedicated account teams and award-winning service, backed by significant headcount growth in technical support and analytics roles over the past year.
  • Local expertise. With offices spanning continents, Darktrace is able to provide regional language support and tailored engagement from teams on the ground, ensuring personalized service and a human-first experience.

Darktrace enhances security stacks with a partner-first architecture

There are plenty of tools out there than encourage a siloed approach. Darktrace / EMAIL plays well with others, enhancing your native security provider and allowing you to slim down your stack. It’s designed to set you up for future growth, with:

  • A best-in-breed platform approach. Natively built on Self-Learning AI, Darktrace / EMAIL delivers deep integration with our / NETWORK, / IDENTITY, and / CLOUD products as part of a unified platforms – that enables and enhances comprehensive enterprise-wise security.
  • Optimized workflows. Darktrace integrates tightly with an extended ecosystem of security tools – including a strategic partnership with Microsoft enabling unified threat response and quarantine capabilities – bringing constant innovation to all of your SOC workflows.  
  • A channel-first strategy. Darktrace is making significant investments in partner-driven architectures, enabling integrated ecosystems that deliver maximum value and future-ready security for our customers.

Analyst recognized. Customer approved.  

Darktrace / EMAIL is not just another inbound email security tool; it’s an advanced email security platform trusted by thousands of users to protect them against advanced phishing, messaging, and account-level attacks.  

As a Leader, we believe we owe our positioning to our customers and partners for supporting our growth. In the upcoming years we will continue to innovate to serve the organizations who depend on Darktrace for threat protection.  

To learn more about Darktrace’s position as a Leader, view a complimentary copy of the Magic Quadrant report, register for the Darktrace Innovation Webinar on 9 December, 2025, or simply request a demo.

Gartner, Gartner® Magic Quadrant™ for Email Security Platforms, Max Taggett, Nikul Patel, 3 December 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Darktrace.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email

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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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