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September 21, 2023

How Darktrace Detected Black Basta Ransomware

Discover how Darktrace uncovered Black Basta ransomware. Learn about its tactics, techniques, and how to protect your network from this threat.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Matthew John
Director of Operations, SOC
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21
Sep 2023

What is Black Basta?

Over the past year, security researchers have been tracking a new ransomware group, known as Black Basta, that has been observed targeted organizations worldwide to deploy double extortion ransomware attacks since early 2022. While the strain and group are purportedly new, evidence seen suggests they are an offshoot of the Conti ransomware group [1].

The group behind Black Basta run a Ransomware as a Service (RaaS) model. They work with initial access brokers who will typically already have a foothold in company infrastructure to begin their attacks. Once inside a network, they then pivot internally using numerous tools to further their attack.

Black Basta Ransomware

Like many other ransomware actors, Black Basta uses double extortion as part of its modus operandi, exfiltrating sensitive company data and using the publication of this as a second threat to affected companies. This is also advertised on a dark web site, setup by the group to apply further pressure for affected companies to make ransom payments and avoid reputational damage.

The group also seems to regularly take advantage of existing tools to undertake the earlier stages of their attacks. Notably, the Qakbot banking trojan, seems to be the malware often used to gain an initial foothold within compromised environments.

Analysis of the tools, procedures and infrastructure used by Black Basta belies a maturity to the actors behind the ransomware. Their models and practices suggest those involved are experienced individuals, and security researchers have drawn possible links to the Conti ransomware group.

As such, Black Basta is a particular concern for security teams as attacks will likely be more sophisticated, with attackers more patient and able to lie low on digital estates for longer, waiting for the opportune moment to strike.

Cyber security is an infinite game where defender and attacker are stuck as cat and mouse; as new attacks evolve, security vendors and teams respond to the new indicators of compromise (IoCs), and update their existing rulesets and lists. As a result, attackers are forced to change their stripes to evade detection or sometimes even readjust their targets and end goals.

Anomaly Based Detection

By using the power of Darktrace’s Self-Learning AI, security teams are able to detect deviations in behavior. Threat actors need to move through the kill chain to achieve their aims, and in doing so will cause affected devices within networks to deviate from their expected pattern of life. Darktrace’s anomaly-based approach to threat detection allows it recognize these subtle deviations that indicate the presence of an attacker, and stop them in their tracks.

Additionally, the ecosystem of cyber criminals has matured in the last few decades. It is well documented how many groups now operate akin to legitimate companies, with structure, departments and governance. As such, while new attack methods and tactics do appear in the wild, the maturity in their business models belie the experience of those behind the attack.

As attackers grow their business models and develop their arsenal of attack vectors, it becomes even more critical for security teams to remain vigilant to anomalies within networks, and remain agnostic to underlying IoCs and instead adopt anomaly detection tools able to identify tactics, techniques, and procedures (TTPs) that indicate attackers may be moving through a network, ahead of deployment of ransomware and data encryption.

Darktrace’s Coverage of Black Basta

In April 2023, the Darktrace Security Operations Center (SOC) assisted a customer in triaging and responding to an ongoing ransomware infection on their network. On a Saturday, the customer reached out directly to the Darktrace analyst team via the Ask the Expert service for support after they observed encrypted files and locked administrative accounts on their network. The analyst team were able to investigate and clarify the attack path, identifying affected devices and assisting the customer with their remediation. Darktrace DETECT™ observed varying IoCs and TTPs throughout the course of this attack’s kill chain; subsequent analysis into these indicators revealed this had likely been a case of Black Basta seen in the wild.

Initial Intrusion

The methods used by the  group to gain an initial foothold in environments varies – sometimes using phishing, sometimes gaining access through a common vulnerability exposed to the internet. Black Basta actors appear to target specific organizations, as opposed to some groups who aim to hit multiple at once in a more opportunistic fashion.

In the case of the Darktrace customer likely affected by Black Basta, it is probable that the initial intrusion was out of scope. It may be that the path was via a phishing email containing an Microsoft Excel spreadsheet that launches malicious powershell commands; a noted technique for Black Basta. [3][4]  Alternatively, the group may have worked with access brokers who already had a foothold within the customer’s network.

One particular device on the network was observed acting anomalously and was possibly the first to be infected. The device attempted to connect to multiple internal devices over SMB, and connected to a server that was later found to be compromised and is described throughout the course of this blog. During this connection, it wrote a file over SMB, “syncro.exe”, which is possibly a legitimate Remote Management software but could in theory be used to spread an infection laterally. Use of this tool otherwise appears sporadic for the network, and was notably unusual for the environment.

Given these timings, it is possible this activity is related to the likely Black Basta compromise. However, there is some evidence online that use of Syncro has been seen installed as part of the execution of loaders such as Batloader, potentially indicating a separate or concurrent attack [5].

Internal Reconnaissance + Lateral Movement

However the attackers gained access in this instance, the first suspicious activity observed by Darktrace originated from an infected server. The attacker used their foothold in the device to perform internal reconnaissance, enumerating large portions of the network. Darktrace DETECT’s anomaly detection noted a distinct rise in connections to a large number of subnets, particularly to closed ports associated with native Windows services, including:

  • 135 (RPC)
  • 139 (NetBIOS)
  • 445 (SMB)
  • 3389 (RDP)

During the enumeration, SMB connections were observed during which suspiciously named executable files were written:

  • delete.me
  • covet.me

Data Staging and Exfiltration

Around 4 hours after the scanning activity, the attackers used their knowledge gained during enumeration about the environment to begin gathering and staging data for their double extortion attempts. Darktrace observed the same infected server connecting to a file storage server, and downloading over 300 GiB of data. Darktrace DETECT identified that the connections had been made via SMB and was able to present a list of filenames to the customer, allowing their security team to determine the data that had likely been exposed to the attackers.

The SMB paths detected by Darktrace showed a range of departments’ file areas being accessed by threat actors. This suggests they were interested in getting as much varied data as possible, presumably in an attempt to ensure a large amount of valuable information was at their disposal to make any threats of releasing them more credible, and more damaging to the company.

Shortly after the download, the device made an external connection over SSH to a rare domain, dataspt[.]com, hosted in the United States. The connection itself was made over an unusual port, 2022, and Darktrace recognized that the domain was new for the network.

During this upload, the threat actors uploaded a similar volume of data to the 300GiB that had been downloaded internally earlier. Darktrace flagged the usual elements of this external upload, making the identification and triage of this exfiltration attempt easier for the customer.

On top of this, Darktrace’s autonomous investigation tool Cyber AI Analyst™ launched an investigation into this on-going activity and was able to link the external upload events to the internal download, identifying them as one exfiltration incident rather than two isolated events. AI Analyst then provided a detailed summary of the activity detected, further speeding up the identification of affected files.

Preparing for Exploitation

All the activity documented so far had occurred on a Wednesday evening. It was at this point that the burst of activity calmed, and the ransomware lay in wait within the environment. Other devices around the network, particularly those connected to by the original infected server and a domain controller, were observed performing some elements of anomalous activity, but the attack seemed to largely take a pause.

However, on the Saturday morning, 3 days later, the compromised server began to change the way it communicated with attackers by reaching out to a new command and control (C2) endpoint. It seemed that attackers were gearing up for their attack, taking advantage of the weekend to strike while security teams often run with a reduced staffing.

Darktrace identified connections to a new endpoint within 4 minutes of it first being seen on the customer’s environment. The server had begun making repeated SSL connections to the new external endpoint, faceappinc[.]com, which has been flagged as malicious by various open-source intelligence (OSINT) sources.

The observed JA3 hash (d0ec4b50a944b182fc10ff51f883ccf7) suggests that the command-line tool BITS Admin was being used to launch these connections, another suggestion of the use of mature tooling.

In addition to this, Darktrace also detected the server using an administrative credential it had never previously been associated with. Darktrace recognized that the use of this credential represented a deviation from the device’s usual activity and thus could be indicative of compromise.

The server then proceeded to use the new credential to authenticate over Keberos before writing a malicious file (“management.exe”) to the Temp directory on a number of internal devices.

Encryption

At this point, the number of anomalous activities detected from the server increased massively as the attacker seems to connect networkwide in an attempt to cause as quick and destructive an encryption effort as possible. Darktrace observed numerous files that had been encrypted by a local process. The compromised server began to write ransom notes, named “instructions_read_me.txt” to other file servers, which presumably also had successfully deployed payloads. While Black Basta actors had initially been observed dropping ransom notes named “readme.txt”, security researchers have since observed and reported an updated variant of the ransomware that drops “instructions_read_me_.txt”, the name of the file detected by Darktrace, instead [6].

Another server was also observed making repeated SSL connections to the same rare external endpoint, faceappinc[.]com. Shortly after beginning these connections, the device made an HTTP connection to a rare IP address with no hostname, 212.118.55[.]211. During this connection, the device also downloaded a suspicious executable file, cal[.]linux. OSINT research linked the hash of this file to a Black Basta Executable and Linkable File (ELF) variant, indicating that the group was highly likely behind this ransomware attack.

Of particular interest again, is how the attacker lives off the land, utilizing pre-installed Windows services. Darktrace flagged that the server was observed using PsExec, a remote management executable, on multiple devices.

Darktrace Assistance

Darktrace DETECT was able to clearly detect and provide visibility over all stages of the ransomware attack, alerting the customer with multiple model breaches and AI Analyst investigation(s) and highlighting suspicious activity throughout the course of the attack.

For example, the exfiltration of sensitive data was flagged for a number of anomalous features of the meta-data: volume; rarity of the endpoint; port and protocol used.

In total, the portion of the attack observed by Darktrace lasted about 4 days from the first model breach until the ransomware was deployed. In particular, the encryption itself was initiated on a Saturday.

The encryption event itself was initiated on a Saturday, which is not uncommon as threat actors tend to launch their destructive attacks when they expect security teams will be at their lowest capacity. The Darktrace SOC team regularly observes and assists in customer’s in the face of ransomware actors who patiently lie in wait. Attackers often choose to strike as security teams run on reduced hours of manpower, sometimes even choosing to deploy ahead of longer breaks for national or public holidays, for example.

In this case, the customer contacted Darktrace directly through the Ask the Expert (ATE) service. ATE offers customers around the clock access to Darktrace’s team of expert analysts. Customers who subscribe to ATE are able to send queries directly to the analyst team if they are in need of assistance in the face of suspicious network activity or emerging attacks.

In this example, Darktrace’s team of expert analysts worked in tandem with Cyber AI Analyst to investigate the ongoing compromise, ensuring that the investigation and response process were completed as quickly and efficiently as possible.

Thanks to Darktrace’s Self-Learning AI, the analyst team were able to quickly produce a detailed report enumerating the timeline of events. By combining the human expertise of the analyst team and the machine learning capabilities of AI Analyst, Darktrace was able to quickly identify anomalous activity being performed and the affected devices. AI Analyst was then able to collate and present this information into a comprehensive and digestible report for the customer to consult.

Conclusion

It is likely that this ransomware attack was undertaken by the Black Basta group, or at least using tools related to their method. Although Black Basta itself is a relatively novel ransomware strain, there is a maturity and sophistication to its tactics. This indicates that this new group are actually experienced threat actors, with evidence pointing towards it being an offshoot of Conti.

The Pyramid of Pain is a well trodden model in cyber security, but it can help us understand the various features of an attack. Indicators like static C2 destinations or file hashes can easily be changed, but it’s the underlying TTPs that remain the same between attacks.

In this case, the attackers used living off the land techniques, making use of tools such as BITSAdmin, as well as using tried and tested malware such as Qakbot. While the domains and IPs involved will change, the way these malware interact and move about systems remains the same. Their fingerprint therefore causes very similar anomalies in network traffic, and this is where the strength of Darktrace lies.

Darktrace’s anomaly-based approach to threat detection means that these new attack types are quickly drawn out of the noise of everyday traffic within an environment. Once attackers have gained a foothold in a network, they will have to cause deviation from the usual pattern of a life on a network to proceed; Darktrace is uniquely placed to detect even the most subtle changes in a device’s behavior that could be indicative of an emerging threat.

Machine learning can act as a force multiplier for security teams. Working hand in hand with the Darktrace SOC, the customer was able to generate cohesive and comprehensive reporting on the attack path within days. This would be a feat for humans alone, requiring significant resources and time, but with the power of Darktrace’s Self-Learning AI, these deep and complex analyses become as easy as the click of a button.

Credit to: Matthew John, Director of Operations, SOC, Paul Jennings, Principal Analyst Consultant

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  • Identity-based attacks: How attackers are bypassing traditional defenses
  • Zero-day exploitation: The rise of previously unknown vulnerabilities
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Appendices

Darktrace DETECT Model Breaches

Internal Reconnaissance

Device / Multiple Lateral Movement Model Breaches

Device / Large Number of Model Breaches

Device / Network Scan

Device / Anomalous RDP Followed by Multiple Model Breaches

Device / Possible SMB/NTLM Reconnaissance

Device / SMB Lateral Movement

Anomalous Connection / SMB Enumeration

Anomalous Connection / Possible Share Enumeration Activity

Device / Suspicious SMB Scanning Activity

Device / RDP Scan

Anomalous Connection / Active Remote Desktop Tunnel

Device / Increase in New RPC Services

Device / ICMP Address Scan

Download and Upload

Unusual Activity / Enhanced Unusual External Data Transfer

Unusual Activity / Unusual External Data Transfer

Anomalous Connection / Uncommon 1 GiB Outbound

Anomalous Connection / Data Sent to Rare Domain

Anomalous Connection / Download and Upload

Compliance / SSH to Rare External Destination

Anomalous Server Activity / Rare External from Server

Anomalous Server Activity / Outgoing from Server

Anomalous Connection / Application Protocol on Uncommon Port

Anomalous Connection / Multiple Connections to New External TCP Port

Device / Anomalous SMB Followed By Multiple Model Breaches

Unusual Activity / SMB Access Failures

Lateral Movement and Encryption

User / New Admin Credentials on Server

Compliance / SMB Drive Write

Device / Anomalous RDP Followed By Multiple Model Breaches

Anomalous Connection / High Volume of New or Uncommon Service Control

Anomalous Connection / New or Uncommon Service Control

Device / New or Unusual Remote Command Execution

Anomalous Connection / SMB Enumeration

Additional Beaconing and Tooling

Device / Initial Breach Chain Compromise

Device / Multiple C2 Model Breaches

Compromise / Large Number of Suspicious Failed Connections

Compromise / Sustained SSL or HTTP Increase

Compromise / SSL or HTTP Beacon

Compromise / Suspicious Beaconing Behavior

Compromise / Large Number of Suspicious Successful Connections

Compromise / High Volume of Connections with Beacon Score

Compromise / Slow Beaconing Activity To External Rare

Compromise / SSL Beaconing to Rare Destination

Compromise / Beaconing Activity To External Rare

Compromise / Beacon to Young Endpoint

Compromise / Agent Beacon to New Endpoint

Anomalous Server Activity / Rare External from Server

Anomalous Connection / Multiple Failed Connections to Rare Endpoint

Anomalous File / EXE from Rare External Location

IoC - Type - Description + Confidence

dataspt[.]com - Hostname - Highly Likely Exfiltration Server

46.22.211[.]151:2022 - IP Address and Unusual Port - Highly Likely Exfiltration Server

faceappinc[.]com - Hostname - Likely C2 Infrastructure

Instructions_read_me.txt - Filename - Almost Certain Ransom Note

212.118.55[.]211 - IP Address - Likely C2 Infrastructure

delete[.]me - Filename - Potential lateral movement script

covet[.]me - Filename - Potential lateral movement script

d0ec4b50a944b182fc10ff51f883ccf7 - JA3 Client Fingerprint - Potential Windows BITS C2 Process

/download/cal.linux - URI - Likely BlackBasta executable file

1f4dcfa562f218fcd793c1c384c3006e460213a8 - Sha1 File Hash - Likely BlackBasta executable file

References

[1] https://blogs.blackberry.com/en/2022/05/black-basta-rebrand-of-conti-or-something-new

[2] https://www.cybereason.com/blog/threat-alert-aggressive-qakbot-campaign-and-the-black-basta-ransomware-group-targeting-u.s.-companies

[3] https://www.trendmicro.com/en_us/research/22/e/examining-the-black-basta-ransomwares-infection-routine.html

[4] https://unit42.paloaltonetworks.com/atoms/blackbasta-ransomware/

[5] https://www.trendmicro.com/en_gb/research/23/a/batloader-malware-abuses-legitimate-tools-uses-obfuscated-javasc.html

[6] https://www.pcrisk.com/removal-guides/23666-black-basta-ransomware

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Matthew John
Director of Operations, SOC

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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