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August 2, 2024

Safelink Smuggling: Enhancing Resilience Against Malicious Links

Gain insights into safelink smuggling tactics and learn strategies to protect your organization from the dangers posed by malicious links.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Carlos Gray
Senior Product Marketing Manager, Email
Written by
Stephen Pickman
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02
Aug 2024

Darktrace security members and researchers have recently seen a rise in what we are calling Safelink Smuggling. Safelinks are URLs rewritten by security solutions to enable additional analysis when the URL is clicked. Once analyzed, they may prompt a user, redirect the browser back to the original URL, or block further access if deemed necessary.

What is Safelink Smuggling?

Safelink Smuggling is a technique that involves an attacker purposely getting their malicious payload rewritten by a security solution’s Safelink capability to then propagate the rewritten URL to others. This technique is a way for attackers to not only avoid detection by traditional email security and other solutions, but also to instill mistrust in all email security solutions. As a result, Safelinks from a range of popular email security providers are often seen in phishing or supply chain attacks. In fact, Darktrace has observed over 300,000 cases of Safelinks being included in unexpected and suspicious contexts over the last 3 months.

How does Safelink Smuggling work?

Safelink Smuggling has two key stages: Getting a malicious link rewritten by an email security solution, then propagating that rewritten link to other victims.

Step one:

Obfuscated a malicious payload through a Safelink capability rewriting the link; Darktrace has seen this attempted through two methods – Compromised Account or Reply-Chain.

  • Method 1: Compromised Account

If an attacker can gain access to a compromised account – whether that’s through brute force, malware or credential theft – they can infiltrate it with malicious links, and then exfiltrate the Safelinks created as the email passes through security filtering. In other words, attackers will send a malicious payload to the compromised inbox, with the intent that the malicious URL gets rewritten. Unlike a normal phishing email where the threat actor wants to avoid having their email blocked, in this case the objective is for the email to get through to the inbox with the link rewritten. As observed by Darktrace, attackers often send the link in isolation as any additional components (i.e., body text or other content in the email) could cause a more severe action such as the email security solution holding the message.

  • Method 2: Reply-Chain

With this method, the attacker sends a malicious link to an email security vendor’s customer in an attempt to solicit a reply from an internal user. This allows them to grab the re-written URL within the reply chain. However, this is a risky tactic which can fail at several points. The attacker has to be confident the initial email won't be blocked outright; they also risk alerting security vendors to the address and the URL intended to be used for the main campaign. They also must be confident that the checks made when the re-written URL is clicked will not lead to a block at the final destination.
Regardless of the method used, the end result will appear as follows:

For example, the original malicious URL may look like this,

faceldu[.]org/Invoice112.zip

(negative surface indicators: recently registered domain, file extension)

And after being rewritten,

securityvevndor[.]com/safe?q=aNDF80dfaAkAH930adbd

(positive surface indicators: established domain, positive reputation, associated with safe content)

Step Two:

Now that the attacker has access to a malicious URL that has been obfuscated by a safe rewrite, attackers can forward or craft an email leveraging that same link. In fact, we have even seen multiple layers of Safelink Smuggling being used to mask a payload further.

The Challenge of Link Rewriting

Traditional email security solutions rewrite all links sent to an organization, but there is an inherent risk to this methodology. Rewriting every link, whether harmless or harmful, leads employees to lose context and creates a false sense of security when interacting with rewritten links in emails. Furthermore, it provides attackers with many opportunities to exploit Safelinks. As demonstrated in Method 2 above, if an email security solution does not rewrite every link, executing such attacks would be significantly more challenging.

Traditionally, rewriting every link made sense from a security perspective, as it allowed servers to thoroughly analyze links for known attack patterns and signatures. However, this approach relies on identifying previously recognized threats. Conversely, Darktrace / EMAIL gathers sufficient information about a link without needing to rewrite it, by analyzing the context and content of the email and the link itself.

In fact, Darktrace is the pioneer in applying selective rewriting to URLs based on suspicious properties or context, a method that other solutions have since adopted. While traditional solutions rewrite links to assess them only after they are clicked, Darktrace / EMAIL takes immediate action to neutralize threats before they reach the inbox.

Darktrace achieves high success rates in detecting malicious links and emails on the first encounter using Self-Learning AI. By understanding 'normal' behavior in email communications, Darktrace identifies subtle deviations indicative of cyber threats and selectively rewrites only those links deemed suspicious, ensuring a targeted, proportionate, and non-disruptive response.

Why do traditional email security solutions miss Safelink attacks?

Traditional security solutions that focus on learning attack patterns will miss Safelink threats as they are often utilized in attacks that have a variety of layers which help the email seem legitimate. Leveraging all the classic techniques seen in a supply chain attack to disguise the sender's intent, taking advantage of the users' inherent trust in familiar sources, the user is more likely to lower their defenses.

For more information: https://darktrace.com/products/email/use-cases/supply-chain-attack

In terms of the URL, if the payload is malicious, why is it difficult for email security solutions to catch it? Primarily, other security vendors will focus on the payload in isolation, attempting to find known attack patterns or signatures such as a domain name or IP with a bad reputation. Unfortunately, with this technique, if the URL has a legitimate domain, it will return a clean track record. Common obfuscation techniques such as captchas, short-links, and click throughs can all be deployed to add layers of complexity to the analysis.

Safelink Smuggling relies heavily on link redirects, which means that web analysis tools will falter as they will only analyze the first redirect. Consequently, when more in-depth analysis on the link itself is performed, the first place the URL takes the user is not the malicious site but rather the default on-click analysis of the vendor in question. Therefore, any traditional browser or link analysis will also return a negative result.

Finally, the context itself is important. In contrast to traditional email security solutions, Darktrace / EMAIL asks who, what, when, where, and why for every single email, and compares it to the pattern of life of both the internal recipient and the external sender, rather than attempting to match patterns with historical threat data. When analyzing an email from an inbound perspective, Darktrace reveals potential deviations from normal, that, when considered sufficiently anomalous, will result in taking a proportional action to the threat assessed.

To illustrate the above, let’s take a look at an example email that Darktrace recently caught.

The following is an email a Darktrace customer received, which Darktrace / EMAIL held before it reached the inbox. In this case, the smuggled Safelink was further obfuscated behind a QR Code. The accompanying document also presented some anomalies in terms of its intent, perceived as a potential social engineering attempt. Finally, the lack of association and low mailing history meant there was no prior context for this email.  

Example of a Safelink Smuggling attack using a popular email security solution’s safelink.
Fig 1: Example of a Safelink Smuggling attack using a popular email security solution’s safelink.

How to mitigate against Safelink Smuggling?

It's difficult for email security vendors to do anything about their links being reused, and reuse should almost be expected by popular operators in the email security space. Therefore, the presence of links from a vendor’s domain in a suspicious email communication rarely indicates a compromise of the link rewrite infrastructure or a compromise of the third-party vendor.

Email security vendors can improve their defense-in-depth, especially around their email provider accounts to avoid Method 1 (Compromised Account attacks) and become more selective with their rewrites to curtail Method 2 (Reply Chain attacks).

Primary protection against Safelink Smuggling should be offered by the email security vendor responsible for inbound email analysis. They need to ensure that techniques such as Safelink Smuggling are not evaded by their detection mechanisms.

Darktrace has long been working on the betterment of security within the email community and innovating our link analysis infrastructure to mitigate against this attack methodology (read more about our major update in 6.2 here), regardless of whether the receiving organization are Darktrace customers.

How does Darktrace deal with Safelink Smuggling today?

Darktrace has been dealing with Safelink Smuggling since launch and has a standardized recommendation for customers who are looking to defend against this threat.

Customers want to avoid being 1) the propagators of this threat and potentially damaging their brand reputation, and 2) being victims of the supply chain attack thereafter.

The principal recommendation to protect customer accounts and consequently their brands is to ensure defense-in-depth. As accounts establish themselves as the crown jewels of any modern enterprise, organizations should vigilantly monitor their account activity with the same rigor they would analyze their network activity. Whether that is through the base account takeover protection offered by Darktrace / EMAIL, or the expanded defense offered by Darktrace / IDENTITY, it is crucial that the accounts themselves have a robust security solution in place.

Secondly, to avoid falling victim to the supply chain attack that leverages a third-party vendor’s link rewrite, it is imperative to use a solution that does not rely on static threat intelligence and link reputation analysis. Rather than chasing attackers by updating rules and signatures, Darktrace leverages Self-Learning AI to learn the communication patterns of both internal and external messages to reveal deviations in both content and context.

Finally, for those customers that already leverage Darktrace / EMAIL we recommend ensuring that lock links are enabled, and that the default warning page is displayed every time a link is rewritten, no matter the perceived severity of the link. This will allow any potential user that clicks on a rewritten Darktrace / EMAIL link to be alerted to the potential nature of the site they are trying to access.

Safelink smuggling example caught by Darktrace

While most cases involve other vendors, analysts recently saw a case where Darktrace's own links were used in this type of attack. A small number of links were leveraged in a campaign targeting both Darktrace and non-Darktrace customers alike. Thankfully, these attempts were all appropriately actioned by those customers that had Darktrace / EMAIL deployed.

In the example below, you will see how Darktrace Cyber AI Analyst describes the example at hand under the Anomaly Indicators section.

Example of Safelink Smuggling attack on Darktrace using the Darktrace Safelink Infrastructure.
Fig 2: Example of Safelink Smuggling attack on Darktrace using the Darktrace Safelink Infrastructure.

First, the display name mismatch can be interpreted as an indicator of social engineering, attempting to deceive the recipient with an IT policy change.

Second, the link itself, which in this case is a hidden redirect to an unusual host for this environment.

Finally, there is a suspected account takeover due to the origin of the email being a long-standing, validated domain that contains a wide variety of suspicious elements.

Darktrace / EMAIL would have held this email from being delivered.

Conclusion

By investigating Safelink Smuggling, Darktrace wants to shine a light on the technique for security teams and help raise awareness of how it can be used to dupe users into lowering their defenses. Challenge your email security vendor on how it deals with link analysis, particularly from trusted senders and applications.

Interested in Darktrace’s approach to defense-in-depth? Check out Darktrace / EMAIL

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Carlos Gray
Senior Product Marketing Manager, Email
Written by
Stephen Pickman

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December 3, 2025

Darktrace Named as a Leader in 2025 Gartner® Magic Quadrant™ for Email Security Platforms

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Darktrace is proud to be named as a Leader in the Gartner® Magic Quadrant™ for Email Security Platforms (ESP). We believe this recognition reflects what our customers already know: our product is exceptional – and so is the way we deliver it.

In July 2025, Darktrace was named a Customers’ Choice in the Gartner® Peer Insights™ Voice of the Customer for Email Security, a distinction given to vendors who have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience). To us, both achievements are testament to the customer-first approach that has fueled our rapid growth. We feel this new distinction from Gartner validates the innovation, efficacy, and customer-centric delivery that set Darktrace apart.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. CIOs and CISOs can use this research to make informed decisions about which email security platform can best accomplish their goals. We encourage our customers to read the full report to get the complete picture.

This acknowledgement follows the recent recognition of Darktrace / NETWORK, also designated a Leader in the Gartner Magic Quadrant for Network Detection & Response and named the only Customers’ Choice in its category.

Why do we believe Darktrace is leading in the email security market?

Our relentless innovation which drives proven results  

At Darktrace we continue to push the frontier of email security, with industry-first AI-native detection and response capabilities that go beyond traditional SEG approaches. How do we do it?

  • With a proven approach that gets results. Darktrace’s unique business-centric anomaly detection catches advanced phishing, supply chain compromises, and BEC attacks – detecting them on average 13 days earlier than attack-centric solutions. That’s why 75% of our customers have removed their SEG and now rely on their native email security provider combined with Darktrace.
  • By offering comprehensive protection beyond the inbox. Darktrace / EMAIL goes further than traditional inbound filtering, delivering account and messaging protection, DLP, and DMARC capabilities, ensuring best-in-class security across inbound, outbound, and domain protection scenarios.  
  • Continuous innovation. We are ranked second highest in the Gartner Critical Capabilities research for core email security function, likely thanks to our product strategy and rapid pace of innovation. We’ve release major capabilities twice a year for nearly five years, including advanced AI models and expanded coverage for collaboration platforms.

We deliver exceptional customer experiences worldwide

Darktrace’s leadership isn’t just about excelling in technology, it’s about delivering an outstanding experience that customers value. Let’s dig into what makes our customers tick.

  • Proven loyalty from our base. Recognition from Gartner Peer Insights as a Customers’ Choice, combined with a 4.8-star rating (based on 340 reviews as of November 2025), demonstrates for us the trust of thousands of organizations worldwide, not just the analysts.  
  • Customer-first support. Darktrace goes beyond ticket-only models with dedicated account teams and award-winning service, backed by significant headcount growth in technical support and analytics roles over the past year.
  • Local expertise. With offices spanning continents, Darktrace is able to provide regional language support and tailored engagement from teams on the ground, ensuring personalized service and a human-first experience.

Darktrace enhances security stacks with a partner-first architecture

There are plenty of tools out there than encourage a siloed approach. Darktrace / EMAIL plays well with others, enhancing your native security provider and allowing you to slim down your stack. It’s designed to set you up for future growth, with:

  • A best-in-breed platform approach. Natively built on Self-Learning AI, Darktrace / EMAIL delivers deep integration with our / NETWORK, / IDENTITY, and / CLOUD products as part of a unified platforms – that enables and enhances comprehensive enterprise-wise security.
  • Optimized workflows. Darktrace integrates tightly with an extended ecosystem of security tools – including a strategic partnership with Microsoft enabling unified threat response and quarantine capabilities – bringing constant innovation to all of your SOC workflows.  
  • A channel-first strategy. Darktrace is making significant investments in partner-driven architectures, enabling integrated ecosystems that deliver maximum value and future-ready security for our customers.

Analyst recognized. Customer approved.  

Darktrace / EMAIL is not just another inbound email security tool; it’s an advanced email security platform trusted by thousands of users to protect them against advanced phishing, messaging, and account-level attacks.  

As a Leader, we believe we owe our positioning to our customers and partners for supporting our growth. In the upcoming years we will continue to innovate to serve the organizations who depend on Darktrace for threat protection.  

To learn more about Darktrace’s position as a Leader, view a complimentary copy of the Magic Quadrant report, register for the Darktrace Innovation Webinar on 9 December, 2025, or simply request a demo.

Gartner, Gartner® Magic Quadrant™ for Email Security Platforms, Max Taggett, Nikul Patel, 3 December 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Darktrace.

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Carlos Gray
Senior Product Marketing Manager, Email

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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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