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December 13, 2023

Defending Against Personalized Cyber Attacks

Stay informed about the latest trends in cyber threats with Darktrace experts, including how attacks are evolving and becoming more personalized.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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The Darktrace Community
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13
Dec 2023

Cyber-attacks are getting personal. The usual opportunistic “spray and pray” attacks that reach many would-be targets at once are still present, but as cyber defence has advanced, today’s more sophisticated campaigns take precise aim at a particular company.

Threat actors willingly put in extra time and effort to realize a bigger payday at the end of it, but developments in the tools they have at their disposal are also making targeted, personal attacks easier.

CAPTCHA-breaking AI techniques like computer vision and convolutional neural networks can be used to gather information on an organization’s attack surface, and Generative AI is able to perform OSINT collection on a specific target, or targets, within an organization. Once inside, attackers can further leverage AI to automatically tweak attacks and create novel, highly targeted threats that elude defenses.

A new white paper, The CISO’s Guide to Cyber AI, explains how CISOs and their teams can make smarter use of defensive AI and machine learning (ML) to protect today’s digital environments from these and more advanced novel threats.

Today’s threats don’t necessarily resemble past attacks  

Darktrace analytics pointed to a sharp rise in novel cyber-attacks earlier this year. Generative AI and large language model (LLM) tools continue to lower the barrier to entry for threat actors, making it easier than ever to build smarter, faster, more targeted attacks.

But while attacks are getting personal, security tools that apply AI in the wrong way won’t see these attacks coming.

Here’s why: most cyber security tools and platforms rely on a combination of supervised machine learning, deep learning, and transformers to train and inform their systems. This entails shipping your company’s data out to a large data lake housed somewhere in the cloud where it gets blended with attack data from thousands of other organizations. The resulting homogenized data set gets used to train AI systems — yours and everyone else’s — to recognize patterns of attack based on previously encountered threats.

At its conception, this was a reasonably smart way of approaching cyber security. For a long time, the assumption that today’s threats will resemble yesterday’s attacks was a valid one. But in an age where the commoditization of cyber-crime has lowered the bar-to-entry for attackers, and where Generative AI and other open-source tools are enabling personalized attacks at scale, this is no longer the case.

Darktrace has seen evidence this year of a marked rise in more sophisticated attack techniques. Between May and July this year, our Cyber AI Research Centre observed that multistage payload attacks, in which a malicious email encourages the recipient to follow a series of steps before delivering a payload or attempting to harvest sensitive information, have increased by an average of 59% across Darktrace customers. Some of this will be QR code phishing, the latest trend in attack tactics, others will include automation. The speed of these types of attacks will likely rise as greater automation and AI are adopted and applied by attackers.

This ‘historical’ approach is not able to identify threats that haven’t been seen before: attacks that use new malware, novel social engineering, and those that are targeted to your organization. There are no indicators of compromise (IoCs) to teach your system to recognize these kinds of attacks.

IoC-based defenses won’t necessarily spot strange and unusual activity by an authorized user, device, or known IP address until threat actors tip their hand — and by then it’s too late. Looking for repeat patterns works well for detecting threats that resemble past attacks, but this increasingly won’t be the case. The only way to spot unique and novel threats is to build cyber security that’s tailored to you, and that requires a whole new approach.

Smarter use of AI levels the playing field

Security teams and adversaries continue to innovate to gain the upper-hand, and the advantage of time.

Since AI equips even novice cyber criminals to mount sophisticated attacks, AI must evolve to do three things:

  • Understand and continue to learn what “normal” looks like for your unique digital environment
  • Detect and alert on any anomalous behavior the instant it occurs
  • Initiate a targeted response to contain threats and give your analysts more time, without disrupting the flow of business

Darktrace uses Self-Learning AI to understand what constitutes ‘normal’ for everyone and everything in your business, including cloud resources, identities, email accounts, endpoint devices, and even OT controllers. As the name suggests, Self-Learning AI trains itself, developing and maintaining deep understanding of ‘patterns of life’ for your business environment. Used in combination with other AI methods such as LLMs, generative AI, and supervised ML, Self-Learning AI identifies novel cyber-threats most static (backward-looking) tools miss.

The technology learns ‘on the job’ and from scratch, without relying on historical data or a massive upfront effort by your team to train the system. Probabilistic mathematics revise assumptions about behavior on a constant basis so the system keeps itself up-to-date without repeat efforts by your team.

The result is that areas of risk, as well as real-time emerging attacks, are brought to the surface – regardless of whether those attacks have been seen before in the wild.

Surgical attacks warrant surgical response

Supervised ML continues to serve a purpose, but the dawning age of novel and AI-led attacks favors a more proactive approach to securing the cloud. Tools must take greater responsibility for their own education and greater initiative via autonomous response.

What some solutions call response ultimately amounts to sending alerts and opening tickets that create more needless work for analysts. Other tools claim to automate response, but either take very limited actions like automating the process of ticket creation, or overly ambitious steps like quarantining entire systems.

Darktrace’s dynamic understanding of your environment enables a truly autonomous and precise cloud-native response. Its understanding of ‘normal’ for every user and device allows it to enforce ‘normal’ – cutting out only the malicious activity, while allowing normal business to continue functioning.

How this response will take place will depend on where Darktrace is deployed in your environment. In the network, it might mean blocking specific, anomalous connections over a certain port. In the cloud, it could mean detaching EC2 instances and applying security groups to contain only assets at risk. In email, this could be locking links or flattening attachments.

Get personal with ‘One on One’ Security

The widespread accessibility of generative AI has altered the threat landscape permanently, allowing cyber-criminals to deploy unique and personalized attacks at scale and at machine speed. In the near future, we can expect to see more novel and sophisticated phishing attacks, new automated creation of malicious code, sustained attack campaigns targeting an individual or company, and even deep fakes designed to elicit human trust.

To meet the needs of today and tomorrow, cyber security needs to leverage AI deeply and intelligently – not just using it to automate outdated historical approaches, or bolting generative AI onto existing products to keep up with the latest trend. Since 2013 Darktrace has been using AI in a fundamentally unique way: a system that learns your unique organization and understands what’s normal at a granular level. Only with this personalized understanding can you be confident in your ability as an organization to identify and shut down novel threats on the first encounter.

This form of personalized, ‘One on One’ security is a no longer a ‘nice to have’ for defenders. ‘Spray and pray’ tactics will continue to exist, but the attacks most likely to slip through the net and cause you damage are the sophisticated, the personal, and the never-before-seen. That’s what Self-Learning AI was built for – learning your business to deliver personalized cyber security, meeting every attack one-on-one.

The CISO’s Guide to Cyber AI overviews the differences between common AI approaches in cyber security and offers a high-level checklist for choosing the ideal solution for stopping attacks — including new novel threats.  To learn more about making the smartest use of AI to stop novel and targeted cloud attacks, download the guide today.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
The Darktrace Community

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December 3, 2025

Darktrace Named as a Leader in 2025 Gartner® Magic Quadrant™ for Email Security Platforms

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Darktrace is proud to be named as a Leader in the Gartner® Magic Quadrant™ for Email Security Platforms (ESP). We believe this recognition reflects what our customers already know: our product is exceptional – and so is the way we deliver it.

In July 2025, Darktrace was named a Customers’ Choice in the Gartner® Peer Insights™ Voice of the Customer for Email Security, a distinction given to vendors who have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience). To us, both achievements are testament to the customer-first approach that has fueled our rapid growth. We feel this new distinction from Gartner validates the innovation, efficacy, and customer-centric delivery that set Darktrace apart.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. CIOs and CISOs can use this research to make informed decisions about which email security platform can best accomplish their goals. We encourage our customers to read the full report to get the complete picture.

This acknowledgement follows the recent recognition of Darktrace / NETWORK, also designated a Leader in the Gartner Magic Quadrant for Network Detection & Response and named the only Customers’ Choice in its category.

Leaders are recognized for strong market adoption, financial stability, and established integrations with major collaboration platforms.

Why do we believe Darktrace is leading in the email security market?

Our relentless innovation which drives proven results  

At Darktrace we continue to push the frontier of email security, with industry-first AI-native detection and response capabilities that go beyond traditional SEG approaches. How do we do it?

  • With a proven approach that gets results. Darktrace’s unique business-centric anomaly detection catches advanced phishing, supply chain compromises, and BEC attacks – detecting them on average 13 days earlier than attack-centric solutions. That’s why 75% of our customers have removed their SEG and now rely on their native email security provider combined with Darktrace.
  • By offering comprehensive protection beyond the inbox. Darktrace / EMAIL goes further than traditional inbound filtering, delivering account and messaging protection, DLP, and DMARC capabilities, ensuring best-in-class security across inbound, outbound, and domain protection scenarios.  
  • Continuous innovation. We are ranked second highest in the Gartner Critical Capabilities research for core email security function, likely thanks to our product strategy and rapid pace of innovation. We’ve release major capabilities twice a year for nearly five years, including advanced AI models and expanded coverage for collaboration platforms.

We deliver exceptional customer experiences worldwide

Darktrace’s leadership isn’t just about excelling in technology, it’s about delivering an outstanding experience that customers value. Let’s dig into what makes our customers tick.

  • Proven loyalty from our base. Recognition from Gartner Peer Insights as a Customers’ Choice, combined with a 4.8-star rating (based on 340 reviews as of November 2025), demonstrates for us the trust of thousands of organizations worldwide, not just the analysts.  
  • Customer-first support. Darktrace goes beyond ticket-only models with dedicated account teams and award-winning service, backed by significant headcount growth in technical support and analytics roles over the past year.
  • Local expertise. With offices spanning continents, Darktrace is able to provide regional language support and tailored engagement from teams on the ground, ensuring personalized service and a human-first experience.

Darktrace enhances security stacks with a partner-first architecture

There are plenty of tools out there than encourage a siloed approach. Darktrace / EMAIL plays well with others, enhancing your native security provider and allowing you to slim down your stack. It’s designed to set you up for future growth, with:

  • A best-in-breed platform approach. Natively built on Self-Learning AI, Darktrace / EMAIL delivers deep integration with our / NETWORK, / IDENTITY, and / CLOUD products as part of a unified platforms – that enables and enhances comprehensive enterprise-wise security.
  • Optimized workflows. Darktrace integrates tightly with an extended ecosystem of security tools – including a strategic partnership with Microsoft enabling unified threat response and quarantine capabilities – bringing constant innovation to all of your SOC workflows.  
  • A channel-first strategy. Darktrace is making significant investments in partner-driven architectures, enabling integrated ecosystems that deliver maximum value and future-ready security for our customers.

Analyst recognized. Customer approved.  

Darktrace / EMAIL is not just another inbound email security tool; it’s an advanced email security platform trusted by thousands of users to protect them against advanced phishing, messaging, and account-level attacks.  

As a Leader, we believe we owe our positioning to our customers and partners for supporting our growth. In the upcoming years we will continue to innovate to serve the organizations who depend on Darktrace for threat protection.  

To learn more about Darktrace’s position as a Leader, view a complimentary copy of the Magic Quadrant report, register for the Darktrace Innovation Webinar on 9 December, 2025, or simply request a demo.

Gartner, Gartner® Magic Quadrant™ for Email Security Platforms, Max Taggett, Nikul Patel, 3 December 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Darktrace.

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Carlos Gray
Senior Product Marketing Manager, Email

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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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