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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Black Friday continues to be a prime opportunity for threat actors, with early analysis from Darktrace showing a significant spike in attackers impersonating well-known brands, as well as the brands most frequently impersonated by scammers. Plus, check out our top tips to stay safe while filling your basket with deals.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Carlos Gray
Senior Product Marketing Manager, Email
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27
Nov 2025

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Replace your SEG with context-aware email security

A practical guide for CISOs for replacing outdated SEGs with AI-driven email security, optimized for Microsoft 365.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Carlos Gray
Senior Product Marketing Manager, Email

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February 13, 2026

CVE-2026-1731: How Darktrace Sees the BeyondTrust Exploitation Wave Unfolding

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Note: Darktrace's Threat Research team is publishing now to help defenders. We will update continue updating this blog as our investigations unfold.

Background

On February 6, 2026, the Identity & Access Management solution BeyondTrust announced patches for a vulnerability, CVE-2026-1731, which enables unauthenticated remote code execution using specially crafted requests.  This vulnerability affects BeyondTrust Remote Support (RS) and particular older versions of Privileged Remote Access (PRA) [1].

A Proof of Concept (PoC) exploit for this vulnerability was released publicly on February 10, and open-source intelligence (OSINT) reported exploitation attempts within 24 hours [2].

Previous intrusions against Beyond Trust technology have been cited as being affiliated with nation-state attacks, including a 2024 breach targeting the U.S. Treasury Department. This incident led to subsequent emergency directives from  the Cybersecurity and Infrastructure Security Agency (CISA) and later showed attackers had chained previously unknown vulnerabilities to achieve their goals [3].

Additionally, there appears to be infrastructure overlap with React2Shell mass exploitation previously observed by Darktrace, with command-and-control (C2) domain  avg.domaininfo[.]top seen in potential post-exploitation activity for BeyondTrust, as well as in a React2Shell exploitation case involving possible EtherRAT deployment.

Darktrace Detections

Darktrace’s Threat Research team has identified highly anomalous activity across several customers that may relate to exploitation of BeyondTrust since February 10, 2026. Observed activities include:

-              Outbound connections and DNS requests for endpoints associated with Out-of-Band Application Security Testing; these services are commonly abused by threat actors for exploit validation.  Associated Darktrace models include:

o    Compromise / Possible Tunnelling to Bin Services

-              Suspicious executable file downloads. Associated Darktrace models include:

o    Anomalous File / EXE from Rare External Location

-              Outbound beaconing to rare domains. Associated Darktrace models include:

o   Compromise / Agent Beacon (Medium Period)

o   Compromise / Agent Beacon (Long Period)

o   Compromise / Sustained TCP Beaconing Activity To Rare Endpoint

o   Compromise / Beacon to Young Endpoint

o   Anomalous Server Activity / Rare External from Server

o   Compromise / SSL Beaconing to Rare Destination

-              Unusual cryptocurrency mining activity. Associated Darktrace models include:

o   Compromise / Monero Mining

o   Compromise / High Priority Crypto Currency Mining

And model alerts for:

o    Compromise / Rare Domain Pointing to Internal IP

IT Defenders: As part of best practices, we highly recommend employing an automated containment solution in your environment. For Darktrace customers, please ensure that Autonomous Response is configured correctly. More guidance regarding this activity and suggested actions can be found in the Darktrace Customer Portal.  

Appendices

Potential indicators of post-exploitation behavior:

·      217.76.57[.]78 – IP address - Likely C2 server

·      hXXp://217.76.57[.]78:8009/index.js - URL -  Likely payload

·      b6a15e1f2f3e1f651a5ad4a18ce39d411d385ac7  - SHA1 - Likely payload

·      195.154.119[.]194 – IP address – Likely C2 server

·      hXXp://195.154.119[.]194/index.js - URL – Likely payload

·      avg.domaininfo[.]top – Hostname – Likely C2 server

·      104.234.174[.]5 – IP address - Possible C2 server

·      35da45aeca4701764eb49185b11ef23432f7162a – SHA1 – Possible payload

·      hXXp://134.122.13[.]34:8979/c - URL – Possible payload

·      134.122.13[.]34 – IP address – Possible C2 server

·      28df16894a6732919c650cc5a3de94e434a81d80 - SHA1 - Possible payload

References:

1.        https://nvd.nist.gov/vuln/detail/CVE-2026-1731

2.        https://www.securityweek.com/beyondtrust-vulnerability-targeted-by-hackers-within-24-hours-of-poc-release/

3.        https://www.rapid7.com/blog/post/etr-cve-2026-1731-critical-unauthenticated-remote-code-execution-rce-beyondtrust-remote-support-rs-privileged-remote-access-pra/

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About the author
Emma Foulger
Global Threat Research Operations Lead

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February 13, 2026

How AI is redefining cybersecurity and the role of today’s CIO

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Why AI is essential to modern security

As attackers use automation and AI to outpace traditional tools and people, our approach to cybersecurity must fundamentally change. That’s why one of my first priorities as Withum's CIO was to elevate cybersecurity from a technical function to a business enabler.

What used to be “IT’s problem” is now a boardroom conversation – and for good reason. Protecting our data, our people, and our clients directly impacts revenue, reputation and competitive positioning.  

As CIOs / CISOs, our responsibilities aren’t just keeping systems running, but enabling trust, protecting our organization's reputation, and giving the business confidence to move forward even as the digital world becomes less predictable. To pull that off, we need to know the business inside-out, understand risk, and anticipate what's coming next. That's where AI becomes essential.

Staying ahead when you’re a natural target

With more than 3,100 team members and over 1,000 CPAs (Certified Public Accountant), Withum’s operates in an industry that naturally attracts attention from attackers. Firms like ours handle highly sensitive financial and personal information, which puts us squarely in the crosshairs for sophisticated phishing, ransomware, and cloud-based attacks.

We’ve built our security program around resilience, visibility, and scale. By using Darktrace’s AI-powered platform, we can defend against both known and unknown threats, across email and network, without slowing our teams down.

Our focus is always on what we’re protecting: our clients’ information, our intellectual property, and the reputation of the firm. With Darktrace, we’re not just keeping up with the massive volume of AI-powered attacks coming our way, we’re staying ahead. The platform defends our digital ecosystem around the clock, detecting potential threats across petabytes of data and autonomously investigating and responding to tens of thousands of incidents every year.

Catching what traditional tools miss

Beyond the sheer scale of attacks, Darktrace ActiveAI Security PlatformTM is critical for identifying threats that matter to our business. Today’s attackers don’t use generic techniques. They leverage automation and AI to craft highly targeted attacks – impersonating trusted colleagues, mimicking legitimate websites, and weaving in real-world details that make their messages look completely authentic.

The platform, covering our network, endpoints, inboxes, cloud and more is so effective because it continuously learns what’s normal for our business: how our users typically behave, the business- and industry-specific language we use, how systems communicate, and how cloud resources are accessed. It picks up on minute details that would sail right past traditional tools and even highly trained security professionals.

Freeing up our team to do what matters

On average, Darktrace autonomously investigates 88% of all our security events, using AI to connect the dots across email, network, and cloud activity to figure out what matters. That shift has changed how our team works. Instead of spending hours sorting through alerts, we can focus on proactive efforts that actually strengthen our security posture.

For example, we saved 1,850 hours on investigating security issues over a ten-day period. We’ve reinvested the time saved into strengthening policies, refining controls, and supporting broader business initiatives, rather than spending endless hours manually piecing together alerts.

Real confidence, real results

The impact of our AI-driven approach goes well beyond threat detection. Today, we operate from a position of confidence, knowing that threats are identified early, investigated automatically, and communicated clearly across our organization.

That confidence was tested when we withstood a major ransomware attack by a well-known threat group. Not only were we able to contain the incident, but we were able to trace attacker activity and provided evidence to law enforcement. That was an exhilarating experience! My team did an outstanding job, and moments like that reinforce exactly why we invest in the right technology and the right people.

Internally, this capability has strengthened trust at the executive level. We share security reporting regularly with leadership, translating technical activity into business-relevant insights. That transparency reinforces cybersecurity as a shared responsibility, one that directly supports growth, continuity, and reputation.

Culturally, we’ve embedded security awareness into daily operations through mandatory monthly training, executive communication, and real-world industry examples that keep cybersecurity top of mind for every employee.

The only headlines we want are positive ones: Withum expanding services, Withum growing year over year. Security plays a huge role in making sure that’s the story we get to tell.

What’s next

Looking ahead, we’re expanding our use of Darktrace, including new cloud capabilities that extend AI-driven visibility and investigation into our AWS and Azure environments.

As I continue shaping our security team, I look for people with passion, curiosity, and a genuine drive to solve problems. Those qualities matter just as much as formal credentials in my view. Combined with AI, these attributes help us build a resilient, engaged security function with low turnover and high impact.

For fellow technology leaders, my advice is simple: be forward-thinking and embrace change. We must understand the business, the threat landscape, and how technology enables both. By augmenting human expertise rather than replacing it, AI allows us to move upstream by anticipating risk, advising the business, and fostering stronger collaboration across teams.

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About the author
Amel Edmond
Chief Information Officer
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