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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Black Friday continues to be a prime opportunity for threat actors, with early analysis from Darktrace showing a significant spike in attackers impersonating well-known brands, as well as the brands most frequently impersonated by scammers. Plus, check out our top tips to stay safe while filling your basket with deals.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Carlos Gray
Senior Product Marketing Manager, Email
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27
Nov 2025

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Replace your SEG with context-aware email security

A practical guide for CISOs for replacing outdated SEGs with AI-driven email security, optimized for Microsoft 365.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Carlos Gray
Senior Product Marketing Manager, Email

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March 5, 2026

Inside Cloud Compromise: Investigating Attacker Activity with Darktrace / Forensic Acquisition & Investigation

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Investigating cloud attacks with Darktrace/ Forensic Acquisition & Investigation

Darktrace / Forensic Acquisition & Investigation™ is the industry’s first truly automated forensic solution purpose-built for the cloud. This blog will demonstrate how an investigation can be carried out against a compromised cloud server in minutes, rather than hours or days.

The compromised server investigated in this case originates from Darktrace’s Cloudypots system, a global honeypot network designed to observe adversary activity in real time across a wide range of cloud services. Whenever an attacker successfully compromises one of these honeypots, a forensic copy of the virtual server's disk is preserved for later analysis. Using Forensic Acquisition & Investigation, analysts can then investigate further and obtain detailed insights into the compromise including complete attacker timelines and root cause analysis.

Forensic Acquisition & Investigation supports importing artifacts from a variety of sources, including EC2 instances, ECS, S3 buckets, and more. The Cloudypots system produces a raw disk image whenever an attack is detected and stores it in an S3 bucket. This allows the image to be directly imported into Forensic Acquisition & Investigation using the S3 bucket import option.

As Forensic Acquisition & Investigation runs cloud-natively, no additional configuration is required to add a specific S3 bucket. Analysts can browse and acquire forensic assets from any bucket that the configured IAM role is permitted to access. Operators can also add additional IAM credentials, including those from other cloud providers, to extend access across multiple cloud accounts and environments.

Figure 1: Forensic Acquisition & Investigation import screen.

Forensic Acquisition & Investigation then retrieves a copy of the file and automatically begins running the analysis pipeline on the artifact. This pipeline performs a full forensic analysis of the disk and builds a timeline of the activity that took place on the compromised asset. By leveraging Forensic Acquisition & Investigation’s cloud-native analysis system, this process condenses hour of manual work into just minutes.

Successful import of a forensic artifact and initiation of the analysis pipeline.
Figure 2: Successful import of a forensic artifact and initiation of the analysis pipeline.

Once processing is complete, the preserved artifact is visible in the Evidence tab, along with a summary of key information obtained during analysis, such as the compromised asset’s hostname, operating system, cloud provider, and key event count.

The Evidence overview showing the acquired disk image.
Figure 3: The Evidence overview showing the acquired disk image.

Clicking on the “Key events” field in the listing opens the timeline view, automatically filtered to show system- generated alarms.

The timeline provides a chronological record of every event that occurred on the system, derived from multiple sources, including:

  • Parsed log files such as the systemd journal, audit logs, application specific logs, and others.
  • Parsed history files such as .bash_history, allowing executed commands to be shown on the timeline.
  • File-specific events, such as files being created, accessed, modified, or executables being run, etc.

This approach allows timestamped information and events from multiple sources to be aggregated and parsed into a single, concise view, greatly simplifying the data review process.

Alarms are created for specific timeline events that match either a built-in system rule, curated by Darktrace’s Threat Research team or an operator-defined rule  created at the project level. These alarms help quickly filter out noise and highlight on events of interest, such as the creation of a file containing known malware, access to sensitive files like Amazon Web Service (AWS) credentials, suspicious arguments or commands, and more.

 The timeline view filtered to alarm_severity: “1” OR alarm_severity: “3”, showing only events that matched an alarm rule.
Figure 4: The timeline view filtered to alarm_severity: “1” OR alarm_severity: “3”, showing only events that matched an alarm rule.

In this case, several alarms were generated for suspicious Base64 arguments being passed to Selenium. Examining the event data, it appears the attacker spawned a Selenium Grid session with the following payload:

"request.payload": "[Capabilities {browserName: chrome, goog:chromeOptions: {args: [-cimport base64;exec(base64...], binary: /usr/bin/python3, extensions: []}, pageLoadStrategy: normal}]"

This is a common attack vector for Selenium Grid. The chromeOptions object is intended to specify arguments for how Google Chrome should be launched; however, in this case the attacker has abused the binary field to execute the Python3 binary instead of Chrome. Combined with the option to specify command-line arguments, the attacker can use Python3’s -c option to execute arbitrary Python code, in this instance, decoding and executing a Base64 payload.

Selenium’s logs truncate the Arguments field automatically, so an alternate method is required to retrieve the full payload. To do this, the search bar can be used to find all events that occurred around the same time as this flagged event.

Pivoting off the previous event by filtering the timeline to events within the same window using timestamp: [“2026-02-18T09:09:00Z” TO “2026-02-18T09:12:00Z”].
Figure 5: Pivoting off the previous event by filtering the timeline to events within the same window using timestamp: [“2026-02-18T09:09:00Z” TO “2026-02-18T09:12:00Z”].

Scrolling through the search results, an entry from Java’s systemd journal can be identified. This log contains the full, unaltered payload. GCHQ’s CyberChef can then be used to decode the Base64 data into the attacker’s script, which will ultimately be executed.

Decoding the attacker’s payload in CyberChef.
Figure 6: Decoding the attacker’s payload in CyberChef.

In this instance, the malware was identified as a variant of a campaign that has been previously documented in depth by Darktrace.

Investigating Perfctl Malware

This campaign deploys a malware sample known as ‘perfctl to the compromised host. The script executed by the attacker downloads a Go binary named “promocioni.php” from 200[.]4.115.1. Its functionality is consistent with previously documented perfctl samples, with only minor changes such as updated filenames and a new command-and-control (C2) domain.

Perfctl is a stealthy malware that has several systems designed  to evade detection. The main binary is packed with UPX, with the header intentionally tampered with to prevent unpacking using regular tools. The binary also avoids executing any malicious code if it detects debugging or tracing activity, or if artifacts left by earlier stages are missing.

To further aid its evasive capabilities, perfctl features a usermode rootkit using an LD preload. This causes dynamically linked executables to load perfctl’s rootkit payload before other system modules, allowing it to override functions, such as intercepting calls to list files and hiding output from the returned list. Perfctl uses this to hide its own files, as well as other files like the ld.so.preload file, preventing users from identifying that a rootkit is present in the first place.

This also makes it difficult to dynamically analyze, as even analysts aware of the rootkit will struggle to get around it due to its aggressiveness in hiding its components. A useful trick is to use the busybox-static utilities, which are statically linked and therefore immune to LD preloading.

Perfctl will attempt to use sudo to escalate its permissions to root if the user it was executed as has the required privileges. Failing this, it will attempt to exploit the vulnerability CVE-2021-4034.

Ultimately, perfctl will attempt to establish a C2 link via Tor and spawn an XMRig miner to mine the Monero cryptocurrency. The traffic to the mining pool is encapsulated within Tor to limit network detection of the mining traffic.

Darktrace’s Cloudypots system has observed 1,959 infections of the perfctl campaign across its honeypot network in the past year, making it one of the most aggressive campaigns seen by Darktrace.

Key takeaways

This blog has shown how Darktrace / Forensic Acquisition & Investigation equips defenders in the face of a real-world attacker campaign. By using this solution, organizations can acquire forensic evidence and investigate intrusions across multiple cloud resources and providers, enabling defenders to see the full picture of an intrusion on day one. Forensic Acquisition & Investigation’s patented data-processing system takes advantage of the cloud’s scale to rapidly process large amounts of data, allowing triage to take minutes, not hours.

Darktrace / Forensic Acquisition & Investigation is available as Software-as-a-Service (SaaS) but can also be deployed on-premises as a virtual application or natively in the cloud, providing flexibility between convenience and data sovereignty to suit any use case.

Support for acquiring traditional compute instances like EC2, as well as more exotic and newly targeted platforms such as ECS and Lambda, ensures that attacks taking advantage of Living-off-the-Cloud (LOTC) strategies can be triaged quickly and easily as part of incident response. As attackers continue to develop new techniques, the ability to investigate how they use cloud services to persist and pivot throughout an environment is just as important to triage as a single compromised EC2 instance.

Credit to Nathaniel Bill (Malware Research Engineer)

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Nathaniel Bill
Malware Research Engineer

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March 2, 2026

What the Darktrace Annual Threat Report 2026 Means for Security Leaders

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The challenge for today’s CISOs

At the broadest level, the defining characteristic of cybersecurity in 2026 is the sheer pace of change shaping the environments we protect. Organizations are operating in ecosystems that are larger, more interconnected, and more automated than ever before – spanning cloud platforms, distributed identities, AI-driven systems, and continuous digital workflows.  

The velocity of this expansion has outstripped the slower, predictable patterns security teams once relied on. What used to be a stable backdrop is now a living, shifting landscape where technology, risk, and business operations evolve simultaneously. From this vantage point, the central challenge for security leaders isn’t reacting to individual threats, but maintaining strategic control and clarity as the entire environment accelerates around them.

Strategic takeaways from the Annual Threat Report

The Darktrace Annual Threat Report 2026 reinforces a reality every CISO feels: the center of gravity isn’t the perimeter, vulnerability management, or malware, but trust abused via identity. For example, our analysis found that nearly 70% of incidents in the Americas region begin with stolen or misused accounts, reflecting the global shift toward identity‑led intrusions.

Mass adoption of AI agents, cloud-native applications, and machine decision-making means CISOs now oversee systems that act on their own. This creates an entirely new responsibility: ensuring those systems remain safe, predictable, and aligned to business intent, even under adversarial pressure.

Attackers increasingly exploit trust boundaries, not firewalls – leveraging cloud entitlements, SaaS identity transitions, supply-chain connectivity, and automation frameworks. The rise of non-human identities intensifies this: credentials, tokens, and agent permissions now form the backbone of operational risk.

Boards are now evaluating CISOs on business continuity, operational recovery, and whether AI systems and cloud workloads can fail safely without cascading or causing catastrophic impact.

In this environment, detection accuracy, autonomous response, and blast radius minimization matter far more than traditional control coverage or policy checklists.

Every organization will face setbacks; resilience is measured by how quickly security teams can rise, respond, and resume momentum. In 2026, success will belong to those that adapt fastest.

Managing business security in the age of AI

CISO accountability in 2026 has expanded far beyond controls and tooling. Whether we asked for it or not, we now own outcomes tied to business resilience, AI trust, cloud assurance, and continuous availability. The role is less about certainty and more about recovering control in an environment that keeps accelerating.

Every major 2026 initiative – AI agents, third-party risk, cloud, or comms protection – connects to a single board-level question: Are we still in control as complexity and automation scale faster than humans?

Attackers are not just getting more sophisticated; they are becoming more automated. AI changes the economics of attack, lowering cost and increasing speed. That asymmetry is what CISOs are being measured against.

CISOs are no longer evaluated on tool coverage, but on the ability to assure outcomes – trust in AI adoption, resilience across cloud and identity, and being able to respond to unknown and unforeseen threats.

Boards are now explicitly asking whether we can defend against AI-driven threats. No one can predict every new behavior – survival depends on detecting malicious deviations from normal fast and responding autonomously.  

Agents introduce decision-making at machine speed. Governance, CI/CD scanning, posture management, red teaming, and runtime detection are no longer differentiators but the baseline.

Cloud security is no longer architectural, it is operational. Identity, control planes, and SaaS exposure now sit firmly with the CISO.

AI-speed threats already reshaping security in 2026

We’re already seeing clear examples of how quickly the threat landscape has shifted in 2026. Darktrace’s work on React2Shell exposed just how unforgiving the new tempo is: a honeypot stood up with an exposed React was hit in under two minutes. There was no recon phase, no gradual probing – just immediate, automated exploitation the moment the code appeared publicly. Exposure now equals compromise unless defenses can detect, interpret, and act at machine speed. Traditional operational rhythms simply don’t map to this reality.

We’re also facing the first wave of AI-authored malware, where LLMs generate code that mutates on demand. This removes the historic friction from the attacker side: no skill barrier, no time cost, no limit on iteration. Malware families can regenerate themselves, shift structure, and evade static controls without a human operator behind the keyboard. This forces CISOs to treat adversarial automation as a core operational risk and ensure that autonomous systems inside the business remain predictable under pressure.

The CVE-2026-1731 BeyondTrust exploitation wave reinforced the same pattern. The gap between disclosure and active, global exploitation compressed into hours. Automated scanning, automated payload deployment, coordinated exploitation campaigns, all spinning up faster than most organizations can push an emergency patch through change control. The vulnerability-to-exploit window has effectively collapsed, making runtime visibility, anomaly detection, and autonomous containment far more consequential than patching speed alone.

These cases aren’t edge scenarios; they represent the emerging norm. Complexity and automation have outpaced human-scale processes, and attackers are weaponizing that asymmetry.  

The real differentiator for CISOs in 2026 is less about knowing everything and more about knowing immediately when something shifts – and having systems that can respond at the same speed.

[related-resource]

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About the author
Mike Beck
Global CISO
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