Blog
/
Email
/
November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Black Friday continues to be a prime opportunity for threat actors, with early analysis from Darktrace showing a significant spike in attackers impersonating well-known brands, as well as the brands most frequently impersonated by scammers. Plus, check out our top tips to stay safe while filling your basket with deals.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Carlos Gray
Senior Product Marketing Manager, Email
Default blog image
27
Nov 2025

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Replace your SEG with context-aware email security

A practical guide for CISOs for replacing outdated SEGs with AI-driven email security, optimized for Microsoft 365.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Carlos Gray
Senior Product Marketing Manager, Email

More in this series

No items found.

Blog

/

AI

/

September 4, 2026

Darktrace Advances Incident Investigation and AI-Agent Security with OpenAI Daybreak Models

Default blog imageDefault blog image

Earlier this year, Darktrace joined OpenAI’s Daybreak Defense Network to explore how their cyber capabilities can be integrated within Darktrace products and services to transform how security teams move from signal to action.

At the heart of this work is Darktrace's behavioral understanding of customer environments and identification of complex security incidents, combined with OpenAI models that can add context to help explain why an incident matters and its potential impact on the business. By bringing these capabilities into defensive workflows security teams already use, the goal is to give defenders not just greater visibility, but the context and guidance they need to act with confidence.

Since joining the program, we've been working with OpenAI to explore how these capabilities can address specific security challenges for defenders.

The problem we're solving

Attackers continue to change how they operate, including by using AI to increase the speed and scale of some techniques. Security teams are already managing a large volume of alerts, and the question isn't just what's happening, but how it could affect the organization. Even when an incident is fully investigated and correlated, technical severity alone doesn't tell a security team how much it actually matters to the business. That same challenge extends to internal AI adoption. As organizations adopt more AI systems and agents, security teams need visibility into their behavior, access and activity, along with the broader business context needed to identify and investigate potential risk.

Darktrace's Adaptive AI™ builds a detailed, organization-specific picture of what's normal for each environment, and uses that picture to investigate threats and identify complex security activity across domains. OpenAI's models can build on Darktrace's correlated, technically prioritized incidents by adding context that can help defenders understand what may be at stake.

What we're building

Our work is focused on two areas: supporting security investigation and response, and helping defenders identify risky behavior across enterprise AI systems and agents.

The first aligns Darktrace's behavioral understanding with OpenAI models to support  security investigation and prioritization. Darktrace's Adaptive AI continuously learns the unique patterns of normal behavior within each customer it protects, creating a deep, organization-specific understanding of its digital estate. When unusual activity emerges, OpenAI's models can draw on that context to help analysts investigate the incident, understand its significance and assess potential business consequences — reducing the need to manually assemble context from fragmented signals.

Second, we are exploring how these capabilities can support AI-agent and runtime security through Darktrace / SECURE AI™. OpenAI’s Daybreak models can build on the detections and visibility Darktrace / SECURE AI provides, connecting signals across a customer's environment and help defenders identify potentially risky behavior involving AI systems and agents. Activity that might appear isolated can instead be connected with related signals, helping defenders investigate the broader context and determine appropriate remediation.

Darktrace brings deep cybersecurity expertise, an evolving understanding of each customer's environment, and AI-driven identification of threats across the digital estate. Through the Daybreak Defense Network, Darktrace is exploring how OpenAI models can augment those capabilities in defensive security workflows — supporting incident investigation and response and improving visibility into AI-agent and runtime risk.

These capabilities are still in development, and we're excited to continue building on this work.

To learn more about how Darktrace continues to innovate to meet today's most pressing security challenges, register for our upcoming launch broadcast here.

Continue reading
About the author
Dr. Tim Bazalgette
Chief AI Officer, Darktrace

Blog

/

OT

/

September 4, 2026

Botnet Behind the Camera: Mirai Katana Activity on a Video Recording Device

Default blog imageDefault blog image

Key takeaways

  • Darktrace identified a camera device infected with the Mirai/Katana botnet in a sports-sector customer environment, showing how exposed IoT devices can become active participants in wider attack chains.
  • The compromise involved suspicious Wget behavior, file downloads from rare external IPs, unusual incoming HTTP connections to video recorder management interfaces, and large outbound data transfers to infrastructure associated with botnet activity.
  • The incident highlights the importance of extending visibility and response beyond traditional endpoints, as unmanaged or overlooked connected devices can be exploited for command-and-control, malware delivery, and data exfiltration.

Mirai and the Katana variant

Mirai is a botnet that first emerged in August 2016 and is well known for launching large-scale distributed-denial-of-service (DDoS) attacks, typically targeting exposed Internet of Things (IoT) devices. It identifies vulnerable IoT devices ,often by abusing default credentials or exposed services, and recruiting them into a remotely controlled botnet that can be used in DDoS campaigns [1].

Katana, one of the many variants that arose after Mirai’s source code was released publicly, was first observed in late 2020 and has been seen using more advanced capabilities, including custom command-and-control (C2), persistence mechanisms, and DDoS functionality [2].

In March 2026, research from the Nokia Deepfield Emergency Response Team (ERT) identified Katana as a Mirai-derived DDoS botnet targeting Android-based TV set-top boxes through exposed Android Debug Bridge (ADB) access.  Observed capabilities included custom C2, runtime domain rotation, multiple DDoS methods, and an on-device compiled kernel rootkit used for persistence and stealth [3].

Darktrace’s detection of Mirai Botnet activity on a camera device

In early 2026, Darktrace identified a Network/Digital Video Recorder (NVR/DVR) on the network of a sports-sector customer that had been infected with the Mirai Katana botnet and subsequently used to exfiltrate data from the customer’s environment. Seemingly related follow-up activity was observed on the same device several months later.

In both instances, the Darktrace Security Operations Centre (SOC) alerted the customer as part of the Managed Threat Detection (MTD) service. However, as Darktrace’s Autonomous Response capability was not fully enabled on the affected device, Darktrace was unable to proactively block the suspicious activity or prevent the compromise from continuing and recurring.

The initial compromise appears to have occurred when the affected device was seen using Wget to download Linux-based Executable and Linkable Format (ELF) files from a rare external IP, 195.177.94[.]105, which had not previously been observed in the customer’s network. Further analysis downloaded file hashes identified files related to the Mirai botnet.

Figure 1: Darktrace’s Real-Time AI Analyst investigation into the unusual outbound connection where the ELF files were downloaded.

Within a few hours, Darktrace detected the device uploading close to 3GB of data to another external IP, 50.7.49[.]4:3017 (ASN AS30058 FDCSERVERS), suggesting that the activity was likely routed via a virtual private server (VPS) hosted by FDC Servers [2]. Attackers often abuse VPS infrastructure from legitimate cloud providers to blend in with legitimate traffic and evade IP reputation and geolocation-based detections.

Figure 2:  Darktrace’s detection of the unusual data upload activity by the affected camera device.

Darktrace continued to observe similar data transfers to multiple rare endpoints  including 171.225.223[.]53, 95.161.128[.]62, 61.7.209[.]88, 95.161.128[.]62, which have been linked to Mirai by open-source intelligence (OSINT).

Figure 3: Darktrace’s detection of spikes in unusual external data transfer activity from the camera device.

Exploitation continued

Several months later, Darktrace identified the same exfiltration pattern on the device again, this time with stronger indications of associations with Mirai Katana botnet infection.

The device received incoming HTTP connections from 129.121.114[.]124, an external IP known to be associated with the Katana botnet IP [3]. The connections targeted the ‘/dvr/cmd’ path using the root username and user agent Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/42.0.2311.135 Safari/537.36 Edge/12.246.

The ‘/dvr/cmd’ path appears to be associated with the affected device’s web management functionality. This API endpoint has historically been targeted by Mirai and other IoT botnets through the exploitation of critical command injection vulnerabilities and automated botnet exploitation [4].

Figure 4: Darktrace’s  detection of HTTP connectivity from the external IP associated with Mirai Katana Botnet.

A few days later, Darktrace observed the Wget utility being used to download ELF files, including “/lil”,  from the IP 129.121.114[.]124. OSINT reporting has since associated this IP address with the Mirai Katana botnet. Notably, the IP observed earlier in the year, 195.177.94[.]105, had also hosted a file named “lil”, indicating a link between the observed activity.

Over the following days, the device received a sudden spike in connections from multiple rare external endpoints, suggesting a possible successful brute force attack. Darktrace also observed the device exfiltrating just under 4GB of data to another Mirai-associated IP address,  66.92.198[.]194, over ports 3344, 954922, and 80. Finally, the device was seen uploading data to the Mirai botnet IP 5.175.249[.]53 over port138 and exhibited an increase in UDP connections to 34.18.28[.]10 over port 9068.

Following both file download events, Darktrace identified spikes in external data transfers and connection attempts to rare destinations. While Darktrace’s Threat Research team could not confirm with high confidence that this to activity was directly associated with Mirai, it may indicate that Mirai Katana includes data exfiltration functionality.

Darktrace’s threat researchers also identified an internet-facing NTP server belonging to a separate customer receiving incoming connection attempts from the same initially observed IP, 195.177.94[.]105,over the port 123. This suggests that Mirai Katana may not exclusively target IoT devices.

Conclusion

This case demonstrates how threat actors can exploit overlooked IoT and OT devices to support broader malicious objectives. Here, a camera device infected with a botnet was used to exfiltrate data from the customer's environment, showing how peripheral assets can become active participants in an attack chain.

This case also reinforces a challenge many organizations face today: extending security visibility beyond traditional endpoints and servers. Cameras, sensors, and other connected devices often operate with limited monitoring and may fall outside established security processes, despite maintaining network connectivity and access to potentially sensitive environments. This is particularly relevant in the sports sector, where growing reliance on connected cameras, smart stadium technologies, and other IoT devices continues to expand the attack surface, as highlighted in Darktrace's Sports Sector Threat Report.

As botnets like Kata and Mirai continue to evolve, defenders need visibility across unmanaged IoT and edge devices, as well as security solutions that can recognize subtle deviations in device behavior that may indicate an emerging compromise.

Credit to Parvatha Ananthakannan (Cyber Analyst), Signe Zaharka (Principal Analyst)

Edited by Ryan Traill (Content Manager)

Appendices

Darktrace Model Detections

·      Anomalous File / EXE from Rare External Location

·      Anomalous File / Multiple EXE from Rare External Locations

·      Device / Initial Attack Chain Activity

·      Unusual Activity / Unusual External Data to New Endpoint

·      Anomalous Connection / Data Sent to Rare Domain

·      Unusual Activity / Enhanced Unusual External Data Transfer

·      Anomalous Connection / Uncommon 1 GiB Outbound

·      Device / Significant UDP Increase

·      Anomalous Connection / Low and Slow Exfiltration to IP

·      Compromise / Large Number of Suspicious Failed Connections

·      Compromise / Large Number of Suspicious Successful Connections

·      Unusual Activity / Unusual External Activity

·      Compliance / SSH to Rare External Destination

·      Unusual Activity / Unusual DNS

·      Device / External Network Scan

·      Device / Suspicious DNS Activity

·      Device / Large Number of Model Alerts

List of Indicators of Compromise (IoCs)

Indicator of Compromise Type Description
195.177.94[.]105 IP C2 endpoint
50.7.49[.]4:30171 IP Possible C2 endpoint
129.121.114[.]124 IP C2 endpoint
hxxp://195.177.94[.]105/n3 URL Likely C2 endpoint
hxxp://195.177.94[.]105/n2 URL Likely C2 endpoint
hxxp://129.121.114[.]124/lil URL Likely C2 endpoint
hxxp://129.121.114[.]124/HHn URL Possible C2 endpoint
hxxp://129.121.114[.]124/JFc URL Possible C2 endpoint
hxxp://129.121.114[.]124/jum URL Likely C2 endpoint
hxxp://129.121.114[.]124/OaSf URL Likely C2 endpoint
hxxp://129.121.114[.]124/OPWg URL Possible C2 endpoint
hxxp://129.121.114[.]124/vHwK URL Possible C2 endpoint
hxxp://129.121.114[.]124/VLv URL Possible C2 endpoint
hxxp://129.121.114[.]124/WbJ URL Possible C2 endpoint
hxxp://129.121.114[.]124/zkR URL Possible C2 endpoint
Ab17883ae4c3bc6afa18c439166eeeb4b03186e3093d984e3a95f573e0fcb7d8 SHA-256 Mirai payload
3d587e809dac49d34a3f717e072fd0aebe5e71db63333e45c81577d6b4266f87 SHA-256 Mirai payload
Bf6e81733a7e209d3dce80d15bf3c5d300752d961fae6b45d90c9bbe7f8c89a2 SHA-256 Possible payload
f25488303813ab1ec0eaa71562938601aac185e8aaf93adb84522557f7cf4dd6 SHA-256 Possible payload
0cb4ff6b71f4423184bfa35c34e9090297637208b0e30205d4b224e56abde2ef SHA-256 Possible payload
19c24cbeaf06b2e7697083f33a85521a9315105c784691bde7420fde4cc69410 SHA-256 Likely Mirai payload
1e74f734fff8df91f4f7172d0de10c421eca78aeb800e8a48e16bc5dbde5d20e SHA-256 Possible payload
6e71f7763d1f29d5712106ebb122e281c32787540aa2342b0fe5351d585d18d7 SHA-256 Possible payload
71f4ff7cdb6d6a7d2673c543c5d2535093afbd707b20a5b9ddf735466c1105c1 SHA-256 Possible payload
76db7ee73ebf15e48a3cb24a074d92248671ef2c6ed3bc3e708377341fb7674d SHA-256 Possible payload
da87a65f7beb438e61f0b61964fed8aa305a380f569042f84c55eca8fa7929b8 SHA-256 Possible payload
e15809eb6ba66477175270d62cfa53e4bf278595f69938708c81c4bc457930fe SHA-256 Mirai payload

MITRE ATT&CK Mapping

Tactic Technique ID Technique / Sub-technique
Initial Access T1659 Content Injection
T1189 Drive-by Compromise
Exfiltration T1041 Exfiltration Over C2 Channel
T1048.003 Exfiltration Over Unencrypted Non-C2 Protocol
Command and Control T1105 Ingress Tool Transfer
T1095 Non-Application Layer Protocol
T1571 Non-Standard Port
Reconnaissance T1595.001 Scanning IP Blocks
Continue reading
About the author
Parvatha Ananthakannan
Cyber Analyst
Your data. Our AI.
Elevate your network security with Darktrace AI