Blog
/
Email
/
July 18, 2023

Understanding Email Security & the Psychology of Trust

We explore how psychological research into the nature of trust relates to our relationship with technology - and what that means for AI solutions.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Hanah Darley
Director of Threat Research
Photo showing woman logging into her laptop with username and passwordDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
18
Jul 2023

When security teams discuss the possibility of phishing attacks targeting their organization, often the first reaction is to assume it is inevitable because of the users. Users are typically referenced in cyber security conversations as organizations’ greatest weaknesses, cited as the causes of many grave cyber-attacks because they click links, open attachments, or allow multi-factor authentication bypass without verifying the purpose.

While for many, the weakness of the user may feel like a fact rather than a theory, there is significant evidence to suggest that users are psychologically incapable of protecting themselves from exploitation by phishing attacks, with or without regular cyber awareness trainings. The psychology of trust and the nature of human reliance on technology make the preparation of users for the exploitation of that trust in technology very difficult – if not impossible.

This Darktrace long read will highlight principles of psychological and sociological research regarding the nature of trust, elements of the trust that relate to technology, and how the human brain is wired to rely on implicit trust. These principles all point to the outcome that humans cannot be relied upon to identify phishing. Email security driven by machine augmentation, such as AI anomaly detection, is the clearest solution to tackle that challenge.

What is the psychology of trust?

Psychological and sociological theories on trust largely centre around the importance of dependence and a two-party system: the trustor and the trustee. Most research has studied the impacts of trust decisions on interpersonal relationships, and the characteristics which make those relationships more or less likely to succeed. In behavioural terms, the elements most frequently referenced in trust decisions are emotional characteristics such as benevolence, integrity, competence, and predictability.1

Most of the behavioural evaluations of trust decisions survey why someone chooses to trust another person, how they made that decision, and how quickly they arrived at their choice. However, these micro-choices about trust require the context that trust is essential to human survival. Trust decisions are rooted in many of the same survival instincts which require the brain to categorize information and determine possible dangers. More broadly, successful trust relationships are essential in maintaining the fabric of human society, critical to every element of human life.

Trust can be compared to dark matter (Rotenberg, 2018), which is the extensive but often difficult to observe material that binds planets and earthly matter. In the same way, trust is an integral but often a silent component of human life, connecting people and enabling social functioning.2

Defining implicit and routine trust

As briefly mentioned earlier, dependence is an essential element of the trusting relationship. Being able to build a routine of trust, based on the maintenance rather than establishment of trust, becomes implicit within everyday life. For example, speaking to a friend about personal issues and life developments is often a subconscious reaction to the events occurring, rather than an explicit choice to trust said friend each time one has new experiences.

Active and passive levels of cognition are important to recognize in decision-making, such as trust choices. Decision-making is often an active cognitive process requiring a lot of resource from the brain. However, many decisions occur passively, especially if they are not new choices e.g. habits or routines. The brain’s focus turns to immediate tasks while relegating habitual choices to subconscious thought processes, passive cognition. Passive cognition leaves the brain open to impacts from inattentional blindness, wherein the individual may be abstractly aware of the choice but it is not the focus of their thought processes or actively acknowledged as a decision. These levels of cognition are mostly referenced as “attention” within the brain’s cognition and processing.3

This idea is essentially a concept of implicit trust, meaning trust which is occurring as background thought processes rather than active decision-making. This implicit trust extends to multiple areas of human life, including interpersonal relationships, but also habitual choice and lifestyle. When combined with the dependence on people and services, this implicit trust creates a haze of cognition where trust is implied and assumed, rather than actively chosen across a myriad of scenarios.

Trust and technology

As researchers at the University of Cambridge highlight in their research into trust and technology, ‘In a fundamental sense, all technology depends on trust.’  The same implicit trust systems which allow us to navigate social interactions by subconsciously choosing to trust, are also true of interactions with technology. The implied trust in technology and services is perhaps most easily explained by a metaphor.

Most people have a favourite brand of soda. People will routinely purchase that soda and drink it without testing it for chemicals or bacteria and without reading reviews to ensure the companies that produce it have not changed their quality standards. This is a helpful, representative example of routine trust, wherein the trust choice is implicit through habitual action and does not mean the person is actively thinking about the ramifications of continuing to use a product and trust it.

The principle of dependence is especially important in trust and technology discussions, because the modern human is entirely reliant on technology and so has no way to avoid trusting it.5   Specifically important in workplace scenarios, employees are given a mandatory set of technologies, from programs to devices and services, which they must interact with on a daily basis. Over time, the same implicit trust that would form between two people forms between the user and the technology. The key difference between interpersonal trust and technological trust is that deception is often much more difficult to identify.

The implicit trust in workplace technology

To provide a bit of workplace-specific context, organizations rely on technology providers for the operation (and often the security) of their devices. The organizations also rely on the employees (users) to use those technologies within the accepted policies and operational guidelines. The employees rely on the organization to determine which products and services are safe or unsafe.

Within this context, implicit trust is occurring at every layer of the organization and its technological holdings, but often the trust choice is only made annually by a small security team rather than continually evaluated. Systems and programs remain in place for years and are used because “that’s the way it’s always been done. Within that context, the exploitation of that trust by threat actors impersonating or compromising those technologies or services is extremely difficult to identify as a human.

For example, many organizations utilize email communications to promote software updates for employees. Typically, it would consist of email prompting employees to update versions from the vendors directly or from public marketplaces, such as App Store on Mac or Microsoft Store for Windows. If that kind of email were to be impersonated, spoofing an update and including a malicious link or attachment, there would be no reason for the employee to question that email, given the explicit trust enforced through habitual use of that service and program.

Inattentional blindness: How the brain ignores change

Users are psychologically predisposed to trust routinely used technologies and services, with most of those trust choices continuing subconsciously. Changes to these technologies would often be subject to inattentional blindness, a psychological phenomenon wherein the brain either overwrites sensory information with what the brain expects to see rather than what is actually perceived.

A great example of inattentional blindness6 is the following experiment, which asks individuals to count the number of times a ball is passed between multiple people. While that is occurring, something else is going on in the background, which, statistically, those tested will not see. The shocking part of this experiment comes after, when the researcher reveals that the event occurring in the background not seen by participants was a person in a gorilla suit moving back and forth between the group. This highlights how significant details can be overlooked by the brain and “overwritten” with other sensory information. When applied to technology, inattentional blindness and implicit trust makes spotting changes in behaviour, or indicators that a trusted technology or service has been compromised, nearly impossible for most humans to detect.

With all this in mind, how can you prepare users to correctly anticipate or identify a violation of that trust when their brains subconsciously make trust decisions and unintentionally ignore cues to suggest a change in behaviour? The short answer is, it’s difficult, if not impossible.

How threats exploit our implicit trust in technology

Most cyber threats are built around the idea of exploiting the implicit trust humans place in technology. Whether it’s techniques like “living off the land”, wherein programs normally associated with expected activities are leveraged to execute an attack, or through more overt psychological manipulation like phishing campaigns or scams, many cyber threats are predicated on the exploitation of human trust, rather than simply avoiding technological safeguards and building backdoors into programs.

In the case of phishing, it is easy to identify the attempts to leverage the trust of users in technology and services. The most common example of this would be spoofing, which is one of the most common tactics observed by Darktrace/Email. Spoofing is mimicking a trusted user or service, and can be accomplished through a variety of mechanisms, be it the creation of a fake domain meant to mirror a trusted link type, or the creation of an email account which appears to be a Human Resources, Internal Technology or Security service.

In the case of a falsified internal service, often dubbed a “Fake Support Spoof”, the user is exploited by following instructions from an accepted organizational authority figure and service provider, whose actions should normally be adhered to. These cases are often difficult to spot when studying the sender’s address or text of the email alone, but are made even more difficult to detect if an account from one of those services is compromised and the sender’s address is legitimate and expected for correspondence. Especially given the context of implicit trust, detecting deception in these cases would be extremely difficult.

How email security solutions can solve the problem of implicit trust

How can an organization prepare for this exploitation? How can it mitigate threats which are designed to exploit implicit trust? The answer is by using email security solutions that leverage behavioural analysis via anomaly detection, rather than traditional email gateways.

Expecting humans to identify the exploitation of their own trust is a high-risk low-reward endeavour, especially when it takes different forms, affects different users or portions of the organization differently, and doesn’t always have obvious red flags to identify it as suspicious. Cue email security using anomaly detection as the key answer to this evolving problem.

Anomaly detection enabled by machine learning and artificial intelligence (AI) removes the inattentional blindness that plagues human users and security teams and enables the identification of departures from the norm, even those designed to mimic expected activity. Using anomaly detection mitigates multiple human cognitive biases which might prevent teams from identifying evolving threats, and also guarantees that all malicious behaviour will be detected. Of course, anomaly detection means that security teams may be alerted to benign anomalous activity, but still guarantees that no threat, no matter how novel or cleverly packaged, won’t be identified and raised to the human security team.

Utilizing machine learning, especially unsupervised machine learning, mimics the benefits of human decision making and enables the identification of patterns and categorization of information without the framing and biases which allow trust to be leveraged and exploited.

For example, say a cleverly written email is sent from an address which appears to be a Microsoft affiliate, suggesting to the user that they need to patch their software due to the discovery of a new vulnerability. The sender’s address appears legitimate and there are news stories circulating on major media providers that a new Microsoft vulnerability is causing organizations a lot of problems. The link, if clicked, forwards the user to a login page to verify their Microsoft credentials before downloading the new version of the software. After logging in, the program is available for download, and only requires a few minutes to install. Whether this email was created by a service like ChatGPT (generative AI) or written by a person, if acted upon it would give the threat actor(s) access to the user’s credential and password as well as activate malware on the device and possibly broader network if the software is downloaded.

If we are relying on users to identify this as unusual, there are a lot of evidence points that enforce their implicit trust in Microsoft services that make them want to comply with the email rather than question it. Comparatively, anomaly detection-driven email security would flag the unusualness of the source, as it would likely not be coming from a Microsoft-owned IP address and the sender would be unusual for the organization, which does not normally receive mail from the sender. The language might indicate solicitation, an attempt to entice the user to act, and the link could be flagged as it contains a hidden redirect or tailored information which the user cannot see, whether it is hidden beneath text like “Click Here” or due to link shortening. All of this information is present and discoverable in the phishing email, but often invisible to human users due to the trust decisions made months or even years ago for known products and services.

AI-driven Email Security: The Way Forward

Email security solutions employing anomaly detection are critical weapons for security teams in the fight to stay ahead of evolving threats and varied kill chains, which are growing more complex year on year. The intertwining nature of technology, coupled with massive social reliance on technology, guarantees that implicit trust will be exploited more and more, giving threat actors a variety of avenues to penetrate an organization. The changing nature of phishing and social engineering made possible by generative AI is just a drop in the ocean of the possible threats organizations face, and most will involve a trusted product or service being leveraged as an access point or attack vector. Anomaly detection and AI-driven email security are the most practical solution for security teams aiming to prevent, detect, and mitigate user and technology targeting using the exploitation of trust.

References

1https://www.kellogg.northwestern.edu/trust-project/videos/waytz-ep-1.aspx

2Rotenberg, K.J. (2018). The Psychology of Trust. Routledge.

3https://www.cognifit.com/gb/attention

4https://www.trusttech.cam.ac.uk/perspectives/technology-humanity-society-democracy/what-trust-technology-conceptual-bases-common

5Tyler, T.R. and Kramer, R.M. (2001). Trust in organizations : frontiers of theory and research. Thousand Oaks U.A.: Sage Publ, pp.39–49.

6https://link.springer.com/article/10.1007/s00426-006-0072-4

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Hanah Darley
Director of Threat Research

More in this series

No items found.

Blog

/

Email

/

July 21, 2025

Global Telecom Provider: Powering and Protecting the World's Data Giants

Default blog imageDefault blog image

This global leader plays a critical role in keeping the world connected. The company works with some of the largest and most influential public and private organizations in the world to enable ultra-fast data transmission.

Safeguarding the systems that keep the world connected

Standing at the forefront of global connectivity, this industry leader designs and manages large-scale communications systems that power the world’s most data-intensive enterprises – including social media giants, hyperscale cloud providers, and major data center operators. Given the scale, confidentiality, and sensitivity of the systems and data it helps transport, the company faces complex cybersecurity challenges.

Protecting sensitive customer data

Most of the organization’s projects are custom-designed and highly proprietary, making data privacy and Intellectual Property (IP) protection critical to maintaining trust and confidentiality with customers. In an industry where every competitor knows the landscape intimately, any loss of data could cause significant damage.

International security implications

The company faces a broad range of advanced cyber threats – from corporate espionage and supply chain risks to cyber-physical attacks on critical infrastructure. Its international footprint adds complexity, including cross-border regulatory compliance. A successful attack could disrupt business, compromise IP, or trigger wider consequences like disruptions to international data transfers and other critical services.

The global leader works closely with communities to anticipate threats that could impact the global communications network at large.

In this environment, cybersecurity is a foundation for international trust,” said the organization’s CISO.

Building a resilient cybersecurity strategy from the ground up

The CISO had the rare opportunity to build the IT and cybersecurity infrastructure from scratch. "Initially, we bought what everyone else buys,” referencing the traditional mix of firewalls, routers, and antivirus tools. “But I knew we needed to do more.”

Self-Learning AI – “the missing piece”

With solid perimeter defenses in place, the security team sought deeper protection inside the network. Darktrace’s Self-Learning AI stood out. “Unlike other solutions, Darktrace’s AI looks beyond known threat signatures, learning what’s normal for our environment and flagging what’s not. That was the missing piece – something that could help us even when everything else failed.”

A solution and partnership that delivered

The CISO said he appreciated the ability to observe Darktrace in action before full deployment, noting that the Darktrace team was there every step of the way, providing guidance and expertise to ensure he got the most out of his investment.

Partnership was especially valuable given the company’s explosive 400% growth over the last six years. As resources were stretched and priorities shifted, “Darktrace remained patient and responsive. We’re slow and methodical, but the Darktrace support team was phenomenal, never losing momentum and earning our trust.”

A unified cybersecurity ecosystem

Today, the global leader is using the Darktrace ActiveAI Security Platform™ as a core part of its layered defense strategy, including:

The CISO appreciates how, as a unified cybersecurity platform, Darktrace has an intuitive user interface, which makes it easier for his team to investigate alerts visually, even without deep technical expertise.

Advancing defenses while impacting the bottom line

A 24/7 “safety net”

The fact that this company has never been hacked is the clearest proof it made the right decision with Darktrace, said the CISO. Initially rolled out in Human Confirmation Mode, meaning it would not take autonomous action without explicit approval from the security team, Darktrace immediately uncovered threats and anomalies that other tools had missed.

Darktrace acts as a must-have safety net—ready to step in when other tools fall short,” said the CISO.

From monitoring internal behavior and identifying unusual attack patterns, to autonomously neutralizing threats after hours, the platform provides peace of mind in a high-stakes industry. “Darktrace is my dark horse – the thing I have in my back pocket if everything else fails. It’s here to save the day, save my company, and maybe even save my career.”

Autonomous capabilities free up time for skilled analysts

Darktrace’s AI-powered detection and response capabilities are deeply embedded in the team’s day-to-day operations, autonomously investigating and responding to the majority of potential threats. Cyber AI Analyst conducted a total of 2,776 total investigations within three months, averaging just 12 minutes to autonomously investigate an incident. Of those 2,776 investigations, Darktrace resolved 2,671 (96%) autonomously and escalated only 105 (4%) to analysts. Darktrace has dramatically reduced alert fatigue and freed up analysts to focus on what really matters, saving the security team 486 analyst hours on investigations within a 20-day period.

From noise to actionable insight

Darktrace delivers meaningful data and meaningful alerts. “If Darktrace escalates an incident, we drop everything and work on that. We trust in Darktrace.” When analysts do need to investigate an incident, Darktrace’s forensic logs and guided remediation suggestions have slashed the time analysts spend on investigations by four to five times.

Stronger security. Lower cost.

The CISO says, “Darktrace is a money-saver for our organization, making continued investments an easy sell to the CEO and the board.”  When he found himself down a resource after a member of the security team left the organization, the CISO turned to Darktrace Managed Threat Detection and Response services for 24/7 expert support. “It was a no brainer. We got better coverage, higher skill levels, and around-the-clock support – all for less than what we would pay to employ a single analyst.”

Scaling securely into the future

Securing networks in motion  

The organization is preparing to scale both its operations and security posture across existing distributed, mobile and deployable communications networks that historically have been disconnected. Some of these networks are in constant motion and operating in some of the world’s most volatile regions. “Darktrace will act as an autonomous defender, monitoring for anomalous behavior and intervening, when necessary, especially during those dangerous times when an asset ‘goes dark’ and becomes disconnected from the broader network,” said the CISO.

Applying AI strategically

As the organization continues to evaluate where and how to apply AI, its emphasis will be on technologies that can act independently to contain threats – especially in environments where human response may be delayed. “It’s about using the right kind of AI for the right challenge. That’s why we’re investing in Darktrace, with tools that can adapt and learn even in isolation and provide real-time protection wherever we operate.”

Continue reading
About the author
The Darktrace Community

Blog

/

AI

/

July 17, 2025

Introducing the AI Maturity Model for Cybersecurity

AI maturity model for cybersecurityDefault blog imageDefault blog image

AI adoption in cybersecurity: Beyond the hype

Security operations today face a paradox. On one hand, artificial intelligence (AI) promises sweeping transformation from automating routine tasks to augmenting threat detection and response. On the other hand, security leaders are under immense pressure to separate meaningful innovation from vendor hype.

To help CISOs and security teams navigate this landscape, we’ve developed the most in-depth and actionable AI Maturity Model in the industry. Built in collaboration with AI and cybersecurity experts, this framework provides a structured path to understanding, measuring, and advancing AI adoption across the security lifecycle.

Overview of AI maturity levels in cybersecurity

Why a maturity model? And why now?

In our conversations and research with security leaders, a recurring theme has emerged:

There’s no shortage of AI solutions, but there is a shortage of clarity and understanding of AI uses cases.

In fact, Gartner estimates that “by 2027, over 40% of Agentic AI projects will be canceled due to escalating costs, unclear business value, or inadequate risk controls. Teams are experimenting, but many aren’t seeing meaningful outcomes. The need for a standardized way to evaluate progress and make informed investments has never been greater.

That’s why we created the AI Security Maturity Model, a strategic framework that:

  • Defines five clear levels of AI maturity, from manual processes (L0) to full AI Delegation (L4)
  • Delineating the outcomes derived between Agentic GenAI and Specialized AI Agent Systems
  • Applies across core functions such as risk management, threat detection, alert triage, and incident response
  • Links AI maturity to real-world outcomes like reduced risk, improved efficiency, and scalable operations

[related-resource]

How is maturity assessed in this model?

The AI Maturity Model for Cybersecurity is grounded in operational insights from nearly 10,000 global deployments of Darktrace's Self-Learning AI and Cyber AI Analyst. Rather than relying on abstract theory or vendor benchmarks, the model reflects what security teams are actually doing, where AI is being adopted, how it's being used, and what outcomes it’s delivering.

This real-world foundation allows the model to offer a practical, experience-based view of AI maturity. It helps teams assess their current state and identify realistic next steps based on how organizations like theirs are evolving.

Why Darktrace?

AI has been central to Darktrace’s mission since its inception in 2013, not just as a feature, but the foundation. With over a decade of experience building and deploying AI in real-world security environments, we’ve learned where it works, where it doesn’t, and how to get the most value from it. This model reflects that insight, helping security leaders find the right path forward for their people, processes, and tools

Security teams today are asking big, important questions:

  • What should we actually use AI for?
  • How are other teams using it — and what’s working?
  • What are vendors offering, and what’s just hype?
  • Will AI ever replace people in the SOC?

These questions are valid, and they’re not always easy to answer. That’s why we created this model: to help security leaders move past buzzwords and build a clear, realistic plan for applying AI across the SOC.

The structure: From experimentation to autonomy

The model outlines five levels of maturity :

L0 – Manual Operations: Processes are mostly manual with limited automation of some tasks.

L1 – Automation Rules: Manually maintained or externally-sourced automation rules and logic are used wherever possible.

L2 – AI Assistance: AI assists research but is not trusted to make good decisions. This includes GenAI agents requiring manual oversight for errors.

L3 – AI Collaboration: Specialized cybersecurity AI agent systems  with business technology context are trusted with specific tasks and decisions. GenAI has limited uses where errors are acceptable.

L4 – AI Delegation: Specialized AI agent systems with far wider business operations and impact context perform most cybersecurity tasks and decisions independently, with only high-level oversight needed.

Each level reflects a shift, not only in technology, but in people and processes. As AI matures, analysts evolve from executors to strategic overseers.

Strategic benefits for security leaders

The maturity model isn’t just about technology adoption it’s about aligning AI investments with measurable operational outcomes. Here’s what it enables:

SOC fatigue is real, and AI can help

Most teams still struggle with alert volume, investigation delays, and reactive processes. AI adoption is inconsistent and often siloed. When integrated well, AI can make a meaningful difference in making security teams more effective

GenAI is error prone, requiring strong human oversight

While there is a lot of hype around GenAI agentic systems, teams will need to account for inaccuracy and hallucination in Agentic GenAI systems.

AI’s real value lies in progression

The biggest gains don’t come from isolated use cases, but from integrating AI across the lifecycle, from preparation through detection to containment and recovery.

Trust and oversight are key initially but evolves in later levels

Early-stage adoption keeps humans fully in control. By L3 and L4, AI systems act independently within defined bounds, freeing humans for strategic oversight.

People’s roles shift meaningfully

As AI matures, analyst roles consolidate and elevate from labor intensive task execution to high-value decision-making, focusing on critical, high business impact activities, improving processes and AI governance.

Outcome, not hype, defines maturity

AI maturity isn’t about tech presence, it’s about measurable impact on risk reduction, response time, and operational resilience.

[related-resource]

Outcomes across the AI Security Maturity Model

The Security Organization experiences an evolution of cybersecurity outcomes as teams progress from manual operations to AI delegation. Each level represents a step-change in efficiency, accuracy, and strategic value.

L0 – Manual Operations

At this stage, analysts manually handle triage, investigation, patching, and reporting manually using basic, non-automated tools. The result is reactive, labor-intensive operations where most alerts go uninvestigated and risk management remains inconsistent.

L1 – Automation Rules

At this stage, analysts manage rule-based automation tools like SOAR and XDR, which offer some efficiency gains but still require constant tuning. Operations remain constrained by human bandwidth and predefined workflows.

L2 – AI Assistance

At this stage, AI assists with research, summarization, and triage, reducing analyst workload but requiring close oversight due to potential errors. Detection improves, but trust in autonomous decision-making remains limited.

L3 – AI Collaboration

At this stage, AI performs full investigations and recommends actions, while analysts focus on high-risk decisions and refining detection strategies. Purpose-built agentic AI systems with business context are trusted with specific tasks, improving precision and prioritization.

L4 – AI Delegation

At this stage, Specialized AI Agent Systems performs most security tasks independently at machine speed, while human teams provide high-level strategic oversight. This means the highest time and effort commitment activities by the human security team is focused on proactive activities while AI handles routine cybersecurity tasks

Specialized AI Agent Systems operate with deep business context including impact context to drive fast, effective decisions.

Join the webinar

Get a look at the minds shaping this model by joining our upcoming webinar using this link. We’ll walk through real use cases, share lessons learned from the field, and show how security teams are navigating the path to operational AI safely, strategically, and successfully.

Continue reading
About the author
Ashanka Iddya
Senior Director, Product Marketing
Your data. Our AI.
Elevate your network security with Darktrace AI