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January 19, 2022

Brand DNA: The Key to a Strong Security Posture

Learn how AI can enhance security measures by detecting malicious assets, and safeguarding against vulnerabilities. Stay secure with advanced technology.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Willem Van Zwieten
Data Science & Analytics Lead
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19
Jan 2022

The internet is huge and is expanding every day. While this has many positives for businesses, managing the potential risks in this environment can be daunting. The reality is that across the internet brands are susceptible to everything from brand abuse to phishing websites. So, how is it possible that organisations can keep track of the web-based assets that belong to them, and at the same time distinguish them from something that may only look like it’s theirs? Finding and verifying all of a company’s web assets across the entire internet is a massive undertaking. You essentially need to filter the whole internet and try to pick out what is relevant, and then set about detecting the risks – or even potential risks – within what you have found.

This isn’t a process that can be managed manually. The staff-hours alone would make this hugely prohibitive, and that’s without taking into account the potential margin for error. Instead, it requires a different approach, one based around automation. At Darktrace, my team and I work on exactly those kind of solutions. We’ve developed our own algorithms to define what distinguishes a client’s brand-owned site from everything else on the internet. We refer to that as a company’s Brand DNA. These special characteristics help us to predict and identify where any brand-related assets are across the entire internet, and how they should be investigated further. The concept of an organisation’s Brand DNA breaks down into two areas: what is unique by design and what is uniqueby comparison.

Unique by Design

All brands have different design elements that help set them apart from other brands. This can be everything from their name and logo, to the different fonts and colours they use in all their communications and websites. By ingesting this data into our algorithms we are able to scan the internet for any web-based assets that may be relevant to a company, based on these key brand elements. While the elements of ‘unique by design’ are relatively easily understandable by humans, no organisations want to have their time taken up manually searching through millions of images every day in order to help them locate the web properties that might belong to their organisation.

Unique by Comparison

Conversely, ‘unique by comparison’ focuses more on the elements that a human would probably not be able to figure out by themselves. As we suggest potential new domains to customers, we build up a pool of assets. Automation allows us to find patterns in these assets that might not be immediately obvious to humans, such as elements of metadata,nameserver details, or even where a website is hosted. Although unique by design is more about what you actually see on a website and unique by comparison focuses on the back-end, in reality there are overlaps and the two things feed into each other.

As a very basic example: if a domain is hosted on nameserver where other company assets are hosted, AND the company logo is on the page, then the chances are this domain is a company-owned asset. In effect, the two approaches strengthen each other. By analysing all these details together, our algorithms can increasingly accurately score how likely an asset is to be owned by a company. I should add here that unique by comparison is based on comparing a lot of features at once, so it is often not as clear cut as the above example.

Combining Humans and AI

Ultimately, automating the process in this way helps to create a minimal-touch process for companies. The algorithms do all the filtering, enabling the creation of a much-reduced list of assets for the company to look through. Basically, we’re able to break down that list to avery small percentage of the internet that they actually need to look at and then analyse the risk those assets poseto the organisation.

We also use something which we internally label “AI2”(artificial intelligence with analyst interaction). This essentially means we’re adding a human layer to the automated process, for both input and output checks. While the algorithms do all the heavy lifting and aid scalability, the human element allows us to finetune or dive deeper into certain automated findings.

Detecting Malicious Assets

While the algorithms are principally focused on establishing a brand’s attack surface, a useful byproduct is that they can also locate malicious assets, such as potential phishing sites. For example, if something looks like it belongs to the customer, but doesn’t actually belong inside their directdigital infrastructure, then clearly there is an increased likelihood that it is either a brand abuse or phishing site.

On top of this, as part of our search process we can also automatically create combinations of possible URLs that cover common search errors such as typos or “fat finger”errors within brand names, and then hunt for those – clearly the likelihood of these URLs being rogue sites is greatly enhanced.

The Clearest View of the Attack Surface

By combining all these elements, companies are able to get the most complete view of their potential attack surface.And with the use of enhanced automation techniques they can do so with minimum effort. From this position companies are able to easily and quickly home in on the genuine items, and the areas that pose them the most risk. They can then use the resulting list to form the foundations from which they can apply the rest of their security strategy.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Willem Van Zwieten
Data Science & Analytics Lead

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July 3, 2025

Top Eight Threats to SaaS Security and How to Combat Them

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The latest on the identity security landscape

Following the mass adoption of remote and hybrid working patterns, more critical data than ever resides in cloud applications – from Salesforce and Google Workspace, to Box, Dropbox, and Microsoft 365.

On average, a single organization uses 130 different Software-as-a-Service (SaaS) applications, and 45% of organizations reported experiencing a cybersecurity incident through a SaaS application in the last year.

As SaaS applications look set to remain an integral part of the digital estate, organizations are being forced to rethink how they protect their users and data in this area.

What is SaaS security?

SaaS security is the protection of cloud applications. It includes securing the apps themselves as well as the user identities that engage with them.

Below are the top eight threats that target SaaS security and user identities.

1.  Account Takeover (ATO)

Attackers gain unauthorized access to a user’s SaaS or cloud account by stealing credentials through phishing, brute-force attacks, or credential stuffing. Once inside, they can exfiltrate data, send malicious emails, or escalate privileges to maintain persistent access.

2. Privilege escalation

Cybercriminals exploit misconfigurations, weak access controls, or vulnerabilities to increase their access privileges within a SaaS or cloud environment. Gaining admin or superuser rights allows attackers to disable security settings, create new accounts, or move laterally across the organization.

3. Lateral movement

Once inside a network or SaaS platform, attackers move between accounts, applications, and cloud workloads to expand their foot- hold. Compromised OAuth tokens, session hijacking, or exploited API connections can enable adversaries to escalate access and exfiltrate sensitive data.

4. Multi-Factor Authentication (MFA) bypass and session hijacking

Threat actors bypass MFA through SIM swapping, push bombing, or exploiting session cookies. By stealing an active authentication session, they can access SaaS environments without needing the original credentials or MFA approval.

5. OAuth token abuse

Attackers exploit OAuth authentication mechanisms by stealing or abusing tokens that grant persistent access to SaaS applications. This allows them to maintain access even if the original user resets their password, making detection and mitigation difficult.

6. Insider threats

Malicious or negligent insiders misuse their legitimate access to SaaS applications or cloud platforms to leak data, alter configurations, or assist external attackers. Over-provisioned accounts and poor access control policies make it easier for insiders to exploit SaaS environments.

7. Application Programming Interface (API)-based attacks

SaaS applications rely on APIs for integration and automation, but attackers exploit insecure endpoints, excessive permissions, and unmonitored API calls to gain unauthorized access. API abuse can lead to data exfiltration, privilege escalation, and service disruption.

8. Business Email Compromise (BEC) via SaaS

Adversaries compromise SaaS-based email platforms (e.g., Microsoft 365 and Google Workspace) to send phishing emails, conduct invoice fraud, or steal sensitive communications. BEC attacks often involve financial fraud or data theft by impersonating executives or suppliers.

BEC heavily uses social engineering techniques, tailoring messages for a specific audience and context. And with the growing use of generative AI by threat actors, BEC is becoming even harder to detect. By adding ingenuity and machine speed, generative AI tools give threat actors the ability to create more personalized, targeted, and convincing attacks at scale.

Protecting against these SaaS threats

Traditionally, security leaders relied on tools that were focused on the attack, reliant on threat intelligence, and confined to a single area of the digital estate.

However, these tools have limitations, and often prove inadequate for contemporary situations, environments, and threats. For example, they may lack advanced threat detection, have limited visibility and scope, and struggle to integrate with other tools and infrastructure, especially cloud platforms.

AI-powered SaaS security stays ahead of the threat landscape

New, more effective approaches involve AI-powered defense solutions that understand the digital business, reveal subtle deviations that indicate cyber-threats, and action autonomous, targeted responses.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email

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July 2, 2025

Pre-CVE Threat Detection: 10 Examples Identifying Malicious Activity Prior to Public Disclosure of a Vulnerability

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Vulnerabilities are weaknesses in a system that can be exploited by malicious actors to gain unauthorized access or to disrupt normal operations. Common Vulnerabilities and Exposures (or CVEs) are a list of publicly disclosed cybersecurity vulnerabilities that can be tracked and mitigated by the security community.

When a vulnerability is discovered, the standard practice is to report it to the vendor or the responsible organization, allowing them to develop and distribute a patch or fix before the details are made public. This is known as responsible disclosure.

With a record-breaking 40,000 CVEs reported for 2024 and a predicted higher number for 2025 by the Forum for Incident Response and Security Teams (FIRST) [1], anomaly-detection is essential for identifying these potential risks. The gap between exploitation of a zero-day and disclosure of the vulnerability can sometimes be considerable, and retroactively attempting to identify successful exploitation on your network can be challenging, particularly if taking a signature-based approach.

Detecting threats without relying on CVE disclosure

Abnormal behaviors in networks or systems, such as unusual login patterns or data transfers, can indicate attempted cyber-attacks, insider threats, or compromised systems. Since Darktrace does not rely on rules or signatures, it can detect malicious activity that is anomalous even without full context of the specific device or asset in question.

For example, during the Fortinet exploitation late last year, the Darktrace Threat Research team were investigating a different Fortinet vulnerability, namely CVE 2024-23113, for exploitation when Mandiant released a security advisory around CVE 2024-47575, which aligned closely with Darktrace’s findings.

Retrospective analysis like this is used by Darktrace’s threat researchers to better understand detections across the threat landscape and to add additional context.

Below are ten examples from the past year where Darktrace detected malicious activity days or even weeks before a vulnerability was publicly disclosed.

ten examples from the past year where Darktrace detected malicious activity days or even weeks before a vulnerability was publicly disclosed.

Trends in pre-cve exploitation

Often, the disclosure of an exploited vulnerability can be off the back of an incident response investigation related to a compromise by an advanced threat actor using a zero-day. Once the vulnerability is registered and publicly disclosed as having been exploited, it can kick off a race between the attacker and defender: attack vs patch.

Nation-state actors, highly skilled with significant resources, are known to use a range of capabilities to achieve their target, including zero-day use. Often, pre-CVE activity is “low and slow”, last for months with high operational security. After CVE disclosure, the barriers to entry lower, allowing less skilled and less resourced attackers, like some ransomware gangs, to exploit the vulnerability and cause harm. This is why two distinct types of activity are often seen: pre and post disclosure of an exploited vulnerability.

Darktrace saw this consistent story line play out during several of the Fortinet and PAN OS threat actor campaigns highlighted above last year, where nation-state actors were seen exploiting vulnerabilities first, followed by ransomware gangs impacting organizations [2].

The same applies with the recent SAP Netweaver exploitations being tied to a China based threat actor earlier this spring with subsequent ransomware incidents being observed [3].

Autonomous Response

Anomaly-based detection offers the benefit of identifying malicious activity even before a CVE is disclosed; however, security teams still need to quickly contain and isolate the activity.

For example, during the Ivanti chaining exploitation in the early part of 2025, a customer had Darktrace’s Autonomous Response capability enabled on their network. As a result, Darktrace was able to contain the compromise and shut down any ongoing suspicious connectivity by blocking internal connections and enforcing a “pattern of life” on the affected device.

This pre-CVE detection and response by Darktrace occurred 11 days before any public disclosure, demonstrating the value of an anomaly-based approach.

In some cases, customers have even reported that Darktrace stopped malicious exploitation of devices several days before a public disclosure of a vulnerability.

For example, During the ConnectWise exploitation, a customer informed the team that Darktrace had detected malicious software being installed via remote access. Upon further investigation, four servers were found to be impacted, while Autonomous Response had blocked outbound connections and enforced patterns of life on impacted devices.

Conclusion

By continuously analyzing behavioral patterns, systems can spot unusual activities and patterns from users, systems, and networks to detect anomalies that could signify a security breach.

Through ongoing monitoring and learning from these behaviors, anomaly-based security systems can detect threats that traditional signature-based solutions might miss, while also providing detailed insights into threat tactics, techniques, and procedures (TTPs). This type of behavioral intelligence supports pre-CVE detection, allows for a more adaptive security posture, and enables systems to evolve with the ever-changing threat landscape.

Credit to Nathaniel Jones (VP, Security & AI Strategy, Field CISO), Emma Fougler (Global Threat Research Operations Lead), Ryan Traill (Analyst Content Lead)

References and further reading:

  1. https://www.first.org/blog/20250607-Vulnerability-Forecast-for-2025
  2. https://cloud.google.com/blog/topics/threat-intelligence/fortimanager-zero-day-exploitation-cve-2024-47575
  3. https://thehackernews.com/2025/05/china-linked-hackers-exploit-sap-and.html

Related Darktrace blogs:

*Self-reported by customer, confirmed afterwards.

**Updated January 2024 blog now reflects current findings

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