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January 19, 2022

Brand DNA: The Key to a Strong Security Posture

Learn how AI can enhance security measures by detecting malicious assets, and safeguarding against vulnerabilities. Stay secure with advanced technology.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Willem Van Zwieten
Data Science & Analytics Lead
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19
Jan 2022

The internet is huge and is expanding every day. While this has many positives for businesses, managing the potential risks in this environment can be daunting. The reality is that across the internet brands are susceptible to everything from brand abuse to phishing websites. So, how is it possible that organisations can keep track of the web-based assets that belong to them, and at the same time distinguish them from something that may only look like it’s theirs? Finding and verifying all of a company’s web assets across the entire internet is a massive undertaking. You essentially need to filter the whole internet and try to pick out what is relevant, and then set about detecting the risks – or even potential risks – within what you have found.

This isn’t a process that can be managed manually. The staff-hours alone would make this hugely prohibitive, and that’s without taking into account the potential margin for error. Instead, it requires a different approach, one based around automation. At Darktrace, my team and I work on exactly those kind of solutions. We’ve developed our own algorithms to define what distinguishes a client’s brand-owned site from everything else on the internet. We refer to that as a company’s Brand DNA. These special characteristics help us to predict and identify where any brand-related assets are across the entire internet, and how they should be investigated further. The concept of an organisation’s Brand DNA breaks down into two areas: what is unique by design and what is uniqueby comparison.

Unique by Design

All brands have different design elements that help set them apart from other brands. This can be everything from their name and logo, to the different fonts and colours they use in all their communications and websites. By ingesting this data into our algorithms we are able to scan the internet for any web-based assets that may be relevant to a company, based on these key brand elements. While the elements of ‘unique by design’ are relatively easily understandable by humans, no organisations want to have their time taken up manually searching through millions of images every day in order to help them locate the web properties that might belong to their organisation.

Unique by Comparison

Conversely, ‘unique by comparison’ focuses more on the elements that a human would probably not be able to figure out by themselves. As we suggest potential new domains to customers, we build up a pool of assets. Automation allows us to find patterns in these assets that might not be immediately obvious to humans, such as elements of metadata,nameserver details, or even where a website is hosted. Although unique by design is more about what you actually see on a website and unique by comparison focuses on the back-end, in reality there are overlaps and the two things feed into each other.

As a very basic example: if a domain is hosted on nameserver where other company assets are hosted, AND the company logo is on the page, then the chances are this domain is a company-owned asset. In effect, the two approaches strengthen each other. By analysing all these details together, our algorithms can increasingly accurately score how likely an asset is to be owned by a company. I should add here that unique by comparison is based on comparing a lot of features at once, so it is often not as clear cut as the above example.

Combining Humans and AI

Ultimately, automating the process in this way helps to create a minimal-touch process for companies. The algorithms do all the filtering, enabling the creation of a much-reduced list of assets for the company to look through. Basically, we’re able to break down that list to avery small percentage of the internet that they actually need to look at and then analyse the risk those assets poseto the organisation.

We also use something which we internally label “AI2”(artificial intelligence with analyst interaction). This essentially means we’re adding a human layer to the automated process, for both input and output checks. While the algorithms do all the heavy lifting and aid scalability, the human element allows us to finetune or dive deeper into certain automated findings.

Detecting Malicious Assets

While the algorithms are principally focused on establishing a brand’s attack surface, a useful byproduct is that they can also locate malicious assets, such as potential phishing sites. For example, if something looks like it belongs to the customer, but doesn’t actually belong inside their directdigital infrastructure, then clearly there is an increased likelihood that it is either a brand abuse or phishing site.

On top of this, as part of our search process we can also automatically create combinations of possible URLs that cover common search errors such as typos or “fat finger”errors within brand names, and then hunt for those – clearly the likelihood of these URLs being rogue sites is greatly enhanced.

The Clearest View of the Attack Surface

By combining all these elements, companies are able to get the most complete view of their potential attack surface.And with the use of enhanced automation techniques they can do so with minimum effort. From this position companies are able to easily and quickly home in on the genuine items, and the areas that pose them the most risk. They can then use the resulting list to form the foundations from which they can apply the rest of their security strategy.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Willem Van Zwieten
Data Science & Analytics Lead

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June 2, 2026

Stopping Stealth Attacks with Precision: How Núclea Prevented a Breach Without Disruption

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Núclea is a Brazilian data and technology company that supports the country’s financial system by delivering digital services exclusively to banks and financial institutions. Operating in an environment where trust, availability, and data integrity are critical, the company faces a threat landscape that has evolved rapidly—particularly with the rise of AI-driven cyberattacks.

Brazil has experienced a wave of successful cyber incidents targeting financial institutions, many of them enabled by insiders or compromised credentials. The result was a noticeable shift in attacker strategy: instead of focusing on end customers, threat actors began targeting the institutions and platforms that underpin the financial ecosystem itself.

“Attacks became far more directed and contextual,” explains Guilherme, who leads incident response within Núclea’s security platform engineering team. “They weren’t noisy or obviously malicious—they were precise, patient, and designed to blend into normal operations.”

That precision was on full display in January 2026, when Núclea faced one of the most convincing phishing attacks the team had seen.

A real attack, built on trust and context

The attack began with a seemingly routine email.

It was sent from a real Brazilian government institution, using legitimate infrastructure and valid credentials that were later confirmed to have been compromised. Núclea had an established, ongoing relationship with this organization, and the email’s language, tone, and subject matter aligned perfectly with the type of communication the recipient team handled every day.

Attached to the email was a PDF document containing content that looked entirely legitimate.

The problem? A single URL embedded inside that PDF.

“The message itself was correct. The sender was real. The context was familiar. Even the document content made sense,” Guilherme explains. “There was just one small element that didn’t belong.”

That small detail was enough to initiate a full attack chain.

What the attackers were trying to do

If clicked, the URL would have downloaded a malicious payload designed to:

  • Collect information about the user and device
  • Identify where the system was located within the financial ecosystem
  • Install remote access tools to maintain control
  • Deploy an infostealer to extract sensitive data
  • Execute anti-forensic scripts to erase traces of the intrusion

In other words, it was a carefully engineered operation designed for persistence and stealth, not immediate disruption.

The attack also employed urgency—a classic social engineering technique. When the link didn’t open as expected, employees requested assistance from the security team, insisting the document was important and needed to be accessed quickly.

This is precisely the kind of scenario where traditional security tools struggle: almost everything about the interaction is legitimate.

Where Darktrace made the difference

Instead of blocking the entire message or relying on known indicators of compromise, Darktrace focused on behavioral context.

Darktrace recognized:

  • That the sending organization was normally trusted
  • That the communication pattern matched historical behavior
  • That the PDF content itself was not suspicious

But it also identified that the URL embedded within the document deviated from established behavioral patterns.

Rather than disrupting business operations, Darktrace took precise action: it rewrote the URL, preventing the malicious download while leaving the rest of the email untouched.

“When we analyzed it afterward, it became clear how dangerous the attack would have been,” says Guilherme. “But it never progressed—because Darktrace acted at exactly the right point.”

Subsequent forensic analysis confirmed the payload’s malicious intent. The attack never succeeded.

Precision over disruption

For Núclea, this incident reinforced a critical lesson: modern attacks don’t always look malicious—they hide within normal activity.

“What stands out to me is the precision,” Guilherme says. “Darktrace doesn’t rely on big, obvious signals. It’s effective in situations that fall outside the standard patterns we all know.”

Building resilience in a high trust ecosystem

For Núclea, cybersecurity is not just a defensive measure—it’s a business enabler.

Availability failures or successful breaches in the financial ecosystem can have immediate, large-scale consequences, from financial loss to reputational damage. Preventing those outcomes protects not just Núclea, but its partners and customers as well.

“Cyber resilience means keeping the business running—even under attack,” Guilherme explains. “And that requires people, processes, and technology working together.”

As AI continues to accelerate both attacks and defenses, the role of security is evolving. Precision, behavioral understanding, and intelligent automation are no longer optional—they’re essential.

“The easy days were yesterday,” Guilherme says. “The challenges ahead are bigger. We need to be prepared—internally and with partners that help us build resilience.”

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June 1, 2026

Defend What You Trust: Stories from the Front Lines of Modern Cyber Defense

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Modern attacks don’t always announce themselves, follow obvious patterns, or rely on known malware. Often, they move quietly inside trusted systems, authenticated sessions, and everyday behavior.

They don’t break in. They blend in.

That’s why an AI-powered defense is essential. It turns invisible signals into actionable insights at a scale neither analysts nor traditional tools can achieve alone.

Confidence is creating risk

One of the most dangerous assumptions in cybersecurity today is that strong controls equal strong protection.

Multi-factor authentication (MFA), for example, is widely viewed as a foundational safeguard. But as the CISO for a professional sports organization explains, that confidence can be misplaced. “A lot of organizations assume that once you have MFA, those accounts are safe. That’s not true.”

In one instance, his team identified a sophisticated attack where a threat actor bypassed MFA entirely, not by breaking it, but by going around it. A user’s authenticated session was hijacked and re-used, allowing the attacker to impersonate them without triggering traditional controls.

“Darktrace picked up that a session had been re-injected by the hacker, and we were able to block it right away,” he explains.

Attackers anticipate what we miss

Even well-trained users can become entry points.

“An email bypassed our existing security tools,” shares the VP of IT at a U.S.-based risk management services provider.  “The user missed one signal and entered their credentials into a malicious site. That’s what the bad guys count on.”

The organization responded quickly, but not before damage was done. Crucially, this occurred while Darktrace was in “watch mode,” before autonomous response was fully enabled. “Darktrace would have seen that and shut it down immediately,” he notes.

Mistakes and oversights like misconfigurations, forgotten machines, and missed patches can create serious vulnerabilities.

The CIO of a utility services organization shares an instance when Darktrace detected a breach to a client’s network via their ZTNA VPN due to misconfigured MFA. “Darktrace alerted us and autonomously blocked the scanning, preventing what could have been a ransomware-type incident.”  

The most dangerous threats are already inside

The Head of Security at a global business services provider knows firsthand how blind spots can persist inside environments. His team uncovered evidence of dormant ransomware artifacts sitting unnoticed within a company’s environment ¬¬– long before modern detection was in place.

“During a routine file transfer, Darktrace flagged the suspicious activity, identified the ransomware, and immediately quarantined the server,” he recalls.  While the attack was never executed, the implication was significant: the risk existed long before it was finally detected.

Cyber threats are also successful because they take advantage of normal human behavior, exploiting moments of cognitive overload, urgency, and trust.

The Executive Director of IT and Business Applications at a pharmaceutical lab describes the time Darktrace flagged an employee logging into Microsoft 365 from Singapore, despite him being physically located in the U.S. Darktrace immediately cut off his access and within minutes revealed that the employee’s son was using a VPN to play a video game.

While the threat was benign, it demonstrated the strength of AI to use contextual information to detect threats other tools miss. The information also saved security analysts hours of investigation and minimized downtime for the employee. “That level of precision and speed isn’t just convenient, it’s game changing.”

“Unusual” behavior is the new red flag

Detecting modern threats requires an understanding of what “normal” looks like and recognizing when something subtly deviates.

One security leader  at an AI technology enterprise described a scenario in which an employee connected to a proxy service in China. The service itself was legitimate, and although traditional tools didn’t flag it, the behavior was unusual for that user specifically.

“That’s what Darktrace picked up on. The activity turned out to be benign, but without visibility into behavioral deviations, it could just as easily have been something more serious.”

AI shifts defense from reaction to anticipation

These stories point to a fundamental shift by cyber attackers, both tactically and strategically. Because traditional security tools were built to detect what’s already known, modern attacks are often:

  • Credential-based, not malware-based
  • Behavioral, not signature-based
  • Subtle, not overt

They may operate within the boundaries of what appears normal, exploiting what organizations trust, not what they block:

  • Trusted sessions
  • Legitimate services
  • Human error

This is where AI is changing the equation. Rather than relying on predefined rules or known threat signatures, AI can:

  • Establish a baseline of normal behavior
  • Detect subtle anomalies in real time
  • Act autonomously to contain potential threats

Resilience, not perfection, is the new security standard

As these frontline experiences show, the organizations that lead are those that move beyond reactive defense and embrace AI as a core part of their strategy.

It eliminates the blind spots and uncertainty, says the CISO of a professional sports organization. “If you lack visibility, you’re not managing risk, you’re assuming it. AI gives you the actionable insights needed to turn uncertainty into control.”

And it provides the speed and agility that are vital when seconds matter, says the Executive Director of IT and Business Applications. “When Darktrace alerted us at 3:00 am to a ransomware attack, it had already quarantined the affected systems, blocked the attacker’s access, and provided us with the critical details and time needed to investigate. That action likely saved us hundreds of thousands, if not millions, of dollars.”

The modern SOC has become a cornerstone of enterprise resilience, responsible for protecting data and operational continuity while enabling digital growth and innovation. For today’s security professional, that means success is no longer measured by what they keep out, but by what they protect: revenue, reputation, and trust.

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