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July 8, 2020

Why CCPA Compliance Matters & How Cyber AI Helps

Learn why CCPA is important and how Cyber AI can assist, plus discover insights on data privacy and protection.
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Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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08
Jul 2020

The California Consumer Privacy Act (CCPA) is the most comprehensive and significant data protection regulation enacted in the United States. Giving the strongest privacy rights to consumers, it entered its enforcement stage on July 1. While only directly applicable to Californian residents, the state’s position as the world’s fifth largest global economy has meant that corporations across the world have had to rethink their approach to data processing and privacy.

Customer protection and data privacy rights

At its core, the CCPA provides individuals foundational rights regarding their personal data including: the right to opt out of having their personal data sold, the right to erase personal data both from first party sites and companies it’s been sold to, and the right to know what personal information companies have gathered. For California residents who exercise these rights, the CCPA specifies a non-discrimination clause, meaning that everyone is privy to the same services and price, regardless of whether they allow organizations to sell their data or not.

Intended to enhance consumer protection and data privacy rights, the CCPA takes an even broader view than GDPR of what constitutes ‘private data’ and lays out a variety of requirements for the management and security of consumers’ personal information. So, what exactly is meant by ‘personal information’ according to the CCPA?

Obvious examples include a person’s name, postal address, and passport number. But political convictions, health and fitness profiles, sexual orientation, personality characteristics, employment history, and inferences also count – provided they are not already publicly available in the form of an interview or self-published article, for example. This snapshot of some of the sensitive information that has to be monitored reveals the immense task ahead of organizations, which now have to keep track of exactly what information is logged, deduced, and sold on each and every consumer. And with the average internet user spending 6.5 hours per day online, the vast volumes of data that organizations have to monitor is adding up.

The clock is ticking: in the event that someone does request access to a copy of their personal data or asks for its erasure, organizations must acknowledge their receipt of the customer’s communication within 10 days and respond with a meaningful answer within 45 calendar days.

Providing data transparency

The CCPA’s goal is to equip consumers with increased knowledge of what happens with their data. Instead of restricting the collection of sensitive information, it aims to provide data transparency and accountability, allowing consumers to see their digital footprint and forbid the selling of their personal information. This is a major differentiator from other data privacy laws such as GDPR, in which European citizens actively have to consent to having their data collected in the first place. With the CCPA, data is always collected by first party sites – it is how that information is used, individuals’ right to view that data, and the erasure of that data which is the law’s central concern.

The consequences

If organizations fail to comply with the CCPA’s requirements, steep penalties will ensue, with additional fines able to be issued in the event of a data breach. While this act does not impose cyber security regulations, the California Attorney General can stipulate digital hygiene guidelines, with organizations liable for inadequate security procedures and practices which are disproportionate to the data under their care.

Each consumer can claim up to $750 per data breach – or the actual damages, whichever is greater. Meanwhile, the state can charge up to $7500 per person, per violation, if an organization’s conduct is deemed intentional. This quickly becomes expensive. Most significantly though, the regulation introduces the right for consumers to bring data privacy issues to court, where they can seek financial redress. This is conditional upon unauthorized access to their personal information resulting from businesses’ failure to implement reasonable security practices and procedures appropriate for the particular type of information.

The three central tenets of this law present minefields for organizations. Keeping track of large volumes of data at an individual level is necessary in order to fulfil these requirements. In the face of companies’ growing digital infrastructures, including recent surges in cloud, SaaS, and email usage, the potentially dispersed storage of sensitive information, and the increasing risk of cyber-attack, CCPA compliance has become an even more daunting task.

How can AI help?

Darktrace’s Cyber AI helps support CCPA compliance by providing 100% visibility into the movement of data throughout an organization’s digital infrastructure, including noting who accesses it. By using self-learning AI to learn the ‘pattern of life’ of every user across cloud, SaaS, email, and traditional networks, Darktrace’s Cyber AI can automatically alert security teams of threats in real time and take autonomous action when an access policy is breached. And while the California Attorney General gives businesses a 30-day period to assess and remediate alleged violations of the CCPA, Cyber AI provides real-time understanding of cyber incidents, including data exfiltration, which enables businesses to not only meet this CCPA requirement, but to limit the impact of emerging threats.

For organizations to comply with this regulation, they need to be constantly aware of all activity involving sensitive consumer data. The Model Editor within the Threat Visualizer, Darktrace’s user interface, provides security teams with the ability to track specific parameters for this targeted, continuous monitoring. Darktrace offers customizable compliance models for customers to specifically watch over and safeguard user data as stipulated by the CCPA. A tag can be added to devices, stating that they contain personal data protected under the CCPA. This means that when an external or internal data transfer is instigated on the given device, it will immediately be flagged to organizations’ security teams. The same happens in the event of any unusual activity.

Figure 1: CCPA tag in the Threat Visualizer

The reality is that organizations’ digital environments – and the consumer data stored within them – are too extensive to manage, keep track of, and protect without Cyber AI. And with California set to vote on the implementation of even stricter privacy regulations in the coming months, organizations will need complete digital visibility and the ability to easily identify and fight back against emerging threats in order to keep pace with changing requirements. Cyber AI is no longer a nice-to-have, but a necessity.

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Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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October 24, 2025

Patch Smarter, Not Harder: Now Empowering Security Teams with Business-Aligned Threat Context Agents

Patch Smarter, Not Harder: Now Empowering Security Teams with Business-Aligned Threat Context Agents Default blog imageDefault blog image

Most risk management programs remain anchored in enumeration: scanning every asset, cataloging every CVE, and drowning in lists that rarely translate into action. Despite expensive scanners, annual pen tests, and countless spreadsheets, prioritization still falters at two critical points.

Context gaps at the device level: It’s hard to know which vulnerabilities actually matter to your business given existing privileges, what software it runs, and what controls already reduce risk.

Business translation: Even when the technical priority is clear, justifying effort and spend in financial terms—especially across many affected devices—can delay action. Especially if it means halting other areas of the business that directly generate revenue.

The result is familiar: alert fatigue, “too many highs,” and remediation that trails behind the threat landscape. Darktrace / Proactive Exposure Management addresses this by pairing precise, endpoint‑level context with clear, financial insight so teams can prioritize confidently and mobilize faster.

A powerful combination: No-Telemetry Endpoint Agent + Cost-Benefit Analysis

Darktrace / Proactive Exposure Management now uniquely combines technical precision with business clarity in a single workflow.  With this release, Darktrace / Proactive Exposure Management delivers a more holistic approach, uniting technical context and financial insight to drive proactive risk reduction. The result is a single solution that helps security teams stay ahead of threats while reducing noise, delays, and complexity.

  • No-Telemetry Endpoint: Collects installed software data and maps it to known CVEs—without network traffic—providing device-level vulnerability context and operational relevance.
  • Cost-Benefit Analysis for Patching: Calculates ROI by comparing patching effort with potential exploit impact, factoring in headcount time, device count, patch difficulty, and automation availability.

Introducing the No-Telemetry Endpoint Agent

Darktrace’s new endpoint agent inventories installed software on devices and maps it to known CVEs without collecting network data so you can prioritize using real device context and available security controls.

By grounding vulnerability findings in the reality of each endpoint, including its software footprint and existing controls, teams can cut through generic severity scores and focus on what matters most. The agent is ideal for remote devices, BYOD-adjacent fleets, or environments standardizing on Darktrace, and is available without additional licensing cost.

Darktrace / Proactive Exposure Management user interface
Figure 1: Darktrace / Proactive Exposure Management user interface

Built-In Cost-Benefit Analysis for Patching

Security teams often know what needs fixing but stakeholders need to understand why now. Darktrace’s new cost-benefit calculator compares the total cost to patch against the potential cost of exploit, producing an ROI for the patch action that expresses security action in clear financial terms.

Inputs like engineer time, number of affected devices, patch difficulty, and automation availability are factored in automatically. The result is a business-aligned justification for every patching decision—helping teams secure buy-in, accelerate approvals, and move work forward with one-click ticketing, CSV export, or risk acceptance.

Darktrace / Proactive Exposure Management Cost Benefit Analysis
Figure 2: Darktrace / Proactive Exposure Management Cost Benefit Analysis

A Smarter, Faster Approach to Exposure Management

Together, the no-telemetry endpoint and Cost–Benefit Analysis advance the CTEM motion from theory to practice. You gain higher‑fidelity discovery and validation signals at the device level, paired with business‑ready justification that accelerates mobilization. The result is fewer distractions, clearer priorities, and faster measurable risk reduction. This is not from chasing every alert, but by focusing on what moves the needle now.

  • Smarter Prioritization: Device‑level context trims noise and spotlights the exposures that matter for your business.
  • Faster Decisions: Built‑in ROI turns technical urgency into executive clarity—speeding approvals and action.
  • Practical Execution: Privacy‑conscious endpoint collection and ticketing/export options fit neatly into existing workflows.
  • Better Outcomes: Close the loop faster—discover, prioritize, validate, and mobilize—on the same operating surface.

Committed to innovation

These updates are part of the broader Darktrace release, which also included:

1. Major innovations in cloud security with the launch of the industry’s first fully automated cloud forensics solution, reinforcing Darktrace’s leadership in AI-native security.

2. Darktrace Network Endpoint eXtended Telemetry (NEXT) is revolutionizing NDR with the industry’s first mixed-telemetry agent using Self-Learning AI.

3. Improvements to our OT product, purpose built for industrial infrastructure, Darktrace / OT now brings dedicated OT dashboard, segmentation-aware risk modeling, and expanded visibility into edge assets and automation protocols.

Join our Live Launch Event

When? 

December 9, 2025

What will be covered?

Join our live broadcast to experience how Darktrace is eliminating blind spots for detection and response across your complete enterprise with new innovations in Agentic AI across our ActiveAI Security platform. Industry leaders from IDC will join Darktrace customers to discuss challenges in cross-domain security, with a live walkthrough reshaping the future of Network Detection & Response, Endpoint Detection & Response, Email Security, and SecOps in novel threat detection and autonomous investigations.

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October 24, 2025

Darktrace Announces Extended Visibility Between Confirmed Assets and Leaked Credentials from the Deep and Dark Web

Darktrace Announces Extended Visibility Between Confirmed Assets and Leaked Credentials from the Deep and Dark Web Default blog imageDefault blog image

Why exposure management needs to evolve beyond scans and checklists

The modern attack surface changes faster than most security programs can keep up. New assets appear, environments change, and adversaries are increasingly aided by automation and AI. Traditional approaches like periodic scans, static inventories, or annual pen tests are no longer enough. Without a formal exposure program, many businesses are flying blind, unaware of where the next threat may emerge.

This is where Continuous Threat Exposure Management (CTEM) becomes essential. Introduced by Gartner, CTEM helps organizations continuously assess, validate, and improve their exposure to real-world threats. It reframes the problem: scope your true attack surface, prioritize based on business impact and exploitability, and validate what attackers can actually do today, not once a year.

With two powerful new capabilities, Darktrace / Attack Surface Management helps organizations evolve their CTEM programs to meet the demands of today’s threat landscape. These updates make CTEM a reality, not just a strategy.

Too much data, not enough direction

Modern Attack Surface Management tools excel at discovering assets such as cloud workloads, exposed APIs, and forgotten domains. But they often fall short when it comes to prioritization. They rely on static severity scores or generic CVSS ratings, which do not reflect real-world risk or business impact.

This leaves security teams with:

  • Alert fatigue from hundreds of “critical” findings
  • Patch paralysis due to unclear prioritization
  • Blind spots around attacker intent and external targeting

CISOs need more than visibility. They need confidence in what to fix first and context to justify those decisions to stakeholders.

Evolving Attack Surface Management

Attack Surface Management (ASM) must evolve from static lists and generic severity scores to actionable intelligence that helps teams make the right decision now.

Joining the recent addition of Exploit Prediction Assessment, which debuted in late June 2025, today we’re introducing two capabilities that push ASM into that next era:

  • Exploit Prediction Assessment: Continuously validates whether top-priority exposures are actually exploitable in your environment without waiting for patch cycles or formal pen tests.  
  • Deep & Dark Web Monitoring: Extends visibility across millions of sources in the deep and dark web to detect leaked credentials linked to your confirmed domains.
  • Confidence Score: our newly developed AI classification platform will compare newly discovered assets to assets that are known to belong to your organization. The more these newly discovered assets look similar to assets that belong to your organization, the higher the score will be.

Together, these features compress the window from discovery to decision, so your team can act with precision, not panic. The result is a single solution that helps teams stay ahead of attackers without introducing new complexities.

Exploit Prediction Assessment

Traditional penetration tests are invaluable, but they’re often a snapshot of that point-in-time, are potentially disruptive, and compliance frameworks still expect them. Not to mention, when vulnerabilities are present, teams can act immediately rather than relying solely on information from CVSS scores or waiting for patch cycles.  

Unlike full pen tests which can be obtrusive and are usually done only a couple times per year, Exploit Prediction Assessment is surgical, continuous, and focused only on top issues Instead of waiting for vendor patches or the next pen‑test window. It helps confirm whether a top‑priority exposure is actually exploitable in your environment right now.  

For more information on this visit our blog: Beyond Discovery: Adding Intelligent Vulnerability Validation to Darktrace / Attack Surface Management

Deep and Dark Web Monitoring: Extending the scope

Customers have been asking for this for years, and it is finally here. Defense against the dark web. Darktrace / Attack Surface Management’s reach now spans millions of sources across the deep and dark web including forums, marketplaces, breach repositories, paste sites, and other hard‑to‑reach communities to detect leaked credentials linked to your confirmed domains.  

Monitoring is continuous, so you’re alerted as soon as evidence of compromise appears. The surface web is only a fraction of the internet, and a sizable share of risk hides beyond it. Estimates suggest the surface web represents roughly ~10% of all online content, with the rest gated or unindexed—and the TOR-accessible dark web hosts a high proportion of illicit material (a King’s College London study found ~57% of surveyed onion sites contained illicit content), underscoring why credential leakage and brand abuse often appear in places traditional monitoring doesn’t reach. Making these spaces high‑value for early warning signals when credentials or brand assets appear. Most notably, this includes your company’s reputation, assets like servers and systems, and top executives and employees at risk.

What changes for your team

Before:

  • Hundreds of findings, unclear what to start with
  • Reactive investigations triggered by incidents

After:

  • A prioritized backlog based on confidence score or exploit prediction assessment verification
  • Proactive verification of exposure with real-world risk without manual efforts

Confidence Score: Prioritize based on the use-case you care most about

What is it?

Confidence Score is a metric that expresses similarity of newly discover assets compared to the confirmed asset inventory. Several self-learning algorithms compare features of assets to be able to calculate a score.

Why it matters

Traditional Attack Surface Management tools treat all new discovery equally, making it unclear to your team how to identify the most important newly discovered assets, potentially causing you to miss a spoofing domain or shadow IT that could impact your business.

How it helps your team

We’re dividing newly discovered assets into separate insight buckets that each cover a slightly different business case.

  • Low scoring assets: to cover phishing & spoofing domains (like domain variants) that are just being registered and don't have content yet.
  • Medium scoring assets: have more similarities to your digital estate, but have better matching to HTML, brand names, keywords. Can still be phishing but probably with content.
  • High scoring assets: These look most like the rest of your confirmed digital estate, either it's phishing that needs the highest attention, or the asset belongs to your attack surface and requires asset state confirmation to enable the platform to monitor it for risks.

Smarter Exposure Management for CTEM Programs

Recent updates to Darktrace / Attack Surface Management directly advance the core phases of Continuous Threat Exposure Management (CTEM): scope, discover, prioritize, validate, and mobilize. The new Exploit Prediction Assessment helps teams validate and prioritize vulnerabilities based on real-world exploitability, while Deep & Dark Web Monitoring extends discovery into hard-to-reach areas where stolen data and credentials often surface. Together, these capabilities reduce noise, accelerate remediation, and help organizations maintain continuous visibility over their expanding attack surface.

Building on these innovations, Darktrace / Attack Surface Management empowers security teams to focus on what truly matters. By validating exploitability, it cuts through the noise of endless vulnerability lists—helping defenders concentrate on exposures that represent genuine business risk. Continuous monitoring for leaked credentials across the deep and dark web further extends visibility beyond traditional asset discovery, closing critical blind spots where attackers often operate. Crucially, these capabilities complement, not replace, existing security controls such as annual penetration tests, providing continuous, low-friction validation between formal assessments. The result is a more adaptive, resilient security posture that keeps pace with an ever-evolving threat landscape.

If you’re building or maturing a CTEM program—and want fewer open exposures, faster remediation, and better outcomes, Darktrace / Attack Surface Management’s new Exploit Prediction Assessment and Deep & Dark Web Monitoring are ready to help.

  • Want a more in-depth look at how Exploit Prediction Assessment functions? Read more here

Committed to innovation

These updates are part of the broader Darktrace release, which also included:

1. Major innovations in cloud security with the launch of the industry’s first fully automated cloud forensics solution, reinforcing Darktrace’s leadership in AI-native security.

2. Darktrace Network Endpoint eXtended Telemetry (NEXT) is revolutionizing NDR with the industry’s first mixed-telemetry agent using Self-Learning AI.

3. Improvements to our OT product, purpose built for industrial infrastructure, Darktrace / OT now brings dedicated OT dashboard, segmentation-aware risk modeling, and expanded visibility into edge assets and automation protocols.

Join our Live Launch Event

When? 

December 9, 2025

What will be covered?

Join our live broadcast to experience how Darktrace is eliminating blind spots for detection and response across your complete enterprise with new innovations in Agentic AI across our ActiveAI Security platform. Industry leaders from IDC will join Darktrace customers to discuss challenges in cross-domain security, with a live walkthrough reshaping the future of Network Detection & Response, Endpoint Detection & Response, Email Security, and SecOps in novel threat detection and autonomous investigations.

Continue reading
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