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April 5, 2022

How Darktrace Antigena Thwarted Cobalt Strike Attack

Learn how Darktrace's Antigena technology intercepted and delayed a Cobalt Strike intrusion. Discover more cybersecurity news and analyses on Darktrace's blog.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Dylan Evans
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05
Apr 2022

In December 2021 several CVEs[1] were issued for the Log4j vulnerabilities that sent security teams into a global panic. Threat actors are now continuously scanning external infrastructure for evidence of the vulnerability to deploy crypto-mining malware.[2] However, through December ‘21 – February ‘22, it was ransomware groups that seized the initiative.

Compromise

In January 2022, a Darktrace customer left an external-facing VMware server unpatched allowing Cobalt Strike to be successfully installed. Several IoCs indicate that Cuba Ransomware operators were behind the attack. Thanks to the Darktrace SOC service, the customer was notified of the active threat on their network, and Antigena’s Autonomous Response was able to keep the attackers at bay before encryption events took place.

Initially the VMware server breached two models relating to an anomalous script download and a new user agent both connecting via HTTP. As referenced in an earlier Darktrace blog, both of these models had been seen in previous Log4j exploits. As with all Darktrace models however, the model deck is not designed to detect only one exploit, infection variant, or APT.

Figure 1: Darktrace models breaching due to the malicious script download

Analyst investigation

A PCAP of the downloaded script showed that it contained heavily obfuscated JavaScript. After an OSINT investigation a similar script was uncovered which likely breached the same Yara rules.

Figure 2: PCAP of the Initial HTTP GET request for the Windows Script component

Figure 3: PCAP of the initial HTTP response containing obfuscated JavaScript

Figure 4: A similar script that has been observed installing additional payloads after an initial infection[3]

While not an exact match, this de-obfuscated code shared similarities to those seen when downloading other banking trojans.

Having identified on the Darktrace UI that this was a VMware server, the analyst isolated the incoming external connections to the server shortly prior to the HTTP GET requests and was able to find an IP address associated with Log4j exploit attempts.

Figure 5: Advanced Search logs showing incoming SSL connections from an IP address linked to Log4j exploits

Through Advanced Search the analyst identified spikes shortly prior and immediately after the download. This suggested the files were downloaded and executed by exploiting the Log4j vulnerability.

Antigena response

Figure 6: AI Analyst reveals both the script downloads and the unusual user agent associated with the connections

Figure 7: Antigena blocked all further connections to these endpoints following the downloads

Cobalt Strike

Cobalt Strike is a popular tool for threat actors as it can be used to perform a swathe of MITRE ATT&CK techniques. In this case the threat actor attempted command and control tactics to pivot through the network, however, Antigena responded promptly when the malware attempted to communicate with external infrastructure.

On Wednesday January 26, the DNS beacon attempted to connect to malicious infrastructure. Antigena responded, and a Darktrace SOC analyst issued an alert.

Figure 8: A Darktrace model detected the suspicious DNS requests and Antigena issued a response

The attacker changed their strategy by switching to a different server “bluetechsupply[.]com” and started issuing commands over TLS. Again, Darktrace detected these connections and AI Analyst reported on the incident (Figure 9, below). OSINT sources subsequently indicated that this destination is affiliated with Cobalt Strike and was only registered 14 days prior to this incident.

Figure 9: AI Analyst summary of the suspicious beaconing activity

Simultaneous to these connections, the device scanned multiple internal devices via an ICMP scan and then scanned the domain controller over key TCP ports including 139 and 445 (SMB). This was followed by an attempt to write an executable file to the domain controller. While Antigena intervened in the file write, another Darktrace SOC analyst was issuing an alert due to the escalation in activity.

Figure 10: AI Analyst summary of the .dll file that Antigena intercepted to the Windows/temp directory of the domain controller

Following the latest round of Antigena blocks, the threat actor attempted to change methods again. The VMware server utilised the Remote Access Tool/Trojan NetSupport Manager in an attempt to install further malware.

Figure 11: Darktrace reveals the attacker changing tactics

Despite this escalation, Darktrace yet again blocked the connection.

Perhaps due to an inability to connect to C2 infrastructure, the attack stopped in its tracks for around 12 hours. Thanks to Antigena and the Darktrace SOC team, the security team had been afforded time to remediate and recover from the active threat in their network. Interestingly, Darktrace detected a final attempt at pivoting from the machine, with an unusual PowerShell Win-RM connection to an internal machine. The modern Win-RM protocol typically utilises port 5985 for HTTP connections however pre-Windows 7 machines may use Windows 7 indicating this server was running an old OS.

Figure 12: Darktrace detects unusual PowerShell usage

Cuba Ransomware

While no active encryption appears to have taken place for this customer, a range of IoCs were identified which indicated that the threat actor was the group being tracked as UNC2596, the operators of Cuba Ransomware.[4]

These IoCs include: one of the initially dropped files (komar2.ps1,[5] revealed by AI Analyst in Figure 6), use of the NetSupport RAT,[6] and Cobalt Strike beaconing.[7] These were implemented to maintain persistence and move laterally across the network.

Cuba Ransomware operators prefer to exfiltrate data to their beacon infrastructure rather than using cloud storage providers, however no evidence of upload activity was observed on the customer’s network.

Concluding thoughts

Unpatched, external-facing VMware servers vulnerable to the Log4j exploit are actively being targeted by threat actors with the aim of ransomware detonation. Without using rules or signatures, Darktrace was able to detect all stages of the compromise. While Antigena delayed the attack, forcing the threat actor to change C2 servers constantly, the Darktrace analyst team relayed their findings to the security team who were able to remediate the compromised machines and prevent a final ransomware payload from detonating.

For Darktrace customers who want to find out more about Cobalt Strike, refer here for an exclusive supplement to this blog.

Appendix

Darktrace model detections

Initial Compromise:

  • Device / New User Agent To Internal Server
  • Anomalous Server Activity / New User Agent from Internet Facing System
  • Experimental / Large Number of Suspicious Successful Connections

Breaches from Critical Devices / DC:

  • Device / Large Number of Model Breaches
  • Antigena / Network / External Threat / Antigena File then New Outbound Block
  • Device / SMB Lateral Movement
  • Experimental / Unusual SMB Script Write V2
  • Compliance / High Priority Compliance Model Breach
  • Anomalous Server Activity / Anomalous External Activity from Critical Network Device
  • Experimental / Possible Cobalt Strike Server IP V2

Lateral Movement:

  • Antigena / Network / Insider Threat / Antigena Internal Anomalous File Activity
  • Compliance / SMB Drive Write
  • Anomalous File / Internal / Executable Uploaded to DC
  • Experimental / Large Number of Suspicious Failed Connections
  • Compromise / Suspicious Beaconing Behaviour
  • Antigena / Network / Significant Anomaly / Antigena Breaches Over Time Block
  • Antigena / Network / External Threat / Antigena Suspicious Activity Block
  • Anomalous Connection / High Volume of Connections to Rare Domain
  • Antigena / Network / Significant Anomaly / Antigena Enhanced Monitoring from Server Block

Network Scan Activity:

  • Device / Suspicious SMB Scanning Activity
  • Experimental / Network Scan V2
  • Device / ICMP Address Scan
  • Experimental / Possible SMB Scanning Activity
  • Experimental / Possible SMB Scanning Activity V2
  • Antigena / Network / Insider Threat / Antigena Network Scan Block
  • Device / Network Scan
  • Compromise / DNS / Possible DNS Beacon
  • Device / Internet Facing Device with High Priority Alert
  • Antigena / Network / Significant Anomaly / Antigena Enhanced Monitoring from Server Block

DNS / Cobalt Strike Activity:

  • Experimental / Possible Cobalt Strike Server IP
  • Experimental / Possible Cobalt Strike Server IP V2
  • Antigena / Network / External Threat / Antigena File then New Outbound Block
  • Antigena / Network / External Threat / Antigena Suspicious File Block
  • Anomalous Connection / New User Agent to IP Without Hostname
  • Anomalous File / Script from Rare External Location

MITRE ATT&CK techniques observed

IoCs

Thanks to Brianna Leddy, Sam Lister and Marco Alanis for their contributions.

Footnotes

1.

https://cve.mitre.org/cgi-bin/cvename.cgi?name=CVE-2021-44228
https://cve.mitre.org/cgi-bin/cvename.cgi?name=CVE-2021-44530
https://cve.mitre.org/cgi-bin/cvename.cgi?name=CVE-2021-45046
https://cve.mitre.org/cgi-bin/cvename.cgi?name=CVE-2021-4104

2. https://www.toolbox.com/it-security/threat-reports/news/log4j-vulnerabilities-exploitation-attempts

3. https://twitter.com/ItsReallyNick/status/899845845906071553

4. https://www.mandiant.com/resources/unc2596-cuba-ransomware

5. https://www.ic3.gov/Media/News/2021/211203-2.pdf

6. https://threatpost.com/microsoft-exchange-exploited-cuba-ransomware/178665/

7. https://www.bleepingcomputer.com/news/security/microsoft-exchange-servers-hacked-to-deploy-cuba-ransomware/

8. https://gist.github.com/blotus/f87ed46718bfdc634c9081110d243166

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Dylan Evans

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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