Blog
/
Network
/
June 16, 2025

Tracking CVE-2025-31324: Darktrace’s detection of SAP Netweaver exploitation before and after disclosure 

A critical SAP vulnerability, CVE-2025-31324, allows unauthenticated remote code execution via NetWeaver Visual Composer. Despite early mitigation guidance, many systems remain exposed. Darktrace detected exploitation attempts six days before public disclosure, highlighting the importance of proactive, threat-agnostic detection.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Signe Zaharka
Principal Cyber Analyst
person working on laptopDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
16
Jun 2025

Introduction: Exploiting SAP platforms

Global enterprises depend extensively on SAP platforms, such as SAP NetWeaver and Visual Composer, to run critical business processes worldwide. These systems; however, are increasingly appealing targets for well-resourced adversaries:

What is CVE-2025-31324?

CVE-2025-31324 affects SAP’s NetWeaver Visual Composer, a web-based software modeling tool. SAP NetWeaver is an application server and development platform that runs and connects SAP and non-SAP applications across different technologies [2]. It is commonly used by process specialists to develop application components without coding in government agencies, large enterprises, and by critical infrastructure operators [4].

CVE-2025-31324 affects SAP’s Netweaver Visual Composer Framework 7.1x (all SPS) and above [4]. The vulnerability in a Java Servlet (/irj/servlet_jsp) would enable an unauthorized actor to upload arbitrary files to the /developmentserver/metadatauploader endpoint, potentially resulting in remote code execution (RCE) and full system compromise [3]. The issue stems from an improper authentication and authorization check in the SAP NetWeaver Application Server Java systems [4].

What is the severity rating of CVE-2025-31324?

The vulnerability, first disclosed on April 24, 2025, carries the highest severity rating (CVSS v3 score: 10.0) and could allow remote attackers to upload malicious files without requiring authentication [1][5]. Although SAP released a workaround on April 8, many organizations are hesitant to take their business-critical SAP NetWeaver systems offline, leaving them exposed to potential exploitation [2].

How is CVE-2025-31324 exploited?

The vulnerability is exploitable by sending specifically crafted GET, POST, or HEAD HTTP requests to the /developmentserver/metadatauploader URL using either HTTP or HTTPS. Attackers have been seen uploading malicious files (.jsp, .java, or .class files to paths containing “\irj\servlet_jsp\irj\”), most of them being web shells, to publicly accessible SAP NetWeaver systems.

External researchers observed reconnaissance activity targeting this vulnerability in late January 2025, followed by a surge in exploitation attempts in February. The first confirmed compromise was reported in March [4].

Multiple threat actors have reportedly targeted the vulnerability, including Chinese Advanced Persistent Threats (APTs) groups Chaya_004 [7], UNC5221, UNC5174, and CL-STA-0048 [8], as well as ransomware groups like RansomEXX, also known as Storm-2460, BianLian [4] or Qilin [6] (the latter two share the same indicators of  compromise (IoCs)).

Following the initial workaround published on April 8, SAP released a security update addressing CVE-2025-31324 and subsequently issued a patch on May 13 (Security Note 3604119) to resolve the root cause of the vulnerability [4].

Darktrace’s coverage of CVE-2025-31324 exploitation

Darktrace has observed activity indicative of threat actors exploiting CVE-2025-31324, including one instance detected before the vulnerability was publicly disclosed.

In April 2025, the Darktrace Threat Research team investigated activity related to the CVE-2025-31324 on SAP devices and identified two cases suggesting active exploitation of the vulnerability. One case was detected prior to the public disclosure of the vulnerability, and the other just two days after it was published.

Early detection of CVE 2025-31324 by Darktrace

Figure 1: Timeline of events for an internet-facing system, believed to be a SAP device, exhibiting activity indicative of CVE-2025-31324 exploitation.
Figure 1: Timeline of events for an internet-facing system, believed to be a SAP device, exhibiting activity indicative of CVE-2025-31324 exploitation.

On April 18, six days prior to the public disclosure of CVE-2025-31324, Darktrace began to detect unusual activity on a device belonging to a logistics organization in the Europe, the Middle East and Africa (EMEA) region. Multiple IoCs observed during this incident have since been linked via OSINT to the exploitation of CVE-2025-31324. Notably, however, this reporting was not available at the time of detection, highlighting Darktrace’s ability to detect threats agnostically, without relying on threat intelligence.

The device was observed making  domain name resolution request for the Out-of-Band Application Security Testing (OAST) domain cvvr9gl9namk9u955tsgaxy3upyezhnm6.oast[.]online. OAST is often used by security teams to test if exploitable vulnerabilities exist in a web application but can similarly be used by threat actors for the same purpose [9].

Four days later, on April 22, Darktrace observed the same device, an internet-facing system believed to be a SAP device, downloading multiple executable (.exe) files from several Amazon Simple Storage Service (S3). Darktrace’s Threat Research team later found these files to be associated with the KrustyLoader  malware [23][24][25].

KrustyLoader is known to be associated with the Chinese threat actor UNC5221, also known as UTA0178, which has been reported to aggressively target devices exposed to the internet [10] [14] [15]. It is an initial-stage malware which downloads and launches a second-stage payload – Sliver C2. Sliver is a similar tool to Cobalt Strike (an open-source post-exploitation toolkit). It is used for command-and-control (C2) connections [11][12]13]. After its successful download, KrustyLoader deletes itself to evade detection.  It has been reported that multiple Chinese APT groups have deployed KrustyLoader on SAP Netweaver systems post-compromise [8].

The actors behind KrustyLoader have also been associated with the exploitation of zero-day vulnerabilities in other enterprise systems, including Ivanti devices [12]. Notably, in this case, one of the Amazon S3 domains observed (abode-dashboard-media.s3.ap-south-1.amazonaws[.]com ) had previously been investigated by Darktrace’s Threat Research team as part of their investigation into Ivanti Connect Secure (CS) and Policy Secure (PS) appliances.

In addition to the download of known malicious files, Darktrace also detected new IoCs, including several executable files that could not be attributed to any known malware families or previous attacks, and for which no corresponding OSINT reporting was available.

Figure 2: Darktrace's detection of a likely SAP device downloading an executable file from an Amazon S3 domain on April 22*.

*The model alert was recreated in a demo environment using real incident metadata, as the original customer environment was no longer accessible.

Post-CVE publication detection

Exploit Validation

Between April 27 and 29, Darktrace observed unusual activity from an SAP device on the network of a manufacturing customer in EMEA.

Darktrace / NETWORK’s detection of an SAP device performing a large volume of suspicious activity between April 27 and April 29.
Figure 3: Darktrace / NETWORK’s detection of an SAP device performing a large volume of suspicious activity between April 27 and April 29.

The device was observed making DNS requests for OAST domains (e.g. aaaaaaaa.d06qqn7pu5a6u25tv9q08p5xhbjzw33ge.oast[.]online and aaaaaaaaaaa.d07j2htekalm3139uk2gowmxuhapkijtp.oast[.]pro), suggesting that a threat actor was testing for exploit validation [9].

Darktrace / NETWORK’s detection of a SAP device making suspicious domain name resolution requests for multiple OAST domains.
Figure 4: Darktrace / NETWORK’s detection of a SAP device making suspicious domain name resolution requests for multiple OAST domains.

Privilege escalation tool download attempt

One day later, Darktrace observed the same device attempting to download an executable file from hxxp://23.95.123[.]5:666/xmrigCCall/s.exe (SHA-1 file hash: e007edd4688c5f94a714fee036590a11684d6a3a).

Darktrace / NETWORK identified the user agents Microsoft-CryptoAPI/10.0 and CertUtil URL Agent during the connections to 23.95.123[.]5. The connections were made over port 666, which is not typically used for HTTP connections.

Multiple open-source intelligence (OSINT) vendors have identified the executable file as either JuicyPotato or SweetPotato, both Windows privilege escalation tools[16][17][18][19]. The file hash and the unusual external endpoint have been associated with the Chinese APT group Gelsemium in the past, however, many threat actors are known to leverage this tool in their attacks [20] [21].

Figure 5: Darktrace’s Cyber AI Analyst’s detection of a SAP device downloading a suspicious executable file from hxxp://23.95.123[.]5:666/xmrigCCall/s.exe on April 28, 2025.

Darktrace deemed this activity highly suspicious and triggered an Enhanced Monitoring model alert, a high-priority security model designed to detect activity likely indicative of compromise. As the customer was subscribed to the Managed Threat Detection service, Darktrace’s Security Operations Centre (SOC) promptly investigated the alert and notified the customer for swift remediation. Additionally, Darktrace’s Autonomous Response capability automatically blocked connections to the suspicious IP, 23.95.123[.]5, effectively containing the compromise in its early stages.

Actions taken by Darktrace’s Autonomous Response to block connections to the suspicious external endpoint 23.95.123[.]5. This event log shows that the connections to 23.95.123[.]5 were made over a rare destination port for the HTTP protocol and that new user agents were used during the connections.
Figure 6: Actions taken by Darktrace’s Autonomous Response to block connections to the suspicious external endpoint 23.95.123[.]5. This event log shows that the connections to 23.95.123[.]5 were made over a rare destination port for the HTTP protocol and that new user agents were used during the connections.

Conclusion

The exploitation of CVE-2025-31324 to compromise SAP NetWeaver systems highlights the persistent threat posed by vulnerabilities in public-facing assets. In this case, threat actors leveraged the flaw to gain an initial foothold, followed by attempts to deploy malware linked to groups affiliated with China [8][20].

Crucially, Darktrace demonstrated its ability to detect and respond to emerging threats even before they are publicly disclosed. Six days prior to the public disclosure of CVE-2025-31324, Darktrace detected unusual activity on a device believed to be a SAP system, which ultimately represented an early detection of the CVE. This detection was made possible through Darktrace’s behavioral analysis and anomaly detection, allowing it to recognize unexpected deviations in device behavior without relying on signatures, rules or known IoCs. Combined with its Autonomous Response capability, this allowed for immediate containment of suspicious activity, giving security teams valuable time to investigate and mitigate the threat.

Credit to Signe Zaharka (Principal Cyber Analyst), Emily Megan Lim, (Senior Cyber Analyst) and Ryan Traill (Analyst Content Lead)

Appendices

List of IoCs

23.95.123[.]5:666/xmrigCCall/s.exe - URL- JuicyPotato/SweetPotato - high confidence

29274ca90e6dcf5ae4762739fcbadf01- MD5 file hash - JuicyPotato/SweetPotato - high confidence

e007edd4688c5f94a714fee036590a11684d6a3a - SHA-1 file hash - JuicyPotato/SweetPotato -high confidence

3268f269371a81dbdce8c4eedffd8817c1ec2eadec9ba4ab043cb779c2f8a5d2 - SHA-256 file hash - JuicyPotato/SweetPotato -high confidence

abode-dashboard-media.s3.ap-south-1.amazonaws[.]com/nVW2lsYsYnv58 - URL- high confidence

applr-malbbal.s3.ap-northeast-2.amazonaws[.]com/7p3ow2ZH - URL- high confidence

applr-malbbal.s3.ap-northeast-2.amazonaws[.]com/UUTICMm - URL- KrustyLoader - high confidence

beansdeals-static.s3.amazonaws[.]com/UsjKy - URL- high confidence

brandnav-cms-storage.s3.amazonaws[.]com/3S1kc - URL- KrustyLoader - high confidence

bringthenoiseappnew.s3.amazonaws[.]com/pp79zE - URL- KrustyLoader - high confidence

f662135bdd8bf792a941ea222e8a1330 - MD5 file hash- KrustyLoader - high confidence

fa645f33c0e3a98436a0161b19342f78683dbd9d - SHA-1 file hash- KrustyLoader - high confidence

1d26fff4232bc64f9ab3c2b09281d932dd6afb84a24f32d772d3f7bc23d99c60 - SHA-256 file hash- KrustyLoader - high confidence

6900e844f887321f22dd606a6f2925ef - MD5 file hash- KrustyLoader - high confidence

da23dab4851df3ef7f6e5952a2fc9a6a57ab6983 - SHA-1 file hash- KrustyLoader - high confidence

1544d9392eedf7ae4205dd45ad54ec67e5ce831d2c61875806ce4c86412a4344 - SHA-256 file hash- KrustyLoader - high confidence

83a797e5b47ce6e89440c47f6e33fa08 - MD5 file hash - high confidence

a29e8f030db8990c432020441c91e4b74d4a4e16 - SHA-1 file hash - high confidence

72afde58a1bed7697c0aa7fa8b4e3b03 - MD5 file hash- high confidence

fe931adc0531fd1cb600af0c01f307da3314c5c9 - SHA-1 file hash- high confidence

b8e56de3792dbd0f4239b54cfaad7ece3bd42affa4fbbdd7668492de548b5df8 - SHA-256 file hash- KrustyLoader - high confidence

17d65a9d8d40375b5b939b60f21eb06eb17054fc - SHA-1 file hash- KrustyLoader - high confidence

8c8681e805e0ae7a7d1a609efc000c84 - MD5 file hash- KrustyLoader - high confidence

29274ca90e6dcf5ae4762739fcbadf01 - MD5 file hash- KrustyLoader - high confidence

Darktrace Model Detections

Anomalous Connection / CertUtil Requesting Non Certificate

Anomalous Connection / CertUtil to Rare Destination

Anomalous Connection / Powershell to Rare External

Anomalous File / EXE from Rare External Location

Anomalous File / Multiple EXE from Rare External Locations

Anomalous File / Internet Facing System File Download

Anomalous File / Masqueraded File Transfer (Enhanced Monitoring)

Anomalous Server Activity / New User Agent from Internet Facing System

Compliance / CertUtil External Connection

Compromise / High Priority Tunnelling to Bin Services (Enhanced Monitoring)

Compromise / Possible Tunnelling to Bin Services

Device / Initial Attack Chain Activity (Enhanced Monitoring)

Device / Suspicious Domain

Device / Internet Facing Device with High Priority Alert

Device / Large Number of Model Alerts

Device / Large Number of Model Alerts from Critical Network Device (Enhanced Monitoring)

Device / New PowerShell User Agent

Device / New User Agent

Autonomous Response Model Alerts

Antigena / Network / External Threat / Antigena Suspicious File Block

Antigena / Network / Significant Anomaly / Antigena Controlled and Model Alert

Antigena / Network / Significant Anomaly / Antigena Enhanced Monitoring from Server Block

Antigena / Network / Significant Anomaly / Antigena Significant Server Anomaly Block

Antigena/ Network / External Threat / Antigena Suspicious File Block

Antigena/ Network / External Threat / Antigena Suspicious File Pattern of Life Block

Antigena/ Network / Significant Anomaly / Antigena Alerts Over Time Block

Antigena/ Network / Significant Anomaly / Antigena Controlled and Model Alert

Antigena/ Network / Significant Anomaly / Antigena Enhanced Monitoring from Server Block

Antigena/ Network / Significant Anomaly / Antigena Significant Server Anomaly Block

Cyber AI Analyst Incidents

Possible HTTP Command and Control

Suspicious File Download

MITRE ATT&CK Mapping

Malware - RESOURCE DEVELOPMENT - T1588.001

PowerShell - EXECUTION - T1059.001

Drive-by Compromise - INITIAL ACCESS - T1189

Ingress Tool Transfer - COMMAND AND CONTROL - T1105

Application Layer Protocol - COMMAND AND CONTROL - T1071

Exploitation of Remote Services - LATERAL MOVEMENT - T1210

Exfiltration Over Unencrypted/Obfuscated Non-C2 Protocol - EXFILTRATION - T1048.003

References

1. https://nvd.nist.gov/vuln/detail/CVE-2025-31324

2. https://www.bleepingcomputer.com/news/security/over-1-200-sap-netweaver-servers-vulnerable-to-actively-exploited-flaw/

3. https://reliaquest.com/blog/threat-spotlight-reliaquest-uncovers-vulnerability-behind-sap-netweaver-compromise/

4. https://onapsis.com/blog/active-exploitation-of-sap-vulnerability-cve-2025-31324/

5. https://www.bleepingcomputer.com/news/security/sap-fixes-suspected-netweaver-zero-day-exploited-in-attacks/

6. https://op-c.net/blog/sap-cve-2025-31324-qilin-breach/

7. https://www.forescout.com/blog/threat-analysis-sap-vulnerability-exploited-in-the-wild-by-chinese-threat-actor/

8. https://blog.eclecticiq.com/china-nexus-nation-state-actors-exploit-sap-netweaver-cve-2025-31324-to-target-critical-infrastructures

9. https://portswigger.net/burp/application-security-testing/oast

10. https://www.picussecurity.com/resource/blog/unc5221-cve-2025-22457-ivanti-connect-secure  

11. https://malpedia.caad.fkie.fraunhofer.de/details/elf.krustyloader

12. https://www.broadcom.com/support/security-center/protection-bulletin/krustyloader-backdoor

13. https://labs.withsecure.com/publications/new-krustyloader-variant-dropped-via-screenconnect-exploit

14. https://blog.eclecticiq.com/china-nexus-threat-actor-actively-exploiting-ivanti-endpoint-manager-mobile-cve-2025-4428-vulnerability

15. https://thehackernews.com/2024/01/chinese-hackers-exploiting-critical-vpn.html

16. https://www.virustotal.com/gui/file/3268f269371a81dbdce8c4eedffd8817c1ec2eadec9ba4ab043cb779c2f8a5d2

17. https://bazaar.abuse.ch/sample/3268f269371a81dbdce8c4eedffd8817c1ec2eadec9ba4ab043cb779c2f8a5d2/

18. https://www.fortinet.com/content/dam/fortinet/assets/analyst-reports/report-juicypotato-hacking-tool-discovered.pdf

19. https://www.manageengine.com/log-management/correlation-rules/detecting-sweetpotato.html

20. https://unit42.paloaltonetworks.com/rare-possible-gelsemium-attack-targets-se-asia/

21. https://assets.kpmg.com/content/dam/kpmg/in/pdf/2023/10/kpmg-ctip-gelsemium-apt-31-oct-2023.pdf

22. https://securityaffairs.com/177522/hacking/experts-warn-of-a-second-wave-of-attacks-targeting-sap-netweaver-bug-cve-2025-31324.html

23. https://www.virustotal.com/gui/file/b8e56de3792dbd0f4239b54cfaad7ece3bd42affa4fbbdd7668492de548b5df8

24. https://www.virustotal.com/gui/file/1d26fff4232bc64f9ab3c2b09281d932dd6afb84a24f32d772d3f7bc23d99c60/detection

25. https://www.virustotal.com/gui/file/1544d9392eedf7ae4205dd45ad54ec67e5ce831d2c61875806ce4c86412a4344/detection

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Signe Zaharka
Principal Cyber Analyst

More in this series

No items found.

Blog

/

Email

/

November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Default blog imageDefault blog image

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

Continue reading
About the author
Ryan Traill
Analyst Content Lead

Blog

/

Email

/

November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Default blog imageDefault blog image

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Continue reading
About the author
Carlos Gray
Senior Product Marketing Manager, Email
Your data. Our AI.
Elevate your network security with Darktrace AI