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June 27, 2021

Post-Mortem Analysis of a SQL Server Exploit

Learn about the post-mortem analysis of a SQL Server exploit. Discover key insights and strategies to enhance your cybersecurity defenses.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Max Heinemeyer
Global Field CISO
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27
Jun 2021

While SaaS and IoT devices are increasingly popular vectors of intrusion, server-side attacks remain a serious threat to organizations worldwide. With sophisticated vulnerability scanning tools, attackers can now pinpoint security flaws in seconds, finding points of entry across the attack surface. Human security teams often struggle to keep pace with the constant wave of newly documented vulnerabilities and patches.

Darktrace recently stopped a targeted cyber-attack by an unknown attacker. After the initial entry, the attacker exploited an unpatched vulnerability (CVE-2020-0618), granting a low-privileged credential the ability to remotely execute code. This enabled the attacker to spread laterally and eventually establish a foothold in the system by creating a new user account.

The server-side attack cycle: authenticates user; scans network; infects three servers; downloads malware; c2 traffic; creates new user.

Figure 1: Overview of the server-side attack cycle.

This blog breaks down the intrusion and explores how Darktrace’s Autonomous Response technology took three surgical actions to halt the attacker’s movements.

Unknown threat actors exploit a vulnerability

Initial compromise

At a financial firm in Canada with around 3,000 devices, Cyber AI detected the use of a new credential, ‘parents’. The attacker used this credential to access the company’s internal environment through the VPN. From there, the credential authenticated to a desktop using NT LAN Manager (NTLM). No further suspicious activity was observed.

NTLM is a popular attack vector for cyber-criminals as it is vulnerable to multiple methods of compromise, including brute-force and ‘pass the hash’. The initial access to the credential could have been obtained via phishing before Darktrace had been deployed.

Figure 2: The credential was first observed on the device five days prior to reconnaissance. The attacker performed reconnaissance and lateral movement for two days, until the compromised devices were taken down.

Internal reconnaissance

Five days later, the ‘parents’ credential was seen logging onto the desktop. The desktop began scanning the network – over 80 internal IPs – on Port 443 and 445.

Shortly after the scan, the device used Nmap to attempt to establish SMBv1 sessions to 139 internal IPs, using guest / user credentials. 79 out of the 278 sessions were successful, all using the login.

Figure 3: New failed internal connections performed by an initially infected desktop, in a similar incident. The graph highlights a surge in failed internal connections and model breaches.

The network scan was the first stage after intrusion, enabling the attacker to find out which services were running, before looking for unpatched vulnerabilities.

Nmap has multiple built-in functionalities which are often exploited for reconnaissance and lateral movement. In this case, it was being used to establish the SMBv1 sessions to the domain controller, saving the attacker from having to initiate SMBv1 sessions with each destination one by one. SMBv1 has well-known vulnerabilities and best practice is to disable it where possible.

Lateral movement

The desktop began controlling services (svcctl endpoint) on a SQL server. It was observed both creating and starting services (CreateServiceW, StartServiceW).

The desktop then initiated an unencrypted HTTP connection to a SQL Reporting server. This was the first HTTP connection between the two devices and the first time the user agent had been seen on the device.

A packet capture of the connection reveals a POST that is seen in an exploit of CVE-2020-0613. This vulnerability is a deserialization issue, whereby the server mishandles carefully crafted page requests and allows low-privileged accounts to establish a reverse shell and remotely execute code on the server.

Figure 4: A partial PCAP of the HTTP connection. The traffic matches the CVE-2020-0618 exploit, which enables Remote Code Execution (RCE) in SQL Server Reporting Services (SSRS).

Most movements were seen in East-West traffic, with readily-available remote procedure call (RPC) methods. Such connections are abundant in systems. Without learning an organization’s ‘pattern of life’, it would have been near-impossible to highlight the malicious connections.

Cyber AI detected connections to the svcctl endpoint, via the DCE-RPC endpoint. This is called the 'service control' endpoint and is used to remotely control running processes on a device.

During the lateral movement from the desktop, the HTTP POST request revealed that the desktop was exploiting CVE-2020-0613. The attacker had managed to find and exploit an existing vulnerability which hadn’t been patched.

Darktrace was the only tool which alerted to the HTTP connection, revealing this underlying (and concluding) exploit. The AI determined that the user agent was unusual for the device and for the wider organization, and that the connection was highly anomalous. This connection would have gone otherwise amiss, since HTTP connections are common in most digital environments.

Because the attacker on the desktop used readily-available tools and protocols, such as Nmap, DCE-RPC, and HTTP, the device went undetected by all the other cyber defenses. However, Cyber AI noticed multiple scanning and lateral movement anomalies – triggering high-fidelity detections which would have been alerted to with Proactive Threat Notifications.

Command and control (C2) communication

The next day, the attacker connected to an SNMP server from the VPN. The connection used the ‘parents’ RDP cookie.

Immediately after the RDP connection began, the server connected to Pastebin and downloaded small amounts of encrypted data. Pastebin was likely being used as a vector to drop malicious scripts onto the device.

The SNMP server then started controlling services (svcttl) on the SQL server: again, creating and starting services.

Following this, both the SQL server and the SNMP server made a high volume of SSL connections to a rare external domain. One upload to the destination was around 21 MB, but otherwise the connections were mostly the same packet size. This, among other factors, indicated that the destination was being used as a C2 server.

Figure 5: Example Cyber AI Analyst investigation into beaconing activity by a SQL server.

With just one compromised credential, the attacker was now connecting to the VPN and infecting multiple servers on the company’s internal network.

The attacker dropped scripts onto the host using Pastebin. Darktrace alerted on this because Pastebin is highly rare for the organization. In fact, these connections were the first time it had been seen. Most security tools would miss this, as Pastebin is a legitimate site and would not be blocked by open-source intelligence (OSINT).

Even if a lesser-known Pastebin alternative had been used – say, in an environment where Pastebin was blocked on the firewall but the alternative not — Darktrace would have picked up on it in exactly the same way.

The C2 beaconing endpoint – dropbox16[.]com – has no OSINT information available online. The connections were on Port 443 and nothing about them was notable except from their rarity on the company’s system. Darktrace sent alerts because of its high rarity, rather than relying on known signatures.

Achieve persistence

After another Pastebin pull, the attacker attempted to maintain a greater foothold and escalate privileges by creating a new user using the SamrCreateUser2InDomain operation (endpoint: samr).

To establish persistence, the attacker now created a new user through a specific DCE-RPC command to the domain controller. This was highly unusual activity for the device, and was given a 100% anomaly score for ‘New or Uncommon Occurrence’.

If Darktrace had not alerted on this activity, the attacker would have continued to access files and make further inroads in the company, extracting sensitive data and potentially installing ransomware. This could have led to sensitive data loss, reputational damage, and financial losses for the company.

The value of Autonomous Response

The organization had Antigena in passive mode, so although it was not able to respond autonomously, we have visibility into the actions that it would have taken.

Antigena would have taken three actions on the initially infected desktop, as shown in the table below. The actions would have taken effect immediately in response to the first scan and the first service control requests.

During the two days of reconnaissance and lateral movement activity, these were the only steps Antigena suggested. The steps were all directly relevant to the intrusion – there was no attempt to block anything unrelated to the attack, and no other Antigena actions were triggered during this period.

By surgically blocking connections on specific ports during the scanning activity and enforcing the ‘pattern of life’ on the infected desktop, Antigena would have paralyzed the attacker’s reconnaissance efforts.

Furthermore, unusual service control attempts performed by the device would have been halted, minimizing the damage to the targeted destination.

Antigena would have delivered these blocks directly or via whatever integration was most suitable for the customer, such as firewall integrations or NAC integrations.

Lessons learned

The threat story above demonstrates the importance of controlling the access granted to low-privileged credentials, as well as remaining up-to-date with security patches. Since such attacks take advantage of existing network infrastructure, it is extremely difficult to detect these anomalous connections without the use of AI.

There was a delay of several days between the initial use of the ‘parents’ credentials and the first signs of lateral movement. This dormancy period – between compromise and the start of internal activities – is commonly seen in attacks. It likely indicates that the attacker was checking initially if their access worked, and then re-visiting the victim for further compromise once their schedule allowed for it.

Stopping a server-side attack

This compromise is reflective of many real-life intrusions: attacks cannot be easily attributed and are often conducted by sophisticated, unidentified threat actors.

Nevertheless, Darktrace managed to detect each stage of the attack cycle: initial compromise, reconnaissance, lateral movement, established foothold, and privilege escalation, and had Antigena been in active mode, it would have blocked these connections, and even prevented the initial desktop from ever exploiting the SQL vulnerability, which allowed the attacker to execute code remotely.

One day later, after seeing the power of Autonomous Response, the company decided to deploy Antigena in active mode.

Thanks to Darktrace analyst Isabel Finn for her insights on the above threat find.

Darktrace model detections:

  • Device / Anomalous Nmap SMB Activity
  • Device / Network Scan - Low Anomaly Score
  • Device / Network Scan
  • Device / ICMP Address Scan
  • Device / Suspicious Network Scan Activity
  • Anomalous Connection / New or Uncommon Service Control
  • Device / Multiple Lateral Movement Model Breaches
  • Device / New User Agent To Internal Server
  • Compliance / Pastebin
  • Device / Repeated Unknown RPC Service Bind Errors
  • Anomalous Server Activity / Rare External from Server
  • Compromise / Unusual Connections to Rare Lets Encrypt
  • User / Anomalous Domain User Creation Or Addition To Group

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Max Heinemeyer
Global Field CISO

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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