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August 14, 2025

From Exploit to Escalation: Tracking and Containing a Real-World Fortinet SSL-VPN Attack

This blog outlines a real-world attack where threat actors exploited Fortinet SSL-VPN vulnerabilities to infiltrate a network. It highlights how Darktrace identified threat and took immediate actions to contain it, demonstrating the importance of proactive detection and rapid intervention in minimizing risk and disruption.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Priya Thapa
Cyber Analyst
Fortinet SSL-VPN AttackDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
14
Aug 2025

Threat actors exploiting Fortinet CVEs

Over the years, Fortinet has issued multiple alerts about a wave of sophisticated attacks targeting vulnerabilities in its SSL-VPN infrastructure. Despite the release of patches to address these vulnerabilities, threat actors have continued to exploit a trio of Common Vulnerabilities and Exposures (CVEs) disclosed between 2022 and 2024 to gain unauthorized access to FortiGate devices.

Which vulnerabilities are exploited?

The vulnerabilities—CVE-2022-42475, CVE-2023-27997, and CVE-2024-21762—affect Fortinet’s SSL-VPN services and have been actively exploited by threat actors to establish initial access into target networks.

The vulnerabilities affect core components of FortiOS, allowing attackers to execute remote code on affected systems.

CVE-2022-42475

Type: Heap-Based Buffer Overflow in FortiOS SSL-VPN

Impact: Remote Code Execution (Actively Exploited)

This earlier vulnerability also targets the SSL-VPN interface and has been actively exploited in the wild. It allows attackers to execute arbitrary code remotely by overflowing a buffer in memory, often used to deploy malware or establish persistent backdoors [6].

CVE-2023-27997

Type: Heap-Based Buffer Overflow in FortiOS and FortiProxy

Impact: Remote Code Execution

This flaw exists in the SSL-VPN component of both FortiOS and FortiProxy. By exploiting a buffer overflow in the heap memory, attackers can execute malicious code remotely. This vulnerability is particularly dangerous because it can be triggered without authentication, making it ideal for an initial compromise [5].

CVE-2024-21762

Type: Out-of-Bounds Write in sslvpnd

Impact: Remote Code Execution

This vulnerability affects the SSL-VPN daemon (sslvpnd) in FortiOS. It allows unauthenticated remote attackers to send specially crafted HTTP requests that write data outside of allocated memory bounds. This can lead to arbitrary code execution, giving attackers full control over a device [4].

In short, these flaws enable remote attackers to execute arbitrary code without authentication by exploiting memory corruption issues such as buffer overflows and out-of-bounds writes. Once inside, threat actors use symbolic link (symlink) in order to maintain persistence on target devices across patches and firmware updates. This persistence then enables them to bypass security controls and manipulate firewall configurations, effectively turning patched systems into long-term footholds for deeper network compromise [1][2][3].

Darktrace’s Coverage

Darktrace detected a series of suspicious activities originating from a compromised Fortinet VPN device, including anomalous HTTP traffic, internal network scanning, and SMB reconnaissance, all indicative of post-exploitation behavior. Following initial detection by Darktrace’s real-time models, its Autonomous Response capability swiftly acted on the malicious activity, blocking suspicious connections and containing the threat before further compromise could occur.

Further investigation by Darktrace’s Threat Research team uncovered a stealthy and persistent attack that leveraged known Fortinet SSL-VPN vulnerabilities to facilitate lateral movement and privilege escalation within the network.

Phase 1: Initial Compromise – Fortinet VPN Exploitation

The attack on a Darktrace customer likely began on April 11 with the exploitation of a Fortinet VPN device running an outdated version of FortiOS. Darktrace observed a high volume of HTTP traffic originating from this device, specifically targeting internal systems. Notably, many of these requests were directed at the /cgi-bin/ directory,  a common target for attackers attempting to exploit web interfaces to run unauthorized scripts or commands. This pattern strongly indicated remote code execution attempts via the SSL-VPN interface [7].

Once access was gained, the threat actor likely modified existing firewall rules, a tactic often used to disable security controls or create hidden backdoors for future access. While Darktrace does not have direct visibility into firewall configuration changes, the surrounding activity and post-exploitation behavior indicated that such modifications were made to support long-term persistence within the network.

HTTP activity from the compromised Fortinet device, including repeated requests to /cgi-bin/ over port 8080.
Figure 1: HTTP activity from the compromised Fortinet device, including repeated requests to /cgi-bin/ over port 8080

Phase 2: Establishing Persistence & Lateral Movement

Shortly after the initial compromise of the Fortinet VPN device, the threat actor began to expand their foothold within the internal network. Darktrace detected initial signs of network scanning from this device, including the use of Nmap to probe the internal environment, likely in an attempt to identify accessible services and vulnerable systems.

Darktrace’s detection of unusual network scanning activities on the affected device.
Figure 2: Darktrace’s detection of unusual network scanning activities on the affected device.

Around the same time, Darktrace began detecting anomalous activity on a second device, specifically an internal firewall interface device. This suggested that the attacker had established a secondary foothold and was leveraging it to conduct deeper reconnaissance and move laterally through the network.

In an effort to maintain persistence within the network, the attackers likely deployed symbolic links in the SSL-VPN language file directory on the Fortinet device. While Darktrace did not directly observe symbolic link abuse, Fortinet has identified this as a known persistence technique in similar attacks [2][3]. Based on the observed post-exploitation behavior and likely firewall modifications, it is plausible that such methods were used here.

Phase 3: Internal Reconnaissance & Credential Abuse

With lateral movement initiated from the internal firewall interface device, the threat actor proceeded to escalate their efforts to map the internal network and identify opportunities for privilege escalation.

Darktrace observed a successful NTLM authentication from the internal firewall interface to the domain controller over the outdated protocol SMBv1, using the account ‘anonymous’. This was immediately followed by a failed NTLM session connection using the hostname ‘nmap’, further indicating the use of Nmap for enumeration and brute-force attempts. Additional credential probes were also identified around the same time, including attempts using the credential ‘guest’.

Darktrace detection of a series of login attempts using various credentials, with a mix of successful and unsuccessful attempts.
Figure 3: Darktrace detection of a series of login attempts using various credentials, with a mix of successful and unsuccessful attempts.

The attacker then initiated DCE_RPC service enumeration, with over 300 requests to the Endpoint Mapper endpoint on the domain controller. This technique is commonly used to discover available services and their bindings, often as a precursor to privilege escalation or remote service manipulation.

Over the next few minutes, Darktrace detected more than 1,700 outbound connections from the internal firewall interface device to one of the customer’s subnets. These targeted common services such as FTP (port 21), SSH (22), Telnet (23), HTTP (80), and HTTPS (443). The threat actor also probed administrative and directory services, including ports 135, 137, 389, and 445, as well as remote access via RDP on port 3389.

Further signs of privilege escalation attempts were observed with the detection of over 300 Netlogon requests to the domain controller. Just over half of these connections were successful, indicating possible brute-force authentication attempts, credential testing, or the use of default or harvested credentials.

Netlogon and DCE-RPC activity from the affected device, showing repeated service bindings to epmapper and Netlogon, followed by successful and failed NetrServerAuthenticate3 attempts.
Figure 4: Netlogon and DCE-RPC activity from the affected device, showing repeated service bindings to epmapper and Netlogon, followed by successful and failed NetrServerAuthenticate3 attempts.

Phase 4: Privilege Escalation & Remote Access

A few minutes later, the attacker initiated an RDP session from the internal firewall interface device to an internal server. The session lasted over three hours, during which more than 1.5MB of data was uploaded and over 5MB was downloaded.

Notably, no RDP cookie was observed during this session, suggesting manual access, tool-less exploitation, or a deliberate attempt to evade detection. While RDP cookie entries were present on other occasions, none were linked to this specific session—reinforcing the likelihood of stealthy remote access.

Additionally, multiple entries during and after this session show SSL certificate validation failures on port 3389, indicating that the RDP connection may have been established using self-signed or invalid certificates, a common tactic in unauthorized or suspicious remote access scenarios.

Darktrace’s detection of an RDP session from the firewall interface device to the server, lasting over 3 hours.
Figure 5: Darktrace’s detection of an RDP session from the firewall interface device to the server, lasting over 3 hours.

Darktrace Autonomous Response

Throughout the course of this attack, Darktrace’s Autonomous Response capability was active on the customer’s network. This enabled Darktrace to autonomously intervene by blocking specific connections and ports associated with the suspicious activity, while also enforcing a pre-established “pattern of life” on affected devices to ensure they were able to continue their expected business activities while preventing any deviations from it. These actions were crucial in containing the threat and prevent further lateral movement from the compromised device.

Darktrace’s Autonomous Response targeted specific connections and restricted affected devices to their expected patterns of life.
Figure 6: Darktrace’s Autonomous Response targeted specific connections and restricted affected devices to their expected patterns of life.

Conclusion

This incident highlights the importance of important staying on top of patching and closely monitoring VPN infrastructure, especially for internet-facing systems like Fortinet devices. Despite available patches, attackers were still able to exploit known vulnerabilities to gain access, move laterally and maintain persistence within the customer’s network.

Attackers here demonstrated a high level of stealth and persistence. Not only did they gain access to the network and carry out network scans and lateral movement, but they also used techniques such as symbolic link abuse, credential probing, and RDP sessions without cookies to avoid detection.  Darktrace’s detection of the post-exploitation activity, combined with the swift action of its Autonomous Response technology, successfully blocked malicious connections and contained the attack before it could escalate

Credit to Priya Thapa (Cyber Analyst), Vivek Rajan (Cyber Analyst), and Ryan Traill (Analyst Content Lead)

Appendices

Real-time Detection Model Alerts

·      Device / Suspicious SMB Scanning Activity

·      Device / Anomalous Nmap Activity

·      Device / Network Scan

·      Device / RDP Scan

·      Device / ICMP Address Scan

Autonomous Response Model Alerts:  

·      Antigena / Network / Insider Threat / Antigena Network Scan Block

·       Antigena / Network / Significant Anomaly / Antigena Significant Anomaly from Client Block

MITRE ATT&CK Mapping

Initial Access – External Remote Services – T1133

Initial Access – Valid Accounts – T1078

Execution – Exploitation for Client Execution – T1203

Persistence – Account Manipulation – T1098

Persistence – Application Layer Protocol – T1071.001

Privilege Escalation – Exploitation for Privilege Escalation – T1068

Privilege Escalation – Valid Accounts – T1078

Defense Evasion – Masquerading – T1036

Credential Access – Brute Force – T1110

Discovery – Network Service Scanning – T1046

Discovery – Remote System Discovery – T1018

Lateral Movement – Remote Services – T1021

Lateral Movement – Software Deployment Tools – T1072

Collection – Data from Local System – T1005

Collection – Data Staging – T1074

Exfiltration – Exfiltration Over Alternative Protocol – T1048

References

[1]  https://www.tenable.com/blog/cve-2024-21762-critical-fortinet-fortios-out-of-bound-write-ssl-vpn-vulnerability

[2] https://thehackernews.com/2025/04/fortinet-warns-attackers-retain.html

[3] https://www.cisa.gov/news-events/alerts/2025/04/11/fortinet-releases-advisory-new-post-exploitation-technique-known-vulnerabilities

[4] https://www.fortiguard.com/psirt/FG-IR-24-015

[5] https://www.tenable.com/blog/cve-2023-27997-heap-based-buffer-overflow-in-fortinet-fortios-and-fortiproxy-ssl-vpn-xortigate

[6]  https://www.tenable.com/blog/cve-2022-42475-fortinet-patches-zero-day-in-fortios-ssl-vpns

[7] https://www.fortiguard.com/encyclopedia/ips/12475

The content provided in this blog is published by Darktrace for general informational purposes only and reflects our understanding of cybersecurity topics, trends, incidents, and developments at the time of publication. While we strive to ensure accuracy and relevance, the information is provided “as is” without any representations or warranties, express or implied. Darktrace makes no guarantees regarding the completeness, accuracy, reliability, or timeliness of any information presented and expressly disclaims all warranties.

Nothing in this blog constitutes legal, technical, or professional advice, and readers should consult qualified professionals before acting on any information contained herein. Any references to third-party organizations, technologies, threat actors, or incidents are for informational purposes only and do not imply affiliation, endorsement, or recommendation.

Darktrace, its affiliates, employees, or agents shall not be held liable for any loss, damage, or harm arising from the use of or reliance on the information in this blog.

The cybersecurity landscape evolves rapidly, and blog content may become outdated or superseded. We reserve the right to update, modify, or remove any content without notice.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Priya Thapa
Cyber Analyst

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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