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August 21, 2025

From VPS to Phishing: How Darktrace Uncovered SaaS Hijacks through Virtual Infrastructure Abuse

Darktrace identified coordinated SaaS account compromises across multiple customer environments. The incidents involved suspicious logins from VPS-linked infrastructure followed by unauthorized inbox rule creation and deletion of phishing-related emails. These consistent behaviors across devices point to a targeted phishing campaign leveraging virtual infrastructure for access and concealment. Discover how Darktrace uncovered this activity and what it means for the future of SaaS security.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Rajendra Rushanth
Cyber Analyst
VPS phishingDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
21
Aug 2025

What is a VPS and how are they abused?

A Virtual Private Server (VPS) is a virtualized server that provides dedicated resources and control to users on a shared physical device.  VPS providers, long used by developers and businesses, are increasingly misused by threat actors to launch stealthy, scalable attacks. While not a novel tactic, VPS abuse is has seen an increase in Software-as-a-Service (SaaS)-targeted campaigns as it enables attackers to bypass geolocation-based defenses by mimicking local traffic, evade IP reputation checks with clean, newly provisioned infrastructure, and blend into legitimate behavior [3].

VPS providers like Hyonix and Host Universal offer rapid setup and minimal open-source intelligence (OSINT) footprint, making detection difficult [1][2]. These services are not only fast to deploy but also affordable, making them attractive to attackers seeking anonymous, low-cost infrastructure for scalable campaigns. Such attacks tend to be targeted and persistent, often timed to coincide with legitimate user activity, a tactic that renders traditional security tools largely ineffective.

Darktrace’s investigation into Hyonix VPS abuse

In May 2025, Darktrace’s Threat Research team investigated a series of incidents across its customer base involving VPS-associated infrastructure. The investigation began with a fleet-wide review of alerts linked to Hyonix (ASN AS931), revealing a noticeable spike in anomalous behavior from this ASN in March 2025. The alerts included brute-force attempts, anomalous logins, and phishing campaign-related inbox rule creation.

Darktrace identified suspicious activity across multiple customer environments around this time, but two networks stood out. In one instance, two internal devices exhibited mirrored patterns of compromise, including logins from rare endpoints, manipulation of inbox rules, and the deletion of emails likely used in phishing attacks. Darktrace traced the activity back to IP addresses associated with Hyonix, suggesting a deliberate use of VPS infrastructure to facilitate the attack.

On the second customer network, the attack was marked by coordinated logins from rare IPs linked to multiple VPS providers, including Hyonix. This was followed by the creation of inbox rules with obfuscated names and attempts to modify account recovery settings, indicating a broader campaign that leveraged shared infrastructure and techniques.

Darktrace’s Autonomous Response capability was not enabled in either customer environment during these attacks. As a result, no automated containment actions were triggered, allowing the attack to escalate without interruption. Had Autonomous Response been active, Darktrace would have automatically blocked connections from the unusual VPS endpoints upon detection, effectively halting the compromise in its early stages.

Case 1

Timeline of activity for Case 1 - Unusual VPS logins and deletion of phishing emails.
Figure 1: Timeline of activity for Case 1 - Unusual VPS logins and deletion of phishing emails.

Initial Intrusion

On May 19, 2025, Darktrace observed two internal devices on one customer environment initiating logins from rare external IPs associated with VPS providers, namely Hyonix and Host Universal (via Proton VPN). Darktrace recognized that these logins had occurred within minutes of legitimate user activity from distant geolocations, indicating improbable travel and reinforcing the likelihood of session hijacking. This triggered Darktrace / IDENTITY model “Login From Rare Endpoint While User Is Active”, which highlights potential credential misuse when simultaneous logins occur from both familiar and rare sources.  

Shortly after these logins, Darktrace observed the threat actor deleting emails referring to invoice documents from the user’s “Sent Items” folder, suggesting an attempt to hide phishing emails that had been sent from the now-compromised account. Though not directly observed, initial access in this case was likely achieved through a similar phishing or account hijacking method.

 Darktrace / IDENTITY model "Login From Rare Endpoint While User Is Active", which detects simultaneous logins from both a common and a rare source to highlight potential credential misuse.
Figure 2: Darktrace / IDENTITY model "Login From Rare Endpoint While User Is Active", which detects simultaneous logins from both a common and a rare source to highlight potential credential misuse.

Case 2

Timeline of activity for Case 2 – Coordinated inbox rule creation and outbound phishing campaign.
Figure 3: Timeline of activity for Case 2 – Coordinated inbox rule creation and outbound phishing campaign.

In the second customer environment, Darktrace observed similar login activity originating from Hyonix, as well as other VPS providers like Mevspace and Hivelocity. Multiple users logged in from rare endpoints, with Multi-Factor Authentication (MFA) satisfied via token claims, further indicating session hijacking.

Establishing control and maintaining persistence

Following the initial access, Darktrace observed a series of suspicious SaaS activities, including the creation of new email rules. These rules were given minimal or obfuscated names, a tactic often used by attackers to avoid drawing attention during casual mailbox reviews by the SaaS account owner or automated audits. By keeping rule names vague or generic, attackers reduce the likelihood of detection while quietly redirecting or deleting incoming emails to maintain access and conceal their activity.

One of the newly created inbox rules targeted emails with subject lines referencing a document shared by a VIP at the customer’s organization. These emails would be automatically deleted, suggesting an attempt to conceal malicious mailbox activity from legitimate users.

Mirrored activity across environments

While no direct lateral movement was observed, mirrored activity across multiple user devices suggested a coordinated campaign. Notably, three users had near identical similar inbox rules created, while another user had a different rule related to fake invoices, reinforcing the likelihood of a shared infrastructure and technique set.

Privilege escalation and broader impact

On one account, Darktrace observed “User registered security info” activity was shortly after anomalous logins, indicating attempts to modify account recovery settings. On another, the user reset passwords or updated security information from rare external IPs. In both cases, the attacker’s actions—including creating inbox rules, deleting emails, and maintaining login persistence—suggested an intent to remain undetected while potentially setting the stage for data exfiltration or spam distribution.

On a separate account, outbound spam was observed, featuring generic finance-related subject lines such as 'INV#. EMITTANCE-1'. At the network level, Darktrace / NETWORK detected DNS requests from a device to a suspicious domain, which began prior the observed email compromise. The domain showed signs of domain fluxing, a tactic involving frequent changes in IP resolution, commonly used by threat actors to maintain resilient infrastructure and evade static blocklists. Around the same time, Darktrace detected another device writing a file named 'SplashtopStreamer.exe', associated with the remote access tool Splashtop, to a domain controller. While typically used in IT support scenarios, its presence here may suggest that the attacker leveraged it to establish persistent remote access or facilitate lateral movement within the customer’s network.

Conclusion

This investigation highlights the growing abuse of VPS infrastructure in SaaS compromise campaigns. Threat actors are increasingly leveraging these affordable and anonymous hosting services to hijack accounts, launch phishing attacks, and manipulate mailbox configurations, often bypassing traditional security controls.

Despite the stealthy nature of this campaign, Darktrace detected the malicious activity early in the kill chain through its Self-Learning AI. By continuously learning what is normal for each user and device, Darktrace surfaced subtle anomalies, such as rare login sources, inbox rule manipulation, and concurrent session activity, that likely evade traditional static, rule-based systems.

As attackers continue to exploit trusted infrastructure and mimic legitimate user behavior, organizations should adopt behavioral-based detection and response strategies. Proactively monitoring for indicators such as improbable travel, unusual login sources, and mailbox rule changes, and responding swiftly with autonomous actions, is critical to staying ahead of evolving threats.

Credit to Rajendra Rushanth (Cyber Analyst), Jen Beckett (Cyber Analyst) and Ryan Traill (Analyst Content Lead)

References

·      1: https://cybersecuritynews.com/threat-actors-leveraging-vps-hosting-providers/

·      2: https://threatfox.abuse.ch/asn/931/

·      3: https://www.cyfirma.com/research/vps-exploitation-by-threat-actors/

Appendices

Darktrace Model Detections

•   SaaS / Compromise / Unusual Login, Sent Mail, Deleted Sent

•   SaaS / Compromise / Suspicious Login and Mass Email Deletes

•   SaaS / Resource / Mass Email Deletes from Rare Location

•   SaaS / Compromise / Unusual Login and New Email Rule

•   SaaS / Compliance / Anomalous New Email Rule

•   SaaS / Resource / Possible Email Spam Activity

•   SaaS / Unusual Activity / Multiple Unusual SaaS Activities

•   SaaS / Unusual Activity / Multiple Unusual External Sources For SaaS Credential

•   SaaS / Access / Unusual External Source for SaaS Credential Use

•   SaaS / Compromise / High Priority Login From Rare Endpoint

•   SaaS / Compromise / Login From Rare Endpoint While User Is Active

List of Indicators of Compromise (IoCs)

Format: IoC – Type – Description

•   38.240.42[.]160 – IP – Associated with Hyonix ASN (AS931)

•   103.75.11[.]134 – IP – Associated with Host Universal / Proton VPN

•   162.241.121[.]156 – IP – Rare IP associated with phishing

•   194.49.68[.]244 – IP – Associated with Hyonix ASN

•   193.32.248[.]242 – IP – Used in suspicious login activity / Mullvad VPN

•   50.229.155[.]2 – IP – Rare login IP / AS 7922 ( COMCAST-7922 )

•   104.168.194[.]248 – IP – Rare login IP / AS 54290 ( HOSTWINDS )

•   38.255.57[.]212 – IP – Hyonix IP used during MFA activity

•   103.131.131[.]44 – IP – Hyonix IP used in login and MFA activity

•   178.173.244[.]27 – IP – Hyonix IP

•   91.223.3[.]147 – IP – Mevspace Poland, used in multiple logins

•   2a02:748:4000:18:0:1:170b[:]2524 – IPv6 – Hivelocity VPS, used in multiple logins and MFA activity

•   51.36.233[.]224 – IP – Saudi ASN, used in suspicious login

•   103.211.53[.]84 – IP – Excitel Broadband India, used in security info update

MITRE ATT&CK Mapping

Tactic – Technique – Sub-Technique

•   Initial Access – T1566 – Phishing

                       T1566.001 – Spearphishing Attachment

•   Execution – T1078 – Valid Accounts

•   Persistence – T1098 – Account Manipulation

                       T1098.002 – Exchange Email Rules

•   Command and Control – T1071 – Application Layer Protocol

                       T1071.001 – Web Protocols

•   Defense Evasion – T1036 – Masquerading

•   Defense Evasion – T1562 – Impair Defenses

                       T1562.001 – Disable or Modify Tools

•   Credential Access – T1556 – Modify Authentication Process

                       T1556.004 – MFA Bypass

•   Discovery – T1087 – Account Discovery

•      Impact – T1531 – Account Access Removal

The content provided in this blog is published by Darktrace for general informational purposes only and reflects our understanding of cybersecurity topics, trends, incidents, and developments at the time of publication. While we strive to ensure accuracy and relevance, the information is provided “as is” without any representations or warranties, express or implied. Darktrace makes no guarantees regarding the completeness, accuracy, reliability, or timeliness of any information presented and expressly disclaims all warranties.

Nothing in this blog constitutes legal, technical, or professional advice, and readers should consult qualified professionals before acting on any information contained herein. Any references to third-party organizations, technologies, threat actors, or incidents are for informational purposes only and do not imply affiliation, endorsement, or recommendation.

Darktrace, its affiliates, employees, or agents shall not be held liable for any loss, damage, or harm arising from the use of or reliance on the information in this blog.

The cybersecurity landscape evolves rapidly, and blog content may become outdated or superseded. We reserve the right to update, modify, or remove any content without notice.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Rajendra Rushanth
Cyber Analyst

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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