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February 20, 2020

Lessons Learned from a Sodinokibi Ransomware Attack

Gain insights into a targeted Sodinokibi ransomware attack and learn how to better prepare your organization for potential cyber threats.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Max Heinemeyer
Global Field CISO
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20
Feb 2020

Introduction

Last week, Darktrace detected a targeted Sodinokibi ransomware attack during a 4-week trial with a mid-sized company.

This blog post will go through every stage of the attack lifecycle and detail the attacker’s techniques, tools and procedures used, and how Darktrace detected the attack.

The Sodinokibi group is an innovative threat-actor that is sometimes referred to as a ‘double-threat’, due to their ability to run targeted attacks using ransomware while simultaneously exfiltrating their victim’s data. This enables them to threaten to make the victim’s data publicly available if the ransom is not paid.

While Darktrace’s AI was able to identify the attack in real time as it was emerging, unfortunately the security team didn’t have eyes on the technology and was unable to action the alerts — nor was Antigena set in active mode, which would have slowed down and contained the threat instantaneously.

Timeline

The timeline below provides a rough overview of the major attack phases. Most of the attack took place over the course of a week, with the majority of activity distributed over the last three days.

Technical analysis

Darktrace detected two main devices being hit by the attack: an internet-facing RDP server (‘RDP server’) and a Domain Controller (‘DC’), that also acts as a SMB file server.

In previous attacks, Sodinokibi has used host-level encryption for ransomware activity where the encryption takes place on the compromised host itself — in contrast to network-level encryption where the bulk of the ransomware activity takes place over network protocols such as SMB.

Initial compromise

Over several days, the victim’s external-facing RDP server was receiving successful RDP connections from a rare external IP address located in Ukraine.

Shortly before the initial reconnaissance started, Darktrace saw another RDP connection coming into the RDP server with the same RDP account as seen before. This connection lasted for almost an hour.

It is highly likely that the RDP credential used in this attack had been compromised prior to the attack, either via common brute-force methods, credential stuffing attacks, or phishing.

Thanks to Darktrace’s Deep-Packet Inspection, we can clearly see the connection and all related information.

Suspicious RDP connection information:

Time: 2020-02-10 16:57:06 UTC
Source: 46.150.70[.]86 (Ukraine)
Destination: 192.168.X.X
Destination Port: 64347
Protocol: RDP
Cookie: [REDACTED]
Duration: 00h41m40s
Data out: 8.44 MB
Data in: 1.86 MB

Darktrace detects incoming RDP connections from IP addresses that usually do not connect to the organization.

Attack tools download

Approximately 45 minutes after the suspicious RDP connection from Ukraine, the RDP server connected to the popular file sharing platform, Megaupload, and downloaded close to 300MB from there.

Darktrace’s AI recognized that neither this server, nor its automatically detected peer group, nor, in fact, anyone else on the network commonly utilized Megaupload — and therefore instantly detected this as anomalous behavior, and flagged it as unusual.

As well as the full hostname and actual IP used for the download, Megaupload is 100% rare for this organization.

Later on, we will see over 40GB being uploaded to Megaupload. This initial download of 300MB however is likely additional tooling and C2 implants downloaded by the threat-actor into the victim’s environment.

Internal reconnaissance

Only 3 minutes after the download from Megaupload onto the RDP server, Darktrace alerted on the RDP server doing an anomalous network scan:

The RDP server scanned 9 other internal devices on the same subnet on 7 unique ports: 21, 80, 139, 445, 3389, 4899, 8080
 . Anybody with some offensive security know-how will recognize most of these ports as default ports one would scan for in a Windows environment for lateral movement. Since this RDP server does not usually conduct network scans, Darktrace again identified this activity as highly anomalous.

Later on, we see the threat-actor do more network scanning. They become bolder and use more generic scans — one of them showing that they are using Nmap with a default user agent:

Additional Command and Control traffic

While the initial Command and Control traffic was most likely using predominantly RDP, the threat-actor now wanted to establish more persistence and create more resilient channels for C2.

Shortly after concluding the initial network scans (ca. 19:17 on 10th February 2020), the RDP server starts communicating with unusual external services that are unique and unusual for the victim’s environment.

Communications to Reddcoin

Again, nobody else is using Reddcoin on the network. The combination of application protocol and external port is extremely unusual for the network as well.

The communications also went to the Reddcoin API, indicating the installation of a software agent rather than manual communications. This was detected as Reddcoin was not only rare for the network, but also ‘young’ — i.e. this particular external destination had never been seen to be contacted before on the network until 25 minutes before.

Communications to the Reddcoin API

Communications to Exceptionless[.]io

As we can see, the communications to exceptionalness[.]io were done in a beaconing manner, using a Let’s Encrypt certificate, being rare for the network and using an unusual JA3 client hash. All of this indicates the presence of new software on the device, shortly after the threat-actor downloaded their 300MB of tooling.

While most of the above network activity started directly after the threat-actor dropped their tooling on the RDP server, the exact purpose of interfacing with Reddcoin and Exceptionless is unclear. The attacker seems to favor off-the-shelf tooling (Megaupload, Nmap, …) so they might use these services for C2 or telemetry-gathering purposes.

This concluded most of the activity on February 10.

More Command and Control traffic

Why would an attacker do this? Surely using all this C2 at the same time is much noisier than just using 1 or 2 channels?

Another significant burst of activity was observed on February 12 and 13.

The RDP server started making a lot of highly anomalous and rare connections to external destinations. It is inconclusive if all of the below services, IPs, and domains were used for C2 purposes only, but they are linked with high-confidence to the attacker’s activities:

  • HTTP beaconing to vkmuz[.]net
  • Significant amount of Tor usage
  • RDP connections to 198-0-244-153-static.hfc.comcastbusiness[.]net over non-standard RDP port 29348
  • RDP connections to 92.119.160[.]60 using an administrative account (geo-located in Russia)
  • Continued connections to Megaupload
  • Continued SSL beaconing to Exceptionless[.]io
  • Continued connections to api.reddcoin[.]com
  • SSL beaconing to freevpn[.]zone
  • HTTP beaconing to 31.41.116[.]201 to /index.php using a new User Agent
  • Unusual SSL connections to aj1713[.]online
  • Connections to Pastebin
  • SSL beaconing to www.itjx3no[.]com using an unusual JA3 client hash
  • SSL beaconing to safe-proxy[.]com
  • SSL connection to westchange[.]top without prior DNS hostname lookups (likely machine-driven)

What is significant here is the diversity in (potential) C2 channels: Tor, RDP going to dynamic ISP addresses, VPN solutions and possibly custom / customized off-the-shelf implants (the DGA-looking domains and HTTP to IP addresses to /index.php).

Why would an attacker do this? Surely using all this C2 at the same time is much noisier than just using 1 or 2 channels?

One answer might be that the attacker cared much more about short-term resilience than about stealth. As the overall attack in the network took less than 7 days, with a majority of the activity taking place over 2.5 days, this makes sense. Another possibility might be that various individuals were involved in parallel during this attack — maybe one attacker prefers the comfort of RDP sessions for hacking while another is more skilled and uses a particular post-exploitation framework.

The overall modus operandi in this financially-motivated attack is much more smash-and-grab than in the stealthy, espionage-related incidents observed in Advanced Persistent Threat campaigns (APT).

Data exfiltration

The DC uploaded around 40GB of data to Megaupload over the course of 24 hours.

While all of the above activity was seen on the RDP server (acting as the initial beach-head), the following data exfiltration activity was observed on a Domain Controller (DC) on the same subnet as the RDP server.

The DC uploaded around 40GB of data to Megaupload over the course of 24 hours.

Darktrace detected this data exfiltration while it was in progress — never did the DC (or any similar devices) upload similar amounts of data to the internet. Neither did any client nor server in the victim’s environment use Megaupload:

Ransom notes

Finally, Darktrace observed unusual files being accessed on internal SMB shares on February 13. These files appear to be ransom notes — they follow a similar, randomly-generated naming convention as other victims of the Sodinokibi group have reported:

413x0h8l-readme.txt
4omxa93-readme.txt

Conclusion and observations

The threat-actor seems to be using mostly off-the-shelf tooling which makes attribution harder — while also making detection more difficult.

This attack is representative of many of the current ransomware attacks: financially motivated, fast-acting, and targeted.

The threat-actor seems to be using mostly off-the-shelf tooling (RDP, Nmap, Mega, VPN solutions) which makes attribution harder — while also making detection more difficult. Using this kind of tooling often allows to blend in with regular admin activity — only once anomaly detection is used can this kind of activity be detected.

How can you spot the one anomalous outbound RDP connection amongst the thousands of regular RDP connections leaving your environment? How do you know when the use of Megaupload is malicious — compared to your users’ normal use of it? This is where the power of Darktrace’s self-learning AI comes into play.

Darktrace detected every stage of the visible attack lifecycle without using any threat intelligence or any static signatures.

The graphics below show an overview of detections on both compromised devices. The compromised devices were the highest-scoring assets for the network — even a level 1 analyst with limited previous exposure to Darktrace could detect such an in-progress attack in real time.

RDP Server

Some of the detections on the RDP server include:

  • Compliance / File Storage / Mega — using Megaupload in an unusual way
  • Device / Network Scan — detecting unusual network scans
  • Anomalous Connection / Application Protocol on Uncommon Port — detecting the use of protocols on unusual ports
  • Device / New Failed External Connections — detecting unusual failing C2
  • Compromise / Unusual Connections to Let’s Encrypt — detecting potential C2 over SSL using Let’s Encrypt
  • Compromise / Beacon to Young Endpoint — detecting C2 to new external endpoints for the network
  • Device / Attack and Recon Tools — detecting known offensive security tools like Nmap
  • Compromise / Tor Usage — detecting unusual Tor usage
  • Compromise / SSL Beaconing to Rare Destination — detecting generic SSL C2
  • Compromise / HTTP Beaconing to Rare Destination — detecting generic HTTP C2
  • Device / Long Agent Connection to New Endpoint — detecting unusual services on a device
  • Anomalous Connection / Outbound RDP to Unusual Port — detecting unusual RDP C2

DC

Some of the detections on the DC include:

  • Anomalous Activity / Anomalous External Activity from Critical Device — detecting unusual behaviour on dcs
  • Compliance / File storage / Mega — using Megaupload in an unusual way
  • Anomalous Connection / Data Sent to New External Device — data exfiltration to unusual locations
  • Anomalous Connection / Uncommon 1GB Outbound — large amounts of data leaving to unusual destinations
  • Anomalous Server Activity / Outgoing from Server — likely C2 to unusual endpoint on the internet


Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Max Heinemeyer
Global Field CISO

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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