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November 13, 2022

Prevent Brand Abuse with Darktrace | Protect Your Brand

Prevent brand abuse with Darktrace's AI-powered solution. Detect and stop impersonation attacks before they harm your reputation. Read to learn more here.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Elliot Stocker
Product SME
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13
Nov 2022

Brand abuse refers to the unauthorized imitation of an organization's brand. Its discovery is often a reminder to organizations that they need to protect more than just their data and IP – their reputation is at stake. But brand impersonation can also be used to launch a direct attack against the organization – and those around it. 

During a first demonstration meeting recently, Darktrace PREVENT discovered a website deploying a classic trick: the letters ‘rn’ were used in sequence in an attempt to imitate the letter ‘m’ in the company’s name (e.g. “exarnple-brand.com”). Whilst obvious when you’re looking out for it, for an unsuspecting employee this goes easily unnoticed. 

This website was set up by an attacker two weeks before the PREVENT demo. The website was taken down immediately, and the company was also advised to launch an internal investigation to find out if somebody had received an email from this address. The company also launched an information campaign informing their supply chain of this attack, and this last activity resulted in the discovery that one of their suppliers had been scammed through the same email domain and had transferred a large sum of money towards a shell company that was not related to the main brand. By alerting that supplier, additional money transfers were prevented.

This example is part of a broader trend being seen across the industry. ZDNET’s Fraud Trends Report found that roughly 250,000 attacks in Q2 of 2021 involved some form of brand abuse. These attacks harm companies by inflicting reputational damage, incurring financial losses from fraudulent competition, or serving as steppingstones for larger threats like supply chain attacks.

Organizations work hard to cultivate brand identities that differentiate themselves from competitors and build relationships with consumers. Yet, the stronger and more recognizable a brand is, the more often it is targeted for abuse as malicious actors take advantage of their success to reach more victims. Companies with greater online presences or international operations across multiple channels are also at higher risk. 

Brand abuse takes many forms. It can be a website designed to look like it belongs to the brand to collect personal information such as email addresses and passwords. It can be an invoice sent by a vendor with a slight typo in its name. It can be an unauthorized branded webshop that never ships products to buyers. It can be a fake social media account directing customers to malicious websites that distribute malware or spreading fake news. It can be as simple as copyright or trademark infringement.

Figure 1: The general pattern malicious actors use for brand abuse.

Responding to Brand Abuse

Reconquering brand reputation after a brand abuse incident can prove to be much more difficult and costly than investing beforehand to help secure the brand. Risk detection and monitoring require a holistic approach to cover the diverse forms of brand abuse, and requires patrolling the internet for copycats, typo squatters, and other malicious appropriations. 

Figure 2: Mapping to the stages of brand abusein Figure 1, the security team has a set of signals to look for and actions totake to stop brand abuse before it is too late.

Protecting the brand identity and external attack surface can seem like a daunting task for security teams, especially in an age where monitoring internal systems proves enough of a challenge itself. Moreover, how often should the team perform this brand abuse monitoring? Companies can try to search every six months, every quarter, even every month, however there would still be gaps between when a threat actor launches an attack and when the security team discovers it. This is when AI becomes a tremendous ally, as it works at a speed and scale that human teams cannot. 

The Power of PREVENT

PREVENT/Attack Surface ManagementTM works autonomously and continuously to uncover instances of brand abuse, and proactively hardens defenses against any attack that might be launched as a result. 

It uses AI to distinguish a company’s external assets from the rest of the global internet. Its processing features learn brand-related assets such as logos and domain names. It also leverages natural language processing and image classification algorithms to tackle even the most ambiguous and error-prone assets encountered to identify and stop copycats and typosquatters. 

PREVENT/ASM carries out this comprehensive level of monitoring continuously, closing the gap between when an attacker spins up malicious infrastructure and when the security team identifies it. With PREVENT, should an attacker create a malicious website tomorrow morning, the security team will be alerted tomorrow morning. 

In addition to identifying brand abuse, PREVENT/ASM helps the team to collect all the relevant data needed to support a Notice and Takedown procedure. It also integrates with the rest of Darktrace’s security ecosystem to ensure that cyber defense is hardened ahead of time, should malicious assets discovered by PREVENT/ASM be used to launch an attack. 

For example, identifying a webpage impersonating a brand is useful data for email security. PREVENT forewarns Darktrace/Email of malicious domains, which in turn heightens its sensitivity against emails sent from this site. The same is true with regards to network traffic as well as endpoint security: an endpoint device visiting this host will have Darktrace DETECTTM + Darktrace RESPONDTM on higher alert – ready to immediately neutralize threatening activity when it occurs. 

This is the power of the Cyber AI Loop, a virtuous feedback cycle in which AI engines continuously feed into and strengthen one another.

And PREVENT not only identifies instances of brand abuse (along with Shadow IT, misconfigurations, supply chain risk, and other vulnerabilities), but it also prioritizes these risks according to exposure and potential damage and impact. With PREVENT/End-to-EndTM using Darktrace’s understanding of every device and connection inside an organization – every user and their interactions, every possible attack path – insights from the internal and external attack surface combine to give security teams a fully informed understanding of how they can spend their time most effectively to reduce cyber risk. 

In these ways, PREVENT not only monitors for brand abuse at a scope and scale far beyond the capabilities of human security teams, but it also integrates with DETECT + RESPOND to harden a company’s cyber security. 

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Elliot Stocker
Product SME

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July 22, 2025

Global Telecom Provider: Powering and Protecting the World's Data Giants

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This global leader plays a critical role in keeping the world connected. The company works with some of the largest and most influential public and private organizations in the world to enable ultra-fast data transmission.

Safeguarding the systems that keep the world connected

Standing at the forefront of global connectivity, this industry leader designs and manages large-scale communications systems that power the world’s most data-intensive enterprises – including social media giants, hyperscale cloud providers, and major data center operators. Given the scale, confidentiality, and sensitivity of the systems and data it helps transport, the company faces complex cybersecurity challenges.

Protecting sensitive customer data

Most of the organization’s projects are custom-designed and highly proprietary, making data privacy and Intellectual Property (IP) protection critical to maintaining trust and confidentiality with customers. In an industry where every competitor knows the landscape intimately, any loss of data could cause significant damage.

International security implications

The company faces a broad range of advanced cyber threats – from corporate espionage and supply chain risks to cyber-physical attacks on critical infrastructure. Its international footprint adds complexity, including cross-border regulatory compliance. A successful attack could disrupt business, compromise IP, or trigger wider consequences like disruptions to international data transfers and other critical services.

The global leader works closely with communities to anticipate threats that could impact the global communications network at large.

In this environment, cybersecurity is a foundation for international trust,” said the organization’s CISO.

Building a resilient cybersecurity strategy from the ground up

The CISO had the rare opportunity to build the IT and cybersecurity infrastructure from scratch. "Initially, we bought what everyone else buys,” referencing the traditional mix of firewalls, routers, and antivirus tools. “But I knew we needed to do more.”

Self-Learning AI – “the missing piece”

With solid perimeter defenses in place, the security team sought deeper protection inside the network. Darktrace’s Self-Learning AI stood out. “Unlike other solutions, Darktrace’s AI looks beyond known threat signatures, learning what’s normal for our environment and flagging what’s not. That was the missing piece – something that could help us even when everything else failed.”

A solution and partnership that delivered

The CISO said he appreciated the ability to observe Darktrace in action before full deployment, noting that the Darktrace team was there every step of the way, providing guidance and expertise to ensure he got the most out of his investment.

Partnership was especially valuable given the company’s explosive 400% growth over the last six years. As resources were stretched and priorities shifted, “Darktrace remained patient and responsive. We’re slow and methodical, but the Darktrace support team was phenomenal, never losing momentum and earning our trust.”

A unified cybersecurity ecosystem

Today, the global leader is using the Darktrace ActiveAI Security Platform™ as a core part of its layered defense strategy, including:

The CISO appreciates how, as a unified cybersecurity platform, Darktrace has an intuitive user interface, which makes it easier for his team to investigate alerts visually, even without deep technical expertise.

Advancing defenses while impacting the bottom line

A 24/7 “safety net”

The fact that this company has never been hacked is the clearest proof it made the right decision with Darktrace, said the CISO. Initially rolled out in Human Confirmation Mode, meaning it would not take autonomous action without explicit approval from the security team, Darktrace immediately uncovered threats and anomalies that other tools had missed.

Darktrace acts as a must-have safety net—ready to step in when other tools fall short,” said the CISO.

From monitoring internal behavior and identifying unusual attack patterns, to autonomously neutralizing threats after hours, the platform provides peace of mind in a high-stakes industry. “Darktrace is my dark horse – the thing I have in my back pocket if everything else fails. It’s here to save the day, save my company, and maybe even save my career.”

Autonomous capabilities free up time for skilled analysts

Darktrace’s AI-powered detection and response capabilities are deeply embedded in the team’s day-to-day operations, autonomously investigating and responding to the majority of potential threats. Cyber AI Analyst conducted a total of 2,776 total investigations within three months, averaging just 12 minutes to autonomously investigate an incident. Of those 2,776 investigations, Darktrace resolved 2,671 (96%) autonomously and escalated only 105 (4%) to analysts. Darktrace has dramatically reduced alert fatigue and freed up analysts to focus on what really matters, saving the security team 486 analyst hours on investigations within a 20-day period.

From noise to actionable insight

Darktrace delivers meaningful data and meaningful alerts. “If Darktrace escalates an incident, we drop everything and work on that. We trust in Darktrace.” When analysts do need to investigate an incident, Darktrace’s forensic logs and guided remediation suggestions have slashed the time analysts spend on investigations by four to five times.

Stronger security. Lower cost.

The CISO says, “Darktrace is a money-saver for our organization, making continued investments an easy sell to the CEO and the board.”  When he found himself down a resource after a member of the security team left the organization, the CISO turned to Darktrace Managed Threat Detection and Response services for 24/7 expert support. “It was a no brainer. We got better coverage, higher skill levels, and around-the-clock support – all for less than what we would pay to employ a single analyst.”

Scaling securely into the future

Securing networks in motion  

The organization is preparing to scale both its operations and security posture across existing distributed, mobile and deployable communications networks that historically have been disconnected. Some of these networks are in constant motion and operating in some of the world’s most volatile regions. “Darktrace will act as an autonomous defender, monitoring for anomalous behavior and intervening, when necessary, especially during those dangerous times when an asset ‘goes dark’ and becomes disconnected from the broader network,” said the CISO.

Applying AI strategically

As the organization continues to evaluate where and how to apply AI, its emphasis will be on technologies that can act independently to contain threats – especially in environments where human response may be delayed. “It’s about using the right kind of AI for the right challenge. That’s why we’re investing in Darktrace, with tools that can adapt and learn even in isolation and provide real-time protection wherever we operate.”

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July 17, 2025

Introducing the AI Maturity Model for Cybersecurity

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AI adoption in cybersecurity: Beyond the hype

Security operations today face a paradox. On one hand, artificial intelligence (AI) promises sweeping transformation from automating routine tasks to augmenting threat detection and response. On the other hand, security leaders are under immense pressure to separate meaningful innovation from vendor hype.

To help CISOs and security teams navigate this landscape, we’ve developed the most in-depth and actionable AI Maturity Model in the industry. Built in collaboration with AI and cybersecurity experts, this framework provides a structured path to understanding, measuring, and advancing AI adoption across the security lifecycle.

Overview of AI maturity levels in cybersecurity

Why a maturity model? And why now?

In our conversations and research with security leaders, a recurring theme has emerged:

There’s no shortage of AI solutions, but there is a shortage of clarity and understanding of AI uses cases.

In fact, Gartner estimates that “by 2027, over 40% of Agentic AI projects will be canceled due to escalating costs, unclear business value, or inadequate risk controls. Teams are experimenting, but many aren’t seeing meaningful outcomes. The need for a standardized way to evaluate progress and make informed investments has never been greater.

That’s why we created the AI Security Maturity Model, a strategic framework that:

  • Defines five clear levels of AI maturity, from manual processes (L0) to full AI Delegation (L4)
  • Delineating the outcomes derived between Agentic GenAI and Specialized AI Agent Systems
  • Applies across core functions such as risk management, threat detection, alert triage, and incident response
  • Links AI maturity to real-world outcomes like reduced risk, improved efficiency, and scalable operations

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How is maturity assessed in this model?

The AI Maturity Model for Cybersecurity is grounded in operational insights from nearly 10,000 global deployments of Darktrace's Self-Learning AI and Cyber AI Analyst. Rather than relying on abstract theory or vendor benchmarks, the model reflects what security teams are actually doing, where AI is being adopted, how it's being used, and what outcomes it’s delivering.

This real-world foundation allows the model to offer a practical, experience-based view of AI maturity. It helps teams assess their current state and identify realistic next steps based on how organizations like theirs are evolving.

Why Darktrace?

AI has been central to Darktrace’s mission since its inception in 2013, not just as a feature, but the foundation. With over a decade of experience building and deploying AI in real-world security environments, we’ve learned where it works, where it doesn’t, and how to get the most value from it. This model reflects that insight, helping security leaders find the right path forward for their people, processes, and tools

Security teams today are asking big, important questions:

  • What should we actually use AI for?
  • How are other teams using it — and what’s working?
  • What are vendors offering, and what’s just hype?
  • Will AI ever replace people in the SOC?

These questions are valid, and they’re not always easy to answer. That’s why we created this model: to help security leaders move past buzzwords and build a clear, realistic plan for applying AI across the SOC.

The structure: From experimentation to autonomy

The model outlines five levels of maturity :

L0 – Manual Operations: Processes are mostly manual with limited automation of some tasks.

L1 – Automation Rules: Manually maintained or externally-sourced automation rules and logic are used wherever possible.

L2 – AI Assistance: AI assists research but is not trusted to make good decisions. This includes GenAI agents requiring manual oversight for errors.

L3 – AI Collaboration: Specialized cybersecurity AI agent systems  with business technology context are trusted with specific tasks and decisions. GenAI has limited uses where errors are acceptable.

L4 – AI Delegation: Specialized AI agent systems with far wider business operations and impact context perform most cybersecurity tasks and decisions independently, with only high-level oversight needed.

Each level reflects a shift, not only in technology, but in people and processes. As AI matures, analysts evolve from executors to strategic overseers.

Strategic benefits for security leaders

The maturity model isn’t just about technology adoption it’s about aligning AI investments with measurable operational outcomes. Here’s what it enables:

SOC fatigue is real, and AI can help

Most teams still struggle with alert volume, investigation delays, and reactive processes. AI adoption is inconsistent and often siloed. When integrated well, AI can make a meaningful difference in making security teams more effective

GenAI is error prone, requiring strong human oversight

While there is a lot of hype around GenAI agentic systems, teams will need to account for inaccuracy and hallucination in Agentic GenAI systems.

AI’s real value lies in progression

The biggest gains don’t come from isolated use cases, but from integrating AI across the lifecycle, from preparation through detection to containment and recovery.

Trust and oversight are key initially but evolves in later levels

Early-stage adoption keeps humans fully in control. By L3 and L4, AI systems act independently within defined bounds, freeing humans for strategic oversight.

People’s roles shift meaningfully

As AI matures, analyst roles consolidate and elevate from labor intensive task execution to high-value decision-making, focusing on critical, high business impact activities, improving processes and AI governance.

Outcome, not hype, defines maturity

AI maturity isn’t about tech presence, it’s about measurable impact on risk reduction, response time, and operational resilience.

[related-resource]

Outcomes across the AI Security Maturity Model

The Security Organization experiences an evolution of cybersecurity outcomes as teams progress from manual operations to AI delegation. Each level represents a step-change in efficiency, accuracy, and strategic value.

L0 – Manual Operations

At this stage, analysts manually handle triage, investigation, patching, and reporting manually using basic, non-automated tools. The result is reactive, labor-intensive operations where most alerts go uninvestigated and risk management remains inconsistent.

L1 – Automation Rules

At this stage, analysts manage rule-based automation tools like SOAR and XDR, which offer some efficiency gains but still require constant tuning. Operations remain constrained by human bandwidth and predefined workflows.

L2 – AI Assistance

At this stage, AI assists with research, summarization, and triage, reducing analyst workload but requiring close oversight due to potential errors. Detection improves, but trust in autonomous decision-making remains limited.

L3 – AI Collaboration

At this stage, AI performs full investigations and recommends actions, while analysts focus on high-risk decisions and refining detection strategies. Purpose-built agentic AI systems with business context are trusted with specific tasks, improving precision and prioritization.

L4 – AI Delegation

At this stage, Specialized AI Agent Systems performs most security tasks independently at machine speed, while human teams provide high-level strategic oversight. This means the highest time and effort commitment activities by the human security team is focused on proactive activities while AI handles routine cybersecurity tasks

Specialized AI Agent Systems operate with deep business context including impact context to drive fast, effective decisions.

Join the webinar

Get a look at the minds shaping this model by joining our upcoming webinar using this link. We’ll walk through real use cases, share lessons learned from the field, and show how security teams are navigating the path to operational AI safely, strategically, and successfully.

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