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March 4, 2019

The VR Goldilocks Problem and Value of Continued Recognition

Security and Operations Teams face challenges when it comes to visibility and recognition. Learn more about how we find a solution to the problems!
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Max Heinemeyer
Global Field CISO
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04
Mar 2019

First, some context about VR

Security Operations teams face two fundamental challenges when it comes to 'finding bad'.

The first is gaining and maintaining appropriate visibility into what is happening in our environments. Visibility is provided through data (e.g. telemetry, logs). The trinity of data sources for visibility concern accounts/credentials, devices, and network traffic.

The second challenge is getting good recognition within the scope of what is visible. Recognition is fundamentally about what alerting and workflows you can implement and automate in response to activity that is suspicious or malicious.

Visibility and Recognition each have their own different associated issues.

Visibility is a problem about what is and can be generated and either read as telemetry, or logged and stored locally, or shipped to a central platform. The timelines and completeness of what visibility you have can depend on factors such as how much data you can or can't store locally on devices that generate data - and for how long; what your data pipeline and data platform look like (e.g. if you are trying to centralise data for analysis); or the capability of host software agents you have to process certain information locally.

The constraints on visibility sets the bar for factors like coverage, timelines and completeness of what recognition you can achieve. Without visibility, we cannot recognize at all. With limited visibility, what we can recognize may not have much value. With the right visibility, we can still fail to recognise the right things. And with too much recognition, we can quickly overload our senses.

A good example of a technology that offers the opportunity to solve these challenges at the network layer is Darktrace. Their technology provides visibility, from a network traffic perspective, into data that concerns devices and the accounts/credentials associated with them. They then provide recognition on top of this by using Machine Learning (ML) models for anomaly detection. Their models alert on a wide range of activities that may be indicative of threat activity, (e.g. malware execution and command and control, a technical exploit, data exfiltration and so on).

The major advantage they provide, compared to traditional Intrusion Detection Systems (IDS) and other vendors who also use ML for network anomaly detection, is that you can a) adjust the sensitivity of their algorithms and b) build your own recognition for particular patterns of interest. For example, if you want to monitor what connections are made to one or two servers, you can set up alerts for any change to expected patterns. This means you can create and adjust custom recognition based on your enterprise context and tune it easily in response to how context changes over time.

The Goldilocks VR Matrix

Below is what we call the VR Goldilocks Matrix at PBX Group Security. We use it to assess technology, measure our own capability and processes, and ask ourselves hard questions about where we need to focus to get the most value from our budget, (or make cuts / shift investment) if we need to.

In the squares are some examples of what you (maybe) should think about doing if you find yourself there.

Important questions to ask about VR

One of the things about Visibility and Recognition is that it’s not a given they are ‘always on’. Sometimes there are failure modes for visibility (causing a downstream issue with recognition). And sometimes there are failure modes or conditions under which you WANT to pause recognition.

The key questions you must have answers to about this include:

  • Under what conditions might I lose visibility?
  • How would I know if I have?
  • Is that loss a blind spot (i.e. data is lost for a given time period)…
  • …or is it 'a temporal delay’ (e.g. a connection fails and data is batched for moving from A to B but that doesn’t happen for a few hours)?
  • What are the recognitions that might be impacted by either of the above?
  • What is my expectation for the SLA on those recognitions from ‘cause of alert’ to ‘response workflow’?
  • Under what conditions would I be willing to pause recognition, change the workflow for what happens upon recognition, or stop it all together?
  • What is the stacked ranked list of ‘must, should, could’ for all recognition and why?

Alerts. Alerts everywhere.

More often than not, Security Operations teams suffer the costs of wasted time due to noisy alerts from certain data sources. As a consequence, it's more difficult for them to single out malicious behavior as suspicious or benign. The number of alerts that are generated due to out of the box SIEM platform configurations for sources like Web Proxies and Domain Controllers are often excessive, and the cost to tune those rules can also be unpalatable. Therefore, rather than trying to tune alerts, teams might make a call to switch them off until someone can get around to figuring out a better way. There’s no use having hypothetical recognition, but no workflow to act on what is generate (other than compliance).

This is where technologies that use ML can help. There are two basic approaches...

One is to avoid alerting until multiple conditions are met that indicate a high probability of threat activity. In this scenario, rather than alerting on the 1st, 2nd, 3rd and 4th ‘suspicious activities’, you wait until you have a critical mass of indicators, and then you generate one high fidelity alert that has a much greater weighting to be malicious. This requires both a high level of precision and accuracy in alerting, and naturally some trade off in the time that can pass before an alert for malicious activity is generated.

The other is to alert on ‘suspicious actives 1-4' and let an analyst or automated process decide if this merits further investigation. This approach sacrifices accuracy for precision, but provides rapid context on whether one, or multiple, conditions are met that push the machine(s) up the priority list in the triage queue. To solve for the lower level of accuracy, this approach can make decisions about how long to sustain alerting. For example, if a host triggers multiple anomaly detection models, rather than continue to send alerts (and risk the SOC deciding to turn them off), the technology can pause alerts after a certain threshold. If a machine has not been quarantined or taken off the network after 10 highly suspicious behaviors are flagged, there is a reasonable assumption that the analyst will have dug into these and found the activity is legitimate.

Punchline 1: the value of Continued Recognition even when 'not malicious'

The topic of paused detections was raised after a recent joint exercise between PBX Group Security and Darktrace in testing Darktrace’s recognition. After a machine being used by the PBX Red Team breached multiple high priority models on Darktrace, the technology stopped alerting on further activity. This was because the initial alerts would have been severe enough to trigger a SOC workflow. This approach is designed to solve the problem of alert overload on a machine that is behaving anomalously but is not in fact malicious. Rather than having the SOC turn off alerts for that machine (which could later be used maliciously), the alerts are paused.

One of the outcomes of the test was that the PBX Detect team advised they would still want those alerts to exist for context to see what else the machine does (i.e. to understand its pattern of life). Now, rather than pausing alerts, Darktrace is surfacing this to customers to show where a rule is being paused and create an option to continue seeing alerts for a machine that has breached multiple models.

Which leads us on to our next point…

Punchline 2: the need for Atomic Tests for detection

Both Darktrace and Photobox Security are big believers in Atomic Red Team testing, which involves ‘unit tests’ that repeatedly (or at a certain frequency) test a detection using code. Unit tests automate the work of Red Teams when they discovery control strengths (which you want to monitor continuously for uptime) or control gaps (which you want to monitor for when they are closed). You could design atomic tests to launch a series of particular attacks / threat actor actions from one machine in a chained event. Or you could launch different discreet actions from different machines, each of which has no prior context for doing bad stuff. This allows you to scale the sample size for testing what recognition you have (either through ML or more traditional SIEM alerting). Doing this also means you don't have to ask Red Teams to repeat the same tests again, allowing them to focus on different threat paths to achieve objectives.

Mitre Att&ck is an invaluable framework for this. Many vendors are now aligning to Att&ck to show what they can recognize relating to attack TTPs (Tools, Tactics and Procedures). This enables security teams to map what TTPs are relevant to them (e.g. by using threat intel about the campaigns of threat actor groups that are targeting them). Atomic Red Team tests can then be used to assure that expected detections are operational or find gaps that need closing.

If you miss detections, then you know you need to optimise the recognition you have. If you get too many recognitions outside of the atomic test conditions, you either have to accept a high false positive rate because of the nature of the network, or you can tune your detection sensitivity. The opportunities to do this with technology based on ML and anomaly detection are significant, because you can quickly see for new attack types what a unit test tells you about your current detections and that coverage you think you have is 'as expected'.

Punchline 3: collaboration for the win

Using well-structured Red Team exercises can help your organisation and your technology partners learn new things about how we can collectively find and halt evil. They can also help defenders learn more about good assumptions to build into ML models, as well as covering edge cases where alerts have 'business intelligence' value vs ‘finding bad’.

If you want to understand the categorisations of ways that your populations of machines act over time, there is no better way to do it than through anomaly detection and feeding alerts into a system that supports SOC operations as well as knowledge management (e.g. a graph database).

Working like this means that we also help get the most out of the visibility and recognition we have. Security solutions can be of huge help to Network and Operations teams for troubleshooting or answering questions about network architecture. Often, it’s just a shift in perspective that unlocks cross-functional value from investments in security tech and process. Understanding that recognition doesn’t stop with security is another great example of where technologies that let you build your own logic into recognition can make a huge difference above protecting the bottom line, to adding top line value.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Max Heinemeyer
Global Field CISO

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June 11, 2026

Cybersecurity for the Sports Sector: The Threats Facing a Digitized Industry in 2026

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Securing sporting events in 2026

When you walk into a stadium on game day, you are entering a small smart city. Ticketing, turnstiles, payments, public Wi-Fi for tens of thousands of fans, CCTV, lighting, even the HVAC all run on connected systems. The experience for fans has become unmatched, but that dependency has created a much larger attack surface than people may realize.

Our latest threat research backs that up. In the past year, a survey that Darktrace commissioned found that 84% of respondents from professional sports organizations had at least one cyber incident, and 57% were hit more than once. For a sector that relies on the impact of the live moment, those numbers translate directly into operational risk.

Why sports is a target for cyber attacks

Sport is a highly visible target with fixed timelines, so attackers know exactly when disruption will have the most impact. It also holds valuable data, athlete medical records, contracts, sponsorship deals, which carry financial, reputational, and regulatory risk if exposed. At the same time, delivery depends on a wide set of third parties: ticketing providers, broadcasters, cloud services, stadium technology. Any of those connections can become an entry point. Put visibility, timing, data, and dependency together, and you get an environment where even a small foothold can turn into a visible, time-critical incident.

How attackers target email and identity

Email and identity remain the front door. From October 2025 through March 2026, Darktrace / EMAIL™ detected more than 116,000 phishing emails aimed at sports organizations across our customer base, and our sports customers received 19% more phishing emails than organizations in other sectors. The numbers tell the story:

BY THE NUMBERS

  • 21% of phishing emails were aimed at VIPs.
  • 37% used novel social engineering.
  • 84% of malicious emails passed DMARC authentication

A large proportion of these emails passed authentication checks, which means traditional security controls are no longer a reliable barrier. Attackers are not relying on spoofed domains – they're using legitimate infrastructure and trusted platforms. Behavior matters. Once an account is compromised, the behavior shifts quickly. Login patterns change, inbox rules are created to hide responses, and accounts start being used for internal discovery or further phishing. These aren’t high-noise events. They sit in normal workflows, which is why they’re often missed.

Ransomware tells a similar story. In one case inside a sports deployment, attackers had quietly been moving data to an outside server for a full two weeks before they triggered encryption. By the time the ransom note appeared, the outcome was already set. That sequence shows up consistently is access first, movement next, disruption last. If detection starts at encryption, it’s already too late.

Why AI is an emerging blind spot in sports

The increasing adoption of AI is expanding the potential attack surface. 72% of the security professionals we surveyed expect AI to increase their cyber risk over the next year, and yet 35% are already using or planning to use it in stadium operations, the most critical functions to protect. In addition to prompt injection and AI build risks, shadow AI is becoming a more immediate issue. Staff are already putting sensitive data—performance metrics, scouting reports, contracts, health data—into tools with little or no governance. The upside is clear, but so is the exposure—and it is happening before most organizations have any visibility or control. At the same time, attackers are using the same technology to scale phishing and social engineering. The net effect is simple: more exposure, at higher speed.

How can cybersecurity professionals prepare

Across high profile events, Darktrace’s experience shows that effective cyber defense includes preparation, real‑time visibility, and the ability to respond dynamically and decisively when timing, complexity, and public exposure converge.

There are a few strategic implications for cybersecurity teams:

  • Get behavioral visibility across IT and OT, not just corporate systems.
  • Treat identity as your control plane. Most attacks in this sector start with credentials, not malware. MFA with behavioral detection helps solve that challenge.
  • Control third party and AI access the same way you control your own environment.
  • Rehearse response for live conditions, where decisions happen in minutes. Detection and response need to account for non-ideal conditions when engineers are under pressure and time constrained. In sport, timing is what turns small issues into major incidents. The same activity that would be manageable midweek becomes critical during a live event.

Why 2026 raises the cybersecurity stakes for sports

With the 2026 World Cup about to stretch across three countries and dozens of host cities, the attack surface is wide and the schedule is unforgiving.

Geopolitical signaling is raising the threat profile further. Previous international sporting events have demonstrated that nation‑state actors use the cyber domain to signal intent, influence narratives, or retaliate symbolically. In the context of the 2026 World Cup, Russia’s continued exclusion from international sport, the ongoing conflict in Ukraine, US defensive support to Ukraine, and Iran’s likely participation in the tournament introduce additional motivations for state‑aligned and non‑traditional affiliated actors to operate below the threshold of armed conflict. This doesn’t require new techniques—just the right timing and visibility.

In practice, this comes down to preparation: knowing what normal looks like across IT and OT, controlling third-party access, and spotting when behavior shifts.

In sport, disruption does not build slowly—it happens in real time and in public. By that point, the groundwork has already been set, long before the whistle goes.

About this research

Findings are based on Darktrace threat-research telemetry across sports-sector customer deployments (Q4 2025–Q1 2026) and a survey of 875 IT cybersecurity professionals in the US, UK, Australia, and Germany, fielded by Opinion Matters between May 28 and June 3, 2026. Read the full report for complete methodology, incident analysis, and strategic recommendations.

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About the author
Nathaniel Jones
VP, Security & AI Strategy, Field CISO

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June 11, 2026

Protecting Stadiums & Events with AI

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Stadium and large public venue operators are confronted with a unique set of cyber security challenges. Often described as a ‘honeypot’ for cyber-criminals, the sports and entertainment industry is an attractive target for threat actors for three main reasons:

  • Modern sports organizations process sensitive and highly valuable data at scale;
  • Sporting events are highly visible and time-critical, operating in front of live audiences with no room for error;
  • Sports organizations rely on sprawling vendor ecosystems and supply chains to deliver broadcast, commerce, fan engagement services, and more.

In a recent Darktrace-commissioned survey, 84% of professional sports organizations reported at least one cyber incident in the past year, and 57% were hit more than once [1]. The potential ramifications of cyber disruption during a large-scale sports event cannot be overstated. A momentary lapse in access to power could bring TV broadcasts to a halt; disruption to access controls could restrict fans from entering the grounds; CCTV outages could increase the risk of criminal behavior and physical injuries. If data is not reliable and stadium machines are outputting the wrong metrics, a venue could become dangerously overcrowded. The barrier between the cyber and physical worlds has long dissolved – cyber-attacks threaten human safety.

In this blog, I explore the key challenges of stadium cyber security and explain the unique capabilities of Self-Learning AI that led me to adopt Darktrace as a head of ICT and cyber security for international venues and events. Over my career I have helped secure football and rugby World Cups, World Athletics Championships and more than 500 events ,and the lessons from each have only sharpened my conviction in this approach.

The access paradox

The biggest challenge lies in the paradox of securing a site where various internal services are provided to a large number of unknown and unmanaged users, suppliers and devices. When it’s game time, or ‘D-Day’, you see a huge influx of thousands of people, each with their own devices, needing to connect to your network and your infrastructure. The floodgates are opened. But certain parts of your digital environment need to remain protected: your sensitive employee and customer data, your critical OT systems. I liken this to opening the door to your home, and letting the entire town come in and wander around. But you still need to secure your master bedroom.

A multitude of different actors must be able to work on-site to provide services or content during the event. Broadcasters, staff and suppliers need to have access to manage the show, and all these people need to access or interact with the IT infrastructure. In many ways, these additional bodies are already inside the perimeter and could host unknown malicious threats.

This year, the paradox is wider than ever. A tournament spread across hundreds of suppliers and vendors means the foothold an attacker needs may already belong to a trusted partner – a single compromised supplier can become the doorway to everything else. And the adversary is no longer working alone: generative AI now lets attackers probe and weaponize vulnerabilities across thousands of software dependencies at a speed no human team could match, turning the access paradox from a manageable risk into a fast-moving target.

Achieving this balance between accessibility and security requires a shift in mindset from perimeter-based security to one that can detect and respond to threats on the inside. The complexities involved requires technology that can identify malicious behavior in real time based on the wider context of an incident. A particular behavior or connection may be benign in one context and yet critically disruptive in another — tools and technology must be able to discern between the two.

This is why I considered Darktrace’s Self-Learning AI a suitable fit: rather than defending at the perimeter, it focuses on detecting and responding to malicious activity already inside. Because it learns the unique ‘patterns of life’ of its surroundings, it can detect subtle deviations that indicate a threat and initiate a targeted response – without relying on pre-programmed rules and playbooks.

IT/OT convergence

The second key challenge is the issue of IT and OT convergence. Typical stadiums and arenas consist of a wide range of Industrial Control Systems (ICS).

This involves a complex and messy array of switches, cables, CCTV cameras, as well as devices and technologies being brought in by the media and the press, and all these IT and OT components are now interconnected, which means these technologies now have Internet Protocol (IP)-based threats to manage. The same challenges that the corporate infrastructure for stadium management faces in cyber security are therefore also now an issue for ICS security.

This challenge cannot be addressed by viewing IT and OT security in isolation — these two environments are linked because of the analogue migration to IP. A unified approach is required to detect and respond to threats that start in IT before moving to industrial systems.

The stakes are physical. CCTV, Access Control, Public Annoucement system, lighting and the giant screens are all now running over IP, and a disruption to any of them can force a venue to halt play on safety grounds. Scale compounds the problem. At the Qatar 2022 World Cup, eight stadiums were purpose-built to a single technical standard, which made the digital environment relatively uniform to defend. The 2026 tournament is the opposite: dozens of host venues across three countries, each with its own operator, its own contractors and its own legacy systems.This creates a far more fragmented and unpredictable estate to secure.

In addition, cyber security technology must be able to deal with complexity. Darktrace’s AI thrives in the most complex environments, with more data points adding more context to inform the AI’s decision making. It covers OT and IT with a single, unified AI engine, that can also detect and respond across cloud infrastructure, SaaS applications, email systems and endpoints. It is ready to adapt to the messy, interconnected systems that make up large stadiums’ digital infrastructure.

The time factor

Finally, the nature of stadium events means that timing is critical and puts enormous pressure on the organizers and operators. ‘D-Day’ cannot be replayed or postponed, and so if cyber disruption occurs during the event, every minute is crucial. You cannot reschedule a World Cup final or move an opening ceremony; the date is fixed, the world is watching, and there is no second take.

There is consequently a strong emphasis on two key metrics

  • Mean Time To Know (MTTK) — how long it takes the security team need to be aware of an incident; and
  • Mean Time To Restore (MTTR) — how quickly a team can act to contain the threat.

It is perhaps more imperative in stadium event management than anywhere else that these two metrics be minimized.

This leads to the third criteria in assessing cyber security technology: does it help with response? And critically, can that response be nuanced and targeted, able to contain that threat without causing further disruption?

To this end, Darktrace’s Autonomous Response takes machine-speed action to contain cyber-attacks, when humans are too slow to react or aren’t around at all. It’s powered by Darktrace’s AI, so it has a nuanced and continuously updating understanding of what’s ‘normal’ across IT and OT systems. This means its response actions are targeted: designed to eliminate the threat, but not at the cost of disruption. Crucially, this enables responses that are surgical rather than blunt. For example, taking an entire server offline to stop a ransomware attack can cause more disruption than the attack itself, so the real value lies in neutralizing the malicious activity precisely — containing the threat without taking down the systems the event and business depends on.

Depending on the nature and severity of the threat, the technology can block specific malicious connections by enforcing the normal ‘pattern of life’ of a device or account. When every second counts, this is the speed and granularity that you need in a cybersecurity technology.

Darktrace can be deployed across every area of the digital enterprise, including network, email, cloud and SaaS environments with the same self-learning approach, stopping anomalous behaviors that point to account takeover and other cloud-based threats. Earlier this year, we announced that Darktrace is also extending its behavioral approach to help businesses deploy and scale AI securely by understanding how these AI systems and agents behave, interact with other systems and humans, and evolve over time. This is critical because 72% of cybersecurity professionals at sports organizations believe AI will increase their cyber risk over the next 12 months [2].

Wherever it is deployed, Darktrace allows the stadium operator to focus on the vital part of the game and offers real-time protection without any modification in the network topology or infrastructure.

An adaptive defense

Cyber-criminals are constantly developing their approach in an attempt to evade security tools trained to look for specific hallmarks of an attack. As they get creative and continuously experiment with new tactics and techniques, the human operators using these tools are forced into a constant state of catch up.

An AI-based approach that learns an organization and its normal behavior patterns from the ground up puts an end to this game of ‘cat and mouse’, shifting the balance in favor of the defenders and allowing them to stay ahead of the threat. This matters more than ever, because adversaries are now using AI to scale their attacks. If you do not have AI working to protect you against malicious AI, you are already at a disadvantage.

With a nuanced understanding of what’s ‘normal’ for the business, unified IT/OT coverage, and an Autonomous Response solution that takes immediate, surgical action, the playing field is leveled, and large stadium and events operators can focus on delivering the best possible experience for attendees, digital viewers, partners and performers.

References:

[1] [2] Darktrace: Cybersecurity in Global Sport, June 2026. Findings based on survey of 875 IT cybersecurity professionals based in the US, UK, Australia and Germany, working in professional sports organizations (including clubs, societies & sporting bodies) employing 10+ people. The survey was fielded between May 28, 2026 and June 3, 2026 by independent market research agency, Opinion Matters.

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