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August 25, 2020

Emotet Resurgence: Email & Network Defense Insights

Explore how Darktrace's defense in depth strategy combats Emotet's resurgence in email and network layers, ensuring robust cybersecurity.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Max Heinemeyer
Global Field CISO
Written by
Dan Fein
VP, Product
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25
Aug 2020

The Emotet banking malware first emerged in 2014, and has since undergone multiple iterations. Emotet seeks to financially profit from a range of organizations by spreading rapidly from device to device and stealing sensitive financial information.

Darktrace’s AI has detected the return of this botnet after a five month absence. The new Spamware campaign has hit multiple industries through highly sophisticated phishing emails, containing either URLs linking to the download of a macro-containing Microsoft Word document or an attachment of the document itself. This iteration uses new variants of infrastructure and malware that were unknown to threat intelligence lists – thus easily bypassing static, rule-based defenses.

In this blog post, we investigate the attack from two angles. The first documents a case where Emotet successfully infiltrated a company’s network, where it was promptly detected and alerted on by the Enterprise Immune System. We then explore two customers who had extended Darktrace’s Cyber AI coverage to the inbox. While these organizations were also targeted by this latest Emotet campaign, the malicious email containing the Emotet payload was identified and blocked by Antigena Email.

Case study one: Detecting Emotet in the network

Figure 1: A timeline of the attack

This first case study looks at a large European organization spanning multiple industries, including healthcare, pharmaceuticals, and manufacturing. Darktrace’s AI was monitoring over 2500 devices when the organization became a victim of this new wave of Emotet.

The attack entered the business via a phishing email that fell outside of Darktrace’s scope in this particular deployment, as the customer had not yet activated Antigena Email. Either a malicious link or a macro-embedded Word document in the email directed a device to the malicious payload.

Darktrace’s Enterprise Immune System witnessed SSL connections to a 100% rare external IP address, and detected a Kernel crash on the device shortly afterwards, indicating potential exploitation.

Following these actions, the desktop began to beacon to multiple external endpoints using self-signed or invalid SSL certificates. The observed endpoints had previously been associated with Trickbot C2 servers and the Emotet malware. The likely overall dwell time – that is the length of time an attacker has free reign in an environment before they are eradicated – was in this instance around 24 hours, with most of the activity taking place on July 23.

The device then made a large number of new and unusual internal connection attempts over SMB (port 445) to 97 internal devices during a one-hour period. The goal was likely lateral movement, possibly with the intention to infect other devices, download additional malware, and send out more spam emails.

Darktrace’s AI had promptly alerted the security team to the initial rare connections, but when the device attempted lateral movement it escalated the severity of the alert. The security team was able to remediate the situation before further damage was done, taking the desktop offline.

This overview of the infected device shows the extent of the anomalous behavior, with over a dozen Darktrace detections firing in quick succession.

Figure 2: A graph showing unusual activity in combination with the large number of model breaches on July 23

Figure 3: A list of all model breaches occurring over a small time on the compromised device

Case study two: Catching Emotet in the email environment

While Darktrace’s Enterprise Immune System allows us to visualize the attack within the network, Antigena Email has also identified the Emotet phishing campaign in many other customer environments and stopped the attack before the payload could be downloaded.

One European organization was hit by multiple phishing emails associated with Emotet. These emails use a number of tactics, including personalized subject lines, malicious attachments, and hidden malicious URLs. However, Darktrace’s AI recognized the emails as highly anomalous for the organization and prevented them from reaching employees’ inboxes.

Figure 4: A snapshot of Antigena Email’s user interface. The subject line reads ‘Notice of transfer.’

Despite claiming to be from CaixaBank, a Spanish financial services company, Antigena Email revealed that the email was actually sent from a Brazilian domain. The email also contained a link that was hidden behind text suggesting it would lead to a CaixaBank domain, but Darktrace recognized this as a deliberate attempt to mislead the recipient. Antigena Email is unique in its ability to gather insights from across the broader business, and it leveraged this ability to reveal that the link in fact led to a WordPress domain that Darktrace’s AI identified as 100% rare for the business. This would not have been possible without a unified security platform analyzing and comparing data across different parts of the organization.

Figure 5: The malicious links contained in the email

The three above links surfaced by Darktrace are all associated with the Emotet malware, and prompt the user to download a Word file. This document contains a macro with instructions for downloading the actual virus payload.

Another email targeting the same organization contained a header suggesting it was from Vietnam. The sender had never been in any previous correspondence across the business, and the single, isolated link within the email was also revealed to be a 100% rare domain. The website displayed when visiting the domain imitates a legitimate printing business, but appears hastily made and contained a similar malicious payload.

In both cases, Darktrace’s AI recognized these as phishing attempts due to its understanding of normal communication patterns and behavior for the business and held the emails back from the inbox, preventing Emotet from entering the next phase of the attack life cycle.

Case study three: A truly global campaign

Darktrace has seen Emotet in attacks targeting customers around the world, with one of the most recent campaigns aimed at a food production and distribution company in Japan. This customer received six Emotet emails across July 29 and July 30. The senders spoofed Japanese names and some existing Japanese companies, including Mitsubishi. Antigena Email successfully detected and actioned these emails, recognizing the spoofing indicators, ‘unspoofing’ the emails, and converting the attachments.

Figure 6: A second Emotet email targeting an organization in Japan

Revealing a phish

Both the subject line and the filename translate to “Regarding the invoice,” followed by a number and the date. The email imitated a well-known Japanese company (三菱食品(株)), with ‘藤沢 昭彦’ as a common Japanese name and the appended ‘様’ serving a similar function to ‘Sir’ or ‘Dr,’ in a clear attempt to mimic a legitimate business email.

A subsequent investigation revealed that the sender’s location was actually Portugal, and the hash values of Microsoft Word attachments were consistent with Emotet. Crucially, at the time of the attack, these file hashes were not publicly associated with any malicious behavior and so could not have been used for initial detection.

Figure 7: Antigena Email shows critical metrics revealing the true source of the email

Surfacing further key metrics behind the email, Antigena Email revealed that the true sender was using a GMO domain name. GMO is a Japanese cloud-hosting company that offers cheap web email services.

Figure 8: Antigena Email reveals the anomalous extensions and mimes

The details of the attachment show that both the extension and mime type is anomalous in comparison to documents this customer commonly exchanges by email.

Figure 9: Antigena Email detects the attempt at inducement

Antigena Email’s models are able to recognize topic anomalies and inducement attempts in emails, regardless of the language they are written in. Despite this email being written in Japanese, Darktrace’s AI was still able to reveal the attempt at inducement, giving the email a high score of 85.

Figure 10: The six successive Emotet emails

The close proximity in which these emails were sent and the fact they all contained URLs consistent with Emotet suggests that they are likely part of the same campaign. Different recipients received the emails from different senders in an attempt to bypass traditional security tools, which are trained to deny-list an individual sender once it is recognized as bad.

A defense in depth

This new campaign and the comeback of the Emotet malware has shown the need for defense in depth – or having multiple layers of security across the different areas of a business, including email, network, cloud and SaaS, and beyond.

Historically, defense in depth has led companies to adopt myriad point solutions, which can be both expensive and challenging to manage. Security leaders are increasingly abandoning point solutions in favor of a single security platform, which not only makes handling the security stack easier and more efficient, but creates synergies between different parts of the platform. Data can be analyzed across different sources and insights drawn from different areas of the organization, helping detect sophisticated attacks that might attempt to exploit a business’ siloed approach to security.

A single platform ultimately reduces the friction for security teams while allowing for effective, company-wide incident investigation. And when a platform approach leverages AI to understand normal behavior rather than looking for ‘known bad’, it can detect unknown and emerging threats – and help prevent damage from being done.

Thanks to Darktrace analyst Beverly McCann for her insights on the above threat find.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Max Heinemeyer
Global Field CISO
Written by
Dan Fein
VP, Product

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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