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February 23, 2024

Quasar Remote Access Tool and Its Security Risks

Discover how the Quasar remote access tool can become a vulnerability in the wrong hands and strategies to mitigate these risks.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nicole Wong
Cyber Security Analyst
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23
Feb 2024

The threat of interoperability

As the “as-a-Service” market continues to grow, indicators of compromise (IoCs) and malicious infrastructure are often interchanged and shared between multiple malware strains and attackers. This presents organizations and their security teams with a new threat: interoperability.

Interoperable threats not only enable malicious actors to achieve their objectives more easily by leveraging existing infrastructure and tools to launch new attacks, but the lack of clear attribution often complicates identification for security teams and incident responders, making it challenging to mitigate and contain the threat.

One such threat observed across the Darktrace customer base in late 2023 was Quasar, a legitimate remote administration tool that has becoming increasingly popular for opportunistic attackers in recent years. Working in tandem, the anomaly-based detection of Darktrace DETECT™ and the autonomous response capabilities of Darktrace RESPOND™ ensured that affected customers were promptly made aware of any suspicious activity on the attacks were contained at the earliest possible stage.

What is Quasar?

Quasar is an open-source remote administration tool designed for legitimate use; however, it has evolved to become a popular tool used by threat actors due to its wide array of capabilities.  

How does Quasar work?

For instance, Quasar can perform keylogging, take screenshots, establish a reverse proxy, and download and upload files on a target device [1].  A report released towards the end of 2023 put Quasar back on threat researchers’ radars as it disclosed the new observation of dynamic-link library (DLL) sideloading being used by malicious versions of this tool to evade detection [1].  DLL sideloading involves configuring legitimate Windows software to run a malicious file rather than the legitimate file it usually calls on as the software loads.  The evolving techniques employed by threat actors using Quasar highlights defenders’ need for anomaly-based detections that do not rely on pre-existing knowledge of attacker techniques, and can identify and alert for unusual behavior, even if it is performed by a legitimate application.

Although Quasar has been used by advanced persistent threat (APT) groups for global espionage operations [2], Darktrace observed the common usage of default configurations for Quasar, which appeared to use shared malicious infrastructure, and occurred alongside other non-compliant activity such as BitTorrent use and cryptocurrency mining.  

Quasar Attack Overview and Darktrace Coverage

Between September and October 2023, Darktrace detected multiple cases of malicious Quasar activity across several customers, suggesting probable campaign activity.  

Quasar infections can be difficult to detect using traditional network or host-based tools due to the use of stealthy techniques such as DLL side-loading and encrypted SSL connections for command-and control (C2) communication, that traditional security tools may not be able to identify.  The wide array of capabilities Quasar possesses also suggests that attacks using this tool may not necessarily be modelled against a linear kill chain. Despite this, the anomaly-based detection of Darktrace DETECT allowed it to identify IoCs related to Quasar at multiple stages of the kill chain.

Quasar Initial Infection

During the initial infection stage of a Quasar compromise observed on the network of one customer, Darktrace detected a device downloading several suspicious DLL and executable (.exe) files from multiple rare external sources using the Xmlst user agent, including the executable ‘Eppzjtedzmk[.]exe’.  Analyzing this file using open-source intelligence (OSINT) suggests this is a Quasar payload, potentially indicating this represented the initial infection through DLL sideloading [3].

Interestingly, the Xmlst user agent used to download the Quasar payload has also been associated with Raccoon Stealer, an information-stealing malware that also acts as a dropper for other malware strains [4][5]. The co-occurrence of different malware components is increasingly common across the threat landscape as MaaS operating models increases in popularity, allowing attackers to employ cross-functional components from different strains.

Figure 1: Cyber AI Analyst Incident summarizing the multiple different downloads in one related incident, with technical details for the Quasar payload included. The incident event for Suspicious File Download is also linked to Possible HTTP Command and Control, suggesting escalation of activity following the initial infection.  

Quasar Establishing C2 Communication

During this phase, devices on multiple customer networks were identified making unusual external connections to the IP 193.142.146[.]212, which was not commonly seen in their networks. Darktrace analyzed the meta-properties of these SSL connections without needing to decrypt the content, to alert the usage of an unusual port not typically associated with the SSL protocol, 4782, and the usage of self-signed certificates.  Self-signed certificates do not provide any trust value and are commonly used in malware communications and ill-reputed web servers.  

Further analysis into these alerts using OSINT indicated that 193.142.146[.]212 is a Quasar C2 server and 4782 is the default port used by Quasar [6][7].  Expanding on the self-signed certificate within the Darktrace UI (see Figure 3) reveals a certificate subject and issuer of “CN=Quasar Server CA”, which is also the default self-signed certificate compiled by Quasar [6].

Figure 2: Cyber AI Analyst Incident summarizing the repeated external connections to a rare external IP that was later associated with Quasar.
Figure 3: Device Event Log of the affected device, showing Darktrace’s analysis of the SSL Certificate associated with SSL connections to 193.142.146[.]212.

A number of insights can be drawn from analysis of the Quasar C2 endpoints detected by Darktrace across multiple affected networks, suggesting a level of interoperability in the tooling used by different threat actors. In one instance, Darktrace detected a device beaconing to the endpoint ‘bittorrents[.]duckdns[.]org’ using the aforementioned “CN=Quasar Server CA” certificate. DuckDNS is a dynamic DNS service that could be abused by attackers to redirect users from their intended endpoint to malicious infrastructure, and may be shared or reused in multiple different attacks.

Figure 4: A device’s Model Event Log, showing the Quasar Server CA SSL certificate used in connections to 41.233.139[.]145 on port 5, which resolves via passive replication to ‘bittorrents[.]duckdns[.]org’.  

The sharing of malicious infrastructure among threat actors is also evident as several OSINT sources have also associated the Quasar IP 193.142.146[.]212, detected in this campaign, with different threat types.

While 193.142.146[.]212:4782 is known to be associated with Quasar, 193.142.146[.]212:8808 and 193.142.146[.]212:6606 have been associated with AsyncRAT [11], and the same IP on port 8848 has been associated with RedLineStealer [12].  Aside from the relative ease of using already developed tooling, threat actors may prefer to use open-source malware in order to avoid attribution, making the true identity of the threat actor unclear to incident responders [1][13].  

Quasar Executing Objectives

On multiple customer deployments affected by Quasar, Darktrace detected devices using BitTorrent and performing cryptocurrency mining. While these non-compliant, and potentially malicious, activities are not necessarily specific IoCs for Quasar, they do suggest that affected devices may have had greater attack surfaces than others.

For instance, one affected device was observed initiating connections to 162.19.139[.]184, a known Minergate cryptomining endpoint, and ‘zayprostofyrim[.]zapto[.]org’, a dynamic DNS endpoint linked to the Quasar Botnet by multiple OSINT vendors [9].

Figure 5: A Darktrace DETECT Event Log showing simultaneous connections to a Quasar endpoint and a cryptomining endpoint 162.19.139[.]184.

Not only does cryptocurrency mining use a significant amount of processing power, potentially disrupting an organization’s business operations and racking up high energy bills, but the software used for this mining is often written to a poor standard, thus increasing the attack surfaces of devices using them. In this instance, Quasar may have been introduced as a secondary payload from a user or attacker-initiated download of cryptocurrency mining malware.

Similarly, it is not uncommon for malicious actors to attach malware to torrented files and there were a number of examples of Darktrace detect identifying non-compliant activity, like BitTorrent connections, overlapping with connections to external locations associated with Quasar. It is therefore important for organizations to establish and enforce technical and policy controls for acceptable use on corporate devices, particularly when remote working introduces new risks.  

Figure 6: A device’s Event Log filtered by Model Breaches, showing a device connecting to BitTorrent shortly before making new or repeated connections to unusual endpoints, which were subsequently associated to Quasar.

In some cases observed by Darktrace, devices affected by Quasar were also being used to perform data exfiltration. Analysis of a period of unusual external connections to the aforementioned Quasar C2 botnet server, ‘zayprostofyrim[.]zapto[.]org’, revealed a small data upload, which may have represented the exfiltration of some data to attacker infrastructure.

Darktrace’s Autonomous Response to Quasar Attacks

On customer networks that had Darktrace RESPOND™ enabled in autonomous response mode, the threat of Quasar was mitigated and contained as soon as it was identified by DETECT. If RESPOND is not configured to respond autonomously, these actions would instead be advisory, pending manual application by the customer’s security team.

For example, following the detection of devices downloading malicious DLL and executable files, Darktrace RESPOND advised the customer to block specific connections to the relevant IP addresses and ports. However, as the device was seen attempting to download further files from other locations, RESPOND also suggested enforced a ‘pattern of life’ on the device, meaning it was only permitted to make connections that were part its normal behavior. By imposing a pattern of life, Darktrace RESPOND ensures that a device cannot perform suspicious behavior, while not disrupting any legitimate business activity.

Had RESPOND been configured to act autonomously, these mitigative actions would have been applied without any input from the customer’s security team and the Quasar compromise would have been contained in the first instance.

Figure 7: The advisory actions Darktrace RESPOND initiated to block specific connections to a malicious IP and to enforce the device’s normal patterns of life in response to the different anomalies detected on the device.

In another case, one customer affected by Quasar did have enabled RESPOND to take autonomous action, whilst also integrating it with a firewall. Here, following the detection of a device connecting to a known Quasar IP address, RESPOND initially blocked it from making connections to the IP via the customer’s firewall. However, as the device continued to perform suspicious activity after this, RESPOND escalated its response by blocking all outgoing connections from the device, effectively preventing any C2 activity or downloads.

Figure 8: RESPOND actions triggered to action via integrated firewall and TCP Resets.

Conclusion

When faced with a threat like Quasar that utilizes the infrastructure and tools of both legitimate services and other malicious malware variants, it is essential for security teams to move beyond relying on existing knowledge of attack techniques when safeguarding their network. It is no longer enough for organizations to rely on past attacks to defend against the attacks of tomorrow.

Crucially, Darktrace’s unique approach to threat detection focusses on the anomaly, rather than relying on a static list of IoCs or "known bads” based on outdated threat intelligence. In the case of Quasar, alternative or future strains of the malware that utilize different IoCs and TTPs would still be identified by Darktrace as anomalous and immediately alerted.

By learning the ‘normal’ for devices on a customer’s network, Darktrace DETECT can recognize the subtle deviations in a device’s behavior that could indicate an ongoing compromise. Darktrace RESPOND is subsequently able to follow this up with swift and targeted actions to contain the attack and prevent it from escalating further.

Credit to Nicole Wong, Cyber Analyst, Vivek Rajan Cyber Analyst

Appendices

Darktrace DETECT Model Breaches

  • Anomalous Connection / Multiple Failed Connections to Rare Endpoint
  • Anomalous Connection / Anomalous SSL without SNI to New External
  • Anomalous Connection / Application Protocol on Uncommon Port
  • Anomalous Connection / Rare External SSL Self-Signed
  • Compromise / New or Repeated to Unusual SSL Port
  • Compromise / Beaconing Activity To External Rare
  • Compromise / High Volume of Connections with Beacon Score
  • Compromise / Large Number of Suspicious Failed Connections
  • Unusual Activity / Unusual External Activity

List of IoCs

IP:Port

193.142.146[.]212:4782 -Quasar C2 IP and default port

77.34.128[.]25: 8080 - Quasar C2 IP

Domain

zayprostofyrim[.]zapto[.]org - Quasar C2 Botnet Endpoint

bittorrents[.]duckdns[.]org - Possible Quasar C2 endpoint

Certificate

CN=Quasar Server CA - Default certificate used by Quasar

Executable

Eppzjtedzmk[.]exe - Quasar executable

IP Address

95.214.24[.]244 - Quasar C2 IP

162.19.139[.]184 - Cryptocurrency Miner IP

41.233.139[.]145[VR1] [NW2] - Possible Quasar C2 IP

MITRE ATT&CK Mapping

Command and Control

T1090.002: External Proxy

T1071.001: Web Protocols

T1571: Non-Standard Port

T1001: Data Obfuscation

T1573: Encrypted Channel

T1071: Application Layer Protocol

Resource Development

T1584: Compromise Infrastructure

References

[1] https://thehackernews.com/2023/10/quasar-rat-leverages-dll-side-loading.html

[2] https://symantec-enterprise-blogs.security.com/blogs/threat-intelligence/cicada-apt10-japan-espionage

[3]https://www.virustotal.com/gui/file/bd275a1f97d1691e394d81dd402c11aaa88cc8e723df7a6aaf57791fa6a6cdfa/community

[4] https://twitter.com/g0njxa/status/1691826188581298389

[5] https://www.linkedin.com/posts/grjk83_raccoon-stealer-announce-return-after-hiatus-activity-7097906612580802560-1aj9

[6] https://community.netwitness.com/t5/netwitness-community-blog/using-rsa-netwitness-to-detect-quasarrat/ba-p/518952

[7] https://www.cisa.gov/news-events/analysis-reports/ar18-352a

[8]https://any.run/report/6cf1314c130a41c977aafce4585a144762d3fb65f8fe493e836796b989b002cb/7ac94b56-7551-4434-8e4f-c928c57327ff

[9] https://threatfox.abuse.ch/ioc/891454/

[10] https://www.virustotal.com/gui/ip-address/41.233.139.145/relations

[11] https://raw.githubusercontent.com/stamparm/maltrail/master/trails/static/malware/asyncrat.txt

[12] https://sslbl.abuse.ch/ssl-certificates/signature/RedLineStealer/

[13] https://www.botconf.eu/botconf-presentation-or-article/hunting-the-quasar-family-how-to-hunt-a-malware-family/

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nicole Wong
Cyber Security Analyst

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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