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January 14, 2025

Why AI-powered Email Protection Became Essential for this Global Financial Services Leader

Hear the cybersecurity transformation story of this leading money transmitter, who facilitates more than $9 billion in remittances via thousands of agent locations across the US serving more than two million active customers.
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Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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14
Jan 2025

When agile cyber-attackers don’t stop, but pivot  

When he first joined this leading financial services provider, it was clear to the CISO that email security needed to be a top priority. The organization provides transfer services to millions of consumers via a network of thousands of agent locations across the US. Those agents are connected to hundreds of thousands of global payers to complete consumer transfers, ranging from leading financial institutions to small local businesses.

With this vast network of agents and payers, the provider relies on email as its primary communications channel. Transmitting billions of dollars every year, the organization is a prime target for cyber criminals looking to steal credentials, financial assets, and sensitive data.

Vulnerable to attacks with gaps in email security and visibility

The CISO discovered that employees were under constant attack by phishing emails impersonating his company’s own executives. The business email compromise (BEC) attacks were designed to deceive employees into sharing credentials or clicking on malicious links.

Upon discovering that their Microsoft 365 tenant lacked secure configuration, the CISO implemented necessary changes to strengthen the service, including enabling authentication controls. While his efforts significantly reduced BEC attacks, cyber criminals changed their tactics, sending employees malicious phishing emails from seemingly valid email accounts from trusted domains like Google and Yahoo. The emails passed through the organization’s native email filters without detection.

The CISO also sought to strengthen defenses against third-party supply chain attacks that could originate with any of the hundreds of thousands of third-party agents and payers the company works with around the world. While the larger institutions typically have sophisticated email security strategies in place, the smaller businesses may lack the cybersecurity expertise needed to effectively secure and manage their data, putting the organization at risk.

While the CISO knew the company was vulnerable to phishing and third-party threats, he didn’t have visibility across the flow of email. Without access to key metrics and valuable data, he couldn’t get the crucial insights needed to quickly identify possible threats and adjust security protocols.  

Skilled analysts bogged down with low-level tasks

Like many enterprise organizations, this leading financial services provider relied on a crew of highly skilled analysts to respond to alerts and analyze and triage emails most of their workday. “That shouldn’t be how we operate,” said the CISO. “My role and the role of my staff should be to focus on more strategic projects, support the business, and work on important new product development.”

Balancing user experience with mitigating threats

Enabling greater email security measures without negatively impacting the business, user experience, and customer satisfaction was a daunting challenge the CISO and his security team faced. Imposing restrictions that are too stringent could restrict communication, delay the delivery of important messages, or block legitimate emails – potentially slowing down money transfers, frustrating customers, affecting employee productivity, and impacting revenue. However, maintaining controls that are too permissive could result in serious outcomes like data theft, financial fraud, operational disruption, compliance penalties, and customer attrition.  

Self-Learning AI is a game changer

After conducting a thorough POC with several modern security solution providers, this global financial services provider chose the Darktrace / EMAIL an AI-driven email security platform. The CISO said they chose the solution for two key reasons:

First, Darktrace / EMAIL offers modern capabilities

  • Self-Learning AI uses business data to recognize anomalies in communication patterns and user behavior to stop known and unknown threats
  • Secures the organization’s entire mailflow across all inbound, outbound, and lateral email
  • Protects against account takeover attacks by identifying subtle anomalies in cloud SaaS
  • Catches sophisticated threats like impersonations, session token misuse, adversary-in-the-middle attacks, credential theft, and data exfiltration

Second, they pointed to Darktrace’s experience, innovation, and expertise

  • Deep cybersecurity and industry knowledge
  • Demonstrated customers successes worldwide
  • At the forefront of innovation and research, establishing new thresholds in cybersecurity, with technology advances backed by over 200 patents and pending applications

Moreover, and most importantly, this organization trusted Darktrace to deliver on its promises.  And according to the CISO, that’s just what happened.

Significantly reduced phishing threats and business risk

Since implementing Darktrace / EMAIL, the threat posed by BEC attacks has dropped sharply. “Phishing is not an issue that concerns me anymore. I estimate we are now identifying and blocking more than 85% of threats our previous solution was missing,” said the CISO. The biggest factor contributing to this success? The power of AI.

With Darktrace / EMAIL, this leadingglobal financial services provider is identifying and blocking more than 85% ofthe phishing email threats its previous solution missed.

AI wasn’t originally on the financial service provider’s list of criteria. But after seeing AI in action and understanding its potential to vastly scale their detection and response capabilities–without adding headcount, the CISO determined AI wasn’t an option but an imperative. “AI is essential when it comes to email security, it’s an absolute necessity,” he said.  

Darktrace / EMAIL’s Self-Learning AI is uniquely powerful because it learns the content and context of every internal and external user and can spot the subtle differences in behavioral patterns that point to possible social engineering attacks. Through patented behavioral anomaly detection, Darktrace / EMAIL continuously learns about the organization’s business and users, based on its own operations and data, adjusting security protocols accordingly.  

For example, when clients are transferring large amounts of money, they are required to send photos of their driver’s licenses and passports via email to the organization for verification – accounting for a large percentage of its’ inbound email. Darktrace / EMAIL recognizes that it’s normal for customers to send this sensitive information, and it also knows that it’s not normal for that same sensitive information to leave the organization via outbound mail. In addition, Darktrace identifies patterns in user behavior, including who employees communicate with and what kind of information they share. When user behavior falls outside of established norms, such as an email sent from the CFO to employees the CEO would not typically communicate with, Darktrace can take the appropriate action to remove the threat.  

“After the implementation, we gave the solution two weeks to ingest our data and learn the specifics of our business. After that, it was perfect, just amazing,” said the CISO.  

Boosted team productivity and elevated value to the business

With Darktrace / EMAIL, the organization has successfully scaled its detection and response efforts without scaling personnel. The security team has reduced the number of emails requiring manual investigation by 90%. And because analysts now have the benefit of Darktrace / EMAIL’s analytics and reporting, the investigation process is much easier and faster. “The impact of this solution on my team has been very positive,” said the CISO. “Darktrace / EMAIL essentially manages itself, freeing up time for our skilled analysts–and for myself–to focus on more important projects.”  

The security team has scaled its detection and response efforts without scaling personnel,reducing the number of emails it manually investigates by 90%

Increased visibility delivers business-critical insights

You can’t control what you can’t see, and with zero visibility into critical data and metrics, this financial services provider was at a serious disadvantage. That has all changed. “Something that I love about Darktrace / EMAIL is the visibility that it provides into key metrics from a single dashboard. We can now understand the behavior of our email flow and data traffic and can make insight-driven decisions to continuously optimize our email security. It’s awesome,” said the CISO.  

An efficient user interface also improves productivity and reduces mean time to action by enabling teams to easily visualize key data points and quickly evaluate what actions need to be taken. Darktrace / EMAIL was developed with that experience in mind, allowing users to access data and take quick action without having to constantly log into the solution.

Keeping the business focused on cybersecurity

The leadership of this global organization takes information security very seriously, understanding that cyber-attacks aren’t just an IT problem but a business problem. When it came to evaluating Darktrace, the CISO said numerous stakeholders were involved including C-level executives, infrastructure, and IT, which operates separately from information security. The CISO initially identified the need, conducted the market research, engaged the target vendors, and then brought the other decision makers into the process for the solution evaluation and final decision. “Our IT group, infrastructure team, CTO and CEO are all involved when it comes to making major cybersecurity investments. We always try to make these decisions jointly to ensure we are taking everything into consideration.”

The organization has reached a higher level of maturity when it comes to email cybersecurity. The ability to automate routine email detection and investigation tasks has both strengthened the organization’s cyber resilience and enabled the CISO and his team to contribute more to the business. His advice for other IT leaders facing the same email security and visibility challenges he once experienced: “For those companies that need greater insight and control over their email but have limited resources and people, AI is the answer.”  

Darktrace / Email solution brief screenshot

Secure Your Inbox with Cutting-Edge AI Email Protection

Discover the most advanced cloud-native AI email security solution to protect your domain and brand while preventing phishing, novel social engineering, business email compromise, account takeover, and data loss.

  • Gain up to 13 days of earlier threat detection and maximize ROI on your current email security
  • Experience 20-25% more threat blocking power with Darktrace / EMAIL
  • Stop the 58% of threats bypassing traditional email security

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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December 2, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead
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