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December 13, 2023

Defending Against Personalized Cyber Attacks

Stay informed about the latest trends in cyber threats with Darktrace experts, including how attacks are evolving and becoming more personalized.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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The Darktrace Community
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13
Dec 2023

Cyber-attacks are getting personal. The usual opportunistic “spray and pray” attacks that reach many would-be targets at once are still present, but as cyber defence has advanced, today’s more sophisticated campaigns take precise aim at a particular company.

Threat actors willingly put in extra time and effort to realize a bigger payday at the end of it, but developments in the tools they have at their disposal are also making targeted, personal attacks easier.

CAPTCHA-breaking AI techniques like computer vision and convolutional neural networks can be used to gather information on an organization’s attack surface, and Generative AI is able to perform OSINT collection on a specific target, or targets, within an organization. Once inside, attackers can further leverage AI to automatically tweak attacks and create novel, highly targeted threats that elude defenses.

A new white paper, The CISO’s Guide to Cyber AI, explains how CISOs and their teams can make smarter use of defensive AI and machine learning (ML) to protect today’s digital environments from these and more advanced novel threats.

Today’s threats don’t necessarily resemble past attacks  

Darktrace analytics pointed to a sharp rise in novel cyber-attacks earlier this year. Generative AI and large language model (LLM) tools continue to lower the barrier to entry for threat actors, making it easier than ever to build smarter, faster, more targeted attacks.

But while attacks are getting personal, security tools that apply AI in the wrong way won’t see these attacks coming.

Here’s why: most cyber security tools and platforms rely on a combination of supervised machine learning, deep learning, and transformers to train and inform their systems. This entails shipping your company’s data out to a large data lake housed somewhere in the cloud where it gets blended with attack data from thousands of other organizations. The resulting homogenized data set gets used to train AI systems — yours and everyone else’s — to recognize patterns of attack based on previously encountered threats.

At its conception, this was a reasonably smart way of approaching cyber security. For a long time, the assumption that today’s threats will resemble yesterday’s attacks was a valid one. But in an age where the commoditization of cyber-crime has lowered the bar-to-entry for attackers, and where Generative AI and other open-source tools are enabling personalized attacks at scale, this is no longer the case.

Darktrace has seen evidence this year of a marked rise in more sophisticated attack techniques. Between May and July this year, our Cyber AI Research Centre observed that multistage payload attacks, in which a malicious email encourages the recipient to follow a series of steps before delivering a payload or attempting to harvest sensitive information, have increased by an average of 59% across Darktrace customers. Some of this will be QR code phishing, the latest trend in attack tactics, others will include automation. The speed of these types of attacks will likely rise as greater automation and AI are adopted and applied by attackers.

This ‘historical’ approach is not able to identify threats that haven’t been seen before: attacks that use new malware, novel social engineering, and those that are targeted to your organization. There are no indicators of compromise (IoCs) to teach your system to recognize these kinds of attacks.

IoC-based defenses won’t necessarily spot strange and unusual activity by an authorized user, device, or known IP address until threat actors tip their hand — and by then it’s too late. Looking for repeat patterns works well for detecting threats that resemble past attacks, but this increasingly won’t be the case. The only way to spot unique and novel threats is to build cyber security that’s tailored to you, and that requires a whole new approach.

Smarter use of AI levels the playing field

Security teams and adversaries continue to innovate to gain the upper-hand, and the advantage of time.

Since AI equips even novice cyber criminals to mount sophisticated attacks, AI must evolve to do three things:

  • Understand and continue to learn what “normal” looks like for your unique digital environment
  • Detect and alert on any anomalous behavior the instant it occurs
  • Initiate a targeted response to contain threats and give your analysts more time, without disrupting the flow of business

Darktrace uses Self-Learning AI to understand what constitutes ‘normal’ for everyone and everything in your business, including cloud resources, identities, email accounts, endpoint devices, and even OT controllers. As the name suggests, Self-Learning AI trains itself, developing and maintaining deep understanding of ‘patterns of life’ for your business environment. Used in combination with other AI methods such as LLMs, generative AI, and supervised ML, Self-Learning AI identifies novel cyber-threats most static (backward-looking) tools miss.

The technology learns ‘on the job’ and from scratch, without relying on historical data or a massive upfront effort by your team to train the system. Probabilistic mathematics revise assumptions about behavior on a constant basis so the system keeps itself up-to-date without repeat efforts by your team.

The result is that areas of risk, as well as real-time emerging attacks, are brought to the surface – regardless of whether those attacks have been seen before in the wild.

Surgical attacks warrant surgical response

Supervised ML continues to serve a purpose, but the dawning age of novel and AI-led attacks favors a more proactive approach to securing the cloud. Tools must take greater responsibility for their own education and greater initiative via autonomous response.

What some solutions call response ultimately amounts to sending alerts and opening tickets that create more needless work for analysts. Other tools claim to automate response, but either take very limited actions like automating the process of ticket creation, or overly ambitious steps like quarantining entire systems.

Darktrace’s dynamic understanding of your environment enables a truly autonomous and precise cloud-native response. Its understanding of ‘normal’ for every user and device allows it to enforce ‘normal’ – cutting out only the malicious activity, while allowing normal business to continue functioning.

How this response will take place will depend on where Darktrace is deployed in your environment. In the network, it might mean blocking specific, anomalous connections over a certain port. In the cloud, it could mean detaching EC2 instances and applying security groups to contain only assets at risk. In email, this could be locking links or flattening attachments.

Get personal with ‘One on One’ Security

The widespread accessibility of generative AI has altered the threat landscape permanently, allowing cyber-criminals to deploy unique and personalized attacks at scale and at machine speed. In the near future, we can expect to see more novel and sophisticated phishing attacks, new automated creation of malicious code, sustained attack campaigns targeting an individual or company, and even deep fakes designed to elicit human trust.

To meet the needs of today and tomorrow, cyber security needs to leverage AI deeply and intelligently – not just using it to automate outdated historical approaches, or bolting generative AI onto existing products to keep up with the latest trend. Since 2013 Darktrace has been using AI in a fundamentally unique way: a system that learns your unique organization and understands what’s normal at a granular level. Only with this personalized understanding can you be confident in your ability as an organization to identify and shut down novel threats on the first encounter.

This form of personalized, ‘One on One’ security is a no longer a ‘nice to have’ for defenders. ‘Spray and pray’ tactics will continue to exist, but the attacks most likely to slip through the net and cause you damage are the sophisticated, the personal, and the never-before-seen. That’s what Self-Learning AI was built for – learning your business to deliver personalized cyber security, meeting every attack one-on-one.

The CISO’s Guide to Cyber AI overviews the differences between common AI approaches in cyber security and offers a high-level checklist for choosing the ideal solution for stopping attacks — including new novel threats.  To learn more about making the smartest use of AI to stop novel and targeted cloud attacks, download the guide today.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
The Darktrace Community

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April 2, 2026

How Chinese-Nexus Cyber Operations Have Evolved – And What It Means For Cyber Risk and Resilience 

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Cybersecurity has traditionally organized risk around incidents, breaches, campaigns, and threat groups. Those elements still matter—but if we fixate on individual incidents, we risk missing the shaping of the entire ecosystem. Nation‑state–aligned operators are increasingly using cyber operations to establish long-term strategic leverage, not just to execute isolated attacks or short‑term objectives.  

Our latest research, Crimson Echo, shifts the lens accordingly. Instead of dissecting campaigns, malware families, or actor labels as discrete events, the threat research team analyzed Chinese‑nexus activity as a continuum of behaviors over time. That broader view reveals how these operators position themselves within environments: quietly, patiently, and persistently—often preparing the ground long before any recognizable “incident” occurs.  

How Chinese-nexus cyber threats have changed over time

Chinese-nexus cyber activity has evolved in four phases over the past two decades. This ranges from early, high-volume operations in the 1990s and early 2000s to more structured, strategically-aligned activity in the 2010s, and now toward highly adaptive, identity-centric intrusions.  

Today’s phase is defined by scale, operational restraint, and persistence. Attackers are establishing access, evaluating its strategic value, and maintaining it over time. This reflects a broader shift: cyber operations are increasingly integrated into long-term economic and geopolitical strategies. Access to digital environments, specifically those tied to critical national infrastructure, supply chains, and advanced technology, has become a form of strategic leverage for the long-term.  

How Darktrace analysts took a behavioral approach to a complex problem

One of the challenges in analyzing nation-state cyber activity is attribution. Traditional approaches often rely on tracking specific threat groups, malware families, or infrastructure. But these change constantly, and in the case of Chinese-nexus operations, they often overlap.

Crimson Echo is the result of a retrospective analysis of three years of anomalous activity observed across the Darktrace fleet between July 2022 and September 2025. Using behavioral detection, threat hunting, open-source intelligence, and a structured attribution framework (the Darktrace Cybersecurity Attribution Framework), the team identified dozens of medium- to high-confidence cases and analyzed them for recurring operational patterns.  

This long-horizon, behavior-centric approach allows Darktrace to identify consistent patterns in how intrusions unfold, reinforcing that behavioral patterns that matter.  

What the data shows

Several clear trends emerged from the analysis:

  • Targeting is concentrated in strategically important sectors. Across the dataset, 88% of intrusions occurred in organizations classified as critical infrastructure, including transportation, critical manufacturing, telecommunications, government, healthcare, and Information Technology (IT) services.  
  • Strategically important Western economies are a primary focus. The US alone accounted for 22.5% of observed cases, and when combined with major European economies including Germany, Italy, Spain and the UK, over half of all intrusions (55%) were concentrated in these regions.  
  • Nearly 63% of intrusions of intrusions began with the exploitation of internet-facing systems, reinforcing the continued risk posed by externally exposed infrastructure.  

Two models of cyber operations

Across the dataset, Chinese-nexus activity followed two operational models.  

The first is best described as “smash and grab.” These are short-horizon intrusions optimized for speed. Attackers move quickly – often exfiltrating data within 48 hours – and prioritize scale over stealth. The median duration of these compromises is around 10 days. It’s clear they are willing to risk detection for short-term gain.  

The second is “low and slow.” These operations were less prevalent in the dataset, but potentially more consequential. Here, attackers prioritize persistence, establishing durable access through identity systems and legitimate administrative tools, so they can maintain access undetected for months or even years. In one notable case, the actor had fully compromised the environment and established persistence, only to resurface in the environment more than 600 days after. The operational pause underscores both the depth of the intrusion and the actor’s long‑term strategic intent. This suggests that cyber access is a strategic asset to preserve and leverage over time, and we observed these attacks most often inin sectors of the high strategic importance.  

It’s important to note that the same operational ecosystem can employ both models concurrently, selecting the appropriate model based on target value, urgency, intended access. The observation of a “smash and grab” model should not be solely interpreted as a failure of tradecraft, but instead an operational choice likely aligned with objectives. Where “low and slow” operations are optimized for patience, smash and grab is optimized for speed; both seemingly are deliberate operational choices, not necessarily indicators of capability.  

Rethinking cyber risk

For many organizations, cyber risk is still framed as a series of discrete events. Something happens, it is detected and contained, and the organization moves on. But persistent access, particularly in deeply interconnected environments that span cloud, identity-based SaaS and agentic systems, and complex supply chain networks, creates a major ongoing exposure risk. Even in the absence of disruption or data theft, that access can provide insight into operations, dependencies, and strategic decision-making. Cyber risk increasingly resembles long-term competitive intelligence.  

This has impact beyond the Security Operations Center. Organizations need to shift how they think about governance, visibility, and resilience, and treat cyber exposure as a structural business risk instead of an incident response challenge.  

What comes next

The goal of this research is to provide a clearer understanding of how these operations work, so defenders can recognize them earlier and respond more effectively. That includes shifting from tracking indicators to understanding behaviors, treating identity providers as critical infrastructure risks, expanding supplier oversight, investing in rapid containment capabilities, and more.  

Learn more about the findings of Darktrace’s latest research, Crimson Echo: Understanding Chinese-nexus Cyber Operations Through Behavioral Analysis, by downloading the full report and summaries for business leaders, CISOs, and SOC analysts here.  

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Nathaniel Jones
VP, Security & AI Strategy, Field CISO

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April 1, 2026

AI-powered security for a rapidly growing grocery enterprise

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Protecting a complex, fast-growing retail organization

For this multi-banner grocery holding organization, cybersecurity is considered an essential business enabler, protecting operations, growth, and customer trust. The organization’s lean IT team manages a highly distributed environment spanning corporate offices, 100+ stores, distribution centers and  thousands of endpoints, users, and third-party connections.

Mergers and acquisitions fueled rapid growth, but they also introduced escalating complexity that constrained visibility into users, endpoints, and security risks inherited across acquired environments.

Closing critical visibility gaps with limited resources

Enterprise-wide visibility is a top priority for the organization, says the  Vice President of Information Technology. “We needed insights beyond the perimeter into how users and devices were behaving across the organization.”

A security breach that occurred before the current IT leadership joined the company reinforced the urgency and elevated cybersecurity to an executive-level priority with a focus on protecting customer trust. The goal was to build a multi-layered security model that could deliver autonomous, enterprise-wide protection without adding headcount.

Managing cyber risk in M&A

Mergers and acquisitions are central to the grocery holding company’s growth strategy. But each transaction introduces new cyber risk, including inherited network architectures, inconsistent tooling, excessive privileges, and remnants of prior security incidents that were never fully remediated.

“Our M&A targets range from small chains with a single IT person and limited cyber tools to large chains with more developed IT teams, toolsets and instrumentation,” explains the VP of IT. “We needed a fast, repeatable, and reliable way to assess cyber risk before transactions closed.”

AI-driven security built for scale, speed, and resilience

Rather than layering additional point tools onto an already complex environment, the retailer adopted the Darktrace ActiveAI Security Platform™ in 2020 as part of a broader modernization effort to improve resilience, close visibility gaps, and establish a security foundation that could scale with growth.

“Darktrace’s AI-driven approach provided the ideal solution to these challenges,” shares the VP of IT. “It has empowered our organization to maintain a robust security strategy, ensuring the protection of our network and the smooth operation of our business.”

Enterprise-wide visibility into traffic  

By monitoring both north-south and east-west traffic and applying Self-Learning AI, Darktrace develops a dynamic understanding of how users and devices normally behave across locations, roles, and systems.

“Modeling normal behavior across the environment enables us to quickly spot behavior that doesn’t fit. Even subtle changes that could signal a threat but appear legitimate at first glance,” explains the VP of IT.

Real-time threat containment, 24/7

Adopting autonomous response has created operational breathing room for the security team, says the company’s Cybersecurity  Engineer.

“Early on, we enabled full Darktrace autonomous mode and we continue to do so today,” shares the IT Security Architect. “Allowing the technology to act first gives us the time we need to investigate incidents during business hours without putting the business at risk.”

Unified, actionable view of security ecosystem

The grocery retailer integrated Darktrace with its existing security ecosystem of firewalls, vulnerability management tools, and endpoint detection and response, and the VP of IT described the adoption process as “exceptionally smooth.”

The team can correlate enterprise-wide security data for a unified and actionable picture of all activity and risk. Using this “single pane of glass” approach, the retailer trains Level 1 and Level 2 operations staff to assist with investigations and user follow-ups, effectively extending the reach of the security function without expanding headcount.

From reactive defense to security at scale

With Darktrace delivering continuous visibility, autonomous containment, and integrated security workflows, the organization has strengthened its cybersecurity posture while improving operational efficiency. The result is a security model that not only reduces risk, but also supports growth, resilience, and informed decision-making at the business level.

Faster detection, faster resolution

With autonomous detection and response, the retailer can immediately contain risk while analysts investigate and validate activity. With this approach, the company can maintain continuous protection even outside business hours and reduce the chance of lateral spread across systems or locations.

Enterprise-grade protection with a lean team

From cloud environments to clients to SaaS collaboration tools, Darktrace provides holistic autonomous AI defense, processing petabytes of the organization’s network traffic and investigating millions of individual events that could be indicative of a wider incident.

Today, Darktrace autonomously conducts the majority of all investigations on behalf of the IT team, escalating only a tiny fraction for analyst review. The impact has been profound, freeing analysts from endless alerts and hours of triage so they can focus on more valuable, proactive, and gratifying work.

“From an operational perspective, Darktrace gives us time back,” says the Cybersecurity Engineer. More importantly, says the VP of IT, “it gives us peace of mind that we’re protected even if we’re not actively monitoring every alert.”

A strategic input for M&A decision-making

One of the most strategic outcomes has been the role of cybersecurity on M&A. 90 days prior to closing a transaction, the security team uses Darktrace alongside other tools to perform a cyber risk assessment of the potential acquisition. “Our approach with Darktrace has consistently identified gaps and exposed risks,” says the VP of IT, including:

  • Remnants of previous incidents that were never fully remediated
  • Network configurations with direct internet exposure
  • Excessive administrative privileges in Active Directory or on critical hosts

While security findings may not alter deal timelines, the VP of IT says they can have enormous business implications. “With early visibility into these risks, we can reduce exposure to inherited cyber threats, strengthen our position during negotiations, and establish clear remediation requirements.”

A security strategy built to evolve with the business

As the holding group expands its cloud footprint, it will extend Darktrace protections into Azure, applying the same AI-driven visibility and autonomous response to cloud workloads. The VP of IT says Darktrace's evolving capabilities will be instrumental in addressing the organization’s future cybersecurity needs and ability to adapt to the dynamic nature of cloud security.

“With Darktrace’s AI-driven approach, we have moved beyond reactive defense, establishing a resilient security foundation for confident expansion and modernization.”

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