Blog
/
Cloud
/
April 17, 2024

Cerber Ransomware: Dissecting the three heads

Cerber ransomware's Linux variant is actively exploiting CVE-2023-22518 in Confluence servers. It uses three UPX-packed C++ payloads: a primary stager, a log checker for environment assessment, and an encryptor that renames files with a .L0CK3D extension.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nate Bill
Threat Researcher
Default blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
17
Apr 2024

Introduction: Cerber ransomware

Researchers at Cado Security Labs (now part of Darktrace) received reports of the Cerber ransomware being deployed onto servers running the Confluence application via the CVE-2023-22518 exploit. [1] There is a large amount of coverage on the Windows variant, however there is very little about the Linux variant. This blog will discuss an analysis of the Linux variant. 

Cerber emerged and was at the peak of its activity around 2016, and has since only occasional campaigns, most recently targeting the aforementioned Confluence vulnerability. It consists of three highly obfuscated C++ payloads, compiled as a 64-bit Executable and Linkable Format (ELF, the format for executable binary files on Linux) and packed with UPX. UPX is a very common packer used by many threat actors. It allows the actual program code to be stored encoded in the binary, and at runtime extracted into memory and executed (“unpacked”). This is done to prevent software from scanning the payload and detecting the malware.

Pure C++ payloads are becoming less common on Linux, with many threat actors now employing newer programming languages such as Rust or Go. [2] This is likely due to the Cerber payload first being released almost 8 years ago. While it will have certainly received updates, the language and tooling choices are likely to have stuck around for the lifetime of the payload.

Initial access

Cado researchers observed instances of the Cerber ransomware being deployed after a threat actor leveraged CVE-2023-22518 in order to gain access to vulnerable instances of Confluence [3]. It is an improper authorization vulnerability that allows an attacker to reset the Confluence application and create a new administrator account using an unprotected configuration restore endpoint used by the setup wizard.

[19/Mar/2024:15:57:24 +0000] - http-nio-8090-exec-10 13.40.171.234 POST /json/setup-restore.action?synchronous=true HTTP/1.1 302 81796ms - - python-requests/2.31.0 
[19/Mar/2024:15:57:24 +0000] - http-nio-8090-exec-3 13.40.171.234 GET /json/setup-restore-progress.action?taskId= HTTP/1.1 200 108ms 283 - python-requests/2.31.0 

Once an administrator account is created, it can be used to gain code execution by uploading & installing a malicious module via the admin panel. In this case, the Effluence web shell plugin is directly uploaded and installed, which provides a web UI for executing arbitrary commands on the host.

Web Shell recreation
Figure 1: Recreation of installing a web shell on a Confluence instance

The threat actor uses this web shell to download and run the primary Cerber payload. In a default install, the Confluence application is executed as the “confluence” user, a low privilege user. As such, the data the ransomware is able to encrypt is limited to files owned by the confluence user. It will of course succeed in encrypting the datastore for the Confluence application, which can store important information. If it was running as a higher privilege user, it would be able to encrypt more files, as it will attempt to encrypt all files on the system.

Primary payload

Summary of payload:

  • Written in C++, highly obfuscated, and packed with UPX
  • Serves as a stager for further payloads
  • Uses a C2 server at 45[.]145[.]6[.]112 to download and unpack further payloads
  • Deletes itself off disk upon execution

The primary payload is packed with UPX, just like the other payloads. Its main purpose is to set up the environment and grab further payloads in order to run.

Upon execution it unpacks itself and tries to create a file at /var/lock/0init-ld.lo. It is speculated that this was meant to serve as a lock file and prevent duplicate execution of the ransomware, however if the lock file already exists the result is discarded, and execution continues as normal anyway. 

It then connects to the (now defunct) C2 server at 45[.]145[.]6[.]112 and pulls down the secondary payload, a log checker, known internally as agttydck. It does this by doing a simple GET /agttydcki64 request to the server using HTTP and writing the payload body out to /tmp/agttydck.bat. It then executes it with /tmp and ck.log passed as arguments. The execution of the payload is detailed in the next section.

Once the secondary payload has finished executing, the primary payload checks if the log file at /tmp/ck.log it wrote exists. If it does, it then proceeds to delete itself and agttydcki64 from the disk. As it is still running in memory, it then downloads the encryptor payload, known internally as agttydcb, and drops it at /tmp/agttydcb.bat. The packing on this payload is more complex. The file command reports it as a DOS executable and the bat extension would imply this as well. However, it does not have the correct magic bytes, and the high entropy of the file suggests that it is potentially encoded or encrypted. Indeed, the primary payload reads it in and then writes out a decoded ELF file back using the same stream, overwriting the content. It is unclear the exact mechanism used to decode agttydcb. The primary payload then executes the decoded agttydcb, the behavior of which is documented in a later section.

2283  openat(AT_FDCWD, "/tmp/agttydcb.bat", O_RDWR) = 4 
2283  read(4, "\353[\254R\333\372\22,\1\251\f\235 'A>\234\33\25E3g\335\0252\344vBg\177\356\321"..., 450560) = 450560 
2283  lseek(4, 0, SEEK_SET)             = 0 
2283  write(4, "\177ELF\2\1\1\0\0\0\0\0\0\0\0\0\2\0>\0\1\0\0\0X\334F\0\0\0\0\0"..., 450560) = 450560 
2283  close(4)                          = 0 

Truncated strace output for the decoding process

Log check payload - agttydck

Summary of payload:

  • Written in C++, highly obfuscated, and packed with UPX
  • Tries to write the phrase “success” to a given file passed in arguments
  • Likely a check for sandboxing, or to check the permission level of the malware on the system

The log checker payload, agttydck, likely serves as a permission checker. It is a very simple payload and was easy to analyze statically despite the obfuscation. Like the other payloads, it is UPX packed.

When run, it concatenates each argument passed to it and delimits with forward slashes in order to obtain a full path. In this case, it is passed /tmp and ck.log, which becomes /tmp/ck.log. It then tries to open this file in write mode, and if it succeeds writes the word “success” and returns 0. If it does not succeed, it returns 1.

cleaned-up routine
Figure 2: Cleaned-up routine that writes out the success phrase

The purpose of this check isn’t exactly clear. It could be to check if the tmp directory is writable and that it can write, which may be a check for if the system is too locked down for the encryptor to work. Given the check is run in a process separate to the primary payload, it could also be an attempt to detect sandboxes that may not handle files correctly, resulting in the primary payload not being told about the file created by the child.

Encryptor - agttydck

Summary of payload:

  • Written in C++, highly obfuscated, and packed with UPX
  • Writes log file /tmp/log.0 on start and /tmp/log.1 on completion, likely for debugging
  • Walks the root directory looking for directories it can encrypt
  • Writes a ransom note to each directory
  • Overwrites all files in directory with their encrypted content and adds a .L0CK3D extension

The encryptor, agttydcb, achieves the goal of the ransomware, which is to encrypt files on the filesystem. Like the other payloads, it is UPX packed and written with heavily obfuscated C++. Upon launch, it deletes itself off disk so as to not leave any artefacts. It then creates a file at /tmp/log.0, but with no content. As it creates a second file at /tmp/log.1 (also with no content) after encryption finishes, it is possible these were debug markers that the attacker mistakenly left in.

The encryptor then spawns a new thread to do the actual encryption. The payload attempts to write a ransom note at /<directory>/read-me3.txt. If it succeeds, it will walk all files in the directory and attempt to encrypt them. If it fails, it moves on to the next directory. The encryptor chooses to pick which directories to encrypt by walking the root file system. For example, it will try to encrypt /usr, and then /var, etc.

Cerber ransom note
Figure 3: Ransom note left by Cerber

When it has identified a file to encrypt, it opens a read-write file stream to the file and reads in the entire file. It is then encrypted in memory before it seeks to the start of the stream and writes the encrypted data, overwriting the file content, and rendering the file fully encrypted. It then renames the file to have the .L0CK3D extension. Rewriting the same file instead of making a new file and deleting the old one is useful on Linux as directories may be set to append only, preventing the outright deletion of files. Rewriting the file may also rewrite the data on the underlying storage, making recovery with advanced forensics also impossible.

2290  openat(AT_FDCWD, "/home/ubuntu/example", O_RDWR) = 6 
2290  read(6, "file content"..., 3691) = 3691 
2290  write(6, "\241\253\270'\10\365?\2\300\304\275=\30B\34\230\254\357\317\242\337UD\266\362\\\210\215\245!\255f"
..., 3691) = 3691 
2290  close(6)                          = 0 
2290  rename("/home/ubuntu/example", "/home/ubuntu/example.L0CK3D") = 0 

Truncated strace of the encryption process

Once this finishes, it tries to delete itself again (which fails as it already deleted itself) and creates /tmp/log.1. It then gracefully exits. Despite the ransom note claiming the files were exfiltrated, Cado researchers did not observe any behavior that showed this.

Conclusion

Cerber is a relatively sophisticated, albeit aging, ransomware payload. While the use of the Confluence vulnerability allows it to compromise a large amount of likely high value systems, often the data it is able to encrypt will be limited to just the confluence data and in well configured systems this will be backed up. This greatly limits the efficacy of the ransomware in extracting money from victims, as there is much less incentive to pay up.

IoCs

The payloads are packed with UPX so will match against existing UPX Yara rules.

Hashes (sha256)

cerber_primary 4ed46b98d047f5ed26553c6f4fded7209933ca9632b998d265870e3557a5cdfe

agttydcb 1849bc76e4f9f09fc6c88d5de1a7cb304f9bc9d338f5a823b7431694457345bd

agttydck ce51278578b1a24c0fc5f8a739265e88f6f8b32632cf31bf7c142571eb22e243

IPs

C2 (Defunct) 45[.]145[.]6[.]112

References

  1. https://confluence.atlassian.com/security/cve-2023-22518-improper-authorization-vulnerability-in-confluence-data-center-and-server-1311473907.html
  1. https://www.proofpoint.com/uk/threat-reference/cerber-ransomware  
  1. https://nvd.nist.gov/vuln/detail/CVE-2023-22518

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nate Bill
Threat Researcher

More in this series

No items found.

Blog

/

Email

/

November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Default blog imageDefault blog image

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

Continue reading
About the author
Ryan Traill
Analyst Content Lead

Blog

/

Email

/

November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Default blog imageDefault blog image

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Continue reading
About the author
Carlos Gray
Senior Product Marketing Manager, Email
Your data. Our AI.
Elevate your network security with Darktrace AI