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August 27, 2024

Decrypting the Matrix: How Darktrace Uncovered a KOK08 Ransomware Attack

In May 2024, a Darktrace customer was affected by KOK08, a ransomware strain commonly used by the Matrix ransomware family. Learn more about the tactics used by this ransomware case, including double extortion, and how Darktrace is able to detect and respond to such threats.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Christina Kreza
Cyber Analyst
Decrypting the Matrix: How Darktrace Uncovered a KOK08 Ransomware AttackDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
27
Aug 2024

What is Matrix Ransomware?

Matrix is a ransomware family that first emerged in December 2016, mainly targeting small to medium-sized organizations across the globe in countries including the US, Belgium, Germany, Canada and the UK [1]. Although the reported number of Matrix ransomware attacks has remained relatively low in recent years, it has demonstrated ongoing development and gradual improvements to its tactics, techniques, and procedures (TTPs).

How does Matrix Ransomware work?

In earlier versions, Matrix utilized spam email campaigns, exploited Windows shortcuts, and deployed RIG exploit kits to gain initial access to target networks. However, as the threat landscape changed so did Matrix’s approach. Since 2018, Matrix has primarily shifted to brute-force attacks, targeting weak credentials on Windows machines accessible through firewalls. Attackers often exploit common and default credentials, such as “admin”, “password123”, or other unchanged default settings, particularly on systems with Remote Desktop Protocol (RDP) enabled [2] [3].

Darktrace observation of Matrix Ransomware tactics

In May 2024, Darktrace observed an instance of KOK08 ransomware, a specific strain of the Matrix ransomware family, in which some of these ongoing developments and evolutions were observed. Darktrace detected activity indicative of internal reconnaissance, lateral movement, data encryption and exfiltration, with the affected customer later confirming that credentials used for Virtual Private Network (VPN) access had been compromised and used as the initial attack vector.

Another significant tactic observed by Darktrace in this case was the exfiltration of data following encryption, a hallmark of double extortion. This method is employed by attacks to increase pressure on the targeted organization, demanding ransom not only for the decryption of files but also threatening to release the stolen data if their demands are not met. These stakes are particularly high for public sector entities, like the customer in question, as the exposure of sensitive information could result in severe reputational damage and legal consequences, making the pressure to comply even more intense.

Darktrace’s Coverage of Matrix Ransomware

Internal Reconnaissance and Lateral Movement

On May 23, 2024, Darktrace / NETWORK identified a device on the customer’s network making an unusually large number of internal connections to multiple internal devices. Darktrace recognized that this unusual behavior was indicative of internal scanning activity. The connectivity observed around the time of the incident indicated that the Nmap attack and reconnaissance tool was used, as evidenced by the presence of the URI “/nice ports, /Trinity.txt.bak”.

Although Nmap is a crucial tool for legitimate network administration and troubleshooting, it can also be exploited by malicious actors during the reconnaissance phase of the attack. This is a prime example of a ‘living off the land’ (LOTL) technique, where attackers use legitimate, pre-installed tools to carry out their objectives covertly. Despite this, Darktrace’s Self-Learning AI had been continually monitoring devices across the customers network and was able to identify this activity as a deviation from the device’s typical behavior patterns.

The ‘Device / Attack and Recon Tools’ model alert identifying the active usage of the attack and recon tool, Nmap.
Figure 1: The ‘Device / Attack and Recon Tools’ model alert identifying the active usage of the attack and recon tool, Nmap.
Figure 2: Cyber AI Analyst Investigation into the ‘Scanning of Multiple Devices' incident.

Darktrace subsequently observed a significant number of connection attempts using the RDP protocol on port 3389. As RDP typically requires authentication, multiple connection attempts like this often suggest the use of incorrect username and password combinations.

Given the unusual nature of the observed activity, Darktrace’s Autonomous Response capability would typically have intervened, taking actions such as blocking affected devices from making internal connections on a specific port or restricting connections to a particular device. However, Darktrace was not configured to take autonomous action on the customer’s network, and thus their security team would have had to manually apply any mitigative measures.

Later that day, the same device was observed attempting to connect to another internal location via port 445. This included binding to the server service (srvsvc) endpoint via DCE/RPC with the “NetrShareEnum” operation, which was likely being used to list available SMB shares on a device.

Over the following two days, it became clear that the attackers had compromised additional devices and were actively engaging in lateral movement. Darktrace detected two more devices conducting network scans using Nmap, while other devices were observed making extensive WMI requests to internal systems over DCE/RPC. Darktrace recognized that this activity likely represented a coordinated effort to map the customer’s network and identity further internal devices for exploitation.

Beyond identifying the individual events of the reconnaissance and lateral movement phases of this attack’s kill chain, Darktrace’s Cyber AI Analyst was able to connect and consolidate these activities into one comprehensive incident. This not only provided the customer with an overview of the attack, but also enabled them to track the attack’s progression with clarity.

Furthermore, Cyber AI Analyst added additional incidents and affected devices to the investigation in real-time as the attack unfolded. This dynamic capability ensured that the customer was always informed of the full scope of the attack. The streamlined incident consolidation and real-time updates saved valuable time and resources, enabling quicker, more informed decision-making during a critical response window.

Cyber AI Analyst timeline showing an overview of the scanning related activity, while also connecting the suspicious lateral movement activity.
Figure 3: Cyber AI Analyst timeline showing an overview of the scanning related activity, while also connecting the suspicious lateral movement activity.

File Encryption

On May 28, 2024, another device was observed connecting to another internal location over the SMB filesharing protocol and accessing multiple files with a suspicious extension that had never previously been observed on the network. This activity was a clear sign of ransomware infection, with the ransomware altering the files by adding the “KOK08@QQ[.]COM” email address at the beginning of the filename, followed by a specific pattern of characters. The string consistently followed a pattern of 8 characters (a mix of uppercase and lowercase letters and numbers), followed by a dash, and then another 8 characters. After this, the “.KOK08” extension was appended to each file [1][4].

Cyber AI Analyst Investigation Process for the 'Possible Encryption of Files over SMB' incident.
Figure 4: Cyber AI Analyst Investigation Process for the 'Possible Encryption of Files over SMB' incident.
Cyber AI Analyst Encryption Information identifying the ransomware encryption activity,
Figure 5: Cyber AI Analyst Encryption Information identifying the ransomware encryption activity.

Data Exfiltration

Shortly after the encryption event, another internal device on the network was observed uploading an unusually large amount of data to the rare external endpoint 38.91.107[.]81 via SSH. The timing of this activity strongly suggests that this exfiltration was part of a double extortion strategy. In this scenario, the attacker not only encrypts the target’s files but also threatens to leak the stolen data unless a ransom is paid, leveraging both the need for decryption and the fear of data exposure to maximize pressure on the victim.

The full impact of this double extortion tactic became evident around two months later when a ransomware group claimed possession of the stolen data and threatened to release it publicly. This development suggested that the initial Matrix ransomware attackers may have sold the exfiltrated data to a different group, which was now attempting to monetize it further, highlighting the ongoing risk and potential for exploitation long after the initial attack.

External data being transferred from one of the involved internal devices during and after the encryption took place.
Figure 6: External data being transferred from one of the involved internal devices during and after the encryption took place.

Unfortunately, because Darktrace’s Autonomous Response capability was not enabled at the time, the ransomware attack was able to escalate to the point of data encryption and exfiltration. However, Darktrace’s Security Operations Center (SOC) was still able to support the customer through the Security Operations Support service. This allowed the customer to engage directly with Darktrace’s expert analysts, who provided essential guidance for triaging and investigating the incident. The support from Darktrace’s SOC team not only ensured the customer had the necessary information to remediate the attack but also expedited the entire process, allowing their security team to quickly address the issue without diverting significant resources to the investigation.

Conclusion

In this Matrix ransomware attack on a Darktrace customer in the public sector, malicious actors demonstrated an elevated level of sophistication by leveraging compromised VPN credentials to gain initial access to the target network. Once inside, they exploited trusted tools like Nmap for network scanning and lateral movement to infiltrate deeper into the customer’s environment. The culmination of their efforts was the encryption of files, followed by data exfiltration via SSH, suggesting that Matrix actors were employing double extortion tactics where the attackers not only demanded a ransom for decryption but also threatened to leak sensitive information.

Despite the absence of Darktrace’s Autonomous Response at the time, its anomaly-based approach played a crucial role in detecting the subtle anomalies in device behavior across the network that signalled the compromise, even when malicious activity was disguised as legitimate.  By analyzing these deviations, Darktrace’s Cyber AI Analyst was able to identify and correlate the various stages of the Matrix ransomware attack, constructing a detailed timeline. This enabled the customer to fully understand the extent of the compromise and equipped them with the insights needed to effectively remediate the attack.

Credit to Christina Kreza (Cyber Analyst) and Ryan Traill (Threat Content Lead)

Appendices

Darktrace Model Detections

·       Device / Network Scan

·       Device / Attack and Recon Tools

·       Device / Possible SMB/NTLM Brute Force

·       Device / Suspicious SMB Scanning Activity

·       Device / New or Uncommon SMB Named Pipe

·       Device / Initial Breach Chain Compromise

·       Device / Multiple Lateral Movement Model Breaches

·       Device / Large Number of Model Breaches from Critical Network Device

·       Device / Multiple C2 Model Breaches

·       Device / Lateral Movement and C2 Activity

·       Anomalous Connection / SMB Enumeration

·       Anomalous Connection / New or Uncommon Service Control

·       Anomalous Connection / Multiple Connections to New External TCP Port

·       Anomalous Connection / Data Sent to Rare Domain

·       Anomalous Connection / Uncommon 1 GiB Outbound

·       Unusual Activity / Enhanced Unusual External Data Transfer

·       Unusual Activity / SMB Access Failures

·       Compromise / Ransomware / Suspicious SMB Activity

·       Compromise / Suspicious SSL Activity

List of Indicators of Compromise (IoCs)

·       .KOK08 -  File extension - Extension to encrypted files

·       [KOK08@QQ[.]COM] – Filename pattern – Prefix of the encrypted files

·       38.91.107[.]81 – IP address – Possible exfiltration endpoint

MITRE ATT&CK Mapping

·       Command and control – Application Layer Protocol – T1071

·       Command and control – Web Protocols – T1071.001

·       Credential Access – Password Guessing – T1110.001

·       Discovery – Network Service Scanning – T1046

·       Discovery – File and Directory Discovery – T1083

·       Discovery – Network Share Discovery – T1135

·       Discovery – Remote System Discovery – T1018

·       Exfiltration – Exfiltration Over C2 Channer – T1041

·       Initial Access – Drive-by Compromise – T1189

·       Initial Access – Hardware Additions – T1200

·       Lateral Movement – SMB/Windows Admin Shares – T1021.002

·       Reconnaissance – Scanning IP Blocks – T1595.001

References

[1] https://unit42.paloaltonetworks.com/matrix-ransomware/

[2] https://www.sophos.com/en-us/medialibrary/PDFs/technical-papers/sophoslabs-matrix-report.pdf

[3] https://cyberenso.jp/en/types-of-ransomware/matrix-ransomware/

[4] https://www.pcrisk.com/removal-guides/10728-matrix-ransomware

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Christina Kreza
Cyber Analyst

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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