Blog
/
Network
/
December 6, 2023

How Darktrace Triumphed Over MyKings Botnet

Darktrace has provided full visibility over the MyKings botnet kill chain from the beginning of its infections to the eventual cryptocurrency mining activity.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Oluwatosin Aturaka
Analyst Team Lead, Cambridge
Default blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
06
Dec 2023

Botnets: A persistent cyber threat

Since their appearance in the wild over three decades ago, botnets have consistently been the attack vector of choice for many threat actors. The most prevalent of these attack vectors are distributed denial of service (DDoS) and phishing campaigns. Their persistent nature means that even if a compromised device in identified, attackers can continue to operate by using the additional compromised devices they will likely have on the target network. Similarly, command and control (C2) infrastructure can easily be restructured between infected systems, making it increasingly difficult to remove the infection.  

MyKings Botnet

One of the most prevalent and sophisticated examples in recent years is the MyKings botnet, also known as Smominru or DarkCloud. Darktrace has observed numerous cases of MyKings botnet compromises across multiple customer environments in several different industries as far back as August 2022. The diverse tactics, techniques, and procedures (TTPs) and sophisticated kill chains employed by MyKings botnet may prove a challenge to traditional rule and signature-based detections.

However, Darktrace’s anomaly-centric approach enabled it to successfully detect a wide-range of indicators of compromise (IoCs) related to the MyKings botnet and bring immediate awareness to customer security teams, as it demonstrated on the network of multiple customers between March and August 2023.

Background on MyKings Botnet

MyKings has been active and spreading steadily since 2016 resulting in over 520,000 infections worldwide.[1] Although verified attribution of the botnet remains elusive, the variety of targets and prevalence of crypto-mining software on affected devices suggests the threat group behind the malware is financially motivated. The operators behind MyKings appear to be highly opportunistic, with attacks lacking an obvious specific target industry. Across Darktrace’s customer base, the organizations affected were representative of multiple industries such as entertainment, mining, education, information technology, health, and transportation.

Given its longevity, the MyKings botnet has unsurprisingly evolved since its first appearance years ago. Initial analyses of the botnet showed that the primary crypto-related activity on infected devices was the installation of Monero-mining software. However, in 2019 researchers discovered a new module within the MyKings malware that enabled clipboard-jacking, whereby the malware replaces a user's copied cryptowallet address with the operator's own wallet address in order to siphon funds.[2]

Similar to other botnets such as the Outlaw crypto-miner, the MyKings botnet can also kill running processes of unrelated malware on the compromised hosts that may have resulted from prior infection.[3] MyKings has also developed a comprehensive set of persistence techniques, including: the deployment of bootkits, initiating the botnet immediately after a system reboot, configuring Registry run keys, and generating multiple Scheduled Tasks and WMI listeners.[4] MyKings have also been observed rotating tools and payloads over time to propagate the botnet. For example, some operators have been observed utilizing PCShare, an open-source remote access trojan (RAT) customized to conduct C2 services, execute commands, and download mining software[5].

Darktrace Coverage

Across observed customer networks between March and August 2023, Darktrace identified the MyKings botnet primarily targeting Windows-based servers that supports services like MySQL, MS-SQL, Telnet, SSH, IPC, WMI, and Remote Desktop (RDP).  In the initial phase of the attack, the botnet would initiate a variety of attacks against a target including brute-forcing and exploitation of unpatched vulnerabilities on exposed servers. The botnet delivers a variety of payloads to the compromised systems including worm downloaders, trojans, executable files and scripts.

This pattern of activity was detected across the network of one particular Darktrace customer in the education sector in early March 2023. Unfortunately, this customer did not have Darktrace RESPOND™ deployed on their network at the time of the attack, meaning the MyKings botnet was able to move through the cyber kill chain ultimately achieving its goal, which in this case was mining cryptocurrency.

Initial Access

On March 6, Darktrace observed an internet-facing SQL server receiving an unusually large number of incoming MySQL connections from the rare external endpoint 171.91.76[.]31 via port 1433. While it is not possible to confirm whether these suspicious connections represented the exact starting point of the infection, such a sudden influx of SQL connection from a rare external endpoint could be indicative of a malicious attempt to exploit vulnerabilities in the server's SQL database or perform password brute-forcing to gain unauthorized access. Given that MyKings typically spreads primarily through such targeting of internet-exposed devices, the pattern of activity is consistent with potential initial access by MyKings.[6]

Initial Command and Control

The device then proceeded to initiate a series of repeated HTTP connections between March 6 and March 10, to the domain www[.]back0314[.]ru (107.148.239[.]111). These connections included HTTP GET requests featuring URIs such as ‘/back.txt',  suggesting potential beaconing and C2 communication. The device continued this connectivity to the external host over the course of four days, primarily utilizing destination ports 80, and 6666. While port 80 is commonly utilized for HTTP connections, port 6666 is a non-standard port for the protocol. Such connectivity over non-standard ports can indicate potential detection evasion and obfuscation tactics by the threat actors.  During this time, the device also initiated repeated connections to additional malicious external endpoints with seemingly algorithmically generated hostnames such as pc.pc0416[.]xyz.

Darktrace UI image
Figure 1: Model breach showing details of the malicious domain generation algorithm (DGA) connections.

Tool Transfer

While this beaconing activity was taking place, the affected device also began to receive potential payloads from unusual external endpoints. On April 29, the device made an HTTP GET request for “/power.txt” to the endpoint 192.236.160[.]237, which was later discovered to have multiple open-source intelligence (OSINT) links to malware. Power.txt is a shellcode written in PowerShell which is downloaded and executed with the purpose of disabling Windows Defenders related functions.[7] After the initial script was downloaded (and likely executed), Darktrace went on to detect the device making a series of additional GET requests for several varying compressed and executable files. For example, the device made HTTP requests for '/pld/cmd.txt' to the external endpoint 104.233.224[.]173. In response the external server provided numerous files, including ‘u.exe’, and ‘upsup4.exe’ for download, both of which share file names with previously identified MyKings payloads.

MyKings deploys a diverse array of payloads to expand the botnet and secure a firm position within a compromised system. This multi-faceted approach may render conventional security measures less effective due to the intricacies of and variety of payloads involved in compromises. Darktrace, however, does not rely on static or outdated lists of IoCs in order to detect malicious activity. Instead, DETECT’s Self-Learning AI allows it to identify emerging compromise activity by recognizing the subtle deviations in an affected device’s behavior that could indicate it has fallen into the hands of malicious actors.

Figure 2: External site summary of the endpoint 103.145.106[.]242 showing the rarity of connectivity to the external host.

Achieving Objectives – Crypto-Mining

Several weeks after the initial payloads were delivered and beaconing commenced, Darktrace finally detected the initiation of crypto-mining operations. On May 27, the originally compromised server connected to the rare domain other.xmrpool[.]ru over port 1081. As seen in the domain name, this endpoint appears to be affiliated with pool mining activity and the domain has various OSINT affiliations with the cryptocurrency Monero coin. During this connection, the host was observed passing Monero credentials, activity which parallels similar mining operations observed on other customer networks that had been compromised by the MyKings botnet.

Although mining activity may not pose an immediate or urgent concern for security unauthorized cryptomining on devices can result in detrimental consequences, such as compromised hardware integrity, elevated energy costs, and reduced productivity, and even potential involvement in money laundering.

Figure 3: Event breach log showing details of the connection to the other.xmrpool[.]ru endpoint associated with cryptocurrency mining activity.

Conclusion

Detecting future iterations of the MyKings botnet will likely demand a shift away from an overreliance on traditional rules and signatures and lists of “known bads”, instead requiring organizations to employ AI-driven technology that can identify suspicious activity that represents a deviation from previously established patterns of life.

Despite the diverse range of payloads, malicious endpoints, and intricate activities that constitute a typical MyKing botnet compromise, Darktrace was able successfully detect multiple critical phases within the MyKings kill chain. Given the evolving nature of the MyKings botnet, it is highly probable the botnet will continue to expand and adapt, leveraging new tactics and technologies. By adopting Darktrace’s product of suites, including Darktrace DETECT, organizations are well-positioned to identify these evolving threats as soon as they emerge and, when coupled with the autonomous response technology of Darktrace RESPOND, threats like the MyKings botnet can be stopped in their tracks before they can achieve their ultimate goals.

Credit to: Oluwatosin Aturaka, Analyst Team Lead, Cambridge, Adam Potter, Cyber Analyst

Appendix

IoC Table

IoC - Type - Description + Confidence

162.216.150[.]108- IP - C2 Infrastructure

103.145.106[.]242 - IP - C2 Infrastructure

137.175.56[.]104 - IP - C2 Infrastructure

138.197.152[.]201 - IP - C2 Infrastructure

139.59.74[.]135 - IP - C2 Infrastructure

pc.pc0416[.]xyz - Domain - C2 Infrastructure (DGA)

other.xmrpool[.]ru - Domain - Cryptomining Endpoint

xmrpool[.]ru - Domain - Cryptomining Endpoint

103.145.106[.]55 - IP - Cryptomining Endpoint

ntuser[.]rar - Zipped File - Payload

/xmr1025[.]rar - Zipped File - Payload

/20201117[.]rar - Zipped File - Payload

wmi[.]txt - File - Payload

u[.]exe - Executable File - Payload

back[.]txt - File - Payload

upsupx2[.]exe - Executable File - Payload

cmd[.]txt - File - Payload

power[.]txt - File - Payload

ups[.]html - File - Payload

xmr1025.rar - Zipped File - Payload

171.91.76[.]31- IP - Possible Initial Compromise Endpoint

www[.]back0314[.]ru - Domain - Probable C2 Infrastructure

107.148.239[.]111 - IP - Probable C2 Infrastructure

194.67.71[.]99 - IP- Probable C2 Infrastructure

Darktrace DETECT Model Breaches

  • Device / Initial Breach Chain Compromise
  • Anomalous File / Masqueraded File Transfer (x37)
  • Compromise / Large DNS Volume for Suspicious Domain
  • Compromise / Fast Beaconing to DGA
  • Device / Large Number of Model Breaches
  • Anomalous File / Multiple EXE from Rare External Locations (x30)
  • Compromise / Beacon for 4 Days (x2)
  • Anomalous Server Activity / New User Agent from Internet Facing System
  • Anomalous Connection / New User Agent to IP Without Hostname
  • Anomalous Server Activity / New Internet Facing System
  • Anomalous File / EXE from Rare External Location (x37)
  • Device / Large Number of Connections to New Endpoints
  • Anomalous Server Activity / Server Activity on New Non-Standard Port (x3)
  • Device / Threat Indicator (x3)
  • Unusual Activity / Unusual External Activity
  • Compromise / Crypto Currency Mining Activity (x37)
  • Compliance / Internet Facing SQL Server
  • Device / Anomalous Scripts Download Followed By Additional Packages
  • Device / New User Agent

MITRE ATT&CK Mapping

ATT&CK Technique - Technique ID

Reconnaissance – T1595.002 Vulnerability Scanning

Resource Development – T1608 Stage Capabilities

Resource Development – T1588.001 Malware

Initial Access – T1190 Exploit Public-Facing Application

Command and Control – T15568.002 Domain Generated Algorithms

Command and Control – T1571 Non-Standard Port

Execution – T1047 Windows Management Instrumentation

Execution – T1059.001 Command and Scripting Interpreter

Persistence – T1542.003 Pre-OS Boot

Impact – T1496 Resource Hijacking

References

[1] https://www.binarydefense.com/resources/threat-watch/mykings-botnet-is-growing-and-remains-under-the-radar/

[2] https://therecord.media/a-malware-botnet-has-made-more-than-24-7-million-since-2019

[3] https://www.darktrace.com/blog/outlaw-returns-uncovering-returning-features-and-new-tactics

[4] https://www.sophos.com/en-us/medialibrary/pdfs/technical-papers/sophoslabs-uncut-mykings-report.pdf

[5] https://www.antiy.com/response/20190822.html

[6] https://ethicaldebuggers.com/mykings-botnet/

[7] https://ethicaldebuggers.com/mykings-botnet/

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Oluwatosin Aturaka
Analyst Team Lead, Cambridge

More in this series

No items found.

Blog

/

Email

/

November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Default blog imageDefault blog image

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

Continue reading
About the author
Ryan Traill
Analyst Content Lead

Blog

/

Email

/

November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Default blog imageDefault blog image

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Continue reading
About the author
Carlos Gray
Senior Product Marketing Manager, Email
Your data. Our AI.
Elevate your network security with Darktrace AI