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November 9, 2023

Using Darktrace for Threat Hunting

Read about effective threat hunting techniques with Darktrace, focusing on identifying vulnerabilities and improving your security measures.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Brianna Leddy
Director of Analyst Operations
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09
Nov 2023

What is Threat Hunting?

Threat Hunting is a technique to identify adversaries within an organization that go undetected by traditional security tools.

While a traditional, reactive approach to cyber security often involves automated alerts received and investigated by a security team, threat hunting takes a proactive approach to seek out potential threats and vulnerabilities before they escalate into full-blown security incidents. The benefits of hunting include identifying hidden threats, reducing the dwell time of attackers, and enhancing overall detection and response capabilities.

Threat Hunting Methodology

There are many different methodologies and frameworks for threat hunting, including the Pyramid of Pain, the Sqrrl Hunting Loop, and the MITRE ATT&CK Framework.  While there is not one gold standard on how to conduct threat hunts, the typical process can be broken down into several key steps:

Planning and Hypothesis Creation: Define the scope and objective of the threat hunt. Identify potential targets and predict activity that might be taking place.

Data Collection: Refining data collection methods and gathering data from various sources, including logs, network traffic, and endpoint data.

Data Processing: Data that has been collected needs to be processed to generate information.

Data Analysis: Processed data can then be analyzed for anomalies, indicators of compromise (IoCs), or patterns of suspicious behavior.

Threat Identification: Based on the analysis, threat hunters may identify potential threats or security incidents.

Response: Taking action to mitigate or eradicate identified threats if any.

Documentation and Dissemination: It is important to record any findings or actions taken during the threat hunting process to serve as lessons learned for future reference. Additionally, any new threats or tactics, techniques, and procedures (TTPs) discovered may be shared with the cyber threat intelligence team or the wider community.

Building a Threat Hunting Program

For organizations looking to implement threat hunting as part of their cyber security program, they will need both a data collection source and human analysts as threat hunters.

Data collection and analysis may often be performed through existing security tools including SIEM systems, Network Traffic Analysis tools, endpoint agents, and system logs. On the human side, experienced threat hunters may be hired into an organization, or existing SOC analysts may be upskilled to perform threat hunts.

Leveraging AI security tools such as Darktrace can help to lower the bar in building a threat hunting program, both in analysis of the data and in assisting humans in their investigations.

Threat Hunting in Darktrace

To illustrate the benefits of leveraging Darktrace in threat hunting, we can walk through an example hunt following the key steps outlined above.

Planning and Hypothesis Creation

The initial hypothesis used in defining the scope of a threat hunt can come from several sources: threat intelligence feeds, the threat hunter’s own experience, or an anomaly detection that has been highlighted by Darktrace.

In this case, let’s imagine that this hunt is focused on a recent campaign by an Advanced Persistent Threat (APT). Threat intel has provided known file hashes, Command and Control (C2) IP addresses and domains, and MITRE techniques used by the attacker. The goal is to determine whether any indicators of this threat are present in the organization’s environment.

Data Collection and Data Processing

Darktrace can be deployed to cover an organization’s entire digital estate, including passive network traffic monitoring, cloud environments, and SaaS applications. Self-Learning AI is applied to the raw data to learn normal patterns of life for a specific environment and to highlight deviations from normal that might represent a threat. This data gives threat hunters a starting point in analyzing logs, meta-data, and anomaly detections.

Data Analysis

In the data analysis phase, threat hunters can use the Darktrace platform to search for the IoCs and TTPs identified during planning.

When searching for IoCs such as IP addresses or domain names, hunters can query the environment through the Omnisearch bar in the Darktrace Threat Visualizer. This search can provide a summary of all devices or users contacting a suspicious endpoint. From here the hunters can quickly pivot to identify surrounding activity from the source device.

Figure 1: Search for twitter[.]com (now known as X) as a potential indicator of compromise

Alternately, Darktrace Advanced Search can be used to search for these IoCs, but it also supports queries for file hashes or more advanced searches based on ports, protocols, data volumes, etc.

Figure 2: Advanced Search query for connections on port 3389 lasting longer than 60 seconds

While searching for known suspicious domains and IP addresses is straightforward, the real strength of Darktrace lies in the ability to highlight deviations from a device’s ‘normal’ pattern of life. Darktrace has many built-in behavioral models designed to detect common adversary TTPs, all mapped to the MITRE ATT&CK Framework.

In the context of our threat hunt, we know that our target APT uses the Remote Desktop Protocol (RDP) to move laterally within a compromised network, specifically leveraging MITRE technique T1021.001. As each Darktrace model is mapped to MITRE, the threat hunter can search and find specific detection models that may be of interest, in this case the model ‘Anomalous Connection / Unusual Internal Remote Desktop’. From here they can view any devices that may have triggered this model, indicating possible attacker activity.

Figure 3: MITRE Mapping details in the Darktrace Model Editor

Threat hunters can also search more widely for any detections within a specific MITRE tactic through filters found on the Darktrace Threat Tray.

Figure 4: Search for the Lateral Movement MITRE Tactic on the model breach threat tray

Threat Identification

Once a threat hunter has identified connections, model breaches, or anomalies during the analysis phase, they can begin to conduct further investigation to determine if this may represent a security incident.

Threat hunters can use Darktrace to perform deeper analysis through generating packet captures, visualizing surrounding network traffic, and utilizing features like the VirusTotal lookup to consult open-source intelligence (OSINT).

Another powerful tool to augment the hunter’s investigation is the Darktrace Cyber AI Analyst, which assists human teams in the investigation and correlation of behaviors to identify threats. Cyber AI Analyst automatically launches an initial triage of every model breach in the Darktrace platform, but threat hunters can also leverage manual investigations to gain additional context on their findings.

For example, say that an unusual RDP connection of interest was identified through Advanced Search. The hunter can pivot back to the Threat Visualizer and launch an AI Analyst investigation for the source device at the time of the connection. The resulting investigation may provide the hunter with additional suspicious behavior observed around that time, without the need for manual log analysis.

Figure 5: Manual Cyber AI Analyst investigations

Response

If a threat is detected within Darktrace and confirmed by the threat hunter, Darktrace's Autonomous Response can be leveraged to take either autonomous or manual action to contain the threat. This provides the security team with additional time to conduct further investigation, pull forensics, and remediate the threat. This process can be further supported through the bespoke, AI-generated playbooks offered by Darktrace / Incident Readiness & Recovery, allowing an efficient recovery back to normal.

Figure 6: Example of a manual RESPOND action used to block suspicious connectivity on port 3389 to contain possible lateral movement

Documentation and Dissemination

An important final step is to document the threat hunting process and use the results to better improve automated security alerting and response. In Darktrace, reporting can be generated through the Cyber AI Analyst, Advanced Search exports, and model breach details to support documentation.

To improve existing alerting through Darktrace, this may mean creating a new detection model or increasing the priority of existing detections to ensure that these are escalated to the security team in the future. The Darktrace model editor provides users with full visibility into models and allows the creation of custom detections based on use cases or business requirements.

Figure 7: The Darktrace Model Editor showing the Breach Logic configuration

Conclusions

Proactive threat hunting is an important part of a cyber security approach to identify hidden threats, reduce dwell time, and improve incident response. Darktrace’s Self-Learning AI provides a powerful tool for identifying attacker TTPs and augmenting human threat hunters in their process. Utilizing the Darktrace platform, threat hunters can significantly reduce the time required to complete their hunts and mitigate identified threats.

Get the latest insights on emerging cyber threats

Attackers are adapting, are you ready? This report explores the latest trends shaping the cybersecurity landscape and what defenders need to know in 2025.

  • Identity-based attacks: How attackers are bypassing traditional defenses
  • Zero-day exploitation: The rise of previously unknown vulnerabilities
  • AI-driven threats: How adversaries are leveraging AI to outmaneuver security controls

Stay ahead of evolving threats with expert analysis from Darktrace. Download the report here.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Brianna Leddy
Director of Analyst Operations

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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