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July 11, 2023

Detecting and Responding to Vendor Email Compromises (VEC)

Learn how Darktrace detected and responded to a March 2023 Vendor Email Compromise (VEC) attacks on customer in the energy industry. Read more here!
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Tiana Kelly
Deputy Team Lead, London & Cyber Analyst
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11
Jul 2023

Threat Trends: Email Landscape

As organizations and security teams around the world continue to improve their cyber hygiene and strengthen the defenses of their digital environments, threat actors are being forced to adapt and employ more advanced, sophisticated attack methods to achieve their goals.

Vendor Email Compromise (VEC) is one such elaborate and sophisticated type of Business Email Compromise (BEC) attack which exploits pre-existing trusted business relationships to impersonate vendors, with the goal of launching a targeted attack on the vendor’s customers [1].  

In March 2023, Darktrace/Email™ detected an example of a VEC attack on the network of a customer in the energy sector. Darktrace’s Self-Learning AI worked to successfully neutralize the VEC attack before it was able to take hold, by blocking the malicious emails so that they did not reach the inboxes of the intended recipients.

Business Email Compromise (BEC)

BEC is the practice of using deceitful emails to trick an organization into transferring funds or divulging sensitive information to a malicious actor. BEC attacks can have devastating financial consequences for organizations, with the FBI reporting a total of USD 2.7 billion in losses from BEC attacks in 2022 [2].  Along with ransomware attacks, BEC attacks are one of the greatest cyber threats facing organizations.

Vendor Email Compromise (VEC)

VEC represents a “new milestone in the evolution of BEC attacks” having taken BEC attacks “to a whole new level of sophistication” [3]. Traditional BEC attacks involve the impersonation of an upper or middle-management employee by a cybercriminal, who attempts to trick a senior executive or employee with access to the company’s finances into transferring funds [4]. Thus, they are crafted to target a specific individual within an organization.

On the other hand, VEC attack campaigns take this attack style even further as they tend to require a greater understanding of existing vendor-customer business relationships. A cyber-criminal gains access to a legitimate vendor account, the process of which may take months to design and fully implement, and uses the account to spread malicious emails to the vendor’s customers. VEC attacks are complex and difficult to detect, however they share some common features [1,3]:

1. Reconnaissance on the vendor and their customer base – the threat actor conducts in-depth research in an attempt to be as convincing as possible in their impersonation efforts. This process may take weeks or months to complete.

2. Credential stealing through phishing campaigns – the threat actor tricks the vendor’s employees into revealing confidential data or corporate credentials in order to gain access to one of the email accounts belonging to the vendor.

3. Account takeover - once the attacker has gained access to one of the vendor’s email accounts, they will create mailbox rules which forward emails meeting certain conditions (such as having ‘Invoice’ in their subject line) to the threat actor’s inbox. This is typically a lengthy process and requires the malicious actors to harvest as much sensitive information as they need in order to successfully masquerade as vendor employees.

4. Deceitful emails are sent to the vendor’s customers – the attacker crafts and sends a highly sophisticated and difficult to detect email campaign to targeted individuals amongst the vendor’s customers. These emails, which may be embedded into existing email threads, will typically contain instructions on how to wire money to the bank account of an attacker.

There have been many high-profile cases of BEC attacks over the years, one of the most famous being the vendor-impersonating BEC attacks carried out between 2013 and 2015 [5]. This BEC campaign resulted in victim companies transferring a total of USD 120 million to bank accounts under the attacker’s control. As the threat of BEC, and in particular VEC, attacks continue to rise, so too does the importance of being able to detect and respond to them.

Observed VEC Attack  

In March 2023, Darktrace/Email observed a VEC attack on an energy company. Email communication between this customer and one of their third-party vendors was common and took place as part of expected business activity, earning previous emails tags such as “Known Domain Relationship”, “Known Correspondent”, and “Established Domain Relationship”. These tags identify the sender relationship as trusted, causing Darktrace’s AI to typically attribute an anomaly score of 0% to emails from this third-party sender.

Just fifty minutes after the above legitimate email was observed, a group of suspicious emails were sent from the same domain, indicating that the trusted third-party had been compromised. Darktrace’s AI picked up on the peculiarity of these emails straight away, detecting elements of the mails which were out of character compared to the sender’s usual pattern of life, and as a result attributing these emails a 100% anomaly score despite the trusted relationship between the customer and sender domain. These suspicious emails were part of a targeted phishing attack, sent to high value individuals such as the company’s CTO and various company directors.  

Figure 1: Darktrace/Email's interface highlighting tags indicating the trusted relationship between the third-party domain and the customer.

Using methods outside of Darktrace’s visibility, a malicious actor managed to hijack the corporate account of a senior employee of this vendor company. The actor abused this email account to send deceitful emails to multiple employees at the energy company, including senior executives.

Figure 2: This screenshot shows Darktrace/Email’s assessment of emails from the vendor account pre-compromise and post-compromise.

Each of the emails sent by the attacker contained a link to a malicious file hosted inside a SharePoint repository associated with a university that had no association with the energy company. The malicious actor therefore appears to have leveraged a previously hijacked SharePoint repository to host their payload.

Cyber-criminals frequently use legitimate file storage domains to host malicious payloads as traditional gateways often fail to defend against them using reputation checks. The SharePoint file which the attacker sought to distribute to employees of the energy company likely provided wire transfer or bank account update instructions. If the attacker had succeeded in delivering these emails to these employees’ mailboxes, then the employees may have been tricked into performing actions resulting in the transfer of funds to a malicious actor. However, the attacker’s attempts to deliver these emails were thwarted by Darktrace/Email.

Darktrace Coverage

Despite the malicious actor sending their deceitful emails from a trusted vendor account, a range of anomalies were detected by Darktrace’s AI, causing the malicious emails to be given a 100% anomaly score and thus held from their recipients’ mailboxes. Such abnormalities, which represented a deviation in normal behavior, included:

  • The presence of an unexpected, out of character file storage link (known to be used for hosting malicious content)
  • The geographical source of the email
  • The anomalous linguistic structure and content of the email body, which earned the emails a high inducement score
Figure 3: Darktrace/Email’s overview of one of the malicious VEC emails it observed.

Darktrace has a series of models designed to trigger when anomalous features, such as those described above, are detected. The emails which made up this particular VEC attack breached a number of notable Darktrace/Email models. The presence of the suspicious link in the emails caused multiple link-related models to breach, which in turn elicited Darktrace RESPOND™ to perform its ‘double lock link’ action – an action which ensures that a user who has clicked on it cannot follow it to its original source. Models which breached due to the suspicious SharePoint link include:

Link / Link To File Storage

  • Link / Low Link Association
  • Link / New Unknown Link
  • Link / Outlook Hijack
  • Link / Relative Sender Anomaly + New Unknown Link
  • Link / Unknown Storage Service
  • Link / Visually Prominent Link Unexpected for Sender
  • Unusual / Unusual Login Location + Unknown Link

The out-of-character and suspicious linguistic aspects of the emails caused the following Darktrace/Email models to breach:

  • High Anomaly Sender
  • Proximity / Phishing
  • Proximity / Phishing and New Activity
  • Unusual / Inducement Shift High
  • Unusual / Undisclosed Recipients
  • Unusual / Unusual Login Location
  • Unusual / Off Topic

Due to the combination of suspicious features that were detected, tags such as ‘Phishing Link’ and ‘Out of Character’ were also added to these emails by Darktrace/Email. Darktrace’s coverage of these emails’ anomalous features ultimately led Darktrace RESPOND to perform its most severe inhibitive action, ‘hold message’. Applying this action stopped the emails from entering their recipients’ mailboxes. By detecting deviations from the sender’s normal email behavior, Darktrace/Email was able to completely neutralize the emails, and prevent them from potentially leading to significant financial harm.

Conclusion

Despite bypassing the customer’s other security measures, Darktrace/Email successfully identified and held these malicious emails, blocking them from reaching the inboxes of the intended recipients and thus preventing a successful targeted VEC attack. The elaborate and sophisticated nature of VEC attacks makes them particularly perilous to customers, and they can be hard to detect due to their exploitation of trusted relationships, and in this case, their use of legitimate services to host malicious files.

Darktrace’s anomaly-based approach to threat detection means it is uniquely placed to identify deviations in common email behavior, while its autonomous response capabilities allow it to take preventative action against emerging threats without latency.

Credits to: Sam Lister, Senior Analyst, for his contributions to this blog.

Appendices

MITRE ATT&CK Mapping

Tactic - Techniques

Resource Development

  • T1586.002 – Compromise Accounts: Email Accounts
  • T1584.006 – Compromise Infrastructure: Web Services
  • T1608.005 – Stage Capabilities: Link Target

Initial Access

  • T1195 – Supply Chain Compromise
  • T1566.002 – Phishing : Spearphishing Link

References

[1] https://www.cloudflare.com/en-gb/learning/email-security/what-is-vendor-email-compromise/

[2] https://www.ic3.gov/Media/PDF/AnnualReport/2022_IC3Report.pdf

[3] https://heimdalsecurity.com/blog/vendor-email-compromise-vec/

[4] https://www.ncsc.gov.uk/files/Business-email-compromise-infographic.pdf  

[5] https://www.justice.gov/usao-sdny/pr/lithuanian-man-sentenced-5-years-prison-theft-over-120-million-fraudulent-business

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Tiana Kelly
Deputy Team Lead, London & Cyber Analyst

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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