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March 12, 2024

Cloud Migration Strategies, Services and Risks

Explore strategies, services, and risks associated with mastering cloud migration. Learn more here about hybrid cloud model, benefits, and migration phases.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Adam Stevens
Senior Director of Product, Cloud | Darktrace
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12
Mar 2024

What is cloud migration?

Cloud migration, in its simplest form, refers to the process of moving digital assets, such as data, applications, and IT resources, from on-premises infrastructure or legacy systems to cloud computing environments. There are various flavours of migration and utilization, but according to a survey conducted by IBM, one of the most common is the 'Hybrid' approach, with around 77% of businesses adopting a hybrid cloud approach.

There are three key components of a hybrid cloud migration model:

  1. On-Premises (On-Prem): Physical location with some amount of hardware and networking, traditionally a data centre.
  2. Public Cloud: Third-party providers like AWS, Azure, and Google, who offer multiple services such as Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS).
  3. Private Cloud: A cloud computing environment where resources are isolated for one customer.

Why does cloud migration matter for enterprises?

Cloud adoption provides many benefits to businesses, including:

  1. Scalability: Cloud environments allow enterprises to scale resources up or down based on demand, enabling them to quickly adapt to changing business requirements.
  2. Flexibility and Agility: Cloud platforms provide greater flexibility and agility, enabling enterprises to innovate and deploy new services more rapidly compared to traditional on-premises infrastructure.
  3. Cost Efficiency: Pay-as-you-go model, allowing enterprises to reduce capital expenditures on hardware and infrastructure.
  4. Enhanced Security: Cloud service providers invest heavily in security measures to protect data and infrastructure, offering advanced security features and compliance certifications.

The combination of these benefits provides significant potential for businesses to innovate and move quickly, ultimately allowing them to be flexible and adapt to changing market conditions, customer demands, and technological advancements with greater agility and efficiency.

Cloud migration strategy

There are multiple migration strategies a business can adopt, including:

  1. Rehosting (Lift-and-shift): Quickly completed but may lead to increased costs for running workloads.
  2. Refactoring (Cloud Native): Designed specifically for the cloud but requires a steep learning curve and staff training on new processes.
  3. Hybrid Cloud: Mix of on-premises and public cloud use, offering flexibility and scalability while keeping data secure on-premises. This can introduce complexities in setup and management overhead and requires ensuring security and compliance in both environments.

It is important to note that each strategy has its trade-offs and there is no single gold standard for a one size fits all cloud migration strategy. Different businesses will prioritize and leverage different benefits, for instance while some might prefer a rehosting strategy as it gets them migrated the fastest, it typically ends up also being the most costly strategy as “lift-and-shift” doesn’t take advantage of many key benefits that the cloud has to offer. Conversely, refactoring is a strategy optimized at making the most of the benefits that cloud providers have to offer, however the process of redesigning applications requires cloud expertise and based on the scale of applications that are required to be refactored this strategy might not be the quickest when it comes to moving applications from being hosted on premise to in the cloud.  

Phases of a cloud migration

At the highest level, there are four main steps in a successful migration:

  1. Discover: Identify and categorize IT assets, applications, and critical dependencies.
  2. Plan: Develop a detailed migration plan, including timelines, resource allocation, and risk management strategies.
  3. Migrate: Execute the migration plan, minimizing disruption to business operations.
  4. Optimize: Continuously optimize the cloud environment using automation, performance monitoring, and cost management tools to improve efficiency, performance, and scalability.

While it is natural to race towards the end goals of a cloud migration, most successful cloud migration strategies allocate the appropriate timelines to each phase.  

The “Discover” phase specifically is where most businesses can set themselves up for success. Having a complete understanding of assets, applications, services, and dependencies needed to migrate however is much easier said than done. Given the pace of change and how laborious of a task inventorying everything can be to manage and maintain, most mistakes at this stage will propagate and amplify through the migration journey.  

Risks and challenges of cloud migration

Though cloud migration offers a wealth of benefits, it also introduces new risks that need to be accounted for and managed effectively. Security should be considered a fundamental part of the process, not an additional measure that can be ‘bolted’ on at the end.

Let’s consider the most popular migration strategy, using a ‘Hybrid Cloud’. A recent report by the industry analyst group Forrester cited that Cloud Security Posture Management (CSPM) tools are just one facet of security, stating:

"No matter how good it is, using a CSPM solution alone will not provide you with full visibility, detection, and effective remediation capabilities for all threats. Your adversaries are also targeting operating systems, existing on-prem network infrastructure, and applications in their quest to steal valuable data".

Unpacking some of the risks here, it’s clear they fall into a range of categories, including:

  1. Security Concerns: Ensuring security across both on-premises and cloud environments, addressing potential misconfigurations and vulnerabilities.
  2. Contextual Understanding: Effective security requires a deep understanding of the organization's business processes and the context in which data and applications operate.
  3. Threat Detection and Response: Identifying and responding to threats in real-time requires advanced capabilities such as AI and anomaly detection.
  4. Platform Approach: Deploying integrated security solutions that provide end-to-end visibility, centralized management, and automated responses across hybrid infrastructure.

Since the cloud doesn’t operate in a vacuum, businesses will always have a myriad of 3rd party applications, users, endpoints, external services, and partners connecting and interacting with their cloud environments. From this perspective, being able to correlate and understand behaviors and activity both within the cloud and its surroundings becomes imperative.

It then follows that context from a business wide perspective is necessary. This has two distinct implications, the first is application or workload specific context (i.e. where do the assets, services, and functions alerted on reside within the cloud application) and the second is business wide context. Given the volume of alerts that security practitioners need to manage, findings that lack the appropriate context to fully understand and resolve the issue create additional strain on teams that are already managing a difficult challenge.  

Conclusion

With that in mind, Darktrace’s approach to security, with its existing and new advances in Cloud Detection and Response capabilities, anomaly detection across SaaS applications, and native ability to leverage many AI techniques to understand the business context within your dynamic cloud environment and on-premises infrastructure. It provides you with the integrated building blocks to provide the ‘360’ degree view required to detect and respond to threats before, during, and long after your enterprise migrates to the cloud.

References

IBM Transformation Index: State of Cloud https://www.ibm.com/blog/hybrid-cloud-use-cases/

https://www.forrester.com/report/the-top-trends-shaping-cloud-security-posture-management-cspm-in-2024/RES180379  

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Adam Stevens
Senior Director of Product, Cloud | Darktrace

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December 3, 2025

Darktrace Named as a Leader in 2025 Gartner® Magic Quadrant™ for Email Security Platforms

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Darktrace is proud to be named as a Leader in the Gartner® Magic Quadrant™ for Email Security Platforms (ESP). We believe this recognition reflects what our customers already know: our product is exceptional – and so is the way we deliver it.

In July 2025, Darktrace was named a Customers’ Choice in the Gartner® Peer Insights™ Voice of the Customer for Email Security, a distinction given to vendors who have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience). To us, both achievements are testament to the customer-first approach that has fueled our rapid growth. We feel this new distinction from Gartner validates the innovation, efficacy, and customer-centric delivery that set Darktrace apart.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. CIOs and CISOs can use this research to make informed decisions about which email security platform can best accomplish their goals. We encourage our customers to read the full report to get the complete picture.

This acknowledgement follows the recent recognition of Darktrace / NETWORK, also designated a Leader in the Gartner Magic Quadrant for Network Detection & Response and named the only Customers’ Choice in its category.

Why do we believe Darktrace is leading in the email security market?

Our relentless innovation which drives proven results  

At Darktrace we continue to push the frontier of email security, with industry-first AI-native detection and response capabilities that go beyond traditional SEG approaches. How do we do it?

  • With a proven approach that gets results. Darktrace’s unique business-centric anomaly detection catches advanced phishing, supply chain compromises, and BEC attacks – detecting them on average 13 days earlier than attack-centric solutions. That’s why 75% of our customers have removed their SEG and now rely on their native email security provider combined with Darktrace.
  • By offering comprehensive protection beyond the inbox. Darktrace / EMAIL goes further than traditional inbound filtering, delivering account and messaging protection, DLP, and DMARC capabilities, ensuring best-in-class security across inbound, outbound, and domain protection scenarios.  
  • Continuous innovation. We are ranked second highest in the Gartner Critical Capabilities research for core email security function, likely thanks to our product strategy and rapid pace of innovation. We’ve release major capabilities twice a year for nearly five years, including advanced AI models and expanded coverage for collaboration platforms.

We deliver exceptional customer experiences worldwide

Darktrace’s leadership isn’t just about excelling in technology, it’s about delivering an outstanding experience that customers value. Let’s dig into what makes our customers tick.

  • Proven loyalty from our base. Recognition from Gartner Peer Insights as a Customers’ Choice, combined with a 4.8-star rating (based on 340 reviews as of November 2025), demonstrates for us the trust of thousands of organizations worldwide, not just the analysts.  
  • Customer-first support. Darktrace goes beyond ticket-only models with dedicated account teams and award-winning service, backed by significant headcount growth in technical support and analytics roles over the past year.
  • Local expertise. With offices spanning continents, Darktrace is able to provide regional language support and tailored engagement from teams on the ground, ensuring personalized service and a human-first experience.

Darktrace enhances security stacks with a partner-first architecture

There are plenty of tools out there than encourage a siloed approach. Darktrace / EMAIL plays well with others, enhancing your native security provider and allowing you to slim down your stack. It’s designed to set you up for future growth, with:

  • A best-in-breed platform approach. Natively built on Self-Learning AI, Darktrace / EMAIL delivers deep integration with our / NETWORK, / IDENTITY, and / CLOUD products as part of a unified platforms – that enables and enhances comprehensive enterprise-wise security.
  • Optimized workflows. Darktrace integrates tightly with an extended ecosystem of security tools – including a strategic partnership with Microsoft enabling unified threat response and quarantine capabilities – bringing constant innovation to all of your SOC workflows.  
  • A channel-first strategy. Darktrace is making significant investments in partner-driven architectures, enabling integrated ecosystems that deliver maximum value and future-ready security for our customers.

Analyst recognized. Customer approved.  

Darktrace / EMAIL is not just another inbound email security tool; it’s an advanced email security platform trusted by thousands of users to protect them against advanced phishing, messaging, and account-level attacks.  

As a Leader, we believe we owe our positioning to our customers and partners for supporting our growth. In the upcoming years we will continue to innovate to serve the organizations who depend on Darktrace for threat protection.  

To learn more about Darktrace’s position as a Leader, view a complimentary copy of the Magic Quadrant report, register for the Darktrace Innovation Webinar on 9 December, 2025, or simply request a demo.

Gartner, Gartner® Magic Quadrant™ for Email Security Platforms, Max Taggett, Nikul Patel, 3 December 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Darktrace.

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Carlos Gray
Senior Product Marketing Manager, Email

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December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

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For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
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