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November 6, 2022

Behind Yanluowang: Unveiling Cyber Threat Tactics

Discover the latest insights into the Yanluowang leak organization, uncovering its members and tactics.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Taisiia Garkava
Security Analyst
Written by
Dillon Ashmore
Security and Research
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06
Nov 2022

Background of Yanluowang

Yanluowang ransomware, also known as Dryxiphia, was first spotted in October 2021 by Symantec’s Threat Hunter Team. However, it has been operational since August 2021, when a threat actor used it to attack U.S. corporations. Said attack shared similar TTPs with ransomware Thieflock, designed by Fivehands ransomware gangs. This connection alluded to a possible link between the two through the presence or influence of an affiliate. The group has been known for successfully ransoming organisations globally, particularly those in the financial, manufacturing, IT services, consultancy, and engineering sectors.

Yanluowang attacks typically begin with initial reconnaissance, followed by credential harvesting and data exfiltration before finally encrypting the victim’s files. Once deployed on compromised networks, Yanluowang halts hypervisor virtual machines, all running processes and encrypts files using the “.yanluowang” extension. A file with name README.txt, containing a ransom note is also dropped. The note also warns victims against contacting law enforcement, recovery companies or attempting to decrypt the files themselves. Failure to follow this advice would result in distributed denial of service attacks against a victim, its employees and business partners. Followed by another attack, a few weeks later, in which all the victim’s files would be deleted.

The group’s name “Yanluowang” was inspired by the Chinese mythological figure Yanluowang, suggesting the group’s possible Chinese origin. However, the recent leak of chat logs belonging to the group, revealed those involved in the organisation spoke Russian. 

 Leak of Yanluowang’s chat logs

 On the 31st of October, a Twitter user named @yanluowangleaks shared the matrix chat and server leaks of the Yanluowang ransomware gang, alongside the builder and decryption source. In total, six files contained internal conversations between the group’s members. From the analysis of these chats, at least eighteen people have been involved in Yanluowang operations.

Twitter account where the leaks and decryption source were shared
Figure 1: Twitter account where the leaks and decryption source were shared

Potential members: ‘@killanas', '@saint', '@stealer', '@djonny', '@calls', '@felix', '@win32', '@nets', '@seeyousoon', '@shoker', '@ddos', '@gykko', '@loader1', '@guki', '@shiwa', '@zztop', '@al', '@coder1'

Most active members: ‘@saint’, ‘@killanas’, ‘@guki’, ‘@felix’, ‘@stealer’. 

To make the most sense out of the data that we analyzed, we combined the findings into two categories: tactics and organization.

Tactics 

From the leaked chat logs, several insights into the group’s operational security and TTPs were gained. Firstly, members were not aware of each other’s offline identities. Secondly, discussions surrounding security precautions for moving finances were discussed by members @killanas and @felix. The two exchanged recommendations on reliable currency exchange platforms as well as which ones to avoid that were known to leak data to law enforcement. The members also expressed paranoia over being caught with substantial amounts of money and therefore took precautions such as withdrawing smaller amounts of cash or using QR codes for withdrawals.

Additionally, the chat logs exposed the TTPs of Yanluowang. Exchanges between the group’s members @stealer, @calls and @saint, explored the possibilities of conducting attacks against critical infrastructure. One of these members, @call, was also quick to emphasise that Yanluowang would not target the critical infrastructure of former Soviet countries. Beyond targets, the chat logs also highlighted Yanluowang’s use of the ransomware, PayloadBIN but also that attacks that involved it may potentially have been misattributed to another ransomware actor, Evil Corp.

Further insight surrounding Yanluowang’s source code was also gained as it was revealed that it had been previously published on XSS.is as a downloadable file. The conversations surrounding this revealed that two members, @killanas and @saint, suspected @stealer was responsible for the leak. This suspicion was supported by @saint, defending another member whom he had known for eight years. It was later revealed that the code had been shared after a request to purchase it was made by a Chinese national. @saint also used their personal connections to have the download link removed from XSS.is. These connections indicate that some members of Yanluowang are well embedded in the ransomware and wider cybercrime community.

Another insight gained from the leaked chat logs was an expression by @saint in support of Ukraine, stating, “We stand with Ukraine” on the negotiation page of Yanluowang’s website. This action reflects a similar trend observed among threat actors where they have taken sides in the Russia-Ukraine conflict.

Regarding Yanluowang’s engagement with other groups, it was found that a former member of Conti had joined the group. This inference was made by @saint when a conversation regarding the Conti leak revolved around the possible identification of the now Yanluowang member @guki, in the Conti files. It was also commented that Conti was losing a considerable number of its members who were then looking for new work. Conversations about other ransomware groups were had with the mentioning of the REVIL group by @saint, specifically stating that five arrested members of the gang were former classmates. He backed his statement by attaching the article about it, to which @djonny replies that those are indeed REVIL members and that he knows it from his sources.

Organization 

When going through the chat logs, several observations were made that can offer some insights into the group's organizational structure. In one of the leaked files, user @saint was the one to publish the requirements for the group's ".onion" website and was also observed instructing other users on the tasks they had to complete. Based on this, @saint could be considered the leader of the group. Additionally, there was evidence indicating that a few users could be in their 30s or 40s, while most participants are in their 20s.

More details regarding Yanluowang's organizational structure were discussed deeper into the leak. The examples indicate various sub-groups within the Yanlouwang group and that a specific person coordinates each group. From the logs, there is a high probability that @killanas is the leader of the development team and has several people working under him. It is also possible that @stealer is on the same level as @killanas and is potentially the supervisor of another team within the group. This was corroborated when @stealer expressed concerns about the absence of certain group members on several occasions. There is also evidence showing that he was one of three people with access to the source code of the group. 

Role delineation within the group was also quite clear, with each user having specific tasks: DDoS (distributed denial of service) attacks, social engineering, victim negotiations, pentesting or development, to mention a few. When it came to recruiting new members, mostly pentesters, Yanluowang would recruit through XSS.is and Exploit.in forums.

Underground analysis and members’ identification 

From the leaked chat logs, several “.onion” URLs were extracted; however, upon further investigation, each site had been taken offline and removed from the TOR hashring. This suggests that Yanluowang may have halted all operations. One of the users on XSS.is posted a picture showing that the Yanluowang onion website was hacked, stating, “CHECKMATE!! YANLUOWANG CHATS HACKED @YANLUOWANGLEAKS TIME’S UP!!”.

Figure 2: The screenshot of Yanluowang website on Tor (currently offline)

After learning that Yanluowang used Russian Web Forums, we did an additional search to see what we could find about the group and the mentioned nicknames. 

By searching through XSS.Is we managed to identify the user registered as @yanluowang. The date of the registration on the forum dates to 15 March 2022. Curiously, at the time of analysis, we noticed the user was online. There were in total 20 messages posted by @yanluowang, with a few publications indicating the group is looking for new pentesters.

Figure 3: The screenshot of Yanluowang profile on XSS.is 

Figure 4: The screenshot of Yanluowang posts about pentester recruitment on XSS.is 

While going through the messages, it was noticed the reaction posted by another user identified as @Sa1ntJohn, which could be the gang member @saint.

Figure 5: The screenshot of Sa1ntJohn’s profile on XSS.is

Looking further, we identified that user @Ekranoplan published three links to the website doxbin.com containing information about three potential members of the YanLuoWang gang: @killanas/coder, @hardbass and @Joe/Uncle. The profile information was published by the user @Xander2727.

Figure 6: The screenshot of Yanlouwang member-profile leak on XSS.is
Figure 7: The screenshot of @hardbass Yanlouwang member profile leak
Figure 8: The screenshot of @killanas/coder Yanlouwang member profile leak.

If the provided information is correct, two group members are Russian and in their 30s, while another member is Ukrainian and in his 20s. One of the members, @killanas, who was also referenced in chat logs, is identified as the lead developer of the Yanluowang group; giving the interpretation of the chat leaks a high-level of confidence. Another two members, who were not referenced in the logs, took roles as Cracked Software/Malware provider and English translator/Victim Negotiator.

Implications for the wider ransomware landscape

To conclude with the potential implications of this leak, we have corroborated the evidence gathered throughout this investigation and employed contrarian analytical techniques. The ascertained implications that follow our mainline judgement, supporting evidence and our current analytical view on the matter can be categorized into three key components of this leak:

Impact on the ransomware landscape

The leak of Yanluowang’s chat logs has several implications for the broader ransomware landscape. This leak, much like the Conti leak in March, spells the end for Yanluowang operations for the time being, given how much of the group’s inner workings it has exposed. This could have an adverse effect. While Yanluowang did not control as large of a share of the ransomware market as Conti did, their downfall will undoubtedly create a vacuum space for established groups for their market share. The latter being a consequence of the release of their source code and build tools. 

Source code

The release of Yanluowang’s source code has several outcomes. If the recipients have no malintent, it could aid in reverse engineering the ransomware, like how a decryption tool for Yanluowng was released earlier this year. An alternative scenario is that the publication of the source code will increase the reach and deployment of this ransomware in the future, in adapted or modified versions by other threat actors. Reusing leaked material is notorious among ransomware actors, as seen in the past, when Babuk’s source code was leaked and led to the development of several variants based on this leak, including Rook and Pandora. This could also make it harder to attribute attacks to one specific group.

Members

The migration of unexposed Yanluowang members to other ransomware gangs could further add to the proliferation of ransomware groups. Such forms of spreading ransomware have been documented in the past when former Conti members repurposed their tactics to join efforts with an initial access broker, UAC-0098. Yet, the absence of evidence from members expressing and/or acting upon this claim requires further investigation and analysis. However, as there is no evidence of absence – this implication is based on the previously observed behavior from members of other ransomware gangs.

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Taisiia Garkava
Security Analyst
Written by
Dillon Ashmore
Security and Research

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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