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August 9, 2022

Cyber Tactics in the Russo-Ukrainian Conflict

The conflict between Russia and Ukraine has led to fears of a full-scale cyberwar. Learn the cyber attack tactics used, hacking groups involved, and more!
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Rosa Jong
OSINT Analyst
Written by
Taisiia Garkava
Security Analyst
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09
Aug 2022

Introduction

Since the beginning of the Russian invasion of Ukraine in February 2022, cyber communities around the world have been witnessing what can be called a ‘renaissance of cyberwarfare' [1]. Rather than being financially motivated, threat actors are being guided by political convictions to defend allies or attack their enemies. This blog reviews some of the main threat actors involved in this conflict and their ongoing tactics, and advises on how organizations can best protect themselves. Darktrace’s preliminary assessments predicted that attacks would be observed globally with a focus on pro-Ukrainian nations such as North Atlantic Treaty Organization (NATO) members and that identified Advanced Persistent Threat (APT) groups would develop new and complex malware deployed through increasingly sophisticated attack vectors. This blog will show that many of these assessments had unexpected outcomes.

Context for Conflict 

Cyber confrontation between Russia and Ukraine dates back to 2013, when Viktor Yanukovych, (former President of Ukraine) rejected an EU trade pact in favour of an agreement with Russia. This sparked mass protests leading to his overthrow, and shortly after, Russian troops annexed Crimea and initiated the beginning of Russian-Ukrainian ground and cyber warfare. Since then, Russian threat actors have been periodically targeting Ukrainian infrastructure. One of the most notable examples of this, an attack against their national power grid in December 2015, resulted in power outages for approximately 255,000 people in Ukraine and was later attributed to the Russian hacking group Sandworm [2 & 3]. 

Another well-known attack in June 2017 overwhelmed the websites of hundreds of Ukrainian organizations using the infamous NotPetya malware. This attack is still considered the most damaging cyberattack in history, with more than €10 billion euros in financial damage [4]. In February 2022, countries witnessed the next stage of cyberwar against Ukraine with both new and familiar actors deploying various techniques to target their rival’s critical infrastructure. 

Tactic 1: Ransomware

Although some sources suggest US ransomware incidents and expectations of ransom may have declined during the conflict, ransomware still remained a significant tactic deployed globally across this period [5] [6] [7]. A Ukrainian hacking group, Network Battalion 65 (NB65), used ransomware to attack the Russian state-owned television and radio broadcasting network VGTRK. NB65 managed to steal 900,000 emails and 4000 files, and later demanded a ransom which they promised to donate to the Ukrainian army. This attack was unique because the group used the previously leaked source code of Conti, another infamous hacker group that had pledged its support to the Russian government earlier in the conflict. NB65 modified the leaked code to make unique ransomware for each of its targets [5]. 

Against expectations, Darktrace’s customer base appeared to deviate from these ransom trends. Analysts have seen relatively unsophisticated ransomware attacks during the conflict period, with limited evidence to suggest they were connected to any APT activity. Between November 2021 and June 2022, there were 51 confirmed ransomware compromises across the Darktrace customer base. This represents an increase of 43.16% compared to the same period the year before, accounting for relative customer growth. Whilst this suggests an overall growth in ransom cases, many of these confirmed incidents were unattributed and did not appear to be targeting any particular verticals or regions. While there was an increase in the energy sector, this could not be explicitly linked to the conflict. 

The Darktrace DETECT family has a variety of models related to ransomware visibility:

Darktrace Detections for T1486 (Data Encrypted for Impact):

- Compromise / Ransomware / Ransom or Offensive Words Written to SMB

- Compromise / Ransomware / Suspicious SMB Activity

- Anomalous Connection / Sustained MIME Type Conversion

- Unusual Activity / Sustained Anomalous SMB Activity

- Compromise / Ransomware / Suspicious SMB File Extension

- Unusual Activity / Anomalous SMB Read & Write

- Unusual Activity / Anomalous SMB Read & Write from New Device

- SaaS / Resource / SaaS Resources with Additional Extensions

- Compromise / Ransomware / Possible Ransom Note Read

- [If RESPOND is enabled] Antigena / Network / External Threat / Antigena Ransomware Block

Tactic 2: Wipers

One of the largest groups of executables seen during the conflict were wipers. On the eve of the invasion, Ukrainian organizations were targeted by a new wiper malware given the name “HermeticWiper”. Hermetic refers to the name of the Cyprian company “Hermetica Digital Ltd.” which was used by attackers to request a code signing certificate [6]. Such a digital certificate is used to verify the ownership of the code and that it has not been altered. The 24-year-old owner of Hermetica Digital says he had no idea that his company was abused to retrieve a code signing certificate [7]. 

HermeticWiper consists of three components: a worm, decoy ransomware and the wiper malware. The custom worm designed for HermeticWiper was used to spread the malware across the network of its infected machines. ESET researchers discovered that the decoy ransomware and the wiper were released at the same time [8]. The decoy ransomware was used to make it look like the machine was hit by ransomware, when in reality the wiper was already permanently wiping data from the machines. In the attack’s initial stage, it bypasses Windows security features designed to prevent overwriting boot records by installing a separate driver. After wiping data from the machine, HermeticWiper prevents that data from being re-fragmented and overwrites the files to fragment it further. This is done to make it more challenging to reconstruct data for post-compromise forensics [9]. Overall, the function and purpose of HermeticWiper seems similar to that of NotPetya ransomware. 

HermeticWiper is not the only conflict-associated wiper malware which has been observed. In January 2022, Microsoft warned Ukrainian customers that they detected wiper intrusion activity against several European organizations. One example of this was the MBR (Master Boot Record) wiper. This type of wiper overwrites the MBR, the disk sector that instructs a computer on how to load its operating system, with a ransomware note. In reality, the note is a misdirection and the malware destroys the MBR and targeted files [10].  

One of the most notable groups that used wiper malware was Sandworm. Sandworm is an APT attributed to Russia’s foreign military intelligence agency, GRU. The group has been active since 2009 and has used a variety of TTPs within their attacks. They have a history of targeting Ukraine including attacks in 2015 on Ukraine’s energy distribution companies and in 2017 when they used the aforementioned NotPetya malware against several Ukrainian organizations [11]. Another Russian (or pro-Russian) group using wiper malware to target Ukraine is DEV-0586. This group targeted various Ukrainian organizations in January 2022 with Whispergate wiper malware. This type of wiper malware presents itself as ransomware by displaying a file instructing the victim to pay Bitcoin to have their files decrypted [12].  

Darktrace did not observe any confirmed cases of HermeticWiper nor other conflict-associated wipers (e.g IsaacWiper and CaddyWiper) within the customer base over this period. Despite this, Darktrace DETECT has a variety of models related to wipers and data destruction:

Darktrace Detections for T1485 (Data Destruction)- this is the main technique exploited during wiper attacks

- Unusual Activity / Anomalous SMB Delete Volume

- IaaS / Unusual Activity / Anomalous AWS Resources Deleted

- IaaS / Storage / S3 Bucket Delete

- SaaS / Resource / Mass Email Deletes from Rare Location

- SaaS / Resource / Anomalous SaaS Resources Deleted

- SaaS / Resource / Resource Permanent Delete

- [If RESPOND is enabled] Antigena / Network / Manual / Enforce Pattern of Life

- [If RESPOND is enabled] Antigena / SaaS / Antigena Unusual Activity Block

Tactic 3: Spear-Phishing

Another strategy that some threat actors employ is spear-phishing. Targeting can be done using email, social media, messaging, or other platforms.

The hacking group Armageddon (also known as Gamaredon) has been responsible for several spear-phishing attacks during the crisis, primarily targeting individuals involved in the Ukrainian Government [13]. Since the beginning of the war, the group has been sending out a large volume of emails containing an HTML file which, if opened, downloads and launches a RAR payload. Those who click the attached link download an HTA with a PowerShell script which obtains the final Armageddon payload. Using the same strategy, the group is also targeting governmental agencies in the European Union [14]. With high-value targets, the need to improve teaching around phishing identification to minimize the chance of being caught in an attacker's net is higher than ever. 

In comparison to the wider trends, Darktrace analysts again saw little-to-no evidence of conflict-associated phishing campaigns affecting customers. Those phishing attempts which did target customers were largely not conflict-related. In some cases, the conflict was used opportunistically, such as when one customer was targeted with a phishing email referencing Russian bank exclusions from the SWIFT payment system (Figures 1 and 2). The email was identified by Darktrace/Email as a probable attempt at financial extortion and inducement - in this case the company received a spoofed email from a major bank’s remittance department.  

Figure 1- Screencap of targeted phishing email sent to Darktrace customer
Figure 2- Attached file contains soliciting reference to SWIFT, a money payment system which select Russian banks were removed from because of the conflict [15]

 Although the conflict was used as a reference in some examples, in most of Darktrace’s observed phishing cases during the conflict period there was little-to-no evidence to suggest that the company being targeted nor the threat actor behind the phishing attempt was associated with or attributable to the Russia-Ukraine conflict.

However, Darktrace/Email has several model categories which pick up phishing related threats:

Sample of Darktrace for Email Detections for T1566 (Phishing)- this is the overarching technique exploited during spear-phishing events

Model Categories:

- Inducement

- Internal / External User Spoofing

- Internal / External Domain Spoofing

- Fake Support

- Link to Rare Domains

- Link to File Storage

- Redirect Links

- Anomalous / Malicious Attachments

- Compromised Known Sender

Specific models can be located on the Email Console

 

Tactic 4: Distributed-Denial-of-Service (DDoS)

Another tactic employed by both pro-Russian and pro-Ukrainian threat actors was DDoS (Distributed Denial of Service) attacks. Both pro-Russia and pro-Ukraine actors were seen targeting critical infrastructure, information resources, and governmental platforms with mass DDoS attacks. The Ukrainian Minister of Digital Transformation, Mykhailo Fedorov, called on an IT Army of underground Ukrainian hackers and volunteers to protect Ukraine's critical infrastructure and conduct DDoS attacks against Russia [16]. As of 1 August 2022, more than two hundred thousand people are subscribed to the group's official Telegram channel, where potential DDoS targets are announced [17].

Darktrace observed similar pro-Ukraine DDoS behaviors within a variety of customer environments. These DDoS campaigns appeared to involve low-volume individual support combined with crowd-sourced DDoS activity. They were hosted on a range of public-sourced DDoS sites and seemed to share sentiments of groups such as the IT Army of Ukraine (Figure 3).

Figure 3- Example DDoS outsource domain with unusual TLD 

From the Russian side, one of the prominent newly emerged groups, Killnet, is striking back, launching several massive DDoS attacks against the critical infrastructure of countries that provide weaponry to Ukraine [18 & 19]. Today, the number of supporters of Killnet has grown to eighty-four thousand on their Telegram channel. The group has already launched a number of mass attacks on several NATO states, including Germany, Poland, Italy, Lithuania and Norway. This shows the conflict has attracted new and fast-growing groups with large backing and the capacity to undertake widespread attacks. 

DETECT has several models to identify anomalous DoS/DDoS activity:

Darktrace Detection for T1498 (Network Denial of Service)- this is the main technique exploited during DDoS attacks

- Device / Anomaly Indicators / Denial of Service Activity Indicator

- Anomalous Server Activity / Possible Denial of Service Activity

- [If RESPOND is enabled] Antigena / Network / External Threat / Antigena Suspicious Activity Block

What did Darktrace observe?

Darktrace’s cross-fleet detections were largely contrary to expectations. Analysts did not see large-scale complex conflict-linked attacks utilizing either conflict-associated ransomware, malware, or other TTPs. Instead, cyber incidents observed were largely opportunistic, using malware that could be purchased through Malware-as-a-Service models and other widely available toolkits, (rather than APT or conflict-attributable attacks). Overall, this is not to say there have been no repercussions from the conflict or that opportunistic attacks will cease, but evidence suggests that there were fewer wider cyber consequences beyond the initial APT-based attacks seen in the public forum. 

Another trend expected since the beginning of the conflict was targeted responses to sanction announcements focusing on NATO businesses and governments. Analysts, however, saw the limited reactive actions, with little-to-no direct impact from sanction announcements. Although cyber-attacks on some NATO organizations did take place, they were not as widespread or impactful as expected. Lastly, it was thought that exposure to new and sophisticated exploits would increase and be used to weaken NATO nations - especially corporations in critical industries. However, analysts observed relatively common exploits deployed indiscriminately and opportunistically. Overall, with the wider industry expecting chaos, Darktrace analysts did not see the crisis taken advantage of to target wider businesses outside of Ukraine. Based on this comparison between expectations and reality, the conflict has demonstrated the danger of  falling prey to confirmation bias and the need to remain vigilant and expect the unexpected. It may be possible to say that cyberwar is ‘cold’ right now, however the element of surprise is always present, and it is better to be prepared to protect yourself and your organization.    

What to Expect from the Future

As cyberattacks continue to become less monetarily and physically costly, it is to be expected that they will increase in frequency. Even after a political ceasefire is established, hacking groups can harbour resentment and continue their attacks, though possibly on a smaller scale.  

Additionally, the longer this conflict continues, the more sophisticated hacking groups’s attacks may become. In one of their publications, Killnet shared with subscribers that they had created ‘network weaponry’ powerful enough to simultaneously take down five European countries (Figure 4) [20]. Whether or not this claim is true, it is vital to be prepared. The European Union and the United States have supported Ukraine since the start of the invasion, and the EU has also stated that it is considering providing further assistance to help Ukraine in cyberspace [21].

Figure 4- Snapshot of Killnet Telegram announcement

How to Protect Against these Attacks

In the face of wider conflict and cybersecurity tensions, it is crucial that organizations evaluate their security stack and practise the following: 

·       Know what your critical assets are and what software is running on them. 

·       Keep your software up to date. Prioritize patching critical and high vulnerabilities that allow remote code execution. 

·       Enforce Multifactor Authentication (MFA) to the greatest extent possible. 

·       Require the use of a password manager to generate strong and unique passwords for each separate account. 

·       Backup all the essential files on the cloud and external drives and regularly maintain them. 

·       Train your employees to recognize phishing emails, suspicious websites, infected links or other abnormalities to prevent successful compromise of email accounts. 

In order to prevent an organization from suffering damage due to one of the attacks mentioned above, a full-circle approach is needed. This defence starts with a thorough understanding of the attack surface to provide timely mitigation. This can be supported by Darktrace products: 

·       As shown throughout this blog, Darktrace DETECT and Darktrace/Email have several models relating to conflict-associated TTPs and attacks. These help to quickly alert security teams and provide visibility of anomalous behaviors.

·       Darktrace PREVENT/ASM helps to identify vulnerable external-facing assets. By patching and securing these devices, the risk of exploit is drastically reduced.

·       Darktrace RESPOND and RESPOND/Email can make targeted actions to a range of threats such as blocking incoming DDoS connections or locking malicious email links.

Thanks to the Darktrace Threat Intelligence Unit for their contributions to this blog.

Appendices 

Reference List

[1] https://www.atlanticcouncil.org/blogs/ukrainealert/vladimir-putins-ukraine-invasion-is-the-worlds-first-full-scale-cyberwar/ 

[2] https://www.reuters.com/article/us-ukraine-cybersecurity-idUSKCN0VY30K

[3] https://www.reuters.com/article/us-ukraine-cybersecurity-sandworm-idUSKBN0UM00N20160108

[4 & 11] https://www.wired.com/story/notpetya-cyberattack-ukraine-russia-code-crashed-the-world/ 

[5] https://www.scmagazine.com/analysis/ransomware/despite-hopes-for-decline-ransomware-attacks-increased-during-russia-ukraine-conflict

[6] https://ransomware.org/blog/has-the-ukraine-conflict-disrupted-ransomware-attacks/

[7] https://www.cfr.org/blog/financial-incentives-may-explain-perceived-lack-ransomware-russias-latest-assault-ukraine

[8] https://www.bleepingcomputer.com/news/security/hackers-use-contis-leaked-ransomware-to-attack-russian-companies/ 

[9] https://voi.id/en/technology/138937/hermetica-owner-from-cyprus-didnt-know-his-server-was-used-in-malicious-malware-attack-in-ukraine 

[10] https://www.reuters.com/article/ukraine-crisis-cyber-cyprus-idCAKBN2KT2QI 

[11] https://www.eset.com/int/about/newsroom/press-releases/research/eset-research-ukraine-hit-by-destructive-attacks-before-and-during-the-russian-invasion-with-hermet/ 

[12] https://blog.malwarebytes.com/threat-intelligence/2022/03/hermeticwiper-a-detailed-analysis-of-the-destructive-malware-that-targeted-ukraine/ 

[13] https://www.microsoft.com/security/blog/2022/01/15/destructive-malware-targeting-ukrainian-organizations/ 

[15] https://www.cisa.gov/uscert/ncas/alerts/aa22-057a 

[16] https://attack.mitre.org/groups/G0047/ 

[17] https://cyware.com/news/ukraine-cert-warns-of-increasing-attacks-by-armageddon-group-850081f8 

[18] https://www.bbc.co.uk/news/business-60521822

[19] https://foreignpolicy.com/2022/04/11/russia-cyberwarfare-us-ukraine-volunteer-hackers-it-army/

[20] https://t.me/itarmyofukraine2022

[21] https://www.csoonline.com/article/3664859/russian-ddos-attack-on-lithuania-was-planned-on-telegram-flashpoint-says.html

[19 & 20] https://flashpoint.io/blog/killnet-kaliningrad-and-lithuanias-transport-standoff-with-russia/ 

[21] https://presidence-francaise.consilium.europa.eu/en/news/member-states-united-in-supporting-ukraine-and-strengthening-the-eu-s-telecommunications-and-cybersecurity-resilience/ 

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Rosa Jong
OSINT Analyst
Written by
Taisiia Garkava
Security Analyst

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November 27, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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Ryan Traill
Analyst Content Lead

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November 27, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
Your data. Our AI.
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