Blog
/
/
October 15, 2024

Navigating Buying and Adoption Journeys for AI Cybersecurity Tools

More and more security teams are adopting AI-powered cybersecurity solutions, but first-time buyers may not know how to evaluate new vendors and tools. This blog covers questions to consider at each stage of the AI adoption journey to ensure return on investment.
No items found.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
No items found.
Default blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
15
Oct 2024

Enterprise AI tools go mainstream

In this dawning Age of AI, CISOs are increasingly exploring investments in AI security tools to enhance their organizations’ capabilities. AI can help achieve productivity gains by saving time and resources, mining intelligence and insights from valuable data, and increasing knowledge sharing and collaboration.  

While investing in AI can bring immense benefits to your organization, first-time buyers of AI cybersecurity solutions may not know where to start. They will have to determine the type of tool they want, know the options available, and evaluate vendors. Research and understanding are critical to ensure purchases are worth the investment.  

Challenges of a muddied marketplace

Key challenges in AI purchasing come from consumer doubt and lack of vendor transparency. The AI software market is buzzing with hype and flashy promises, which are not necessarily going to be realized immediately. This has fostered uncertainty among potential buyers, especially in the AI cybersecurity space.  

As Gartner writes, “There is a general lack of transparency and understanding about how AI-enhanced security solutions leverage AI and the effectiveness of those solutions within real-world SecOps. This leads to trust issues among security leaders and practitioners, resulting in slower adoption of AI features” [1].  

Similarly, only 26% of security professionals report a full understanding of the different types of AI in use within security products.

Given this widespread uncertainty generated through vague hype, buyers must take extra care when considering new AI tools to adopt.  

Goals of AI adoption

Buyers should always start their journeys with objectives in mind, and a universal goal is to achieve return on investment. When organizations adopt AI, there are key aspects that will signal strong payoff. These include:  

  • Wide-ranging application across operations and areas of the business
  • Actual, enthusiastic adoption and application by the human security team  
  • Integration with the rest of the security stack and existing workflows
  • Business and operational benefits, including but not limited to:  
  • Reduced risk
  • Reduced time to response
  • Reduced potential downtime, damage, and disruption
  • Increased visibility and coverage
  • Improved SecOps workflows
  • Decreased burden on teams so they can take on more strategic tasks  

Ideally, most or all these measurements will be fulfilled. It is not enough for AI tools to benefit productivity and workflows in theory, but they must be practically implemented to provide return on investment.  

Investigation before investment

Before investing in AI tools, buyers should ask questions pertaining to each stage of the adoption journey. The answers to these questions will not only help buyers gauge if a tool could be worth the investment, but also plan how the new tool will practically fit into the organization’s existing technology and workflows.  

Figure 1: Initial questions to consider when starting to shop for AI [2].

These questions are good to imagine how a tool will fit into your organization and determine if a vendor is worth further evaluation. Once you decide a tool has potential use and feasibility in your organization, it is time to dive deeper and learn more.  

Ask vendors specific questions about their technology. This information will most likely not be on their websites, and since it involves intellectual property, it may require an NDA.  

Find a longer list of questions to ask vendors and what to look for in their responses in the white paper “CISO’s Guide to Buying AI.”

Committing to transparency amidst the AI hype

For security teams to make the most out of new AI tools, they must trust the AI. Especially in an AI marketplace full of hype and obfuscation, transparency should be baked into both the descriptions of the AI tool and the tool’s functionality itself. With that in mind, here are some specifics about what techniques make up Darktrace’s AI.  

Darktrace as an AI cybersecurity vendor

Darktrace has been using AI technology in cybersecurity for over 10 years. As a pioneer in the space, we have made innovation part of our process.  

The Darktrace ActiveAI Security Platform™ uses multi-layered AI that trains on your unique business operations data for tailored security across the enterprise. This approach ensures that the strengths of one AI technique make up for the shortcomings of another, providing well-rounded and reliable coverage. Our models are always on and always learning, allowing your team to stop attacks in real time.  

The machine learning techniques used in our solution include:

  • Unsupervised machine learning
  • Multiple Clustering Techniques
  • Multiple anomaly detection models in tandem analyzing data across hundreds of metrics
  • Bayesian probabilistic methods
  • Bayesian metaclassifier for autonomous fine-tuning of unsupervised machine learning models
  • Deep learning engines
  • Graph theory
  • Applied supervised machine learning for investigative AI  
  • Neural networks
  • Reinforcement Learning
  • Generative and applied AI
  • Natural Language Processing (NLP) and Large Language Models (LLMs)
  • Post-processing models

Additionally, since Darktrace focuses on using the customer’s data across its entire digital estate, it brings a range of advantages in data privacy, interpretability, and data transfer costs.  

Building trust with Darktrace AI

Darktrace further supports the human security team’s adoption of our technology by building trust. To do that, we designed our platform to give your team visibility and control over the AI.  

Instead of functioning as a black box, our products focus on interpretability and sharing confidence levels. This includes specifying the threshold of what triggered a certain alert and the details of the AI Analyst’s investigations to see how it reached its conclusions. The interpretability of our AI uplevels and upskills the human security team with more information to drive investigations and remediation actions.  

For complete control, the human security team can modify all the detection and response thresholds for our model alerts to customize them to fit specific business preferences.  

Conclusion

CISO’s are increasingly considering investing in AI cybersecurity tools, but in this rapidly growing field, it’s not always clear what to look for.  

Buyers should first determine their goals for a new AI tool, then research possible vendors by reviewing validation and asking deeper questions. This will reveal if a tool is a good match for the organization to move forward with investment and adoption.  

As leaders in the AI cybersecurity industry, Darktrace is always ready to help you on your AI journey.  

CISOs guide to buying AI white paper cover

How to evaluate an AI cybersecurity vendor

Download the white paper to learn how buyers should approach purchasing AI-based solutions. It includes:

  • Key steps for selecting AI cybersecurity tools
  • Questions to ask and responses to expect from vendors
  • Understand tools available and find the right fit
  • Ensure AI investments align with security goals and needs

References

  1. Gartner, April 17, 2024, “Emerging Tech: Navigating the Impact of AI on SecOps Solution Development.”  
  1. Inspired by Gartner, May 14, 2024, “Presentation Slides: AI Survey Reveals AI Security and Privacy Leads to Improved ROI” and NHS England, September, 18, 2020, “A Buyer’s Guide to AI in Health and Care,” Available at: https://transform.england.nhs.uk/ai-lab/explore-all-resources/adopt-ai/a-buyers-guide-to-ai-in-health-and-care/  
No items found.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
No items found.

More in this series

No items found.

Blog

/

Email

/

December 3, 2025

Darktrace Named as a Leader in 2025 Gartner® Magic Quadrant™ for Email Security Platforms

Default blog imageDefault blog image

Darktrace is proud to be named as a Leader in the Gartner® Magic Quadrant™ for Email Security Platforms (ESP). We believe this recognition reflects what our customers already know: our product is exceptional – and so is the way we deliver it.

In July 2025, Darktrace was named a Customers’ Choice in the Gartner® Peer Insights™ Voice of the Customer for Email Security, a distinction given to vendors who have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience). To us, both achievements are testament to the customer-first approach that has fueled our rapid growth. We feel this new distinction from Gartner validates the innovation, efficacy, and customer-centric delivery that set Darktrace apart.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. CIOs and CISOs can use this research to make informed decisions about which email security platform can best accomplish their goals. We encourage our customers to read the full report to get the complete picture.

This acknowledgement follows the recent recognition of Darktrace / NETWORK, also designated a Leader in the Gartner Magic Quadrant for Network Detection & Response and named the only Customers’ Choice in its category.

Why do we believe Darktrace is leading in the email security market?

Our relentless innovation which drives proven results  

At Darktrace we continue to push the frontier of email security, with industry-first AI-native detection and response capabilities that go beyond traditional SEG approaches. How do we do it?

  • With a proven approach that gets results. Darktrace’s unique business-centric anomaly detection catches advanced phishing, supply chain compromises, and BEC attacks – detecting them on average 13 days earlier than attack-centric solutions. That’s why 75% of our customers have removed their SEG and now rely on their native email security provider combined with Darktrace.
  • By offering comprehensive protection beyond the inbox. Darktrace / EMAIL goes further than traditional inbound filtering, delivering account and messaging protection, DLP, and DMARC capabilities, ensuring best-in-class security across inbound, outbound, and domain protection scenarios.  
  • Continuous innovation. We are ranked second highest in the Gartner Critical Capabilities research for core email security function, likely thanks to our product strategy and rapid pace of innovation. We’ve release major capabilities twice a year for nearly five years, including advanced AI models and expanded coverage for collaboration platforms.

We deliver exceptional customer experiences worldwide

Darktrace’s leadership isn’t just about excelling in technology, it’s about delivering an outstanding experience that customers value. Let’s dig into what makes our customers tick.

  • Proven loyalty from our base. Recognition from Gartner Peer Insights as a Customers’ Choice, combined with a 4.8-star rating (based on 340 reviews as of November 2025), demonstrates for us the trust of thousands of organizations worldwide, not just the analysts.  
  • Customer-first support. Darktrace goes beyond ticket-only models with dedicated account teams and award-winning service, backed by significant headcount growth in technical support and analytics roles over the past year.
  • Local expertise. With offices spanning continents, Darktrace is able to provide regional language support and tailored engagement from teams on the ground, ensuring personalized service and a human-first experience.

Darktrace enhances security stacks with a partner-first architecture

There are plenty of tools out there than encourage a siloed approach. Darktrace / EMAIL plays well with others, enhancing your native security provider and allowing you to slim down your stack. It’s designed to set you up for future growth, with:

  • A best-in-breed platform approach. Natively built on Self-Learning AI, Darktrace / EMAIL delivers deep integration with our / NETWORK, / IDENTITY, and / CLOUD products as part of a unified platforms – that enables and enhances comprehensive enterprise-wise security.
  • Optimized workflows. Darktrace integrates tightly with an extended ecosystem of security tools – including a strategic partnership with Microsoft enabling unified threat response and quarantine capabilities – bringing constant innovation to all of your SOC workflows.  
  • A channel-first strategy. Darktrace is making significant investments in partner-driven architectures, enabling integrated ecosystems that deliver maximum value and future-ready security for our customers.

Analyst recognized. Customer approved.  

Darktrace / EMAIL is not just another inbound email security tool; it’s an advanced email security platform trusted by thousands of users to protect them against advanced phishing, messaging, and account-level attacks.  

As a Leader, we believe we owe our positioning to our customers and partners for supporting our growth. In the upcoming years we will continue to innovate to serve the organizations who depend on Darktrace for threat protection.  

To learn more about Darktrace’s position as a Leader, view a complimentary copy of the Magic Quadrant report, register for the Darktrace Innovation Webinar on 9 December, 2025, or simply request a demo.

Gartner, Gartner® Magic Quadrant™ for Email Security Platforms, Max Taggett, Nikul Patel, 3 December 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Darktrace.

[related-resource]

Continue reading
About the author
Carlos Gray
Senior Product Marketing Manager, Email

Blog

/

/

December 2, 2025

Protecting the Experience: How a global hospitality brand stays resilient with Darktrace

Default blog imageDefault blog image

For the Global Chief Technology Officer (CTO) of a leading experiential leisure provider, security is mission critical to protecting a business built on reputation, digital innovation, and guest experience. The company operates large-scale immersive venues across the UK and US, blending activity-driven hospitality with premium dining and vibrant spaces designed for hundreds of guests. With a lean, centrally managed IT team responsible for securing locations worldwide, the challenge is balancing robust cybersecurity with operational efficiency and customer experience.

Brand buzz attracts attention – and attacks

Mid-sized, fast-growing hospitality organizations face a unique risk profile. When systems go down in a venue, the impact is immediate: hundreds of disrupted guest experiences, lost revenue during peak hours, and potential long-term reputation damage. Each time the organization opened a new venue, the surge of marketing buzz attracted attention in local markets and waves of sophisticated cyberattacks, including:

Phishing campaigns leveraging brand momentum to lure employees into clicking on malicious links.

AI-enhanced impersonation using advanced techniques to create AI-generated video calls and deep-researched, contextualized emails  

Fake domains targeting leadership with AI-generated messages that contained insider context gleaned from public information.

“Our endpoint security and antivirus tools were powerless against these sophisticated AI-powered campaigns. We didn’t want to manage incidents anymore. We wanted to prevent them from ever happening.”  - Global CTO

Proactive, preventative security with Darktrace AI

The company’s cybersecurity vision was clear: “Proactive, preventative – that was our mandate,” said the CTO. With a lean and busy IT group, the business evaluated several security solutions using deep-dive workshops. Darktrace proved the best fit for supporting the organization’s proactive mindset, offering:

  • Autonomy without added headcount: Darktrace provided powerful AI-driven detection and autonomous response functions with minimal manual oversight required.
  • Modular adoption: The company could start with core email and network protection and expand into cloud and endpoint coverage, aligning spend with growth.
  • Partnership and responsiveness: “We wanted people we trust, respect, and know will show up when we need them. Darktrace did just that,” said the CTO.
  • Affordability at scale: Darktrace offered reasonable upfront costs plus predictable, sustainable economics as the company and IT infrastructure expanded.  

“The combination of AI capabilities, a scalable model, and a strong engagement team tipped the balance in Darktrace’s favor, and we have not been disappointed,” said the CTO.

Phased deployment builds trust

To minimize disruption to critical hospitality systems like global Point of Sales (POS) terminals and Audio-Visual (AV) infrastructure, deployment was phased:

  1. Observation and human-led response: Initially, Darktrace was deployed in detection-only mode. Alerts were manually reviewed.
  2. Incremental autonomous response: Darktrace Autonomous Response was enabled on select models, taking action on low-risk scenarios. Higher-risk subnets and devices remained under human control.
  3. Full autonomous coverage: With tuning and reinforcement, autonomous response was expanded across domains, trusted to take decisive action in real time. Analysts retained the ability to review and contextualize incidents.

“Darktrace managed the rollout through detailed, professional, and responsive project management – ensuring a smooth, successful adoption and creating a standardized cybersecurity playbook for future venue launches,” said the CTO.  

AI delivers the outcomes that matter  

Measurable efficiency replaces endless alerts

Darktrace autonomous response significantly decreased false alerts and noise. “If it’s quiet, we’re confident there isn’t a problem,” said the CTO. Within six months, Darktrace conducted 3,599 total investigations, detected and contained 320 incidents indicative of an attack, resolved 91% of those events autonomously, and escalated only 9% to human analysts. The efficiency gains were enormous, saving analysts 740 hours on investigations within a single month.  

Precision AI turns inbox chaos into calm

Darktrace Self-Learning AI modeled sender/recipient norms, content/linguistic baselines, and communication patterns unique to the organization’s launch cadence, resulting in:

  • Automated holds and neutralizations of anomalous executive-style messages
  • Rapid detection of novel templates and tone shifts that deviated from the organization’s lived email graph, even when indicators were not yet on any feed
  • Downstream reduction in help-desk escalations tied to suspicious email

Full visibility fuels real-time response

Darktrace gives IT direct visibility without extra licensing, and it surfaces ground truth across every venue, including:

  • Device geolocation and placement drift: Darktrace exposed devices and users operating outside approved zones, prompting new segmentation and access-control policies.
  • Guest Wi-Fi realities: Darktrace AI uncovered high-risk activity on guest networks, like crypto-mining and dark-web traffic, driving stricter VLAN separation and access hygiene.
  • Lateral-movement containment: Autonomous response fenced suspicious activity in real time, buying time for human investigation while keeping POS and AV systems unaffected.

Smarter endpoints for a smarter network

Endpoints once relied on static agents effective only against known signatures. Darktrace’s behavioral models now detect subtle anomalies at the endpoint process level that EDRs often miss, such as misuse of legitimate applications (commonly used in living-off-the-land attacks), unapproved application usage and policy violations. This increases the accuracy and fidelity of network-based investigations by adding endpoint process context alongside existing EDR alerts.

Autonomous response for continuous compliance

Across PCI, GDPR, and cross-border privacy obligations, Darktrace’s native evidencing is helping the team demonstrate control rather than merely assert it:

  • Asset and flow awareness: Knowing “what is where” and “who talks to what” underpins PCI scoping and data-flow diagrams.
  • Layered safeguards: Showing autonomous prevention, network segmentation, and rapid containment supports risk registers and control attestations.
  • Audit-ready artifacts: Investigations and autonomous actions produce artifacts that “tick the box” without additional tooling.  

Defining the next era of resilience with AI

With rapid global expansion underway, the company is using its cybersecurity playbook to streamline and secure future venue launches. In the near term, IT is focused on strengthening prevention, using Darktrace insights to guide new policy updates and infrastructure changes like imposing stricter guest-network posture and refining venue device baselines.

For tech leaders charting their path to proactive cyber defense, the CTO stresses success won’t come from sidestepping AI, but from turning it into a core capability.

“AI isn’t optional – it’s operational. The real risk to your business is trying to out-scale automated adversaries with human speed alone. When applied to the right use case, AI becomes a catalyst for efficiency, resilience, and business growth.” - Global CTO
Continue reading
About the author
The Darktrace Community
Your data. Our AI.
Elevate your network security with Darktrace AI