Blog
/
Email
/
July 18, 2023

How Darktrace SOC Thwarted a BEC Attack

Discover how Darktrace's SOC detected and stopped a Business Email Compromise in a customer's SaaS environment.
Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nicole Wong
Cyber Security Analyst
Photo of woman looking at computer screenDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog imageDefault blog image
18
Jul 2023

What is Business Email Compromise (BEC)?

Business Email Compromise (BEC) is the practice of tricking an organization into transferring funds or sensitive data to a malicious actor.

Although at face value this type of attack may not carry the same gravitas as the more blockbuster, cloak-and-dagger type of attack such as ransomware [1], the costs of BEC actually dwarf that of ransomware [2]. Moreover, among UK organizations that reported a cyber breach in 2023, attacks related to BEC – namely phishing attacks, email impersonation, attempted hacking of online back accounts, and account takeover – were reported as the most disruptive, ahead of ransomware and other types of cyber-attack [3].  

What makes a BEC attack successful?

BEC attacks are so successful and damaging due to the difficulty of detection for traditional security systems, along with their ease of execution.  BEC does not require much technical sophistication to accomplish; rather, it exploits humans’ natural trust in known correspondents, via a phishing email for example, to induce them to perform a certain action.

How does a BEC attack work?

BEC attacks typically begin with a phishing email to an employee of an organization. Traditional email gateways may be unable to block the initial phishing email, as the email often appear to have been sent by a known correspondent, or it may contain minimal payload content.

The recipient’s interaction with the initial phishing email will likely result in the attacker gaining access to the user’s identity. Once access is obtained, the attacker may abuse the identity of the compromised user to obtain details of the user’s financial relations to the rest of the organization or its customers, eventually using these details to conduct further malicious email activity, such as sending out emails containing fraudulent wire transfer requests.  Today, the continued growth in adoption of services to support remote working, such as cloud file storage and sharing, means that the compromise of a single user’s email account can also grant access to a wide range of corporate sensitive information.

How to protect against BEC attacks

The rapid uptake of cloud-based infrastructure and software-as-a-service (SaaS) outpaces the adoption of skills and expertise required to secure it, meaning that security teams are often less prepared to detect and respond to cloud-based attacks.  

Alongside the adoption of security measures that specialize in anomaly-based detection and autonomous response, like Darktrace DETECT™ and Darktrace RESPOND™, it is extremely beneficial for organizations to have an around the clock security operations center (SOC) in place to monitor and investigate ongoing suspicious activity as it emerges.

In June 2023, Darktrace’s SOC alerted a customer to an active BEC attack within their cloud environment, following the successful detection of suspicious activity by Darktrace’s AI, playing a fundamental role in thwarting the attack in its early stages.

Darktrace Mitigates BEC Attack

Figure 1: Screenshot of the SaaS Console showing location information for the compromised SaaS account.  The ability to visualize the distance between these two locations enables a SOC Analyst to deduce that the simultaneous activity from London and Derby may represent impossible travel’.

It was suspected the attack began with a phishing email, as on the previous day the user had received a highly anomalous email from an external sender with which the organization had not previously communicated. However, the customer had configured Darktrace/Email™ in passive mode, which meant that Darktrace was not able to carry out any RESPOND actions on this anomalous email to prevent it from landing in the user’s inbox. Despite this, Darktrace/Apps was able to instantly detect the subsequent unusual login to the customer’s SaaS environment; its anomaly-based approach to threat detection allowed it to recognize the anomalous behavior even though the malicious email had successfully reached the user.

Following the anomalous ExpressVPN login, Darktrace detected further account anomalies originating from another ExpressVPN IP (45.92.229[.]195), as the attacker accessed files over SharePoint.  Notably, Darktrace identified that the logins from ExpressVPN IPs were performed with the software Chrome 114, however, activity from the legitimate account owner prior to these unusual logins was performed using the software Chrome 102. It is unusual for a user to be using multiple browser versions simultaneously, therefore in addition to the observed impossible travel, this further implied the presence of different actors behind the simultaneous account activity.

Figure 2: Screenshot of the Event Log for the compromised SaaS account, showing simultaneous login and file access activity on the account from different browser versions, and thus likely from different devices.

Darktrace identified that the files observed during this anomalous activity referenced financial information and personnel schedules, suggesting that the attacker was performing internal reconnaissance to gather information about sensitive internal company procedures, in preparation for further fraudulent financial activity.

Although the actions taken by the attacker were mostly passive, Darktrace/Apps chained together the multiple anomalies to understand that this pattern of activity was indicative of movement along the cyber kill chain. The multiple model breaches generated by the ongoing unusual activity triggered an Enhanced Monitoring model breach that was escalated to Darktrace’s SOC as the customer had subscribed to Darktrace’s Proactive Threat Notification (PTN) service.  Enhanced Monitoring models detect activities that are more likely to be indicative of compromise.  

Subsequently, Darktrace’s SOC triaged the activity detected on the SaaS account and sent a PTN alert to the customer, advising urgent follow up action.  The encrypted alert contained relevant technical details of the incident that were summarized by an expert Darktrace Analyst, along with recommendations to the customer’s internal SOC team to take immediate action.  Upon receipt and validation of the alert, the customer used Darktrace RESPOND to perform a manual force logout and block access from the external ExpressVPN IP.

Had Darktrace RESPOND been enabled in autonomous response mode, it would have immediately taken action to disable the account after ongoing anomalies were detected from it. However, as the customer only had RESPOND configured in the manual human confirmation model, the expertise of Darktrace’s SOC team was critical in enabling the customer to react and prevent further escalation of post-compromise activity.  Evidence of further attempts to access the compromised account were observed hours after RESPOND actions were taken, including failed login attempts from another rare external IP, this time associated with the VPN service NordVPN.

Figure 3: Timeline of attack and response actions from Darktrace SOC and Darktrace RESPOND.

Because the customer had subscribed to Darktrace’s PTN service, they were able to further leverage the expertise of Darktrace’s global team of cyber analysts and request further analysis of which files were accessed by the legitimate account owner versus the attacker.  This information was shared securely within the same Customer Portal ticket that was automatically opened on behalf of the customer when the PTN was alerted, allowing the customer’s security team to submit further queries and feedback, and request assistance to further investigate this alert within Darktrace. A similar service called Ask the Expert (ATE) exists for customers to draw from the expertise of Darktrace’s analysts at any time, not just when PTNs are alerted.

Conclusion

The growing prevalence and impact of BEC attacks amid the shift to cloud-based infrastructure means that already stretched internal security teams may not have the sufficient human capacity to detect and respond to these threats.

Darktrace’s round-the-clock SOC thwarted a BEC attack that had the potential to result in significant financial and reputational damage to the legal services company, by alerting the customer to high priority activity during the early stages of the attack and sharing actionable insights that the customer could use to prevent further escalation.  Following the confirmed compromise, the support and in-depth analysis provided by Darktrace’s SOC on the files accessed by the attacker enabled the customer to effectively report this breach to the Information Commissioner’s Office, to maintain compliance with UK data protection regulations. [4].  

Although the attacker used IP addresses that were local to the customer’s country of operations and did not perform overtly noisy actions during reconnaissance, Darktrace was able to identify that this activity deviated from the legitimate user’s typical pattern of life, triggering model breaches at each stage of the attack as it progressed from initial access to internal reconnaissance. While Darktrace RESPOND triggered an action that would have prevented the attack autonomously, the customer’s configuration meant that Darktrace’s SOC had an even more significant role in alerting the customer directly to take manual action.

Credit to: Sam Lister, Senior Analyst, for his contributions to this blog.

Appendices

Darktrace DETECT/Apps Models Breached:

  • SaaS / Access / Unusual External Source for SaaS Credential Use
  • SaaS / Compromise / Login From Rare Endpoint While User Is Active
  • SaaS / Unusual Activity / Activity from Multiple Unusual IPs
  • SaaS / Unusual Activity / Multiple Unusual SaaS Activities
  • SaaS / Access / Suspicious Login Attempt
  • SaaS / Compromise / SaaS Anomaly Following Anomalous Login (Enhanced Monitoring Model)

Darktrace RESPOND/Apps Models Breached:

  • Antigena / SaaS / Antigena Unusual Activity Block
  • Antigena / SaaS / Antigena Suspicious SaaS Activity Block

MITRE ATT&CK Mapping

Tactic Techniques
Reconnaissance • T1598 – Phishing for Information
Initial Access • T1078.004 – Valid Accounts: Cloud Accounts
Collection • T1213.002 – Data from Information Repositories: Sharepoint

References

[1] Rand, D. (2022, November 10). Why Business Email Compromise Costs Companies More Than Ransomware Attacks. Retrieved from Tanium: https://www.tanium.com/blog/whybusiness-email-compromise-costs-companies-more-than-ransomware-attacks/

[2] Federal Bureau of Investigation. (2022). 2022 IC3 Report. Retrieved from IC3.gov: https://www.ic3.gov/Media/PDF/AnnualReport/2022_IC3Report.pdf

[3] Department for Science, Innovation & Technology. (2023, April 19). Cyber security breaches survey 2023. Retrieved from gov.uk: https://www.gov.uk/government/statistics/cyber-security-breaches-survey-2023/cybersecurity-breaches-survey-2023

[4] ICO. (2023). Personal data breaches: a guide. Retrieved from Information Commissioner's Office: https://ico.org.uk/for-organisations/report-a-breach/personal-data-breach/personal-data-breaches-a-guide/#whatbreachesdo

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Written by
Nicole Wong
Cyber Security Analyst

More in this series

No items found.

Blog

/

Email

/

November 28, 2025

From Amazon to Louis Vuitton: How Darktrace Detects Black Friday Phishing Attacks

Default blog imageDefault blog image

Why Black Friday Drives a Surge in Phishing Attacks

In recent years, Black Friday has shifted from a single day of online retail sales and discounts to an extended ‘Black Friday Week’, often preceded by weeks of online hype. During this period, consumers are inundated with promotional emails and marketing campaigns as legitimate retailers compete for attention.

Unsurprisingly, this surge in legitimate communications creates an ideal environment for threat actors to launch targeted phishing campaigns designed to mimic legitimate retail emails. These campaigns often employ social engineering techniques that exploit urgency, exclusivity, and consumer trust in well-known brands, tactics designed to entice recipients into opening emails and clicking on malicious links.

Additionally, given the seasonal nature of Black Friday and the ever-changing habits of consumers, attackers adopt new tactics and register fresh domains each year, rather than reusing domains previously flagged as spam or phishing endpoints. While this may pose a challenge for traditional email security tools, it presents no such difficulty for Darktrace / EMAIL and its anomaly-based approach.

In the days and weeks leading up to ‘Black Friday’, Darktrace observed a spike in sophisticated phishing campaigns targeting consumers, demonstrating how attackers combine phycological manipulation with technical evasion to bypass basic security checks during this high-traffic period. This blog showcases several notable examples of highly convincing phishing emails detected and contained by Darktrace / EMAIL in mid to late November 2025.

Darktrace’s Black Friday Detections

Brand Impersonation: Deal Watchdogs’ Amazon Deals

The impersonation major online retailers has become a common tactic in retail-focused attacks, none more so than Amazon, which ranked as the fourth most impersonated brand in 2024, only behind Microsoft, Apple, Google, and Facebook [1]. Darktrace’s own research found Amazon to be the most mimicked brand, making up 80% of phishing attacks in its analysis of global consumer brands.

When faced with an email that appears to come from a trusted sender like Amazon, recipients are far more likely to engage, increasing the success rate of these phishing campaigns.

In one case observed on November 16, Darktrace detected an email with the subject line “NOW LIVE: Amazon’s Best Early Black Friday Deals on Gadgets Under $60”. The email was sent to a customer by the sender ‘Deal Watchdogs’, in what appeared to be an attempt to masquerade as a legitimate discount-finding platform. No evidence indicated that the company was legitimate. In fact, the threat actor made no attempt to create a convincing name, and the domain appeared to be generated by a domain generation algorithm (DGA), as shown in Figure 2.

Although the email was sent by ‘Deal Watchdogs’, it attempted to impersonate Amazon by featuring realistic branding, including the Amazon logo and a shade of orange similar to that used by them for the ‘CLICK HERE’ button and headline text.

Figure 1: The contents of the email observed by Darktrace, featuring authentic-looking Amazon branding.

Darktrace identified that the email, marked as urgent by the sender, contained a suspicious link to a Google storage endpoint (storage.googleapis[.]com), which had been hidden by the text “CLICK HERE”. If clicked, the link could have led to a credential harvester or served as a delivery vector for a malicious payload hosted on the Google storage platform.

Fortunately, Darktrace immediately identified the suspicious nature of this email and held it before delivery, preventing recipients from ever receiving or interacting with the malicious content.

Figure 2: Darktrace / EMAIL’s detection of the malicious phishing email sent to a customer.

Around the same time, Darktrace detected a similar email attempting to spoof Amazon on another customer’s network with the subject line “Our 10 Favorite Deals on Amazon That Started Today”, also sent by ‘Deal Watchdogs,’ suggesting a broader campaign.

Analysis revealed that this email originated from the domain petplatz[.]com, a fake marketing domain previously linked to spam activity according to open-source intelligence (OSINT) [2].

Brand Impersonation: Louis Vuitton

A few days later, on November 20, Darktrace / EMAIL detected a phishing email attempting to impersonate the luxury fashion brand Louis Vuitton. At first glance, the email, sent under the name ‘Louis Vuitton’ and titled “[Black Friday 2025] Discover Your New Favorite Louis Vuitton Bag – Elegance Starts Here”, appeared to be a legitimate Black Friday promotion. However, Darktrace’s analysis uncovered several red flags indicating a elaborate brand impersonation attempt.

The email was not sent by Louis Vuitton but by rskkqxyu@bookaaatop[.]ru, a Russia-based domain never before observed on the customer’s network. Darktrace flagged this as suspicious, noting that .ru domains were highly unusual for this recipient’s environment, further reinforcing the likelihood of malicious intent. Subsequent analysis revealed that the domain had only recently registered and was flagged as malicious by multiple OSINT sources [3].

Figure 3: Darktrace / EMAIL’s detection of the malicious email attempting to spoofLouis Vuitton, originating from a suspicious Russia-based domain.

Darktrace further noted that the email contained a highly suspicious link hidden behind the text “View Collection” and “Unsubscribe,” ensuring that any interaction, whether visiting the supposed ‘handbag store’ or attempting to opt out of marketing emails, would direct recipients to the same endpoint. The link resolved to xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф), a domain confirmed as malicious by multiple OSINT sources [4]. At the time of analysis, the domain was inaccessible, likely due to takedown efforts or the short-lived nature of the campaign.

Darktrace / EMAIL blocked this email before it reached customer inboxes, preventing recipients from interacting with the malicious content and averting any disruption.

Figure 4: The suspicious domain linked in the Louis Vuitton phishing email, now defunct.

Too good to be true?

Aside from spoofing well-known brands, threat actors frequently lure consumers with “too good to be true” luxury offers, a trend Darktrace observed in multiple cases throughout November.

In one instance, Darktrace identified an email with the subject line “[Black Friday 2025] Luxury Watches Starting at $250.” Emails contained a malicious phishing link, hidden behind text like “Rolex Starting from $250”, “Shop Now”, and “Unsubscribe”.

Figure 5: Example of a phishing email detected by Darktrace, containing malicious links concealed behind seemingly innocuous text.

Similarly to the Louis Vuitton email campaign described above, this malicious link led to a .ru domain (hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html), which had been flagged as malicious by multiple sources [5].

Figure 6: Darktrace / EMAIL’s detection of a malicious email promoting a fake luxury watch store, which was successfully held from recipient inboxes.

If accessed, this domain would redirect users to luxy-rox[.]com, a recently created domain (15 days old at the time of writing) that has also been flagged as malicious by OSINT sources [6]. When visited, the redirect domain displayed a convincing storefront advertising high-end watches at heavily discounted prices.

Figure 7: The fake storefront presented upon visiting the redirectdomain, luxy-rox[.]com.

Although the true intent of this domain could not be confirmed, it was likely a scam site or a credential-harvesting operation, as users were required to create an account to complete a purchase. As of the time or writing, the domain in no longer accessible .

This email illustrates a layered evasion tactic: attackers employed multiple domains, rapid domain registration, and concealed redirects to bypass detection. By leveraging luxury branding and urgency-driven discounts, the campaign sought to exploit seasonal shopping behaviors and entice victims into clicking.

Staying Protected During Seasonal Retail Scams

The investigation into these Black Friday-themed phishing emails highlights a clear trend: attackers are exploiting seasonal shopping events with highly convincing campaigns. Common tactics observed include brand impersonation (Amazon, Louis Vuitton, luxury watch brands), urgency-driven subject lines, and hidden malicious links often hosted on newly registered domains or cloud services.

These campaigns frequently use redirect chains, short-lived infrastructure, and psychological hooks like exclusivity and luxury appeal to bypass user scepticism and security filters. Organizations should remain vigilant during retail-heavy periods, reinforcing user awareness training, link inspection practices, and anomaly-based detection to mitigate these evolving threats.

Credit to Ryan Traill (Analyst Content Lead) and Owen Finn (Cyber Analyst)

Appendices

References

1.        https://keepnetlabs.com/blog/top-5-most-spoofed-brands-in-2024

2.        https://www.virustotal.com/gui/domain/petplatz.com

3.        https://www.virustotal.com/gui/domain/bookaaatop.ru

4.        https://www.virustotal.com/gui/domain/xn--80aaae9btead2a.xn--p1ai

5.        https://www.virustotal.com/gui/url/e2b868a74531cd779d8f4a0e1e610ec7f4efae7c29d8b8ab32c7a6740d770897?nocache=1

6.        https://www.virustotal.com/gui/domain/luxy-rox.com

Indicators of Compromise (IoCs)

IoC – Type – Description + Confidence

petplatz[.]com – Hostname – Spam domain

bookaaatop[.]ru – Hostname – Malicious Domain

xn--80aaae9btead2a[.]xn--p1ai (топааабоок[.]рф) – Hostname - Malicious Domain

hxxps://x.wwwtopsalebooks[.]ru/.../d65fg4er[.]html) – URL – Malicious Domain

luxy-rox[.]com – Hostname -  Malicious Domain

MITRE ATT&CK Mapping  

Tactic – Technique – Sub-Technique  

Initial Access - Phishing – (T1566)  

Continue reading
About the author
Ryan Traill
Analyst Content Lead

Blog

/

Email

/

November 28, 2025

Phishing attacks surge by 620% in the lead-up to Black Friday

Default blog imageDefault blog image

Black Friday deals are rolling in, and so are the phishing scams

As the world gears up for Black Friday and the festive shopping season, inboxes flood with deals and delivery notifications, creating a perfect storm for phishing attackers to strike.

Contributing to the confusion, legitimate brands often rely on similar urgency cues, limited-time offers, and high-volume email campaigns used by scammers, blurring the lines between real deals and malicious lookalikes. While security teams remain extra vigilant during this period, the risk of phishing emails slipping in unnoticed remains high, as does the risk of individuals clicking to take advantage of holiday shopping offers.

Analysis conducted by Darktrace’s global analyst team revealed that phishing attacks taking advantage of Black Friday jumped by 620% in the weeks leading up to the holiday weekend, with the volume of phishing attacks expected to jump a further 20-30% during Black Friday week itself.

First observation: Brand impersonation

Brand impersonation was one of the techniques that stood out, with threat actors creating convincing emails – likely assisted by generative AI – purporting to be from household brands including special offers and promotions.

The week before Thanksgiving (15-21 November) saw 201% more phishing attempts mimicking US retailers than the same week in October, as attackers sought to profit off the back of the busy holiday shopping season. It’s not just about volume, either – attackers are spoofing brands people love to shop with during the holidays. Fake emails that look like they’re from well-known retailers like Macy’s, Walmart, and Target were up by 54% just across last week1. Even so, Amazon is the most impersonated brand, making up 80% of phishing attempts in Darktrace’s analysis of global consumer brands like Apple, Alibaba and Netflix.  

While major brands invest heavily in protecting their organizations and customers from cyber-attacks, impersonation is a complicated area as it falls outside of a brand’s legitimate infrastructure and security remit. Retail brands have a huge attack surface, creating plenty of vectors for impersonation, while fake domains, social profiles, and promotional messages can be created quickly and at scale.

Second observation: Fake marketing domains

One prominent Black Friday phishing campaign observed landing in many inboxes uses fake domains purporting to be from marketing sites, like “Pal.PetPlatz.com” and “Epicbrandmarketing.com”.

These emails tend to operate in one of two ways. Some contain “deals” for luxury items such as Rolex watches or Louis Vuitton handbags, designed to tempt readers into clicking. However, the majority are tied to a made-up brand called Deal Watchdogs, which promotes “can’t-miss” Amazon Black Friday offers – designed to lure readers into acting fast to secure legitimate time-sensitive deals. Any user who clicks a link is taken to a fake Amazon website where they are tricked into inputting sensitive data and payment details.

Third observation: The impact of generative AI

The biggest shift seen in phishing in recent years is how much more convincing scam emails are thanks to generative AI. 27% of phishing emails observed by Darktrace in 2024 contained over 1,000 characters2, suggesting LLM use in their creation. Tools like ChatGPT and Gemini lower the barrier to entry for cyber-criminals, allowing them to create phishing campaigns that humans find it difficult to spot.  

Let’s take a look at a dummy email created by a member of our team without a technical background to illustrate how easy it is to spin up an email that looks and feels like a genuine Black Friday offer. With two prompts, generative AI created a convincing “sale” email that could easily pass as the real thing without requiring any technical skill.

A fake Black Friday deal email created using generative AI, with only two prompts. The image has been pixelated for marketing purposes.

Anyone can now create convincing brand spoofs, and they can do it at scale. That makes it even more important for email users to pause, check the sender, and think before they click.

Why phishing scams hurt consumers and brands

These spoofs don’t just drain shoppers’ bank accounts and grab their personal data. They erode trust, drive people away from real sites, and ultimately hurt brands’ sales. And the fakes keep getting sharper, more convincing, and harder to spot.

Though brands should implement email controls like DMARC to help reduce spoofing, they can’t stop attackers from registering new look-alike domains or using other channels. At the end of the day, human users remain vulnerable to well-crafted scams, particularly when the element of trust from a well-known brand is involved. And while brands can’t prevent all impersonation scams, the fallout can still erode consumer trust and damage their reputation.

In order to limit the impact of these scams, two things need to work together: better education so consumers know when to slow down and look twice, and email security (plus a DMARC solution and an attack surface management tool) that can adapt faster than the attackers – protecting both shoppers and the brands they love.

Tips to stay safe while Black Friday shopping online

On top of retailers implementing robust email security, there are some simple steps shoppers can take to stay safer while shopping this holiday season.

  • Check every website (twice). Scammers make tiny changes you can barely see. They’ll switch Walmart.com for Waimart.com and most people won’t notice. If something looks even slightly off, check the URL carefully and, if you’re unsure, search for reviews of that exact address.
  • Santa keeps the real gifts in the workshop. Don’t just click through from sales emails. Use them as a prompt to log in directly to the official app or site, where any genuine notifications will appear.
  • Look at the payment options. Real retailers usually offer a handful of recognizable ways to pay; if a site pushes only odd methods or upfront transfers, don’t use it.
  • Be skeptical of Christmas miracles. If a deal on a big-ticket item looks too good to be true, it usually is.
  • Leave the rushing to the elves. Countdown timers and “last chance” banners are designed to make you click before you think. Take a breath, double-check the sender and the site, and then decide whether to buy.

Email security you can trust this holiday season

The heightened holiday shopping season shines a spotlight on an uncomfortable reality: now that phishing emails are harder than ever to distinguish from legitimate brand communication, traditional spam filters and Secure Email Gateways struggle to keep up. In order to protect against communication-based attacks, organizations require email security that can evaluate the full context of an email – not just surface-level indicators – and stop malicious messages before they reach inboxes.

Darktrace / EMAIL uses Self-Learning AI to understand the behavior and patterns of every user, so it can detect the subtle inconsistencies that reveal a message isn’t genuine, from shifts in tone and writing style to unexpected links, unfamiliar senders, or off-brand visual cues. By identifying these anomalies automatically – and either holding them entirely, or neutralizing malicious elements – it removes the burden from employees to catch near-imperceptible errors and reinforces protection for the entire organization, from staff to customers to brand reputation.

Join our live broadcast on 9 December, where Darktrace will reveal new, industry-first innovations in email security keeping organizations safe this Christmas – from DMARC to DLP. Sign up to the live launch event now.

For a deeper dive into some specific Black Friday phishing campaigns surfaced by the Darktrace threat analysis team, read the follow-up blog here.

A note on methodology

Insights derive from anonymous live data across 6,500 customers protected by Darktrace / EMAIL. Darktrace created models tracking verified phishing emails that:

  • Explicitly mentioned Black Friday
  • Impersonated US retailers popular during the holiday season (Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers)
  • Impersonated major global brands (Apple, eBay, Netflix, Alibaba and PayPal)

Tracking ran from October 1 to November 21.

References

[1] Based on live tracking of phishing emails spoofing Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers across email inboxes protected by Darktrace.  November 15 – November 21, 2025

[2] Based on analysis of 30.4 million phishing emails between December 21, 2023, and December 18, 2024. Darktrace Annual Threat Report 2024.

[related-resource]

Continue reading
About the author
Carlos Gray
Senior Product Marketing Manager, Email
Your data. Our AI.
Elevate your network security with Darktrace AI